Every category where a model named Friendbuy for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Referral and partner programs	Partner and channel	0%	23 of 107	15%	26	accepted challenger
Loyalty, advocacy and referrals	Marketing	0%	24 of 124	23%	22	accepted challenger
Affiliate and partner management	Partner and channel	0%	36 of 87	0%	1	under 10 labels · led by PartnerStack at 42%

Movement

This is the first edition on this tier, so no move can be computed for Friendbuy yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Friendbuy across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	2	1	0	3
GPT-5.4 mini	0	1	2	0	3
Gemini 3.5 Flash	0	3	1	1	5
Perplexity Sonar	1	0	0	0	1
Grok 4.1 Fast	0	1	1	0	2
Mistral Small	0	2	1	0	3
DeepSeek V4 Flash	0	2	4	1	7
Llama 4 Maverick	0	0	3	1	4
Qwen 3.7 Flash	0	2	3	2	7
Kimi K2	0	2	2	2	6
GLM 4.7 FlashX	0	2	1	1	4
MiniMax M2.5	0	2	1	1	4

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct16 labelsNone

Paraphrase4 labelsNone

Comparative47 labels2not counted in share

Budget-constrained12 labelsNone

Scale-constrained13 labelsNone

Negative31 labels1not counted in share

First choiceAlternativeMentionNegative123 labels in all, every segment counted; 0 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Friendbuy for mid-market and enterprise retail” Perplexity Sonar · Referrals · comparative prompt · first choice

“Friendbuy is a customizable referral and advocacy platform built to help ecommerce brands scale customer acquisition reliably and measurably” Claude Haiku 4.5 · Loyalty · comparative prompt · alternative

“Friendbuy sometimes offers a free tier or a pay-as-you-go model... However, features may be limited compared to paid plans.” Qwen 3.7 Flash · Affiliate · budget prompt · alternative

“These platforms provide mid-market capabilities, although customization and pricing may require trade-offs” Claude Haiku 4.5 · Referrals · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“here are the tools you should avoid or scrutinize closely: ### 1. Friendbuy ... frequently flagged for "contractual friction."” Qwen 3.7 Flash · Referrals · negative prompt · hard negative

“Outdated customer service: Described as "stuck in the 80s" with slow response times” GLM 4.7 FlashX · Loyalty · negative prompt · hard negative

“What to avoid for mid-market B2B” DeepSeek V4 Flash · Referrals · direct prompt · hard negative

“Provides mid-market capabilities for growing brands, although customization and pricing may require trade-offs.” Llama 4 Maverick · Loyalty · direct prompt · soft negative

Named alongside

The products named in the same answers as Friendbuy, over the 123 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Friendbuy was named but was not.

ProductSame answerTook the first choice insteadHead to head

ReferralCandy74 of 12313Not in the top three

Extole70 of 12315Not in the top three

Referral Rock56 of 12310Not in the top three

Talkable53 of 1234Not in the top three

Ambassador48 of 1233Not in the top three

Referral Factory39 of 1233Not in the top three

GrowSurf37 of 1233Not in the top three

Yotpo37 of 1231Not in the top three

Smile.io33 of 1236Not in the top three

Mention Me32 of 1230Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Friendbuy. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 21 of the 123 answers that named Friendbuy and are not a share of its labels.

Domains cited

extole.com9

openloyalty.io8

friendbuy.comYour site7

referralcandy.com6

referralrock.com6

tremendous.com6

capterra.com5

logicalcommander.com5

yotpo.com5

customergauge.com4

Fifty-four of the sixty-one domain citations in answers naming Friendbuy came from somebody else's page.

Pages cited

openloyalty.io/insider/best-referral-software6

tremendous.com/blog/referral-marketing-tools6

extole.com/blog/retail-referral-software5

capterra.com/referral-software4

customergauge.com/blog/b2b-referral-software4

friendbuy.com/products/referral4

logicalcommander.com/post/best-referral-program-software-14

moosend.com/blog/referral-marketing-software4

Pages are listed as the models cited them.

Names read as Friendbuy

What the judge wrote, as written, with how often. The vendor table decides that these count as Friendbuy; a claim can dispute any of them.

FriendBuy 1ReferralCandy/Friendbuy 1

The company

Friendbuy.

Website: friendbuy.com
Headquarters: Palos Verdes Estates, United States
Founded: 2010

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Friendbuy's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Friendbuy, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at friendbuy.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.