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GTM AI Index
Index › Products › Rewardful · October 2026 Edition
3 categories · Ranked

Rewardful

70Judge labels
15First choices
4Negative labels
14 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
17% in Affiliate for small business buyers
Rank 12 of 112 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 0% of its 6 labels there were negative.
What the models named instead of Rewardful →
By buyer segmentRead the same way at every buyer size.
In referrals · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Rewardful for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Referral and partner programsPartner and channel2%12 of 1120%6under 10 labels · led by PartnerStack at 22%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Affiliate and partner managementPartner and channel2%12 of 948%12accepted challenger=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Channel partner and local marketingPartner and channel0%96 of 1240%1under 10 labels · led by Channelscaler at 10%newNew since September 2026: not ranked then, 0% now.

Movement

Since September 2026, Rewardful held within the floor in all three categories: no change cleared 11 points.

Best category · Referrals · by segment

Small business▲+5Since September 2026: 2% → 7%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
7%from 2% in September 2026
Inside the floor by 6 pointsRank 10 → 8 of 76
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 25 → 27 of 106
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 71 → 22 of 65

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Affiliate2%2%=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 7 → 12 of 94
Referrals0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 25 → 12 of 112
Channel marketing0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 96 of 124, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Rewardful across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini01012
Gemini 3.5 Flash00000
Perplexity Sonar01001
Grok 4.2002002
Mistral Small00000
DeepSeek V4 Flash02103
Llama 4 Maverick00000
Qwen 3.7 Flash00000
Kimi K200202
GLM 4.7 FlashX11002
MiniMax M2.500000
GPT-6 Luna13004
Muse Glimmer 30B01203

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct16 labels5
Paraphrase13 labels4
Comparative8 labels2not counted in share
Budget-constrained21 labels5
Scale-constrained6 labels1
Negative6 labels1not counted in share
First choiceAlternativeMentionNegative70 labels in all, every segment counted; 15 of the 18 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“For SaaS using Stripe or Paddle: Rewardful is a better fit.” GPT-6 Luna · Referrals · budget prompt · first choice
“Best low-cost SaaS option: Rewardful ($49/mo)” GLM 4.7 FlashX · Affiliate · budget prompt · first choice
“Simple, affordable referral tracking (Stripe-native for SaaS). | Lacks full ecosystem/PRM depth” Grok 4.20 · Referrals · paraphrase prompt · alternative
“Run your own e-commerce/SaaS business? → Post Affiliate Pro, Tapfiliate, or Rewardful” DeepSeek V4 Flash · Affiliate · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Rewardful if you're small-to-mid sized and want easy Stripe-based setup, but it's more limited than the two above” GPT-5.4 mini · Affiliate · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as Rewardful, over the 70 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Rewardful was named but was not.
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ProductSame answerTook the first choice insteadHead to head
FirstPromoter26 of 702Not among the top eight
Referral Rock16 of 705Not among the top eight
ReferralCandy14 of 701Not among the top eight
ShareASale12 of 700Not among the top eight
Post Affiliate Pro11 of 700Not among the top eight
UpPromote9 of 703Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Rewardful. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 68 of the 70 answers that named Rewardful and are not a share of its labels.

Domains cited

tapfiliate.com33
rewardful.comYour site28
modash.io26
postaffiliatepro.com21
shopify.com21
g2.com20
resources.rework.com19
guideflow.com16
learn.g2.com14
firstpromoter.com13

183 of the 211 domain citations in answers naming Rewardful came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

rewardful.com is not in Google's top ten for any of the category's searches. In the answers, Rewardful takes 2% of first choices and PartnerStack takes 22%.
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In search

Google, US estimates
Position for “referral program software”
–
not in the top ten
Position for “best referral program software”
–
not in the top ten
Searches for its name, Google
1,600 a month (“rewardful”)
AI search demand for its name, est.
133,645 a month
Organic visits to its site
about 4,378 a month
Searches its site ranks for
783 · 83 in the top three
Sites linking to it
3,471
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
45 ads · 32 text, 8 image, 5 video · 22 shown in the last 30 days

First shown August 2022, as Rewardful Inc., verified. Ads started 2025-10 to 2026-09: 6 in the year, 39 before.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
2%
rank 12 of 112 in referrals
Segment leader
22%
PartnerStack
First choices
15 across its categories
Named in
70 answers
Its own site cited
in 68 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on rewardful.com
513
subdomains included
Content
232
counted in the table below
Documentation
160
Product · Integration
9 · 6
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog149undated
Glossary or explainer30undated
Comparison26undated
Case study10undated
Report or ebook10undated
Conference or event3undated
Template or tool2undated
Webinar or virtual event1undated
News or press1undated
How it is countedHide how it is counted

Every page rewardful.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Rewardful

What the judge wrote, as written, with how often. The vendor table decides that these count as Rewardful; a claim can dispute any of them.
PartnerStack / Rewardful 1

Follow Rewardful

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Rewardful is its own company.
ShowHide

In its own words

Stated by the vendor, not checked
Positioning
all-in-one affiliate and referral management software for SaaS
For
SaaS companies
Price stated
Starter plan, Growth plan, Enterprise plan rewardful.com
Starting price
49 rewardful.com
Free plan or trial
14-day free trial rewardful.com
Integrations claimed
20 rewardful.com
Certifications
Stripe Premier PartnerGDPR compliantPremier Stripe PartnerStripe Verified PartnerWorks with Claude
Customers named
FX ReplayAragon.aiConstance App (formerly Short & Sweat)CometlyHeadshotProAddSearchHuntrOpusClip
Not stated on the pages read
Hosting

What Rewardful's own pages state, read September 28, 2026: rewardful.com, rewardful.com/pricing, trust.rewardful.com, rewardful.com/use-cases/ai, rewardful.com/case-studies. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Rewardful's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Rewardful, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Rewardful by email, built from the raw record of the edition. It shows:

  • where Rewardful is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Rewardful, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at rewardful.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.