Every category where a model named Extole for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Referral and partner programs	Partner and channel	0%	24 of 107	12%	16	accepted challenger
Loyalty, advocacy and referrals	Marketing	0%	21 of 124	13%	15	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Extole yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Extole across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	1	0	1
GPT-5.4 mini	0	0	1	0	1
Gemini 3.5 Flash	0	1	0	1	2
Perplexity Sonar	1	0	0	0	1
Grok 4.1 Fast	0	2	2	0	4
Mistral Small	1	0	1	0	2
DeepSeek V4 Flash	1	3	2	0	6
Llama 4 Maverick	0	0	1	0	1
Qwen 3.7 Flash	0	1	1	1	3
Kimi K2	0	1	2	2	5
GLM 4.7 FlashX	0	1	2	0	3
MiniMax M2.5	1	0	1	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct17 labels2

Paraphrase11 labels3

Comparative41 labels11not counted in share

Budget-constrained13 labels3

Scale-constrained11 labels2

Negative27 labels4not counted in share

First choiceAlternativeMentionNegative120 labels in all, every segment counted; 10 of the 25 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best for: Enterprise-grade, multi-campaign referral programs with fraud controls ... Score: 9.1/10” MiniMax M2.5 · Referrals · comparative prompt · first choice

“Extole \u2014 Enterprise-grade with robust fraud prevention (ISO 27001 certified).” DeepSeek V4 Flash · Loyalty · negative prompt · first choice

“Extole (Enterprise-grade, strong fraud protection)” Mistral Small · Referrals · negative prompt · first choice

“Extole for enterprise-grade programs” Perplexity Sonar · Referrals · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“High Barrier to Entry ... Users describe the dashboard as "clunky" and non-intuitive.” Qwen 3.7 Flash · Referrals · negative prompt · hard negative

“Significantly lower entry-level pricing compared to enterprise tools like Extole or Ambassador.” Gemini 3.5 Flash · Loyalty · paraphrase prompt · soft negative

“Solid for large enterprises, but implementation-heavy and expensive.” Kimi K2 · Loyalty · negative prompt · soft negative

“Extole, Friendbuy & FirstPromoter (Technical Limitations)” Kimi K2 · Referrals · negative prompt · soft negative

Named alongside

The products named in the same answers as Extole, over the 120 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Extole was named but was not.

ProductSame answerTook the first choice insteadHead to head

Friendbuy70 of 1201Not in the top three

Ambassador63 of 1204Not in the top three

ReferralCandy56 of 1205Not in the top three

Talkable49 of 1202Not in the top three

Referral Rock44 of 1204Not in the top three

Open Loyalty42 of 1204Not in the top three

Influitive35 of 1208Not in the top three

Mention Me35 of 1200Not in the top three

GrowSurf32 of 1202Not in the top three

Referral Factory31 of 1203Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Extole. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 16 of the 120 answers that named Extole and are not a share of its labels.

Domains cited

extole.comYour site9

openloyalty.io6

blog.hubspot.com4

customergauge.com4

friendbuy.com4

talkable.com4

bubblehouse.com3

klaviyo.com3

mention-me.com3

moosend.com3

Thirty-four of the forty-three domain citations in answers naming Extole came from somebody else's page.

Pages cited

blog.hubspot.com/service/customer-advocacy-platforms4

customergauge.com/blog/b2b-referral-software4

extole.com/blog/retail-referral-software4

openloyalty.io/insider/best-referral-software4

bubblehouse.com/blog/best-loyalty-referrals-platforms-in-2026-top-rewards-software-for-dtc3

extole.com/platform3

klaviyo.com/blog/best-referral-marketing-software3

moosend.com/blog/referral-marketing-software3

Pages are listed as the models cited them.

Names read as Extole

What the judge wrote, as written, with how often. The vendor table decides that these count as Extole; a claim can dispute any of them.

Extole/Ambassador 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Extole's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Extole, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at extole.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.