Every category where a model named Talkable for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Referral and partner programs	Partner and channel	2%	13 of 112	17%	12	accepted challenger	▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Loyalty, advocacy and referrals	Marketing	0%	35 of 110	22%	9	under 10 labels · led by Smile.io at 26%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Talkable held within the floor in all two categories: no change cleared 11 points.

Best category · Referrals · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 11 pointsRank 77 → 76 of 76

Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

2%from 0% in September 2026

Inside the floor by 9 pointsRank 26 → 11 of 106

Enterprise▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

2%from 4% in September 2026

Inside the floor by 9 pointsRank 8 → 9 of 65

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
Referrals	0%	2%	▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 26 → 13 of 112
Loyalty	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 34 → 35 of 110

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Talkable across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

ShowHide

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	1	2
GPT-5.4 mini	0	2	0	1	3
Gemini 3.5 Flash	0	0	2	0	2
Perplexity Sonar	0	0	0	0	0
Grok 4.20	1	1	1	1	4
Mistral Small	0	0	0	0	0
DeepSeek V4 Flash	0	0	2	0	2
Llama 4 Maverick	0	0	1	0	1
Qwen 3.7 Flash	0	1	0	0	1
Kimi K2	0	1	1	1	3
GLM 4.7 FlashX	0	0	1	0	1
MiniMax M2.5	0	0	0	0	0
GPT-6 Luna	0	0	0	0	0
Muse Glimmer 30B	0	1	1	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase3 labelsNone

Comparative25 labels1not counted in share

Budget-constrained10 labels2

Scale-constrained7 labels1

Negative17 labels3not counted in share

First choiceAlternativeMentionNegative63 labels in all, every segment counted; 3 of the 7 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Popular picks like Friendbuy or Talkable excel for enterprises” Grok 4.20 · Referrals · scale prompt · first choice

“Talkable is an enterprise-grade referral and loyalty platform designed for high-growth ecommerce brands” Muse Glimmer 30B · Loyalty · comparative prompt · alternative

“Offers robust solutions for both online and offline (in-store) referral tracking.” Qwen 3.7 Flash · Loyalty · comparative prompt · alternative

“Friendbuy and Talkable are the enterprise picks with quote-based pricing” Claude Haiku 4.5 · Referrals · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Enterprise-only pricing: Custom quotes, likely $$$$+ ... Over-engineered for smaller businesses” Kimi K2 · Loyalty · negative prompt · hard negative

“Weak fraud detection: Lacks IP monitoring, duplicate checks, or self-referral blocks—common in basic loyalty/CRM add-ons (Talkable, ReferralCandy docs).” Grok 4.20 · Referrals · negative prompt · soft negative

“Talkable if your business is closer to e-commerce/consumer referral marketing than B2B.” GPT-5.4 mini · Loyalty · paraphrase prompt · soft negative

“Talkable users report poor customer support ... uses non-transparent custom pricing” Claude Haiku 4.5 · Referrals · negative prompt · soft negative

Named alongside

The products named in the same answers as Talkable, over the 63 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Talkable was named but was not.

ShowHide

ProductSame answerTook the first choice insteadHead to head

Extole46 of 639Not among the top eight

Friendbuy45 of 633Not among the top eight

ReferralCandy39 of 634Not among the top eight

Referral Rock30 of 639Not among the top eight

Ambassador28 of 630Not among the top eight

Referral Factory23 of 634Not among the top eight

Yotpo Loyalty & Referrals21 of 630Not among the top eight

GrowSurf16 of 633Not among the top eight

LoyaltyLion14 of 630Not among the top eight

Mention Me14 of 630Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Talkable. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 63 of the 63 answers that named Talkable and are not a share of its labels.

Domains cited

openloyalty.io37

tremendous.com26

moosend.com25

growsurf.com19

extole.com18

worldmetrics.org17

gitnux.org16

voucherify.io16

referral-factory.com15

referralrock.com15

204 of the 204 domain citations in answers naming Talkable came from somebody else's page.

Pages cited

openloyalty.io/insider/best-referral-software31

tremendous.com/blog/referral-marketing-tools26

moosend.com/blog/referral-marketing-software25

growsurf.com/blog/mega-list-of-referral-software17

albato.com/blog/publications/best-referral-program-software14

kickofflabs.com/blog/referral-marketing-software14

mention-me.com/blog/best-referral-marketing-software11

prefinery.com/blog/referral-programs/software-310

Pages are listed as the models cited them.

Search and answers

talkable.com is not in Google's top ten for any of the category's searches. In the answers, Talkable takes 2% of first choices and PartnerStack takes 22%.

ShowHide

In search

Google, US estimates

Position for “referral program software”

–

not in the top ten

Position for “best referral program software”

–

not in the top ten

Searches for its name, Google: 590 a month (“talkable”)
AI search demand for its name, est.: 16 a month
Organic visits to its site: about 1,421 a month
Searches its site ranks for: 270 · 15 in the top three
Sites linking to it: 3,860
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on Google

None found in Google's ad transparency records for the US

In answers

This edition

Share of first choices

rank 13 of 112 in referrals

Segment leader

22%

PartnerStack

First choices: 3 across its categories
Named in: 63 answers
Its own site cited: in 63 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide

Addresses on talkable.com

812

subdomains included

Content

376

counted in the table below

Documentation

182

Product · Integration

0 · 6

Kind	Pages	Last 90 days	Latest	Categories named
Blog	277	12	2026-09-11	Ecommerce marketing
Case study	76	0	2026-06-16
Report or ebook	10	0	2025-05-07
Comparison	10	3	2026-08-24	Referrals
Podcast or video	2	0	2026-03-19
Template or tool	1	undated

Most recent

2026-09-11Apple ios 27 wallet passes ecommerce blog
2026-08-24User generated vs customer generated content comparison
2026-08-13How to use referral customer lists for smarter paid media blog
2026-08-06Loyalty program benefits blog
2026-08-06Customer referral program ideas blog
2026-07-31Bfcm 2026 the referral strategies that will actually drive growth blog

How it is countedHide how it is counted

Every page talkable.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.

Follow Talkable

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Talkable is its own company.

ShowHide

In its own words

Stated by the vendor, not checked

Positioning: The referral marketing platform trusted by 1000+ ecommerce brands to drive sustainable, measurable revenue growth.
talkable.com
For: enterprise ecommerce brands
talkable.com
Price stated: Flat fee, no percentage of revenue talkable.com
Integrations claimed: 24 talkable.com
Customers named: American EagleAlo YogaPUMARodan+FieldsCrate & BarrelNutrafolBackcountryBrilliant Earth
Not stated on the pages read: Starting price, free plan or trial, certifications, hosting

What Talkable's own pages state, read September 28, 2026: talkable.com, talkable.com/pricing, talkable.com/product-updates/category/security, talkable.com/case-studies, talkable.com/integrations. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Talkable's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Talkable, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Talkable by email, built from the raw record of the edition. It shows:

where Talkable is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Talkable, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.