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GTM AI Index
Index › Products › Zuora · October 2026 Edition
2 categories · Ranked

Zuora

131Judge labels
28First choices
46Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
55% in Billing for enterprise buyers
Rank 54 of 54 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 50% of its 38 labels there were negative.
What the models named instead of Zuora →
By buyer segmentAn enterprise product: leader at enterprise, not named at small business or mid-market.
In billing · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Zuora for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Billing and subscription managementRevenue operations0%54 of 5450%38criticized challenger▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Video marketing and hostingMarketing0%34 of 470%1under 10 labels · led by Wistia at 51%newNew since September 2026: not ranked then, 0% now.

Movement

Since September 2026, Zuora held within the floor in all two categories: no change cleared 11 points.

Best category · Billing · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 64 → 66 of 66
Mid-market▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 8 → 51 of 51
Enterprise▼−9Since September 2026: 60% → 51%, −9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
51%from 60% in September 2026
Inside the floor by 2 pointsRank 1 of 58, unchanged

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Billing2%0%▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 8 → 54 of 54
Video hosting0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 34 of 47, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Zuora across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500202
GPT-5.4 mini00112
Gemini 3.5 Flash01023
Perplexity Sonar02024
Grok 4.2002035
Mistral Small00112
DeepSeek V4 Flash00145
Llama 4 Maverick00101
Qwen 3.7 Flash01023
Kimi K200101
GLM 4.7 FlashX01113
MiniMax M2.501102
GPT-6 Luna01023
Muse Glimmer 30B02013

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct21 labels8
Paraphrase20 labels12
Comparative31 labels10not counted in share
Budget-constrained15 labels6
Scale-constrained18 labels2
Negative26 labels2not counted in share
First choiceAlternativeMentionNegative131 labels in all, every segment counted; 28 of the 40 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“enterprise with complex revenue recognition and compliance, Zuora or Maxio is usually a better fit” Perplexity Sonar · Billing · comparative prompt · alternative
“For large enterprises with deeply complex multi-entity billing needs, Zuora's depth is hard to match.” Muse Glimmer 30B · Billing · direct prompt · alternative
“Best for large enterprises that need revenue recognition and deep catalog configurability” Muse Glimmer 30B · Billing · comparative prompt · alternative
“Best for: Large enterprises with complex, multi-product subscription needs” GLM 4.7 FlashX · Billing · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Unless you have a massive IT department and six figures to spend on integration consultants, avoid Zuora.” Gemini 3.5 Flash · Billing · negative prompt · hard negative
“Overkill for most small-to-mid size businesses. Even for enterprise, be wary of lock-in” DeepSeek V4 Flash · Billing · negative prompt · hard negative
“Who Should Avoid: Smaller teams or anyone needing quick setup/agile changes.” Grok 4.20 · Billing · negative prompt · hard negative
“Overkill and too expensive for most mid-sized companies” DeepSeek V4 Flash · Billing · paraphrase prompt · hard negative

Named alongside

The products named in the same answers as Zuora, over the 131 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zuora was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Chargebee115 of 13122Not among the top eight
Stripe Billing103 of 13120Not among the top eight
Recurly86 of 1314Not among the top eight
Maxio75 of 1317Not among the top eight
Paddle53 of 1311Not among the top eight
Salesforce Revenue Cloud21 of 1310Not among the top eight
BillingPlatform16 of 1312Not among the top eight
Orb15 of 1310Not among the top eight
Metronome14 of 1310Not among the top eight
Lemon Squeezy12 of 1310Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Zuora. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 122 of the 131 answers that named Zuora and are not a share of its labels.

Search and answers

zuora.com is not in Google's top ten for any of the category's searches. In the answers, Zuora takes 0% of first choices and Chargebee takes 60%.
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In search

Google, US estimates
Position for “subscription billing platform”
–
not in the top ten
Position for “best subscription billing platform”
–
not in the top ten
Searches for its name, Google
5,400 a month (“zuora”)
AI search demand for its name, est.
272 a month
Organic visits to its site
about 24,950 a month
Searches its site ranks for
3,362 · 483 in the top three
Sites linking to it
6,154
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
6 ads · 3 text, 3 video · 6 shown in the last 30 days

First shown June 2026, as Zuora, Inc., verified. Ads started 2025-10 to 2026-09: 6 in the year.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
0%
rank 54 of 54 in billing
Segment leader
60%
Chargebee
First choices
28 across its categories
Named in
131 answers
Its own site cited
in 122 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on zuora.com
12,985
subdomains included
Content
1,037
counted in the table below
Documentation
8,861
Product · Integration
70 · 2
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
News or press36802026-04-16CRM, Billing
Report or ebook30592026-09-22CPQ, CRM
Webinar or virtual event12302025-09-11CPQ
Case study9552026-09-22
Conference or event6802026-02-04
Comparison2122026-09-15
Blog1512026-07-31
Template or tool1502026-06-26
Podcast or video1402023-05-18SEO
Glossary or explainer1302022-09-01

Most recent

How it is countedHide how it is counted

Every page zuora.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Zuora

What the judge wrote, as written, with how often. The vendor table decides that these count as Zuora; a claim can dispute any of them.
Zuora Billing 1

Follow Zuora

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Zuora.
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On record

Wikidata
Website
zuora.com
Headquarters
Foster City, United States
Founded
2007
Ownership
Public, ZUO on New York Stock Exchange

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

In its own words

Stated by the vendor, not checked
Positioning
The leading Quote to Cash and subscription management platform, unifying billing, payments, revenue, and AR.
For
finance teams
Price stated
free introductory courses; intermediate and advanced training available for purchase zuora.com/zuora-training/customers
Free plan or trial
free introductory courses zuora.com/zuora-training/customers
Hosting
AMERICAS - CLOUD 1 (NA1) - *.na.zuora.comAMERICAS - CLOUD 2 (NA2) - www|rest.zuora.comASIA PACIFIC - CLOUD 1 (AP1) - *.ap.zuora.comEUROPE - CLOUD 1 (EU1) - *.eu.zuora.com
Customers named
FullsteamComcast Technology SolutionsHireologyZOLL Data SystemsBMC SoftwareSiemens HealthineersZoomAsana
Not stated on the pages read
Starting price, integrations, certifications

What Zuora's own pages state, read September 28, 2026: zuora.com, zuora.com/subscribed/pricing-agentic-ai-the-compass-framework, trust.zuora.com, zuora.com/products, zuora.com/zuora-training/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Zuora's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Zuora, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Zuora by email, built from the raw record of the edition. It shows:

  • where Zuora is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Zuora, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.

A verification link goes to your work email; an address at zuora.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.