GTM AI Index
Index › Vendors › FirstPromoter › Alternatives · September 2026 Edition
Two categories · what the models named instead

Alternatives to FirstPromoter, as AI models named them

In the September 2026 Edition, 380 of the 432 answers collected in the two categories where FirstPromoter holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
PartnerStack69
impact.com48
ReferralCandy19
Tapfiliate15
Ambassador14
Extole14
First choices in the 380 answers that did not name FirstPromoter, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Referral and partner programs

Partner and channel. Six framings, twelve models, one answer each per buyer segment; an answer counts here when FirstPromoter is not its first choice or an alternative in it.
Small businessFirstPromoter is #6 of 12 here at 9% of first choices, 13 labels.

Sixty-one of the seventy-two answers did not name FirstPromoter; it was the first choice in five. The first choices in those sixty-one answers, seventeen products in all, the eight most named:

ReferralCandy10 of 61Head to head →
PartnerStack7 of 61Head to head →
Referral Rock7 of 61Head to head →
Referral Factory5 of 61Head to head →
Smile.io4 of 61
GrowSurf3 of 61
Kiflo2 of 61
Open Loyalty2 of 61
9 more in the record.The full small business standing →
Mid-marketFirstPromoter is #6 of 11 here at 2% of first choices, 16 labels.

Sixty-four of the seventy-two answers did not name FirstPromoter; it was the first choice in two. The first choices in those sixty-four answers, twenty-two products in all, the eight most named:

ReferralCandy9 of 64Head to head →
PartnerStack7 of 64Head to head →
Referral Rock7 of 64Head to head →
Ambassador4 of 64Head to head →
Cello3 of 64
Extole3 of 64
Smile.io3 of 64
Viral Loops3 of 64Head to head →
14 more in the record.The full mid-market standing →
EnterpriseFirstPromoter holds 3 labels here, under the 10-label cutoff, so it is unranked.

Seventy-two of the seventy-two answers did not name FirstPromoter; it was the first choice in zero. The first choices in those seventy-two answers, twenty-one products in all, the eight most named:

Extole11 of 72
Ambassador10 of 72Head to head →
PartnerStack7 of 72Head to head →
Impartner5 of 72
Talkable4 of 72
Impartner PRM3 of 72
Influitive3 of 72
Referral Factory3 of 72Head to head →
13 more in the record.The full enterprise standing →

Affiliate and partner management

Partner and channel. Six framings, twelve models, one answer each per buyer segment; an answer counts here when FirstPromoter is not its first choice or an alternative in it.
Small businessFirstPromoter is #4 of 13 here at 6% of first choices, 27 labels.

Fifty-one of the seventy-two answers did not name FirstPromoter; it was the first choice in three. The first choices in those fifty-one answers, twenty-one products in all, the eight most named:

PartnerStack11 of 51
Tapfiliate8 of 51
GoAffPro4 of 51
Rewardful4 of 51
ShareASale3 of 51
Awin2 of 51
CJ Affiliate2 of 51
LeadDyno2 of 51
13 more in the record.The full small business standing →
Mid-marketFirstPromoter is #9 of 13 here at 0% of first choices, 17 labels.

Sixty of the seventy-two answers did not name FirstPromoter; it was the first choice in zero. The first choices in those sixty answers, fifteen products in all, the eight most named:

PartnerStack20 of 60
impact.com9 of 60
Tapfiliate5 of 60
Amazon Associates3 of 60
ShareASale3 of 60
GoAffPro2 of 60
CJ Affiliate1 of 60
Everflow1 of 60
7 more in the record.The full mid-market standing →
EnterpriseFirstPromoter holds 2 labels here, under the 10-label cutoff, so it is unranked.

Seventy-two of the seventy-two answers did not name FirstPromoter; it was the first choice in zero. The first choices in those seventy-two answers, eleven products in all, the eight most named:

impact.com39 of 72
PartnerStack17 of 72
CJ Affiliate3 of 72
Partnerize3 of 72
Post Affiliate Pro3 of 72
Tapfiliate2 of 72
Awin1 of 72
Everflow1 of 72
3 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of twelve models on behalf of each buyer segment, so a segment is seventy-two answers. An answer belongs on this page when the judge labeled FirstPromoter neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named FirstPromoter only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from FirstPromoter's side.

Every answer and every label is in the free record. The output is the models' output; nothing here is a recommendation by the index, and a product named instead of FirstPromoter was named by a model, not endorsed by anyone.

FirstPromoter's pageAll products