Every category where a model named Annex Cloud for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Loyalty, advocacy and referrals	Marketing	0%	19 of 124	13%	15	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Annex Cloud yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Annex Cloud across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	0	0	1
GPT-5.4 mini	0	1	0	1
Gemini 3.5 Flash	2	0	0	2
Perplexity Sonar	1	0	1	2
Grok 4.1 Fast	0	1	0	1
Mistral Small	0	2	0	2
DeepSeek V4 Flash	0	2	1	3
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	1	0	1
GLM 4.7 FlashX	1	1	0	2
MiniMax M2.5	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct8 labels3

Paraphrase0 labelsNone

Comparative18 labels3not counted in share

Budget-constrained5 labels1

Scale-constrained4 labelsNone

Negative6 labelsNone

First choiceAlternativeMentionNegative41 labels in all, every segment counted; 4 of the 7 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Annex Cloud is an enterprise loyalty provider offering a multi-product suite combining traditional loyalty programs with referral marketing and user-generated content (UGC) capabilities” Claude Haiku 4.5 · Loyalty · comparative prompt · alternative

“Pick Annex Cloud if you need stronger advocacy/referral capabilities in an enterprise context.” Perplexity Sonar · Loyalty · comparative prompt · alternative

“A strong choice if you want to scale up closer to enterprise-level functionality” Gemini 3.5 Flash · Loyalty · scale prompt · alternative

“Annex Cloud's mid-market capabilities support sophisticated reward logic” Gemini 3.5 Flash · Loyalty · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“the results position it more as mid-enterprise than a clean mid-market B2B default” Perplexity Sonar · Loyalty · direct prompt · soft negative

“Pricing is steep \u2014 starts around $15,000/year per feature” DeepSeek V4 Flash · Loyalty · direct prompt · soft negative

Named alongside

The products named in the same answers as Annex Cloud, over the 41 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Annex Cloud was named but was not.

ProductSame answerTook the first choice insteadHead to head

Talon.One27 of 413Not in the top three

Extole25 of 413Not in the top three

Open Loyalty24 of 412Not in the top three

LoyaltyLion19 of 411Not in the top three

Antavo18 of 410Not in the top three

Smile.io17 of 415Not in the top three

Ambassador16 of 411Not in the top three

Friendbuy16 of 410Not in the top three

Referral Rock15 of 412Not in the top three

Salesforce Loyalty Management15 of 410Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Annex Cloud. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 12 of the 41 answers that named Annex Cloud and are not a share of its labels.

Domains cited

openloyalty.io7

talon.one5

voucherify.io5

gartner.com4

yotpo.com4

annexcloud.comYour site3

bubblehouse.com3

directiveconsulting.com3

extole.com3

mention-me.com3

Thirty-seven of the forty domain citations in answers naming Annex Cloud came from somebody else's page.

Pages cited

openloyalty.io/insider/best-loyalty-software-comparison-guide4

annexcloud.com/3

directiveconsulting.com/blog/blog-b2b-loyalty-program-software3

gartner.com/reviews/market/loyalty-program-vendors3

mention-me.com/blog/best-referral-marketing-software3

neoday.com/blog/best-customer-loyalty-platforms-20263

openloyalty.io/insider/best-referral-software3

voucherify.io/blog/best-enterprise-loyalty-software3

Pages are listed as the models cited them.

Names read as Annex Cloud

What the judge wrote, as written, with how often. The vendor table decides that these count as Annex Cloud; a claim can dispute any of them.

Annex Cloud (PartnerCloud/Enable3) 1Annex Cloud/Zinrelo 1

The company

Annex Cloud.

Website: annexcloud.com
Headquarters: McLean, United States
Founded: 2010
Employees: about 201

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Annex Cloud's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Annex Cloud, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at annexcloud.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.