Three of twelve models named Referral Rock first on the direct prompt; zero named Referral Factory. Referral Rock was named by nine of the twelve models and Referral Factory by eight and Referral Rock carries 23 labels and Referral Factory 12, so the shares are not directly comparable.
Named in two categories this edition.
Named in three categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the loyalty, advocacy and referrals page.
Across every category in the September 2026 Edition, Referral Rock and Referral Factory were named in the same answer fifty-seven times, of the 148 answers naming Referral Rock and the 116 naming Referral Factory. In those answers Referral Factory took the first choice seven times and Referral Rock seventeen.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | ||||||
| Perplexity Sonar | ||||||
| Grok 4.1 Fast | ||||||
| Mistral Small | ||||||
| DeepSeek V4 Flash | ||||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | ||||||
| Kimi K2 | ||||||
| GLM 4.7 FlashX | ||||||
| MiniMax M2.5 |
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.
“Top Pick: Referral Rock ... highly regarded for mid-market B2B companies because it is built to handle the complexity of longer B2B sales cycles” Gemini 3.5 Flash · direct prompt · first choice
“For most mid-sized B2B companies, I'd recommend starting with Referral Rock for its focused referral capabilities and reasonable pricing” Mistral Small · paraphrase prompt · first choice
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“Lack of multi-channel support (Referral Factory) ... No dedicated support for the Starter plan” Llama 4 Maverick · negative prompt · soft negative
“I'd generally recommend Referral Factory if your primary goal is to launch and scale a customer referral program quickly” GPT-5.4 mini · paraphrase prompt · first choice
“I'd recommend Referral Factory if your main goal is to launch and scale a customer referral program quickly” Perplexity Sonar · paraphrase prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.