Every category where a model named Talon.One for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Loyalty, advocacy and referrals	Marketing	0%	18 of 124	0%	11	accepted challenger
Referral and partner programs	Partner and channel	0%	28 of 107	0%	4	under 10 labels · led by PartnerStack at 19%

Movement

This is the first edition on this tier, so no move can be computed for Talon.One yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Talon.One across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	1	1
Gemini 3.5 Flash	0	2	0	2
Perplexity Sonar	0	2	0	2
Grok 4.1 Fast	1	0	0	1
Mistral Small	0	0	1	1
DeepSeek V4 Flash	0	1	2	3
Llama 4 Maverick	0	0	1	1
Qwen 3.7 Flash	0	0	1	1
Kimi K2	0	0	1	1
GLM 4.7 FlashX	0	0	1	1
MiniMax M2.5	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct7 labels1

Paraphrase0 labelsNone

Comparative18 labels5not counted in share

Budget-constrained5 labels1

Scale-constrained10 labels2

Negative10 labels2not counted in share

First choiceAlternativeMentionNegative50 labels in all, every segment counted; 4 of the 11 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Prioritize tools with proven fraud tools (e.g., Talon.One, ReferralCandy's auto-flagging, Extole's multi-layer detection).” Grok 4.1 Fast · Referrals · negative prompt · first choice

“best if your program needs advanced rules, promotions, and enterprise-grade incentive logic, with mid-market suitability but more complexity” Perplexity Sonar · Loyalty · direct prompt · alternative

“Pick Talon.One or Open Loyalty if you need a highly customizable, developer-friendly setup.” Perplexity Sonar · Loyalty · comparative prompt · alternative

“A highly robust, enterprise-grade promotional and loyalty engine. Extremely powerful rules engine” Gemini 3.5 Flash · Loyalty · scale prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Talon.One, over the 50 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Talon.One was named but was not.

ProductSame answerTook the first choice insteadHead to head

Open Loyalty29 of 504Not in the top three

Extole29 of 501Not in the top three

Annex Cloud27 of 504Not in the top three

Antavo24 of 500Not in the top three

Friendbuy22 of 500Not in the top three

LoyaltyLion20 of 502Not in the top three

Smile.io19 of 505Not in the top three

Voucherify19 of 502Not in the top three

ReferralCandy17 of 500Not in the top three

Ambassador16 of 500Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Talon.One. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 10 of the 50 answers that named Talon.One and are not a share of its labels.

Domains cited

gartner.com6

openloyalty.io6

voucherify.io6

directiveconsulting.com5

neoday.com5

talon.oneYour site5

whitelabel-loyalty.com5

netguru.com4

yotpo.com4

annexcloud.com3

Forty-four of the forty-nine domain citations in answers naming Talon.One came from somebody else's page.

Pages cited

directiveconsulting.com/blog/blog-b2b-loyalty-program-software5

gartner.com/reviews/market/loyalty-program-vendors5

neoday.com/blog/best-customer-loyalty-platforms-20265

openloyalty.io/insider/best-loyalty-software-comparison-guide5

voucherify.io/blog/best-enterprise-loyalty-software5

netguru.com/blog/best-customer-loyalty-software-platforms4

voucherify.io/blog/best-loyalty-management-software-review4

whitelabel-loyalty.com/blog/technology/best-customer-loyalty-platforms-for-businesses4

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Talon.One's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Talon.One, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at talon.one is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.