Every category where a model named Yotpo Loyalty & Referrals for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Loyalty, advocacy and referrals	Marketing	0%	42 of 124	30%	10	criticized challenger
Referral and partner programs	Partner and channel	0%	41 of 107	0%	2	under 10 labels · led by PartnerStack at 19%

Movement

This is the first edition on this tier, so no move can be computed for Yotpo Loyalty & Referrals yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Yotpo Loyalty & Referrals across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	1	1
Gemini 3.5 Flash	1	0	0	1
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	1	1	2	4
Mistral Small	1	1	0	2
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	1	0	1
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	0	0	0
GLM 4.7 FlashX	2	0	0	2
MiniMax M2.5	1	0	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase0 labelsNone

Comparative8 labelsNone

Budget-constrained3 labelsNone

Scale-constrained3 labelsNone

Negative5 labelsNone

First choiceAlternativeMentionNegative20 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Free tier available for emerging businesses ... All-in-one platform with robust features even on lower tiers” MiniMax M2.5 · Loyalty · budget prompt · alternative

“SMB e-com? Smile.io/Yotpo. ... Hybrids like Yotpo/Annex Cloud save integration hassle.” Grok 4.1 Fast · Loyalty · comparative prompt · alternative

“Best for: Merchants needing integrated retention ecosystem” GLM 4.7 FlashX · Referrals · comparative prompt · alternative

“For integrated loyalty + referrals: Yotpo” Mistral Small · Referrals · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Outages (e.g., weeks-long redemptions); integration breaks (TikTok); limited landing page design; pricey” Grok 4.1 Fast · Loyalty · negative prompt · soft negative

“Better for growing brands, but usually more expensive than the simplest options.” GPT-5.4 mini · Loyalty · budget prompt · soft negative

“good for omnichannel but pricier to scale” Grok 4.1 Fast · Loyalty · budget prompt · soft negative

Named alongside

The products named in the same answers as Yotpo Loyalty & Referrals, over the 20 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Yotpo Loyalty & Referrals was named but was not.

ProductSame answerTook the first choice insteadHead to head

Smile.io14 of 206Not in the top three

ReferralCandy14 of 201Not in the top three

Friendbuy12 of 200Not in the top three

LoyaltyLion9 of 201Not in the top three

Extole8 of 201Not in the top three

Ambassador7 of 201Not in the top three

Annex Cloud7 of 201Not in the top three

Referral Rock7 of 200Not in the top three

GrowSurf6 of 200Not in the top three

Open Loyalty6 of 200Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Yotpo Loyalty & Referrals. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 2 of the 20 answers that named Yotpo Loyalty & Referrals and are not a share of its labels.

Domains cited

yotpo.comYour site2

annexcloud.com1

comarch.com1

extole.com1

friendbuy.com1

help.loyaltylion.com1

info.comarch.com1

marketplace.braze.com1

smile.io1

Eight of the ten domain citations in answers naming Yotpo Loyalty & Referrals came from somebody else's page.

Pages cited

annexcloud.com/1

annexcloud.com/faqs1

annexcloud.com/loyalty-experience-platform1

comarch.com/trade-and-services/loyalty-marketing/blog/how-to-scale-your-enterprise-loyalty1

extole.com/1

extole.com/wp-content/uploads/2020/01/Extole-How-FinServ-Leaders-Design-Refer-a-Friend.pdf1

friendbuy.com/1

friendbuy.com/compare/friendbuy-vs-loyaltylion1

Pages are listed as the models cited them.

The company

Yotpo is the company behind Yotpo Loyalty & Referrals.

Website: yotpo.com
Headquarters: New York City, Israel
Founded: 2011

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Yotpo Loyalty & Referrals's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Yotpo Loyalty & Referrals, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at yotpo.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.