Small business▲+5Since September 2026: 2% → 7%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
7%from 2% in September 2026
Inside the floor by 6 pointsRank 12 → 7 of 76
2 categories · RankedCello
37Judge labels
7First choices
1Negative labels
11 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
6% in Referrals for mid-market buyers
Rank 6 of 112 in the mid-market standingaccepted challenger
3 of 14 models made it the first choice on the direct prompt; 0% of its 13 labels there were negative.
What the models named instead of Cello →By buyer segmentRead the same way at every buyer size.
Small business8 of 83
6%8 labels
under the label threshold
Mid-market6 of 112
6%13 labels
accepted challenger
Enterprise17 of 69
0%8 labels
under the label threshold
In referrals · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Cello for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Referral and partner programs | Partner and channel | 6% | 6 of 112 | 0% | 13 | accepted challenger | ▲+2Since September 2026: 4% → 7%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Loyalty, advocacy and referrals | Marketing | 2% | 11 of 110 | 0% | 4 | under 10 labels · led by Smile.io at 26% | ▲+3Since September 2026: 0% → 3%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Cello held within the floor in all two categories: no change cleared 11 points.
Best category · Referrals · by segment
Mid-market▲+2Since September 2026: 4% → 7%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
7%from 4% in September 2026
Inside the floor by 9 pointsRank 7 → 5 of 106
Enterprise▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 11 → 17 of 65
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Loyalty | 0% | 3% | ▲+3Since September 2026: 0% → 3%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 42 → 11 of 110 |
| Referrals | 4% | 7% | ▲+2Since September 2026: 4% → 7%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 7 → 6 of 112 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Cello across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Cello across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 3 | 1 | 0 | 4 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 1 | 1 | 0 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 1 | 0 | 2 |
| GLM 4.7 FlashX | 2 | 1 | 0 | 0 | 3 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 1 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct17 labels7
Paraphrase5 labelsNone
Comparative7 labelsNone
Budget-constrained2 labelsNone
Scale-constrained2 labelsNone
Negative4 labelsNone
First choiceAlternativeMentionNegative37 labels in all, every segment counted; 7 of the 7 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“For most mid-market B2B companies, I'd start with Cello for its specialized SaaS focus, revenue-aligned pricing, and seamless user experience.” GLM 4.7 FlashX · Loyalty · direct prompt · first choice
“Best Overall: Cello ... For most mid-market B2B companies, Cello offers the best balance of features, pricing, and B2B-specific functionality” GLM 4.7 FlashX · Referrals · direct prompt · first choice
“If you're a B2B SaaS company where referrals happen inside the product, Cello is the clear winner” DeepSeek V4 Flash · Referrals · direct prompt · first choice
“Cello - Best for B2B SaaS” Claude Haiku 4.5 · Referrals · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Cello, over the 37 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Cello was named but was not.ShowHide
Named alongside
The products named in the same answers as Cello, over the 37 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Cello was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Cello. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 37 of the 37 answers that named Cello and are not a share of its labels.
Domains cited
cello.soYour site29
openloyalty.io25
growsurf.com17
gitnux.org14
moosend.com14
thecmo.com14
tremendous.com13
prefinery.com12
extole.com11
referralrock.com11
131 of the 160 domain citations in answers naming Cello came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
cello.so is not in Google's top ten for any of the category's searches. In the answers, Cello takes 6% of first choices and PartnerStack takes 22%.ShowHide
Search and answers
cello.so is not in Google's top ten for any of the category's searches. In the answers, Cello takes 6% of first choices and PartnerStack takes 22%.
ShowHideIn search
Google, US estimatesPosition for “referral program software”
–
not in the top ten
Position for “best referral program software”
–
not in the top ten
- Searches for its name, Google
- 165,000 a month (“cello”)
- AI search demand for its name, est.
- 28,081 a month
- Organic visits to its site
- about 3,191 a month
- Searches its site ranks for
- 978 · 56 in the top three
- Sites linking to it
- 3,153
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
6%
rank 6 of 112 in referrals
Segment leader
22%
PartnerStack
- First choices
- 7 across its categories
- Named in
- 37 answers
- Its own site cited
- in 37 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on cello.so
350
subdomains included
Content
241
counted in the table below
Documentation
64
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 122 | 55 | 2026-09-22 | Referrals | |
| Glossary or explainer | 48 | 11 | 2026-09-07 | ||
| Report or ebook | 29 | undated | |||
| Comparison | 20 | 9 | 2026-09-15 | ||
| Case study | 19 | 3 | 2026-09-16 | ||
| Template or tool | 2 | 1 | 2026-09-08 | ||
| Conference or event | 1 | 0 | 2025-10-07 |
Most recent
- 2026-09-22Referral rewards free months credits upgrades blog
- 2026-09-22Referral incentives b2b saas blog
- 2026-09-22Referral reward structure b2b saas guide blog
- 2026-09-22Referral triggers product moments blog
- 2026-09-16Dynamic mockups case study
- 2026-09-15Rewardful alternatives comparison
How it is countedHide how it is counted
Every page cello.so exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Cello
What the judge wrote, as written, with how often. The vendor table decides that these count as Cello; a claim can dispute any of them.
Cello (Cello.so) 2
Follow Cello
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Cello is its own company.ShowHide
The company
Cello is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Cello is the AI-powered referral platform for building and automating User Referral and Partner programs.
- For
- SaaS
- Price stated
- No unnecessary complexity – just pricing that matches your stage and goals. cello.so
- Starting price
- 0 cello.so/pricing
- Free plan or trial
- Start for free cello.so
- Certifications
- GDPR & CCPA compliantSOC-II (coming soon)GDPR-compliantGDPRCCPASOC2 Coming soon
- Hosting
- EU
- Customers named
- HeraTypeformveedSmoobutl;dvPlancraftDexxtersevDesk
- Not stated on the pages read
- Integrations
What Cello's own pages state, read October 5, 2026: cello.so, cello.so/pricing, cello.so/customers, cello.so/product-overview/integrations. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Cello's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Cello, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Cello by email, built from the raw record of the edition. It shows:
- where Cello is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Cello, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.