GTM AI Index
Index Sales Conversation intel › Avoma vs Gong
Conversational intelligence and call recording · September 2026 Edition

Avoma vs Gong

Ten of twelve models named Avoma first on the direct prompt; two named Gong. Both were named by all twelve models and Avoma carries 50 labels and Gong 55, so the shares are not directly comparable.

Avoma

endorsed leader

Named in five categories this edition.

Gong

criticized challenger

By Gong.io, Ramat Gan, Israel, founded 2015. Named in eight categories this edition.

First-choice share52%13%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate4%40%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#3A position in a field of 12; printed, not drawn.
Labels5055A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Avoma reading right to left. Rank and label count are printed, not drawn.Avoma vs Fathom · Fathom vs Gong

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the conversational intelligence and call recording page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
AvomaFirst choices, of twelve modelsGong
Direct1025 against Gong
Paraphrase1126 against Gong
Comparative010
Budget-constrained201 against Avoma · 6 against Gong
Scale-constrained121 against Gong
Negative011 against Avoma · 4 against Gong
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

The direct prompt

The plain question, one answer per model, grouped by where Avoma and Gong stood in it.

Avoma first, Gong an alternative

10 of 12 modelsGong was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5Avoma alternatives: Airspeed, Clari Copilot, HubSpot's CI
Gemini 3.5 FlashAvoma, Jiminny alternatives: Airspeed, Chorus by ZoomInfo, Clari Copilot
Perplexity SonarAvoma alternatives: Airspeed, Clari Copilot, Gong, Jiminny
Mistral SmallAvoma alternatives: Coffee, Jiminny
DeepSeek V4 FlashAvoma alternatives: Chorus by ZoomInfo, Fireflies.ai, Jiminny
Llama 4 MaverickAvoma
Qwen 3.7 FlashAvoma alternatives: Gong, ZIG
Kimi K2Avoma alternatives: Clari Copilot, Fathom, Jiminny
GLM 4.7 FlashXAvoma alternatives: Fathom, Jiminny
MiniMax M2.5Avoma alternatives: Gong

Gong first, Avoma an alternative

2 of 12 modelsAvoma was named in the answer but not as the choice, or not at all.
GPT-5.4 miniGong alternatives: Chorus by ZoomInfo, Salesloft Conversations
Grok 4.1 FastGong alternatives: Avoma, Chorus by ZoomInfo, Clari Copilot, Fathom

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Avoma leads by twenty-one points.
Avoma21%#3 of 11
Gong0%#11 of 11
The full small business standing →
Mid-marketThe figures above
Avoma leads by thirty-nine points.
Avoma52%#1 of 12
Gong13%#3 of 12
The full mid-market standing →
Enterprise
The order flips: Gong leads at enterprise.
Gong74%#1 of 13
Avoma2%#3 of 13
The full enterprise standing →

What the models said about Avoma

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of five in this category shown.

“real cost climbs past $50/seat once you add Conversation Intelligence modules \u2014 better for teams who can spend a bit more” DeepSeek V4 Flash · budget prompt · soft negative
“Moderate Caution Cloud-based with enterprise security features” Kimi K2 · negative prompt · soft negative
“Avoma offers transparent public pricing from $19/seat/month, free unlimited viewer seats, and a bot-less recording option, making it the most accessible CI platform for mid-market teams” Claude Haiku 4.5 · direct prompt · first choice
“My top recommendation: Avoma for most mid-market B2B companies due to its transparent pricing, strong feature set, and mid-market focus.” Mistral Small · direct prompt · first choice
“the best default choice is Avoma if you want the strongest balance of meeting intelligence, coaching, CRM sync, and transparent pricing” Perplexity Sonar · direct prompt · first choice

What the models said about Gong

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.

“you should generally steer clear of enterprise conversation intelligence (CI) giants like Gong or Chorus (ZoomInfo)” Gemini 3.5 Flash · budget prompt · hard negative
“Platforms to Avoid for Mid-Market ... typically over-built and over-budget below enterprise scale” Kimi K2 · direct prompt · hard negative
“Category Leaders (Revenue & Deal Intelligence): *Gong.io* and *Chorus.ai (by ZoomInfo)*. Best for: Highly sophisticated sales teams focused on deal forecasting” Gemini 3.5 Flash · scale prompt · first choice
Also compared

Comparisons are drawn for the top three products in each category. The output is the models' output; nothing here is a recommendation by the index.