3 categories · RankedReferral Factory
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant |
|---|---|---|---|---|---|---|
| Loyalty, advocacy and referrals | Marketing | 5% | 6 of 124 | 8% | 12 | accepted challenger |
| Referral and partner programs | Partner and channel | 2% | 11 of 107 | 15% | 13 | accepted challenger |
| Affiliate and partner management | Partner and channel | 0% | 28 of 87 | 0% | 2 | under 10 labels · led by PartnerStack at 42% |
Movement
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 1 | 2 | 1 | 0 | 4 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 3 | 1 | 0 | 0 | 4 |
| Grok 4.1 Fast | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 1 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 1 | 1 |
| Llama 4 Maverick | 0 | 2 | 1 | 1 | 4 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 1 | 2 | 1 | 4 |
| GLM 4.7 FlashX | 0 | 2 | 1 | 0 | 3 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“I'd generally recommend Referral Factory if your primary goal is to launch and scale a customer referral program quickly” GPT-5.4 mini · Loyalty · paraphrase prompt · first choice
“I'd recommend Referral Factory if your main goal is to launch and scale a customer referral program quickly” Perplexity Sonar · Loyalty · paraphrase prompt · first choice
“single best answer for most companies with a limited budget, I'd pick Referral Factory for general use” Perplexity Sonar · Referrals · budget prompt · first choice
“Referral Factory for fast no-code setup” Perplexity Sonar · Referrals · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Lack of multi-channel support (Referral Factory) ... No dedicated support for the Starter plan” Llama 4 Maverick · Loyalty · negative prompt · soft negative
“*Caution for high-value or cash reward programs* — No automated fraud screening” DeepSeek V4 Flash · Referrals · negative prompt · soft negative
“Referral Factory & Viral Loops (Missing Critical Features)” Kimi K2 · Referrals · negative prompt · soft negative
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 28 of the 116 answers that named Referral Factory and are not a share of its labels.
Domains cited
Eighty-one of the ninety-three domain citations in answers naming Referral Factory came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
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