Every category where a model named FirstPromoter for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Referral and partner programs	Partner and channel	2%	10 of 107	6%	16	accepted challenger
Affiliate and partner management	Partner and channel	0%	17 of 87	0%	17	accepted challenger
Loyalty, advocacy and referrals	Marketing	0%	40 of 124	0%	3	under 10 labels · led by Smile.io at 24%

Movement

This is the first edition on this tier, so no move can be computed for FirstPromoter yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated FirstPromoter across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	0	1
GPT-5.4 mini	0	1	1	0	2
Gemini 3.5 Flash	1	4	1	0	6
Perplexity Sonar	0	2	1	0	3
Grok 4.1 Fast	0	1	1	0	2
Mistral Small	0	2	2	0	4
DeepSeek V4 Flash	0	4	1	0	5
Llama 4 Maverick	0	0	1	0	1
Qwen 3.7 Flash	0	1	1	0	2
Kimi K2	0	2	2	1	5
GLM 4.7 FlashX	0	1	0	0	1
MiniMax M2.5	1	1	2	0	4

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct20 labels2

Paraphrase14 labels1

Comparative16 labels2not counted in share

Budget-constrained22 labels3

Scale-constrained10 labels3

Negative5 labelsNone

First choiceAlternativeMentionNegative87 labels in all, every segment counted; 9 of the 11 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Top Recommendation: FirstPromoter ($49/month) - Most practical option for small businesses” MiniMax M2.5 · Referrals · budget prompt · first choice

“If you run SaaS, choose FirstPromoter (for deep billing logic)” Gemini 3.5 Flash · Referrals · comparative prompt · first choice

“if you're primarily a SaaS subscription business, FirstPromoter provides exceptional value with billing-aware tracking at a fraction of the cost” Mistral Small · Affiliate · direct prompt · alternative

“If budget is a constraint, FirstPromoter offers remarkably strong functionality at a fraction of the cost” DeepSeek V4 Flash · Affiliate · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“rely on cookies that get stripped by Safari ITP and ad blockers” Kimi K2 · Referrals · negative prompt · soft negative

Named alongside

The products named in the same answers as FirstPromoter, over the 87 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and FirstPromoter was named but was not.

ProductSame answerTook the first choice insteadHead to head

Rewardful49 of 876Not in the top three

PartnerStack48 of 8713Not in the top three

impact.com34 of 872Not in the top three

Tapfiliate32 of 8712Not in the top three

Refersion24 of 873Not in the top three

ReferralCandy22 of 874Not in the top three

Referral Rock20 of 875Not in the top three

Referral Factory19 of 875Not in the top three

Viral Loops17 of 874Not in the top three

GrowSurf17 of 871Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named FirstPromoter. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 8 of the 87 answers that named FirstPromoter and are not a share of its labels.

Domains cited

influencermarketinghub.com6

linkjolt.io6

referralcandy.com6

tapfiliate.com5

learn.g2.com4

mailmodo.com4

modash.io4

g2.com3

affise.com2

bitly.com2

Forty-two of the forty-two domain citations in answers naming FirstPromoter came from somebody else's page.

Pages cited

referralcandy.com/blog/best-affiliate-program-software-in-2026-ranked-by-features-pricing-6

tapfiliate.com/blog/affiliate-marketing-platforms-for-growing-brands-cck5

learn.g2.com/best-affiliate-marketing-software4

linkjolt.io/blog/best-affiliate-marketing-platforms4

mailmodo.com/guides/affiliate-marketing-platforms4

modash.io/blog/affiliate-marketing-platforms4

influencermarketinghub.com/affiliate-marketing-software-platforms3

influencermarketinghub.com/affiliate-marketing-websites3

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when FirstPromoter's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as FirstPromoter, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at firstpromoter.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.