Small business▲+3Since September 2026: 9% → 12%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
12%from 9% in September 2026
Inside the floor by 8 pointsRank 4 → 3 of 76
3 categories · RankedReferralCandy
178Judge labels
10First choices
72Negative labels
14 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
12% in Referrals for small business buyers
Rank 5 of 112 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 31% of its 39 labels there were negative.
What the models named instead of ReferralCandy →By buyer segmentStrongest at small business.
Small business3 of 83
12%37 labels
criticized challenger
Mid-market5 of 112
6%39 labels
criticized challenger
Enterprise69 of 69
0%22 labels
criticized challenger
In referrals · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named ReferralCandy for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Referral and partner programs | Partner and channel | 6% | 5 of 112 | 31% | 39 | criticized challenger | ▼−6Since September 2026: 10% → 4%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Loyalty, advocacy and referrals | Marketing | 0% | 21 of 110 | 27% | 26 | criticized challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Affiliate and partner management | Partner and channel | 0% | 28 of 94 | 0% | 2 | under 10 labels · led by PartnerStack at 49% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, ReferralCandy held within the floor in all three categories: no change cleared 11 points.
Best category · Referrals · by segment
Mid-market▼−6Since September 2026: 10% → 4%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 10% in September 2026
Inside the floor by 5 pointsRank 3 → 7 of 106
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 72 → 65 of 65
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Referrals | 10% | 4% | ▼−6Since September 2026: 10% → 4%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 3 → 5 of 112 |
| Affiliate | 2% | 0% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 15 → 28 of 94 |
| Loyalty | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 26 → 21 of 110 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated ReferralCandy across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated ReferralCandy across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 0 | 1 | 3 |
| GPT-5.4 mini | 0 | 4 | 1 | 1 | 6 |
| Gemini 3.5 Flash | 0 | 2 | 0 | 2 | 4 |
| Perplexity Sonar | 1 | 0 | 0 | 1 | 2 |
| Grok 4.20 | 2 | 3 | 2 | 1 | 8 |
| Mistral Small | 1 | 1 | 2 | 2 | 6 |
| DeepSeek V4 Flash | 1 | 1 | 0 | 3 | 5 |
| Llama 4 Maverick | 0 | 1 | 2 | 1 | 4 |
| Qwen 3.7 Flash | 1 | 1 | 2 | 1 | 5 |
| Kimi K2 | 0 | 3 | 1 | 1 | 5 |
| GLM 4.7 FlashX | 0 | 2 | 2 | 0 | 4 |
| MiniMax M2.5 | 0 | 1 | 1 | 2 | 4 |
| GPT-6 Luna | 1 | 2 | 0 | 2 | 5 |
| Muse Glimmer 30B | 0 | 3 | 2 | 1 | 6 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct7 labelsNone
Paraphrase5 labelsNone
Comparative53 labels12not counted in share
Budget-constrained48 labels8
Scale-constrained18 labels2
Negative47 labels2not counted in share
First choiceAlternativeMentionNegative178 labels in all, every segment counted; 10 of the 24 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“the best referral software is usually ReferralCandy if you run an ecommerce store, or GrowSurf if you want a lower-cost, more flexible referral/affiliate option” Perplexity Sonar · Referrals · budget prompt · first choice
“If you have an online store (Shopify/WooCommerce): Start with ReferralCandy for simplicity” Qwen 3.7 Flash · Referrals · comparative prompt · first choice
“start with ReferralCandy or FirstPromoter for their low monthly costs and free trials” Mistral Small · Referrals · budget prompt · first choice
“E-commerce store on Shopify? → ReferralCandy (quick setup, e-commerce native)” DeepSeek V4 Flash · Referrals · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“"Consumer-first tools like ReferralCandy and Viral Loops fail B2B programs because they track by user ID, not org, and have no CRM integration for sales-led funnels."” Muse Glimmer 30B · Referrals · negative prompt · hard negative
“be especially cautious. ReferralCandy records a reward when a transaction is confirmed and stops there—no subscription event model exists” Claude Haiku 4.5 · Referrals · negative prompt · hard negative
“Multiple AI models recommend avoiding this platform due to negative feedback and high risk of issues for enterprises.” Mistral Small · Loyalty · negative prompt · hard negative
“ReferralCandy's published plans combine a monthly fee with a success fee, so model the total cost at your expected referral revenue—not just the starting price.” GPT-6 Luna · Referrals · negative prompt · soft negative
Named alongside
The products named in the same answers as ReferralCandy, over the 178 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ReferralCandy was named but was not.ShowHide
Named alongside
The products named in the same answers as ReferralCandy, over the 178 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ReferralCandy was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named ReferralCandy. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 171 of the 178 answers that named ReferralCandy and are not a share of its labels.
