GTM AI Index

Index › Vendors › UpPromote · September 2026 Edition

3 categories · Named, not ranked

UpPromote

24Judge labels

3First choices

1Negative labels

9 of 12Models named it

3Categories

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

8 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. UpPromote was named 8 times in Affiliate and 2 other categories, where PartnerStack led with 42%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business12 of 109

under the label threshold

Mid-market11 of 87

under the label threshold

Enterprise61 of 69

under the label threshold

In affiliate · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named UpPromote for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Affiliate and partner management	Partner and channel	2%	11 of 87	0%	6	under 10 labels · led by PartnerStack at 42%
Loyalty, advocacy and referrals	Marketing	0%	75 of 124	0%	1	under 10 labels · led by Smile.io at 24%
Referral and partner programs	Partner and channel	0%	46 of 107	0%	1	under 10 labels · led by PartnerStack at 19%

Movement

This is the first edition on this tier, so no move can be computed for UpPromote yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated UpPromote across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	1	0	1
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	1	0	1
Perplexity Sonar	0	0	1	1
Grok 4.1 Fast	0	1	0	1
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	0	1	1
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	1	1	0	2
Kimi K2	1	0	0	1
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase0 labelsNone

Comparative4 labels1not counted in share

Budget-constrained14 labels3

Scale-constrained1 labelNone

Negative4 labels1not counted in share

First choiceAlternativeMentionNegative24 labels in all, every segment counted; 3 of the 5 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“better value in specialized, transparent tools like ReferralCandy or UpPromote, which offer flat-rate pricing” Qwen 3.7 Flash · Referrals · negative prompt · first choice

“GoAffPro or UpPromote (if on Shopify) offer the best combination of truly free entry” Kimi K2 · Affiliate · budget prompt · first choice

“UpPromote (Shopify-only): Free plan (up to 200 monthly referral orders)... Slightly more features in free tier than GoAffPro but platform-limited.” Grok 4.1 Fast · Affiliate · budget prompt · alternative

“For Shopify-only stores: Check UpPromote for potentially lower costs and deep integration.” Qwen 3.7 Flash · Affiliate · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as UpPromote, over the 24 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and UpPromote was named but was not.

ProductSame answerTook the first choice insteadHead to head

Tapfiliate11 of 243Not in the top three

Rewardful10 of 240Not in the top three

GoAffPro9 of 246Not in the top three

FirstPromoter9 of 241Not in the top three

Refersion9 of 241Not in the top three

impact.com9 of 240Not in the top three

ReferralCandy8 of 242Not in the top three

PartnerStack7 of 241Not in the top three

ShareASale6 of 241Not in the top three

Smile.io5 of 241Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named UpPromote. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 3 of the 24 answers that named UpPromote and are not a share of its labels.

Domains cited

gartner.com2

influencermarketinghub.com2

levanta.io2

linkjolt.io2

mailmodo.com2

mgid.com2

modash.io2

shopify.com2

99minds.io1

adamconnell.me1

Eighteen of the eighteen domain citations in answers naming UpPromote came from somebody else's page.

Pages cited

gartner.com/reviews/market/affiliate-marketing-platforms2

influencermarketinghub.com/affiliate-marketing-software-platforms2

influencermarketinghub.com/affiliate-marketing-websites2

levanta.io/blog/top-affiliate-creator-platforms-for-ecommerce2

linkjolt.io/blog/best-affiliate-marketing-platforms2

mailmodo.com/guides/affiliate-marketing-platforms2

mgid.com/blog/best-affiliate-marketing-programs2

modash.io/blog/affiliate-marketing-platforms2

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when UpPromote's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as UpPromote, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at uppromote.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.