Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 114 → 117 of 117
2 categories · RankedAmbassador
102Judge labels
17First choices
15Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
20% in Referrals for enterprise buyers
Rank 5 of 110 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 13% of its 15 labels there were negative.
What the models named instead of Ambassador →By buyer segmentRead the same way at every buyer size.
Small business120 of 120
0%9 labels
under the label threshold
Mid-market5 of 110
4%15 labels
accepted challenger
Enterprise7 of 104
4%22 labels
accepted challenger
In loyalty · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Ambassador for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Loyalty, advocacy and referrals | Marketing | 4% | 5 of 110 | 13% | 15 | accepted challenger | ▼−2Since September 2026: 5% → 3%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Referral and partner programs | Partner and channel | 4% | 8 of 112 | 6% | 16 | accepted challenger | ▼−6Since September 2026: 8% → 2%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Ambassador held within the floor in all two categories: no change cleared 11 points.
Best category · Loyalty · by segment
Mid-market▼−2Since September 2026: 5% → 3%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
3%from 5% in September 2026
Inside the floor by 9 pointsRank 5 → 6 of 106
Enterprise▲+3Since September 2026: 2% → 5%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
5%from 2% in September 2026
Inside the floor by 8 pointsRank 10 → 6 of 99
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Referrals | 8% | 2% | ▼−6Since September 2026: 8% → 2%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 4 → 8 of 112 |
| Loyalty | 5% | 3% | ▼−2Since September 2026: 5% → 3%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 5 of 110, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Ambassador across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Ambassador across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 2 | 0 | 2 |
| GPT-5.4 mini | 0 | 3 | 0 | 0 | 3 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 1 | 2 | 1 | 1 | 5 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 2 | 0 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 1 | 1 | 2 |
| Qwen 3.7 Flash | 1 | 0 | 0 | 0 | 1 |
| Kimi K2 | 0 | 3 | 1 | 0 | 4 |
| GLM 4.7 FlashX | 0 | 2 | 1 | 0 | 3 |
| MiniMax M2.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 2 | 1 | 0 | 1 | 4 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct30 labels12
Paraphrase13 labels3
Comparative27 labels3not counted in share
Budget-constrained4 labels1
Scale-constrained7 labels1
Negative21 labels1not counted in share
First choiceAlternativeMentionNegative102 labels in all, every segment counted; 17 of the 21 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“For most 100-500 person B2B SaaS teams starting out, Ambassador gives the best balance of advocacy and referral capabilities with enterprise-grade attribution” Muse Glimmer 30B · Loyalty · paraphrase prompt · first choice
“Start with Ambassador if you want to quickly scale referrals across customers, partners, and affiliates with minimal operational overhead.” Qwen 3.7 Flash · Loyalty · paraphrase prompt · first choice
“Start with Ambassador if you prioritize B2B depth, integrations, and proven mid-market ROI (top G2 leader).” Grok 4.20 · Referrals · direct prompt · first choice
“Ambassador – Best overall for B2B SaaS / enterprise advocacy” Muse Glimmer 30B · Referrals · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avoid enterprise tools like Influitive/Ambassador/PartnerStack” Muse Glimmer 30B · Loyalty · negative prompt · hard negative
“Expensive, requires sales/contract/setup fee; overkill for SMBs.” Grok 4.20 · Referrals · comparative prompt · soft negative
“enterprise tools that can be too pricey for small teams” Llama 4 Maverick · Loyalty · negative prompt · soft negative
Named alongside
The products named in the same answers as Ambassador, over the 102 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Ambassador was named but was not.ShowHide
Named alongside
The products named in the same answers as Ambassador, over the 102 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Ambassador was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Ambassador. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 98 of the 102 answers that named Ambassador and are not a share of its labels.
Domains cited
openloyalty.io62
growsurf.com41
getambassador.comYour site40
extole.com35
gitnux.org35
moosend.com34
cello.so33
voucherify.io33
g2.com32
worldmetrics.org27
332 of the 372 domain citations in answers naming Ambassador came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
getambassador.com is not in Google's top ten for any of the category's searches. In the answers, Ambassador takes 4% of first choices and Smile.io takes 26%.ShowHide
Search and answers
getambassador.com is not in Google's top ten for any of the category's searches. In the answers, Ambassador takes 4% of first choices and Smile.io takes 26%.
ShowHideIn search
Google, US estimatesPosition for “customer loyalty and referral platform”
–
not in the top ten
Position for “best customer loyalty and referral platform”
–
not in the top ten
- Searches for its name, Google
- 74,000 a month (“ambassador”)
- AI search demand for its name, est.
- 40,688 a month
- Organic visits to its site
- about 572 a month
- Searches its site ranks for
- 526 · 20 in the top three
- Sites linking to it
- 3,189
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
4%
rank 5 of 110 in loyalty
Segment leader
26%
Smile.io
- First choices
- 17 across its categories
- Named in
- 102 answers
- Its own site cited
- in 98 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on getambassador.com
944
subdomains included
Content
704
counted in the table below
Documentation
37
Product · Integration
17 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 653 | 11 | 2026-09-28 | SEO, CRM | |
| Report or ebook | 24 | 0 | 2025-05-02 | ||
| Comparison | 12 | 0 | 2025-10-05 | ||
| Glossary or explainer | 8 | 1 | 2026-09-18 | ||
| Case study | 4 | undated | |||
| Webinar or virtual event | 2 | 0 | 2025-01-24 | ||
| News or press | 1 | undated |
Most recent
- 2026-09-28Signals got a 5b price tag. yours are sitting in a report blog
- 2026-09-25We got slower first blog
- 2026-09-21The budget opened. the decision froze blog
- 2026-09-18What is new in ambassador attribution that survives ad blockers and brand consistency in one step glossary or explainer
- 2026-09-15Growth stopped being a funnel. here is how the best operators think about it now blog
- 2026-09-15The seat is dying as a billing unit. here is what replaces it and why it changes everything about measurement blog
How it is countedHide how it is counted
Every page getambassador.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Ambassador
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Ambassador is its own company.ShowHide
The company
Ambassador is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- AI-Powered Referral Marketing Software for Growth
- For
- Built for Professionals. Built for Enterprise. Built for You.
- Price stated
- Professional $125 Monthly; Enterprise $1,250 Monthly; Professional $125 Monthly; Enterprise $1,250 Monthly; Professional $100 Monthly; Enterprise $500 Monthly; Professional $100 Monthly; Enterprise $500 Monthly; All $100 Monthly getambassador.com/pricing
- Starting price
- 100 getambassador.com/pricing
- Free plan or trial
- We offer a demo so you can explore how Ambassador works and see if it’s the right fit for your business. getambassador.com/pricing
- Integrations claimed
- 4 getambassador.com/pricing
- Customers named
- LecturioAceableWestern Governors UniversityDonors Choose
- Not stated on the pages read
- Certifications, hosting
What Ambassador's own pages state, read September 28, 2026: getambassador.com, getambassador.com/pricing, trust.getambassador.com, getambassador.com/platform-overview, getambassador.com/integrations. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Ambassador's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Ambassador, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Ambassador by email, built from the raw record of the edition. It shows:
- where Ambassador is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Ambassador, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.