Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 112 → 115 of 117
2 categories · RankedExtole
121Judge labels
4First choices
24Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
4% in Loyalty for enterprise buyers
Rank 22 of 110 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 13% of its 15 labels there were negative.
What the models named instead of Extole →By buyer segmentRead the same way at every buyer size.
Small business115 of 120
0%4 labels
under the label threshold
Mid-market22 of 110
0%15 labels
accepted challenger
Enterprise6 of 104
4%37 labels
accepted challenger
In loyalty · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Extole for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Loyalty, advocacy and referrals | Marketing | 0% | 22 of 110 | 13% | 15 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Referral and partner programs | Partner and channel | 0% | 24 of 112 | 8% | 13 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Extole held within the floor in all two categories: no change cleared 11 points.
Best category · Loyalty · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 20 → 22 of 106
Enterprise▼−11Since September 2026: 13% → 2%, −11 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 13% in September 2026
Inside the floor by 0 pointsRank 2 → 10 of 99
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Loyalty | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 20 → 22 of 110 |
| Referrals | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 23 → 24 of 112 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Extole across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Extole across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 2 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 0 | 1 | 1 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 1 | 4 | 0 | 5 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 1 | 2 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 1 | 1 | 1 | 3 |
| GLM 4.7 FlashX | 0 | 1 | 2 | 0 | 3 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 2 | 0 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct19 labels1
Paraphrase10 labels1
Comparative39 labels11not counted in share
Budget-constrained18 labels1
Scale-constrained12 labels1
Negative23 labels8not counted in share
First choiceAlternativeMentionNegative121 labels in all, every segment counted; 4 of the 23 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Focus on fraud prevention, controlled incentives, and conversion-based rewards, making them better for scaling programs.” Mistral Small · Loyalty · negative prompt · alternative
“Extole is the best fit if you need enterprise-grade, multi-campaign referral rules with fraud controls” Claude Haiku 4.5 · Referrals · comparative prompt · alternative
“A robust enterprise platform known for first-party data tracking, advanced fraud prevention” DeepSeek V4 Flash · Referrals · comparative prompt · alternative
“Widely used in regulated industries like banking and telecom where data privacy is critical.” Qwen 3.7 Flash · Loyalty · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“enterprise referral software (like Friendbuy or Extole) costs thousands of dollars a month” Gemini 3.5 Flash · Loyalty · budget prompt · soft negative
“Enterprise quote-based (Extole, Friendbuy, Talkable) ... Often overkill at 500 people” DeepSeek V4 Flash · Referrals · scale prompt · soft negative
“Enterprise retail/e-commerce | Overkill for most B2B, custom pricing, annual contracts” Kimi K2 · Loyalty · paraphrase prompt · soft negative
Named alongside
The products named in the same answers as Extole, over the 121 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Extole was named but was not.ShowHide
Named alongside
The products named in the same answers as Extole, over the 121 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Extole was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Extole. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 120 of the 121 answers that named Extole and are not a share of its labels.
Domains cited
openloyalty.io80
extole.comYour site44
voucherify.io44
growsurf.com43
moosend.com40
tremendous.com32
cello.so31
gitnux.org31
prefinery.com28
referral-factory.com28
357 of the 401 domain citations in answers naming Extole came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
extole.com is not in Google's top ten for any of the category's searches. In the answers, Extole takes 0% of first choices and Smile.io takes 26%.ShowHide
Search and answers
extole.com is not in Google's top ten for any of the category's searches. In the answers, Extole takes 0% of first choices and Smile.io takes 26%.
ShowHideIn search
Google, US estimatesPosition for “customer loyalty and referral platform”
–
not in the top ten
Position for “best customer loyalty and referral platform”
–
not in the top ten
- Searches for its name, Google
- 880 a month (“extole”)
- AI search demand for its name, est.
- 476 a month
- Organic visits to its site
- about 8,207 a month
- Searches its site ranks for
- 1,481 · 132 in the top three
- Sites linking to it
- 3,405
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 22 of 110 in loyalty
Segment leader
26%
Smile.io
- First choices
- 4 across its categories
- Named in
- 121 answers
- Its own site cited
- in 120 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on extole.com
1,531
subdomains included
Content
651
counted in the table below
Documentation
562
Product · Integration
8 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 329 | 33 | 2026-09-28 | CRM, Mobile apps | |
| Report or ebook | 266 | 0 | 2024-04-11 | ||
| Case study | 20 | 0 | 2026-03-24 | ||
| Conference or event | 20 | 0 | 2024-10-17 | ||
| Glossary or explainer | 6 | 2 | 2026-09-10 | ||
| Comparison | 4 | 1 | 2026-08-04 | ||
| News or press | 3 | undated | |||
| Template or tool | 2 | 0 | 2026-03-04 | ||
| Webinar or virtual event | 1 | undated |
Most recent
- 2026-09-28Incentive strategies blog
- 2026-09-28Bigcommerce referral plugin blog
- 2026-09-24The best referral programs 7 examples every b2c brand can learn from blog
- 2026-09-21Credit union member referral program blog
- 2026-09-19How do referral tools reduce fraud a guide to detection and prevention blog
- 2026-09-18How to track referrals without cookies first party and server side methods that work blog
How it is countedHide how it is counted
Every page extole.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Extole
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Extole is its own company.ShowHide
The company
Extole is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Engagement and Referral Platform for Customer-led Growth
- For
- leading consumer marketers and product teams
- Certifications
- ISO/IEC 27001 certifiedGDPRCCPAEU-US DPF
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, hosting, customers
What Extole's own pages state, read September 28, 2026: extole.com, extole.com/platform. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Extole's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Extole, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Extole by email, built from the raw record of the edition. It shows:
- where Extole is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Extole, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.