Small business▼−3Since September 2026: 30% → 27%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
27%from 30% in September 2026
Inside the floor by 8 pointsRank 2 of 117, unchanged
3 categories · RankedReferral Rock
195Judge labels
52First choices
17Negative labels
14 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
28% in Loyalty for small business buyers
Rank 3 of 110 in the mid-market standingaccepted challenger
3 of 14 models made it the first choice on the direct prompt; 0% of its 26 labels there were negative.
What the models named instead of Referral Rock →By buyer segmentStrongest at small business.
Small business2 of 120
28%37 labels
accepted challenger
Mid-market3 of 110
13%26 labels
accepted challenger
Enterprise9 of 104
4%12 labels
accepted challenger
In loyalty · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Referral Rock for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Loyalty, advocacy and referrals | Marketing | 13% | 3 of 110 | 0% | 26 | accepted challenger | ▼−9Since September 2026: 22% → 13%, −9 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Referral and partner programs | Partner and channel | 13% | 2 of 112 | 17% | 36 | accepted challenger | ▲+1Since September 2026: 15% → 15%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Partner relationship management | Partner and channel | 0% | 56 of 61 | 100% | 1 | under 10 labels · led by PartnerPortal.io at 22% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Referral Rock held within the floor in all three categories: no change cleared 11 points.
Best category · Loyalty · by segment
Mid-market▼−9Since September 2026: 22% → 13%, −9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
13%from 22% in September 2026
Inside the floor by 2 pointsRank 2 → 3 of 106
Enterprise▲+3Since September 2026: 2% → 5%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
5%from 2% in September 2026
Inside the floor by 8 pointsRank 12 → 8 of 99
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Loyalty | 22% | 13% | ▼−9Since September 2026: 22% → 13%, −9 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 2 → 3 of 110 |
| Referrals | 15% | 15% | ▲+1Since September 2026: 15% → 15%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 2 of 112, unchanged |
| PRM | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 56 of 61, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Referral Rock across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Referral Rock across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 5 | 1 | 1 | 7 |
| GPT-5.4 mini | 0 | 2 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 2 | 1 | 0 | 1 | 4 |
| Perplexity Sonar | 1 | 1 | 0 | 0 | 2 |
| Grok 4.20 | 1 | 5 | 1 | 1 | 8 |
| Mistral Small | 1 | 0 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 3 | 2 | 0 | 0 | 5 |
| Llama 4 Maverick | 0 | 1 | 3 | 0 | 4 |
| Qwen 3.7 Flash | 0 | 3 | 0 | 0 | 3 |
| Kimi K2 | 3 | 1 | 1 | 2 | 7 |
| GLM 4.7 FlashX | 0 | 2 | 1 | 1 | 4 |
| MiniMax M2.5 | 1 | 3 | 2 | 0 | 6 |
| GPT-6 Luna | 0 | 2 | 0 | 0 | 2 |
| Muse Glimmer 30B | 1 | 4 | 1 | 1 | 7 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct59 labels25
Paraphrase35 labels13
Comparative46 labels4not counted in share
Budget-constrained29 labels11
Scale-constrained14 labels3
Negative12 labelsNone
First choiceAlternativeMentionNegative195 labels in all, every segment counted; 52 of the 56 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Best For: Mid-market B2B service companies and traditional B2B SaaS looking for direct Salesforce/HubSpot integrations and robust workflow automation.” Gemini 3.5 Flash · Referrals · direct prompt · first choice
“Recommendation: Start with Referral Rock if referrals are primary—it's B2B-native, mid-market optimized, and quick to deploy.” Grok 4.20 · Loyalty · direct prompt · first choice
“I recommend Referral Rock as the best balance of features, pricing transparency, and scalability” Kimi K2 · Loyalty · paraphrase prompt · first choice
“Referral Rock is often the top recommendation due to its B2B focus and proven track record” Mistral Small · Referrals · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“"starts at $175/month flat rate. There is a mandatory onboarding fee on top of that... The interface has been consistently described by users as dated."” Muse Glimmer 30B · Referrals · negative prompt · soft negative
“Users report cumbersome reward management, dated/clunky admin UI, and manual processes when integrations aren't available” Kimi K2 · Referrals · negative prompt · soft negative
“Referral Rock is only suitable if your program is strictly referral\u2011focused.” GLM 4.7 FlashX · PRM · negative prompt · soft negative
“Locked-In Enterprise Tiers with High Setup Fees: Examples: Referral Rock, SaaSquatch” Gemini 3.5 Flash · Referrals · negative prompt · soft negative
Named alongside
The products named in the same answers as Referral Rock, over the 195 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Referral Rock was named but was not.ShowHide
Named alongside
The products named in the same answers as Referral Rock, over the 195 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Referral Rock was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Referral Rock. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 191 of the 195 answers that named Referral Rock and are not a share of its labels.
