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GTM AI Index
Index › Products › Otter.ai · October 2026 Edition
4 categories · Ranked

Otter.ai

37Judge labels
0First choices
15Negative labels
13 / 14Models named it
4Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
0% in Conversation intel for mid-market buyers
Rank 21 of 91 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 25% of its 12 labels there were negative.
What the models named instead of Otter.ai →
By buyer segmentRead the same way at every buyer size.
In conversation intel · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Otter.ai for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Conversational intelligence and call recordingSales0%21 of 9125%12criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Field sales toolsSales0%46 of 940%1under 10 labels · led by Badger Maps at 38%
Meeting schedulingSales0%51 of 58100%1under 10 labels · led by Calendly at 36%newNew since September 2026: not ranked then, 0% now.
Sales coaching and trainingSales0%49 of 1240%1under 10 labels · led by MindTickle at 24%newNew since September 2026: not ranked then, 0% now.

Movement

Since September 2026, Otter.ai held within the floor in all four categories: no change cleared 11 points.

Best category · Conversation intel · by segment

Small business▼−4Since September 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 4% in September 2026
Inside the floor by 7 pointsRank 5 → 16 of 63
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 63 → 21 of 87
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 85 → 91 of 91

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Conversation intel0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 63 → 21 of 91
Field sales0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 46 of 94, unchanged
Scheduling0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 51 of 58, unchanged
Sales coaching0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 49 of 124, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Otter.ai across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.502013
GPT-5.4 mini01001
Gemini 3.5 Flash00000
Perplexity Sonar00011
Grok 4.1 Fast00000
Mistral Small01001
DeepSeek V4 Flash00101
Llama 4 Maverick00101
Qwen 3.7 Flash00000
Kimi K200101
GLM 4.7 FlashX00000
MiniMax M2.502013
GPT-6 Luna00011
Muse Glimmer 30B01102

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 labelNone
Paraphrase2 labelsNone
Comparative12 labels1not counted in share
Budget-constrained7 labelsNone
Scale-constrained1 labelNone
Negative14 labelsNone
First choiceAlternativeMentionNegative37 labels in all, every segment counted; 0 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Choose Otter if you want a polished general meeting assistant with sales workflows.” GPT-5.4 mini · Conversation intel · comparative prompt · alternative
“Otter.ai starts around $10–$17/user/month and is best for B2C residential teams” Claude Haiku 4.5 · Field sales · budget prompt · alternative
“Known for accuracy and ease of use, especially for meetings and interviews.” Mistral Small · Conversation intel · comparative prompt · alternative
“Otter is best for individual contributors and small teams on a tight budget” Claude Haiku 4.5 · Conversation intel · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Privacy Lawsuits: Faced multiple class-action lawsuits in 2025 alleging unauthorized recording of conversations without participant consent” MiniMax M2.5 · Conversation intel · negative prompt · hard negative
“described as meeting-note or chat tools that appear in CI rankings mainly because they do transcription” Perplexity Sonar · Conversation intel · negative prompt · hard negative
“Otter.ai: be cautious with sensitive conversations on individual or non-enterprise accounts.” GPT-6 Luna · Conversation intel · negative prompt · soft negative
“Otter.ai requires third-party bots and has privacy concerns due to external data handling” Claude Haiku 4.5 · Scheduling · negative prompt · soft negative

Named alongside

The products named in the same answers as Otter.ai, over the 37 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Otter.ai was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Gong28 of 375Not among the top eight
Fireflies.ai26 of 377Not among the top eight
Fathom21 of 378Not among the top eight
Chorus by ZoomInfo21 of 370Not among the top eight
Avoma20 of 373Not among the top eight
Jiminny9 of 371Not among the top eight
Clari Copilot8 of 370Not among the top eight
Grain7 of 370Not among the top eight
MindTickle5 of 370Not among the top eight
CallMiner Eureka4 of 370Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Otter.ai. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 37 of the 37 answers that named Otter.ai and are not a share of its labels.

Domains cited

cirrusinsight.com18
avoma.com14
cloudtalk.io14
marketintelligencetools.com11
fireflies.ai10
g2.com10
learn.g2.com10
getapp.com9
quo.com9
itsconvo.com8

113 of the 113 domain citations in answers naming Otter.ai came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

otter.ai is not in Google's top ten for any of the category's searches. In the answers, Otter.ai takes 0% of first choices and Avoma takes 41%.
ShowHide

In search

Google, US estimates
Position for “conversation intelligence and call recording platform”
–
not in the top ten
Position for “best conversation intelligence and call recording platform”
–
not in the top ten
Searches for its name, Google
165,000 a month (“otter.ai”)
AI search demand for its name, est.
1,477 a month
Organic visits to its site
about 339,476 a month
Searches its site ranks for
7,231 · 835 in the top three
Sites linking to it
26,098
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
106+ ads · 62 video, 39 text, 5 image · 106 shown in the last 30 days

First shown May 2022, as Otter.ai, Inc., verified. Ads started 2025-10 to 2026-09: 52 in the year, 54 before. 14 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
0%
rank 21 of 91 in conversation intel
Segment leader
41%
Avoma
First choices
0 across its categories
Named in
37 answers
Its own site cited
in 37 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on otter.ai
560
subdomains included
Content
421
counted in the table below
Documentation
1
Product · Integration
0 · 11
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog385undated
Case study11undated
Webinar or virtual event812026-07-17
Comparison8undated
Conference or event3undated
Podcast or video3undated
Glossary or explainer2undated
News or press1undated

Most recent

How it is countedHide how it is counted

Every page otter.ai exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Otter.ai

What the judge wrote, as written, with how often. The vendor table decides that these count as Otter.ai; a claim can dispute any of them.
Otter 2Otter for Sales 1

Follow Otter.ai

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

otter.ai is the company behind Otter.ai.
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On record

Wikidata
Website
otter.ai

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

In its own words

Stated by the vendor, not checked
Positioning
Your AI notetaker is now also your Conversational Knowledge Engine
For
individuals, small teams, teams, and enterprises
Price stated
Free forever; From $19.99/month per user otter.ai
Starting price
19.99 otter.ai
Free plan or trial
Free forever; 7-day free trial included otter.ai
Integrations claimed
2300 otter.ai/integrations
Certifications
HIPAA compliance (add-on)CCPAGDPRHIPAASOC 2VPATTX-RAMP Level 2
Customers named
Tim DraperLaura Brown, Vice President of Sales at Aiden TechnologiesBrandon Savage, Head of Solution Enablement, Voziq.aiTony RobbinsMatt Sodnicar, Marketing Manager, CanidiumWoven Health CollectiveMRI SoftwareAudience Strategies
Not stated on the pages read
Hosting

What Otter.ai's own pages state, read September 28, 2026: otter.ai, otter.ai/pricing, trust.otter.ai, otter.ai/tag/customer-stories, otter.ai/integrations. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Otter.ai's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Otter.ai, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Otter.ai by email, built from the raw record of the edition. It shows:

  • where Otter.ai is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Otter.ai, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at otter.ai is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.