Domains cited
openloyalty.io87
growsurf.com67
tremendous.com59
referralcandy.comYour site57
moosend.com52
voucherify.io44
g2.com43
referral-factory.com43
prefinery.com41
thecmo.com41
477 of the 534 domain citations in answers naming ReferralCandy came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
referralcandy.com ranks 6 on Google for the category's searches. In the answers, ReferralCandy takes 6% of first choices and PartnerStack takes 22%.ShowHide
Search and answers
referralcandy.com ranks 6 on Google for the category's searches. In the answers, ReferralCandy takes 6% of first choices and PartnerStack takes 22%.
ShowHideIn search
Google, US estimatesPosition for “referral program software”
6
Position for “best referral program software”
–
not in the top ten
- Searches for its name, Google
- 590 a month (“referralcandy”)
- AI search demand for its name, est.
- 3 a month
- Organic visits to its site
- about 18,870 a month
- Searches its site ranks for
- 5,966 · 187 in the top three
- Sites linking to it
- 13,640
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
6%
rank 5 of 112 in referrals
Segment leader
22%
PartnerStack
- First choices
- 10 across its categories
- Named in
- 178 answers
- Its own site cited
- in 171 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on referralcandy.com
2,049
subdomains included
Content
1,058
counted in the table below
Documentation
176
Product · Integration
0 · 42
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 944 | 19 | 2026-09-28 | Ecommerce marketing, SEO | |
| Case study | 49 | 0 | 2022-02-14 | ||
| Comparison | 32 | 2 | 2026-09-18 | ||
| Report or ebook | 13 | 1 | 2026-07-27 | ||
| Glossary or explainer | 9 | 2 | 2026-09-16 | ||
| Template or tool | 8 | 0 | 2026-06-19 | SEO | |
| Podcast or video | 2 | 0 | 2026-01-14 | ||
| Webinar or virtual event | 1 | 0 | 2026-02-09 | Direct mail |
Most recent
- 2026-09-28Referralcandy mcp blog
- 2026-09-18Cash vs coupon referral rewards comparison
- 2026-09-1610138727 managing affiliate signups glossary or explainer
- 2026-09-09Brevo referralcandy integration blog
- 2026-09-09Omnisend referralcandy integration blog
- 2026-09-0210175059 shopify customizing an advocate or affiliate s referral code glossary or explainer
How it is countedHide how it is counted
Every page referralcandy.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow ReferralCandy
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
ReferralCandy is its own company.ShowHide
The company
ReferralCandy is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Turn word of mouth into measurable revenue
- For
- Shopify brands
- Price stated
- USD 39 to 799 referralcandy.com
- Starting price
- 39 referralcandy.com
- Free plan or trial
- 7-day free trial referralcandy.com
- Integrations claimed
- 20 referralcandy.com/features
- Certifications
- Built for ShopifyCertified partner
- Hosting
- US/EU/UK
- Customers named
- bbutterSecretlabLMNTToki KidsKeychronMiaoMiaoRiff Raff & CoMac of All Trades
What ReferralCandy's own pages state, read September 28, 2026: referralcandy.com, referralcandy.com/pricing, referralcandy.com/features, referralcandy.com/case-studies, referralcandy.com/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when ReferralCandy's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as ReferralCandy, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for ReferralCandy by email, built from the raw record of the edition. It shows:
- where ReferralCandy is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name ReferralCandy, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.