Smile.io vs Friendbuy
Zero of fourteen models named Smile.io first on the direct prompt; one named Friendbuy. Smile.io was named by ten of the fourteen models and Friendbuy by fourteen and Smile.io carries 10 labels and Friendbuy 23, so the shares are not directly comparable.
Named in three categories this edition.
Palos Verdes Estates, United States, founded 2010. Named in two categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the referral and partner programs page.
By framing
Smile.ioFirst choices, of fourteen modelsFriendbuy
Across every category in the October 2026 Edition, Smile.io and Friendbuy were named in the same answer thirty-two times, of the 125 answers naming Smile.io and the 127 naming Friendbuy. In those answers Friendbuy took the first choice one time and Smile.io ten.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | |||||
| Gemini 3.5 Flash | | | ||||
| Perplexity Sonar | | | ||||
| Grok 4.1 Fast | | | | |||
| Mistral Small | ||||||
| DeepSeek V4 Flash | | | | |||
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | | |||
| Kimi K2 | | |||||
| GLM 4.7 FlashX | ||||||
| MiniMax M2.5 | | | ||||
| GPT-6 Luna | | |||||
| Muse Glimmer 30B | | |
Smile.io Friendbuy first choice named as an alternative argued againstblank: not namedEach cell is one answer, Smile.io on the left and Friendbuy on the right.The direct prompt
Friendbuy first, Smile.io not the choice
1 of 14 modelsSmile.io was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
2 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
11 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Smile.io2%#– of 10Friendbuy0%#10 of 10Friendbuy6%#5 of 12Smile.io0%#– of 12What the models said about Smile.io
No label in this category carried a quote.
What the models said about Friendbuy
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“Use Referral Factory or Friendbuy if you want a customer referral program that is relatively easy to launch and optimize.” Perplexity Sonar · comparative prompt · first choice
“Friendbuy - Best for mid-market and enterprise eCommerce brands that want customization and testing.” Llama 4 Maverick · direct prompt · first choice
“Popular picks like Friendbuy or Talkable excel for enterprises” Grok 4.1 Fast · scale prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.