GTM AI Index
Index Partner and channel Referrals › FirstPromoter vs Referral Factory
Referral and partner programs · September 2026 Edition

FirstPromoter vs Referral Factory

Zero of twelve models named FirstPromoter first on the direct prompt; zero named Referral Factory. FirstPromoter was named by eight of the twelve models and Referral Factory by nine and FirstPromoter carries 16 labels and Referral Factory 13, so the shares are not directly comparable.

FirstPromoter

accepted challenger

Named in three categories this edition.

Referral Factory

accepted challenger

Named in three categories this edition.

First-choice share2%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate6%15%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#6#7A position in a field of 11; printed, not drawn.
Labels1613A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, FirstPromoter reading right to left. Rank and label count are printed, not drawn.Referral Rock was named alongside these two in eleven of the twelve direct answers. PartnerStack vs FirstPromoter · PartnerStack vs Referral Factory · Referral Rock vs FirstPromoter

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the referral and partner programs page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
FirstPromoterFirst choices, of twelve modelsReferral Factory
Direct00
Paraphrase00
Comparative11
Budget-constrained11
Scale-constrained00
Negative001 against FirstPromoter · 2 against Referral Factory
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where FirstPromoter and Referral Factory stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
FirstPromoter Referral Factory first choice named as an alternative argued againstblank: not namedEach cell is one answer, FirstPromoter on the left and Referral Factory on the right.

The direct prompt

The plain question, one answer per model, grouped by where FirstPromoter and Referral Factory stood in it.

Neither was the first choice, one was named

1 of 12 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniReferral Rock alternatives: Friendbuy, Referral Factory

Neither was named

11 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Cello alternatives: Friendbuy, Influitive, Partnero, Referral Rock
Gemini 3.5 FlashReferral Rock alternatives: GrowSurf, PartnerStack, impact.com Advocate
Perplexity SonarAmbassador alternatives: CustomerGauge, GrowSurf, Referral Rock
Grok 4.1 FastReferral Rock alternatives: Ambassador, GrowSurf, Influitive
Mistral SmallReferral Rock alternatives: Ambassador, Cello, GrowSurf
DeepSeek V4 FlashReferral Rock alternatives: Ambassador, GrowSurf
Llama 4 Maverickno first choice
Qwen 3.7 FlashCello alternatives: Friendbuy, GrowSurf, Referral Rock
Kimi K2Referral Rock alternatives: Ambassador, GrowSurf, Influitive
GLM 4.7 FlashXAmbassador, PartnerStack alternatives: GrowSurf, Referral Rock, impact.com
MiniMax M2.5Referral Rock alternatives: Mention Me, impact.com

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
FirstPromoter9%#6 of 12
Referral Factory9%#5 of 12
The full small business standing →
Mid-marketThe figures above
Level: the same share of first choices.
FirstPromoter2%#6 of 11
Referral Factory2%#7 of 11
The full mid-market standing →
Enterprise
Referral Factory leads by six points.
Referral Factory6%#5 of 13
FirstPromoter0%#– of 13
The full enterprise standing →

What the models said about FirstPromoter

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.

“rely on cookies that get stripped by Safari ITP and ad blockers” Kimi K2 · negative prompt · soft negative
“Top Recommendation: FirstPromoter ($49/month) - Most practical option for small businesses” MiniMax M2.5 · budget prompt · first choice
“If you run SaaS, choose FirstPromoter (for deep billing logic)” Gemini 3.5 Flash · comparative prompt · first choice

What the models said about Referral Factory

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“*Caution for high-value or cash reward programs* — No automated fraud screening” DeepSeek V4 Flash · negative prompt · soft negative
“Referral Factory & Viral Loops (Missing Critical Features)” Kimi K2 · negative prompt · soft negative
“single best answer for most companies with a limited budget, I'd pick Referral Factory for general use” Perplexity Sonar · budget prompt · first choice
“Referral Factory for fast no-code setup” Perplexity Sonar · comparative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.