Referral and partner programs · October 2026 Edition
PartnerStack vs Cello
One of fourteen models named PartnerStack first on the direct prompt; three named Cello. PartnerStack was named by fourteen of the fourteen models and Cello by nine and PartnerStack carries 30 labels and Cello 13, so the shares are not directly comparable.
Named in five categories this edition.
Named in two categories this edition.
First-choice share22%6%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#6A position in a field of 15; printed, not drawn.
Labels3013A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, PartnerStack reading right to left. Rank and label count are printed, not drawn.Referral Rock was named alongside these two in thirteen of the fourteen direct answers. PartnerStack vs Referral Rock · PartnerStack vs Smile.io · PartnerStack vs GrowSurf
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the referral and partner programs page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
PartnerStackFirst choices, of fourteen modelsCello
Direct13
Paraphrase110
Comparative00
Budget-constrained00
Scale-constrained00
Negative00
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where PartnerStack and Cello stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | | ||||
| Grok 4.1 Fast | | | ||||
| Mistral Small | | |||||
| DeepSeek V4 Flash | | | | |||
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | | |||
| Kimi K2 | | | | | ||
| GLM 4.7 FlashX | | | ||||
| MiniMax M2.5 | | | ||||
| GPT-6 Luna | | | ||||
| Muse Glimmer 30B | | |
PartnerStack Cello first choice named as an alternative argued againstblank: not namedEach cell is one answer, PartnerStack on the left and Cello on the right.The direct prompt
The plain question, one answer per model, grouped by where PartnerStack and Cello stood in it.
PartnerStack first, Cello not the choice
1 of 14 modelsCello was named in the answer but not as the choice, or not at all.Qwen 3.7 FlashPartnerStack alternatives: Cello.so, Partnero
Cello first, PartnerStack an alternative
3 of 14 modelsPartnerStack was named in the answer but not as the choice, or not at all.Claude Haiku 4.5Cello alternatives: Friendbuy, PartnerStack, Referral Rock
DeepSeek V4 FlashCello, Referral Rock alternatives: Ambassador, GrowSurf, PartnerStack
GLM 4.7 FlashXCello alternatives: Ambassador, Extole, Referral Factory, Referral Rock
Neither was the first choice, one was named
7 of 14 modelsThe answer put something else first and named one of the two as an alternative.GPT-5.4 miniReferral Factory alternatives: Ambassador, PartnerStack, Referral Rock, impact.com
Gemini 3.5 FlashReferral Rock alternatives: GrowSurf, PartnerStack, Referral Factory, impact.com Advocate
Grok 4.1 FastAmbassador alternatives: PartnerStack, Referral Rock
Kimi K2Referral Rock alternatives: FirstPromoter, PartnerStack
MiniMax M2.5Referral Rock alternatives: Ambassador, Friendbuy, PartnerStack
GPT-6 LunaSaaSquatch alternatives: PartnerStack, Referral Rock
Muse Glimmer 30BAmbassador alternatives: Extole, PartnerStack, Partnerize, Referral Rock
Neither was named
3 of 14 modelsThe answer made no first choice from these two in this category.Perplexity SonarReferral Rock alternatives: Ambassador, CustomerGauge, GrowSurf, Referral Factory
Mistral SmallReferral Rock alternatives: SaaSquatch
Llama 4 MaverickFriendbuy alternatives: Partnero, Referral Rock, SaaSquatch
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
PartnerStack leads by eight points.
PartnerStack13%#2 of 10Cello6%#– of 10Mid-marketThe figures above
PartnerStack leads by seventeen points.
PartnerStack22%#1 of 15Cello6%#6 of 15Enterprise
PartnerStack leads by thirteen points.
PartnerStack13%#4 of 12Cello0%#– of 12What the models said about PartnerStack
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.
“PartnerStack - a full-lifecycle partner management platform that allows companies to build, track, and scale partner, affiliate, and reseller programs in one place.” Llama 4 Maverick · paraphrase prompt · first choice
What the models said about Cello
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“Best Overall: Cello ... For most mid-market B2B companies, Cello offers the best balance of features, pricing, and B2B-specific functionality” GLM 4.7 FlashX · direct prompt · first choice
“If you're a B2B SaaS company where referrals happen inside the product, Cello is the clear winner” DeepSeek V4 Flash · direct prompt · first choice
“Cello - Best for B2B SaaS” Claude Haiku 4.5 · direct prompt · first choice
Also compared
PartnerStack vs Referral RockPartnerStack vs Smile.ioPartnerStack vs GrowSurfPartnerStack vs ReferralCandyPartnerStack vs FriendbuyPartnerStack vs AmbassadorReferral Rock vs CelloSmile.io vs CelloGrowSurf vs CelloReferralCandy vs CelloCello vs FriendbuyCello vs AmbassadorAll twenty-eight head-to-head pages and the full referrals standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.