Domains cited
openloyalty.io117
growsurf.com80
referralrock.comYour site80
moosend.com70
thecmo.com61
tremendous.com57
g2.com53
prefinery.com52
cello.so45
extole.com45
580 of the 660 domain citations in answers naming Referral Rock came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
referralrock.com is not in Google's top ten for any of the category's searches. In the answers, Referral Rock takes 13% of first choices and Smile.io takes 26%.ShowHide
Search and answers
referralrock.com is not in Google's top ten for any of the category's searches. In the answers, Referral Rock takes 13% of first choices and Smile.io takes 26%.
ShowHideIn search
Google, US estimatesPosition for “customer loyalty and referral platform”
–
not in the top ten
Position for “best customer loyalty and referral platform”
–
not in the top ten
- Searches for its name, Google
- 720 a month (“referral rock”)
- AI search demand for its name, est.
- 10 a month
- Organic visits to its site
- about 18,599 a month
- Searches its site ranks for
- 4,472 · 247 in the top three
- Sites linking to it
- 8,323
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess1 ads · 1 text · 1 shown in the last 30 days
First shown August 2026, as MAPFRE SEGUROS GERAIS S.A., verified. Ads started 2025-10 to 2026-09: 1 in the year. 4 more by other advertisers linking to it.
On Google's pages: 1
In answers
This editionShare of first choices
13%
rank 3 of 110 in loyalty
Segment leader
26%
Smile.io
- First choices
- 52 across its categories
- Named in
- 195 answers
- Its own site cited
- in 191 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on referralrock.com
1,107
subdomains included
Content
587
counted in the table below
Documentation
197
Product · Integration
11 · 57
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 529 | 0 | 2026-05-10 | SEO, PRM | |
| Comparison | 29 | 1 | 2026-07-02 | ||
| Glossary or explainer | 10 | 0 | 2026-04-27 | ||
| Case study | 7 | 0 | 2026-05-10 | ||
| Template or tool | 5 | 3 | 2026-07-02 | ||
| Webinar or virtual event | 3 | undated | |||
| News or press | 2 | 0 | 2026-04-15 | ||
| Report or ebook | 1 | undated | |||
| Podcast or video | 1 | undated |
Most recent
- 2026-07-02Building it yourself comparison
- 2026-07-02Affiliate commission calculator template or tool
- 2026-07-02Finders fee calculator template or tool
- 2026-07-02Referral fee calculator template or tool
- 2026-05-206267648 launch checklist template or tool
- 2026-05-208601929 automate checklist template or tool
How it is countedHide how it is counted
Every page referralrock.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name SEO (10); 2 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Referral Rock
What the judge wrote, as written, with how often. The vendor table decides that these count as Referral Rock; a claim can dispute any of them.
ReferralRock 7
Follow Referral Rock
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Referral Rock is its own company.ShowHide
The company
Referral Rock is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- A referral program platform for busy operators
- For
- Service, SaaS, e-commerce, multi-location/franchise
- Price stated
- Referral Rock is one simple plan: the Operator Plan at $250 a month, with unlimited referrals and a dedicated referral expert included. referralrock.com
- Starting price
- $250/mo (Operator Plan) referralrock.com
- Free plan or trial
- No free plan — free trial available referralrock.com
- Integrations claimed
- 50 referralrock.com
- Certifications
- HubSpot Certified AppSOC 2-aligned controlsGDPR-compliant data handling
- Customers named
- SIR Glass AutoCatapultGroverCoolBotFeedXLHome servicesProfessional servicesB2B SaaS
- Not stated on the pages read
- Hosting
What Referral Rock's own pages state, read September 28, 2026: referralrock.com, referralrock.com/pricing, trust.referralrock.com, referralrock.com/product, referralrock.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Referral Rock's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Referral Rock, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Referral Rock by email, built from the raw record of the edition. It shows:
- where Referral Rock is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Referral Rock, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Referral Rock is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Referral Rock is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideLoyalty, advocacy and referrals
Referral Rock is among the products AI models recommend first in Loyalty, advocacy and referrals this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Referral and partner programs
Referral Rock is among the products AI models recommend first in Referral and partner programs this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.