Every category where a model named Referral Rock for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Loyalty, advocacy and referrals	Marketing	22%	2 of 124	0%	23	accepted challenger
Referral and partner programs	Partner and channel	15%	2 of 107	3%	34	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Referral Rock yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Referral Rock across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	2	2	0	5
GPT-5.4 mini	1	0	0	0	1
Gemini 3.5 Flash	2	3	2	0	7
Perplexity Sonar	0	2	0	0	2
Grok 4.1 Fast	2	2	2	0	6
Mistral Small	2	1	2	0	5
DeepSeek V4 Flash	2	2	1	0	5
Llama 4 Maverick	0	2	4	0	6
Qwen 3.7 Flash	0	2	1	1	4
Kimi K2	3	4	2	0	9
GLM 4.7 FlashX	0	2	0	0	2
MiniMax M2.5	3	0	2	0	5

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct43 labels23

Paraphrase27 labels14

Comparative38 labels2not counted in share

Budget-constrained16 labels2

Scale-constrained15 labels3

Negative9 labelsNone

First choiceAlternativeMentionNegative148 labels in all, every segment counted; 42 of the 44 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Top Pick: Referral Rock ... highly regarded for mid-market B2B companies because it is built to handle the complexity of longer B2B sales cycles” Gemini 3.5 Flash · Loyalty · direct prompt · first choice

“For most mid-sized B2B companies, I'd recommend starting with Referral Rock for its focused referral capabilities and reasonable pricing” Mistral Small · Loyalty · paraphrase prompt · first choice

“Referral Rock offers the best balance of B2B-specific features, CRM integrations, transparent pricing, and scalability” Kimi K2 · Referrals · direct prompt · first choice

“If you want a quick launch with robust CRM tracking and high-quality advocate portals, choose Referral Rock.” Gemini 3.5 Flash · Referrals · direct prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“ReferralRock – $175/mo (budget flex if you have it)” Qwen 3.7 Flash · Referrals · budget prompt · soft negative

Named alongside

The products named in the same answers as Referral Rock, over the 148 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Referral Rock was named but was not.

ProductSame answerTook the first choice insteadHead to head

ReferralCandy63 of 14817Compare →

GrowSurf60 of 1484Not in the top three

Referral Factory57 of 1487Not in the top three

Friendbuy56 of 1481Not in the top three

Ambassador53 of 1488Not in the top three

Extole44 of 1488Not in the top three

PartnerStack38 of 1484Compare →

Influitive37 of 1487Compare →

Smile.io34 of 1489Compare →

Viral Loops30 of 1483Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Referral Rock. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 17 of the 148 answers that named Referral Rock and are not a share of its labels.

Domains cited

customergauge.com10

openloyalty.io9

referralrock.comYour site8

extole.com7

klaviyo.com6

referralcandy.com6

tremendous.com6

cello.so5

thecmo.com5

wifitalents.com5

Fifty-nine of the sixty-seven domain citations in answers naming Referral Rock came from somebody else's page.

Pages cited

customergauge.com/blog/b2b-referral-software9

openloyalty.io/insider/best-referral-software8

extole.com/blog/retail-referral-software7

klaviyo.com/blog/best-referral-marketing-software6

tremendous.com/blog/referral-marketing-tools6

blog.hubspot.com/service/customer-advocacy-platforms4

influencermarketinghub.com/social-media-posting-scheduling-tools/top-referral-marketing-so4

moosend.com/blog/referral-marketing-software4

Pages are listed as the models cited them.

Names read as Referral Rock

What the judge wrote, as written, with how often. The vendor table decides that these count as Referral Rock; a claim can dispute any of them.

ReferralRock 3

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Referral Rock's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Referral Rock, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at referralrock.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.