Every category where a model named Ambassador for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Referral and partner programs	Partner and channel	8%	4 of 107	9%	22	accepted challenger
Loyalty, advocacy and referrals	Marketing	5%	5 of 124	16%	19	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Ambassador yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Ambassador across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	1	0	1
GPT-5.4 mini	1	0	1	0	2
Gemini 3.5 Flash	0	0	0	1	1
Perplexity Sonar	1	0	1	0	2
Grok 4.1 Fast	0	2	2	1	5
Mistral Small	0	1	1	0	2
DeepSeek V4 Flash	1	2	3	1	7
Llama 4 Maverick	0	0	2	0	2
Qwen 3.7 Flash	1	2	1	0	4
Kimi K2	0	4	3	1	8
GLM 4.7 FlashX	1	0	2	1	4
MiniMax M2.5	1	1	1	0	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct30 labels10

Paraphrase17 labels5

Comparative35 labels2not counted in share

Budget-constrained4 labels1

Scale-constrained10 labels1

Negative20 labelsNone

First choiceAlternativeMentionNegative116 labels in all, every segment counted; 17 of the 19 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“For most mid-market B2B companies, Ambassador offers the best balance of features, pricing, and ease of use” GLM 4.7 FlashX · Referrals · direct prompt · first choice

“I'd particularly recommend Journeybee or Ambassador as top choices” MiniMax M2.5 · Referrals · paraphrase prompt · first choice

“Primary Recommendation: Ambassador ... built for complex B2B attribution” Qwen 3.7 Flash · Referrals · paraphrase prompt · first choice

“My practical pick: Ambassador ... a good default for B2B growth teams” GPT-5.4 mini · Loyalty · direct prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Platforms to Avoid or Be Cautious About ... 1. Ambassador Red Flags: - Poor customer service” GLM 4.7 FlashX · Loyalty · negative prompt · hard negative

“Some 1-star reviews describe it as "HORRIBLE" with poor handling of migrations.” Grok 4.1 Fast · Referrals · negative prompt · hard negative

“Significantly lower entry-level pricing compared to enterprise tools like Extole or Ambassador.” Gemini 3.5 Flash · Loyalty · paraphrase prompt · soft negative

“*Caution if you're a small business* — Sudden price increases ... Poor customer service” DeepSeek V4 Flash · Referrals · negative prompt · soft negative

Named alongside

The products named in the same answers as Ambassador, over the 116 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Ambassador was named but was not.

ProductSame answerTook the first choice insteadHead to head

Extole63 of 1169Not in the top three

Referral Rock53 of 11615Not in the top three

Friendbuy48 of 1162Not in the top three

ReferralCandy46 of 1167Not in the top three

GrowSurf39 of 1161Not in the top three

Talkable38 of 1162Not in the top three

PartnerStack35 of 1166Not in the top three

Influitive34 of 1166Not in the top three

Open Loyalty33 of 1164Not in the top three

Referral Factory32 of 1165Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Ambassador. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 12 of the 116 answers that named Ambassador and are not a share of its labels.

Domains cited

extole.com7

tremendous.com7

getambassador.com6

openloyalty.io6

customergauge.com5

referral-factory.com5

gitnux.org4

logicalcommander.com4

moosend.com4

referralrock.com4

Fifty-two of the fifty-two domain citations in answers naming Ambassador came from somebody else's page.

Pages cited

tremendous.com/blog/referral-marketing-tools7

openloyalty.io/insider/best-referral-software6

customergauge.com/blog/b2b-referral-software5

extole.com/blog/retail-referral-software5

referral-factory.com/5

getambassador.com/best-referral-software4

moosend.com/blog/referral-marketing-software4

referralrock.com/4

Pages are listed as the models cited them.

Names read as Ambassador

What the judge wrote, as written, with how often. The vendor table decides that these count as Ambassador; a claim can dispute any of them.

Ambassador (now BrandChamp) 1Ambassador (now GetAmbassador) 1Extole/Ambassador 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Ambassador's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Ambassador, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at ambassadorflow.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.