GTM AI Index
Index › Vendors › Friendbuy › Alternatives · September 2026 Edition
Two categories · what the models named instead

Alternatives to Friendbuy, as AI models named them

In the September 2026 Edition, 385 of the 432 answers collected in the two categories where Friendbuy holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
Referral Rock41
Smile.io41
ReferralCandy24
PartnerStack20
Referral Factory18
Ambassador17
First choices in the 385 answers that did not name Friendbuy, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Referral and partner programs

Partner and channel. Six framings, twelve models, one answer each per buyer segment; an answer counts here when Friendbuy is not its first choice or an alternative in it.
Small businessFriendbuy is #11 of 12 here at 0% of first choices, 19 labels.

Sixty-nine of the seventy-two answers did not name Friendbuy; it was the first choice in zero. The first choices in those sixty-nine answers, twenty-two products in all, the eight most named:

ReferralCandy12 of 69
Referral Rock10 of 69
PartnerStack7 of 69
Referral Factory6 of 69
FirstPromoter5 of 69
Smile.io5 of 69
GrowSurf3 of 69
Kiflo2 of 69
14 more in the record.The full small business standing →
Mid-marketFriendbuy is #9 of 11 here at 0% of first choices, 26 labels.

Fifty-eight of the seventy-two answers did not name Friendbuy; it was the first choice in one. The first choices in those fifty-eight answers, twenty-three products in all, the eight most named:

PartnerStack9 of 58
Referral Rock6 of 58
ReferralCandy6 of 58
Ambassador4 of 58
Smile.io3 of 58
JourneyBee2 of 58
ReferralHero2 of 58
Viral Loops2 of 58
15 more in the record.The full mid-market standing →
EnterpriseFriendbuy is #8 of 13 here at 0% of first choices, 27 labels.

Fifty-eight of the seventy-two answers did not name Friendbuy; it was the first choice in two. The first choices in those fifty-eight answers, sixteen products in all, the eight most named:

Ambassador9 of 58
Extole4 of 58
Impartner4 of 58
PartnerStack4 of 58
Impartner PRM3 of 58
Referral Factory3 of 58
Referral Rock3 of 58
ERIN2 of 58
8 more in the record.The full enterprise standing →

Loyalty, advocacy and referrals

Marketing. Six framings, twelve models, one answer each per buyer segment; an answer counts here when Friendbuy is not its first choice or an alternative in it.
Small businessFriendbuy is #9 of 11 here at 0% of first choices, 13 labels.

Sixty-seven of the seventy-two answers did not name Friendbuy; it was the first choice in zero. The first choices in those sixty-seven answers, eighteen products in all, the eight most named:

Smile.io23 of 67
Referral Rock13 of 67
Referral Factory7 of 67
ReferralCandy6 of 67
CustomerGauge3 of 67
Cello2 of 67
BON Loyalty1 of 67
FirstPromoter1 of 67
10 more in the record.The full small business standing →
Mid-marketFriendbuy is #15 of 18 here at 0% of first choices, 22 labels.

Sixty-seven of the seventy-two answers did not name Friendbuy; it was the first choice in zero. The first choices in those sixty-seven answers, eighteen products in all, the eight most named:

Smile.io10 of 67
Referral Rock9 of 67
Influitive5 of 67
Ambassador2 of 67
CustomerGauge2 of 67
GrowSurf2 of 67
Referral Factory2 of 67
Base.ai1 of 67
10 more in the record.The full mid-market standing →
EnterpriseFriendbuy is #14 of 18 here at 0% of first choices, 15 labels.

Sixty-six of the seventy-two answers did not name Friendbuy; it was the first choice in zero. The first choices in those sixty-six answers, twenty-four products in all, the eight most named:

Influitive9 of 66
Open Loyalty8 of 66
Extole7 of 66
Talon.One7 of 66
Annex Cloud6 of 66
Base.ai3 of 66
Voucherify3 of 66
Ambassador2 of 66
16 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of twelve models on behalf of each buyer segment, so a segment is seventy-two answers. An answer belongs on this page when the judge labeled Friendbuy neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named Friendbuy only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from Friendbuy's side.

Every answer and every label is in the free record. The output is the models' output; nothing here is a recommendation by the index, and a product named instead of Friendbuy was named by a model, not endorsed by anyone.

Friendbuy's pageAll products