Small business▼−3Since September 2026: 33% → 29%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
29%from 33% in September 2026
Inside the floor by 8 pointsRank 1 of 117, unchanged
3 categories · RankedSmile.io
125Judge labels
36First choices
29Negative labels
14 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
30% in Loyalty for small business buyers
Rank 1 of 110 in the mid-market standingaccepted challenger
1 of 14 models made it the first choice on the direct prompt; 24% of its 38 labels there were negative.
What the models named instead of Smile.io →By buyer segmentStrongest at small business.
Small business1 of 120
30%48 labels
accepted challenger
Mid-market1 of 110
26%38 labels
accepted challenger
Enterprise102 of 104
0%17 labels
criticized challenger
In loyalty · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Smile.io for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Loyalty, advocacy and referrals | Marketing | 26% | 1 of 110 | 24% | 38 | accepted challenger | ▼−1Since September 2026: 24% → 23%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Referral and partner programs | Partner and channel | 13% | 3 of 112 | 0% | 10 | accepted challenger | ▲+7Since September 2026: 6% → 13%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Ecommerce marketing | Marketing | 0% | 60 of 115 | 0% | 1 | under 10 labels · led by HubSpot Marketing Hub at 38% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Smile.io held within the floor in all three categories: no change cleared 11 points.
Best category · Loyalty · by segment
Mid-market▼−1Since September 2026: 24% → 23%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
23%from 24% in September 2026
Inside the floor by 10 pointsRank 1 → 2 of 106
Enterprise▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 19 → 97 of 99
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Referrals | 6% | 13% | ▲+7Since September 2026: 6% → 13%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 5 → 3 of 112 |
| Loyalty | 24% | 23% | ▼−1Since September 2026: 24% → 23%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 1 of 110, unchanged |
| Ecommerce marketing | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 41 → 60 of 115 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Smile.io across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Smile.io across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 2 | 0 | 3 |
| GPT-5.4 mini | 1 | 1 | 0 | 2 | 4 |
| Gemini 3.5 Flash | 1 | 2 | 1 | 1 | 5 |
| Perplexity Sonar | 1 | 2 | 0 | 1 | 4 |
| Grok 4.20 | 3 | 0 | 0 | 1 | 4 |
| Mistral Small | 0 | 0 | 2 | 1 | 3 |
| DeepSeek V4 Flash | 3 | 0 | 1 | 1 | 5 |
| Llama 4 Maverick | 1 | 0 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 2 | 0 | 1 | 0 | 3 |
| Kimi K2 | 2 | 0 | 1 | 0 | 3 |
| GLM 4.7 FlashX | 1 | 0 | 0 | 0 | 1 |
| MiniMax M2.5 | 3 | 0 | 1 | 0 | 4 |
| GPT-6 Luna | 1 | 1 | 0 | 1 | 3 |
| Muse Glimmer 30B | 3 | 1 | 0 | 1 | 5 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct11 labels1
Paraphrase0 labelsNone
Comparative30 labels15not counted in share
Budget-constrained41 labels31
Scale-constrained15 labels4
Negative28 labels3not counted in share
First choiceAlternativeMentionNegative125 labels in all, every segment counted; 36 of the 54 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“The best customer loyalty and referral platform for a company with a limited budget is Smile.io. It offers a free plan that includes referrals” Llama 4 Maverick · Loyalty · budget prompt · first choice
“Best Overall for E-commerce (Small Budget)Smile.io ... widely considered the industry standard for small-to-medium e-commerce businesses” Qwen 3.7 Flash · Loyalty · budget prompt · first choice
“the best overall pick is usually Smile.io if you need both loyalty and referral features with a fast, low-friction setup” Perplexity Sonar · Loyalty · budget prompt · first choice
“Easiest to launch (hours, no dev), the most-installed loyalty app on Shopify. Works on points + referrals in one package.” DeepSeek V4 Flash · Loyalty · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Platforms to Avoid or Use Extreme Caution With: ... Smile.io: Criticized for billing complaints (charges after cancellation), outdated customer service” Mistral Small · Loyalty · negative prompt · hard negative
“Smile.io — user feedback includes complaints about missing parity across storefronts and support/product depth concerns.” GPT-5.4 mini · Loyalty · negative prompt · soft negative
“Smile.io — if you're growing quickly or aren't on Shopify. Its Shopify listing shows usage-based pricing at higher tiers” GPT-6 Luna · Loyalty · negative prompt · soft negative
“one source says Smile.io and Loopy Loyalty will not scale for an enterprise running loyalty across ten markets” Perplexity Sonar · Loyalty · negative prompt · soft negative
Named alongside
The products named in the same answers as Smile.io, over the 125 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Smile.io was named but was not.ShowHide
Named alongside
The products named in the same answers as Smile.io, over the 125 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Smile.io was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Smile.io. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 119 of the 125 answers that named Smile.io and are not a share of its labels.
