Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 113 → 89 of 117
1 category · RankedAntavo
28Judge labels
1First choices
7Negative labels
10 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
2% in Loyalty for enterprise buyers
Rank 26 of 110 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 11% of its 9 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business84 of 120
0%2 labels
under the label threshold
Mid-market26 of 110
0%9 labels
under the label threshold
Enterprise13 of 104
2%17 labels
criticized challenger
In loyalty · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Antavo for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Loyalty, advocacy and referrals | Marketing | 0% | 26 of 110 | 11% | 9 | under 10 labels · led by Smile.io at 26% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Antavo held within the floor in its one category: no change cleared 11 points.
Best category · Loyalty · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 25 → 24 of 106
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 20 → 23 of 99
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Loyalty | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 25 → 26 of 110 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Antavo across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Antavo across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 1 | 0 | 2 |
| Perplexity Sonar | 1 | 1 | 0 | 0 | 2 |
| Grok 4.20 | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 1 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct6 labels1
Paraphrase0 labelsNone
Comparative8 labels1not counted in share
Budget-constrained4 labelsNone
Scale-constrained5 labelsNone
Negative5 labelsNone
First choiceAlternativeMentionNegative28 labels in all, every segment counted; 1 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Choose Open Loyalty or Antavo if you need enterprise-grade customization and control.” Perplexity Sonar · Loyalty · comparative prompt · first choice
“Antavo emphasizes flexible program design, tiers, journeys, gamification, referrals, and in-store experiences.” GPT-6 Luna · Loyalty · comparative prompt · alternative
“Best for complex integrations / customization: Antavo — API-first, mid-market to enterprise” Perplexity Sonar · Loyalty · direct prompt · alternative
“Antavo or Annex Cloud: Robust, scalable, emotional loyalty platforms” Gemini 3.5 Flash · Loyalty · scale prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Overkill for small stores; high cost and implementation time.” DeepSeek V4 Flash · Loyalty · comparative prompt · soft negative
Named alongside
The products named in the same answers as Antavo, over the 28 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Antavo was named but was not.ShowHide
Named alongside
The products named in the same answers as Antavo, over the 28 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Antavo was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Antavo. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 26 of the 28 answers that named Antavo and are not a share of its labels.
Domains cited
openloyalty.io21
voucherify.io17
talon.one14
g2.com10
guideflow.com9
gitnux.org8
checkthat.ai7
extole.com6
growsurf.com6
kognitiv.com6
104 of the 104 domain citations in answers naming Antavo came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
antavo.com ranks 4 on Google for the category's searches. In the answers, Antavo takes 0% of first choices and Smile.io takes 26%.ShowHide
Search and answers
antavo.com ranks 4 on Google for the category's searches. In the answers, Antavo takes 0% of first choices and Smile.io takes 26%.
ShowHideIn search
Google, US estimatesPosition for “customer loyalty and referral platform”
4
Position for “best customer loyalty and referral platform”
–
not in the top ten
- Searches for its name, Google
- 260 a month (“antavo”)
- AI search demand for its name, est.
- 6 a month
- Organic visits to its site
- about 21,486 a month
- Searches its site ranks for
- 2,451 · 271 in the top three
- Sites linking to it
- 3,441
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
Ads on Google
None found in Google's ad transparency records for the US
In answers
This editionShare of first choices
0%
rank 26 of 110 in loyalty
Segment leader
26%
Smile.io
- First choices
- 1 across its categories
- Named in
- 28 answers
- Its own site cited
- in 26 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on antavo.com
636
subdomains included
Content
497
counted in the table below
Documentation
8
Product · Integration
20 · 4
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 253 | 10 | 2026-09-25 | ||
| News or press | 157 | 0 | 2026-02-03 | ||
| Podcast or video | 46 | 0 | 2026-02-03 | ||
| Report or ebook | 12 | 0 | 2026-02-03 | ||
| Case study | 10 | 0 | 2026-02-03 | ||
| Webinar or virtual event | 6 | 0 | 2026-02-03 | ||
| Glossary or explainer | 5 | 0 | 2026-02-03 | ||
| Comparison | 4 | 0 | 2026-02-03 | ||
| Conference or event | 2 | 0 | 2026-02-03 | ||
| Template or tool | 2 | 1 | 2026-09-17 |
Most recent
- 2026-09-25Loyalty news week 39 2026 blog
- 2026-09-24Blog utility in loyalty programs blog
- 2026-09-23Customer engagement in loyalty programs blog
- 2026-09-22Single customer view blog
- 2026-09-17Loyalty program q4 checklist template or tool
- 2026-09-163 ways to convert one time buyers into repeat customers blog
How it is countedHide how it is counted
Every page antavo.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Antavo
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Antavo is its own company.ShowHide
The company
Antavo is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- AI-powered loyalty management platform enabling global brands and retailers to design and manage advanced loyalty programs.
- For
- global brands and retailers
- Price stated
- We charge based on customer activity. You won’t be paying for customers that are not engaging with your stores. antavo.com/pricing
- Certifications
- ISO CertificationsISO 27001ISO 27017ISO 27018
- Customers named
- Hyatt Inclusive CollectionHornby HobbiesLuisaviaromaKFCBrightline RewardsFlying Tiger CopenhagenScandic FriendsYeo Valley Organic
- Not stated on the pages read
- Starting price, free plan or trial, integrations, hosting
What Antavo's own pages state, read September 28, 2026: antavo.com, antavo.com/pricing, antavo.com/product/loyalty-engine/technology/security, antavo.com/product/planner, antavo.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Antavo's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Antavo, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Antavo by email, built from the raw record of the edition. It shows:
- where Antavo is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Antavo, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.