Small businessgoneNot named this edition; 0% in September 2026.
0%from 0% in September 2026
Inside the floor by 11 pointsNot ranked
1 category · RankedTalon.One
34Judge labels
4First choices
2Negative labels
12 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
8% in Loyalty for enterprise buyers
Rank 23 of 110 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 0% of its 8 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small businessnot named
0%
No model named it for this buyer.
Mid-market23 of 110
0%8 labels
under the label threshold
Enterprise3 of 104
8%26 labels
accepted challenger
In loyalty · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Talon.One for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Loyalty, advocacy and referrals | Marketing | 0% | 23 of 110 | 0% | 8 | under 10 labels · led by Smile.io at 26% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Talon.One held within the floor in its one category: no change cleared 11 points.
Best category · Loyalty · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 18 → 27 of 106
Enterprise▼−1Since September 2026: 9% → 7%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
7%from 9% in September 2026
Inside the floor by 10 pointsRank 4 → 3 of 99
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Loyalty | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 18 → 23 of 110 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Talon.One across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Talon.One across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 1 | 0 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 2 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 1 | 0 | 0 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 labelNone
Paraphrase0 labelsNone
Comparative15 labels5not counted in share
Budget-constrained7 labels3
Scale-constrained4 labels1
Negative7 labels3not counted in share
First choiceAlternativeMentionNegative34 labels in all, every segment counted; 4 of the 12 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Unified incentives engine. Described as a unified incentives platform that combines loyalty, promotions, referrals, and gamification in a single engine.” Muse Glimmer 30B · Loyalty · comparative prompt · first choice
“Talon.One: Highly composable, enterprise-grade promotion and loyalty engine with real-time session handling.” Gemini 3.5 Flash · Loyalty · scale prompt · alternative
“Talon.One is especially focused on configurable incentives, promotions, and loyalty logic.” GPT-6 Luna · Loyalty · comparative prompt · alternative
“Best for tech-heavy enterprises needing granular control.” Qwen 3.7 Flash · Loyalty · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Talon.One, over the 34 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Talon.One was named but was not.ShowHide
Named alongside
The products named in the same answers as Talon.One, over the 34 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Talon.One was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Talon.One. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 33 of the 34 answers that named Talon.One and are not a share of its labels.
Domains cited
talon.oneYour site22
openloyalty.io21
voucherify.io18
guideflow.com11
g2.com10
checkthat.ai9
gtm-ai-index.com9
exchangesolutions.com8
blog.hubspot.com7
opia.com7
100 of the 122 domain citations in answers naming Talon.One came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
talon.one is not in Google's top ten for any of the category's searches. In the answers, Talon.One takes 0% of first choices and Smile.io takes 26%.ShowHide
Search and answers
talon.one is not in Google's top ten for any of the category's searches. In the answers, Talon.One takes 0% of first choices and Smile.io takes 26%.
ShowHideIn search
Google, US estimatesPosition for “customer loyalty and referral platform”
–
not in the top ten
Position for “best customer loyalty and referral platform”
–
not in the top ten
- Searches for its name, Google
- 1,000 a month (“talon.one”)
- AI search demand for its name, est.
- 1 a month
- Organic visits to its site
- about 18,382 a month
- Searches its site ranks for
- 2,796 · 129 in the top three
- Sites linking to it
- 2,184
- Paid Google search
- 1 searches its ads show for, about 2 clicks and $291 a month (estimate)
In answers
This editionShare of first choices
0%
rank 23 of 110 in loyalty
Segment leader
26%
Smile.io
- First choices
- 4 across its categories
- Named in
- 34 answers
- Its own site cited
- in 33 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on talon.one
1,182
subdomains included
Content
563
counted in the table below
Documentation
372
Product · Integration
4 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 344 | 38 | 2026-09-25 | CDP | |
| Case study | 102 | 0 | 2026-06-24 | ||
| Glossary or explainer | 73 | 0 | 2022-06-09 | ||
| Conference or event | 18 | 1 | 2026-07-21 | ||
| Webinar or virtual event | 16 | 2 | 2026-09-10 | ||
| Template or tool | 6 | 0 | 2022-04-12 | ||
| Comparison | 3 | 1 | 2026-09-07 | ||
| Podcast or video | 1 | 0 | 2020-07-24 |
Most recent
- 2026-09-25Banking rewards programs guide blog
- 2026-09-23The next chapter for adyen and talon one blog
- 2026-09-22Omnichannel customer data cdp blog
- 2026-09-18Surprise and delight marketing blog
- 2026-09-16Omnichannel cpg promotion strategy grocery retailers blog
- 2026-09-102026 product roadmap webinar recording webinar or virtual event
Events in person
Upcoming
- November 4, 2026INCENTIVIZE SummitTown Hall in King's Cross, London, United Kingdom · takes part
As the event pages on talon.one state them, read September 28, 2026.
How it is countedHide how it is counted
Every page talon.one exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Talon.One
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Talon.One is its own company.ShowHide
The company
Talon.One is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- The most advanced incentives technology; the world’s most advanced loyalty and promotion strategies
- For
- brands
- Price stated
- Individual pricing scheme with at least 500k coupons; tailor-made offer with all the promotional features you’ll ever need; individualized offers talon.one/pricing
- Starting price
- at least 500k coupons talon.one/pricing
- Certifications
- ISO 27001SOC 2GDPR
- Customers named
- AdidasBiltDagrofaEEJoe & The JuiceLive NationMax BurgersMoneySuperMarket
- Not stated on the pages read
- Free plan or trial, integrations, hosting
What Talon.One's own pages state, read September 28, 2026: talon.one, talon.one/pricing, trust.talon.one, talon.one/product/predict, talon.one/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Talon.One's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Talon.One, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Talon.One by email, built from the raw record of the edition. It shows:
- where Talon.One is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Talon.One, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.