Six of fourteen models named Referral Rock first on the direct prompt; one named Friendbuy. Referral Rock was named by thirteen of the fourteen models and Friendbuy by fourteen and Referral Rock carries 36 labels and Friendbuy 23, so the shares are not directly comparable.
Named in three categories this edition.
Palos Verdes Estates, United States, founded 2010. Named in two categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the referral and partner programs page.
Across every category in the October 2026 Edition, Referral Rock and Friendbuy were named in the same answer fifty-six times, of the 195 answers naming Referral Rock and the 127 naming Friendbuy. In those answers Friendbuy took the first choice four times and Referral Rock seventeen.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | ||||||
| Perplexity Sonar | ||||||
| Grok 4.1 Fast | ||||||
| Mistral Small | ||||||
| DeepSeek V4 Flash | ||||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | ||||||
| Kimi K2 | ||||||
| GLM 4.7 FlashX | ||||||
| MiniMax M2.5 | ||||||
| GPT-6 Luna | ||||||
| Muse Glimmer 30B |
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of five in this category shown.
“"starts at $175/month flat rate. There is a mandatory onboarding fee on top of that... The interface has been consistently described by users as dated."” Muse Glimmer 30B · negative prompt · soft negative
“Users report cumbersome reward management, dated/clunky admin UI, and manual processes when integrations aren't available” Kimi K2 · negative prompt · soft negative
“Locked-In Enterprise Tiers with High Setup Fees: Examples: Referral Rock, SaaSquatch” Gemini 3.5 Flash · negative prompt · soft negative
“Best For: Mid-market B2B service companies and traditional B2B SaaS looking for direct Salesforce/HubSpot integrations and robust workflow automation.” Gemini 3.5 Flash · direct prompt · first choice
“Referral Rock is often the top recommendation due to its B2B focus and proven track record” Mistral Small · direct prompt · first choice
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“Use Referral Factory or Friendbuy if you want a customer referral program that is relatively easy to launch and optimize.” Perplexity Sonar · comparative prompt · first choice
“Friendbuy - Best for mid-market and enterprise eCommerce brands that want customization and testing.” Llama 4 Maverick · direct prompt · first choice
“Popular picks like Friendbuy or Talkable excel for enterprises” Grok 4.1 Fast · scale prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.