Domains cited
openloyalty.io70
voucherify.io45
g2.com43
growsurf.com36
tremendous.com32
learn.g2.com29
rivo.io29
smile.ioYour site27
thecmo.com27
ecommerce-platforms.com26
337 of the 364 domain citations in answers naming Smile.io came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Smile.io stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Smile.io stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimatesPosition for “customer loyalty and referral platform”
–
not in the top ten
Position for “best customer loyalty and referral platform”
–
not in the top ten
- Searches for its name, Google
- 260 a month (“smile.io”)
- AI search demand for its name, est.
- 26 a month
- Organic visits to its site
- about 8,962 a month
- Searches its site ranks for
- 2,226 · 132 in the top three
- Sites linking to it
- 5,667
- Paid Google search
- 2 searches its ads show for, about 28 clicks and $1,468 a month (estimate)
In answers
This editionShare of first choices
26%
rank 1 of 110 in loyalty
First choices
36
across its categories
- Named in
- 125 answers
- Its own site cited
- in 119 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on smile.io
897
subdomains included
Content
487
counted in the table below
Documentation
238
Product · Integration
5 · 28
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 307 | 6 | 2026-09-25 | Mobile apps, Ecommerce | |
| Report or ebook | 62 | undated | |||
| Case study | 60 | 21 | 2026-09-29 | ||
| Glossary or explainer | 33 | undated | |||
| Comparison | 12 | 4 | 2026-09-29 | ||
| Conference or event | 4 | undated | |||
| Template or tool | 4 | undated | |||
| News or press | 3 | 2 | 2026-09-29 | ||
| Webinar or virtual event | 1 | 0 | 2026-06-18 | ||
| Podcast or video | 1 | undated |
Most recent
- 2026-09-29Press kit news or press
- 2026-09-29Smile vs yotpo comparison
- 2026-09-29Smile vs loyalty lion comparison
- 2026-09-29Smile vs rivo comparison
- 2026-09-29Smile vs okendo comparison
- 2026-09-29Fiesta tableware case study
How it is countedHide how it is counted
Every page smile.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Smile.io
What the judge wrote, as written, with how often. The vendor table decides that these count as Smile.io; a claim can dispute any of them.
Smile 2Smile.io Free 1Smile/Yotpo 1
Follow Smile.io
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Smile.io is its own company.ShowHide
The company
Smile.io is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- The leading loyalty platform for ambitious Shopify brands.
- For
- ambitious Shopify brands
- Price stated
- Transparent Pricing. No hidden fees, no surprises. We believe in predictable pricing at the best rates. smile.io
- Starting price
- 15 smile.io/pricing
- Free plan or trial
- Get started — it's free smile.io
- Integrations claimed
- 25 smile.io/features/headless
- Certifications
- SOC 2 Type IIBuilt for ShopifyShopify Technology PartnerShopify Plus CertifiedCertified Technology PartnerShopify Plus Security Certification
- Customers named
- Fiesta TablewareNaturiumHikocoLive BeardedDeath Wish CoffeeSloane TeaPlate Pal PerksBlue Banana
- Not stated on the pages read
- Hosting
What Smile.io's own pages state, read September 28, 2026: smile.io, smile.io/pricing, smile.io/features/headless, smile.io/customers, smile.io/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Smile.io's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Smile.io, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Smile.io by email, built from the raw record of the edition. It shows:
- where Smile.io is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Smile.io, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Smile.io is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Smile.io is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideLoyalty, advocacy and referrals
AI models recommend Smile.io first in Loyalty, advocacy and referrals this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Referral and partner programs
Smile.io is among the products AI models recommend first in Referral and partner programs this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.