Small business▲+4Since September 2026: 2% → 6%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
6%from 2% in September 2026
Inside the floor by 7 pointsRank 8 → 4 of 66
1 category · RankedPaddle
90Judge labels
3First choices
20Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
5% in Billing for small business buyers
Rank 9 of 54 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 14% of its 29 labels there were negative.
What the models named instead of Paddle →By buyer segmentRead the same way at every buyer size.
Small business4 of 72
5%41 labels
accepted challenger
Mid-market9 of 54
0%29 labels
accepted challenger
Enterprise47 of 59
0%19 labels
criticized challenger
In billing · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Paddle for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Billing and subscription management | Revenue operations | 0% | 9 of 54 | 14% | 29 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Paddle held within the floor in its one category: no change cleared 11 points.
Best category · Billing · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 10 → 9 of 51
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 51 → 46 of 58
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Billing | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 10 → 9 of 54 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Paddle across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Paddle across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 1 | 1 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 3 | 0 | 1 | 4 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 1 | 1 | 1 | 3 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 1 | 2 | 0 | 3 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 1 | 2 |
| Kimi K2 | 0 | 2 | 2 | 0 | 4 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 2 | 0 | 1 | 3 |
| Muse Glimmer 30B | 0 | 2 | 1 | 0 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct12 labels1
Paraphrase4 labels1
Comparative28 labels4not counted in share
Budget-constrained12 labels1
Scale-constrained12 labelsNone
Negative22 labelsNone
First choiceAlternativeMentionNegative90 labels in all, every segment counted; 3 of the 7 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“If you are selling to global customers and want to completely bypass tax filing costs: Go with Paddle” Gemini 3.5 Flash · Billing · budget prompt · alternative
“Best Merchant of Record Option ... More expensive per transaction, but saves on tax/compliance costs” DeepSeek V4 Flash · Billing · budget prompt · alternative
“Best for: SaaS and digital goods sellers needing Merchant of Record services” GLM 4.7 FlashX · Billing · comparative prompt · alternative
“Best For: Global, lean SaaS teams wanting to outsource tax compliance entirely.” Gemini 3.5 Flash · Billing · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avoid if: You have high volume. The flat fee of roughly 5% + $0.50 per transaction is significantly higher than standard processors” Qwen 3.7 Flash · Billing · negative prompt · soft negative
“Don't treat it as a drop-in equivalent to a conventional billing tool. It operates as a merchant of record” GPT-6 Luna · Billing · negative prompt · soft negative
“it takes a higher cut (5% + $0.50/transaction), and some users note high fees eroding margins” Grok 4.20 · Billing · negative prompt · soft negative
“Paddle is known to freeze accounts or suspend payouts instantly with very little recourse.” Gemini 3.5 Flash · Billing · negative prompt · soft negative
Named alongside
The products named in the same answers as Paddle, over the 90 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Paddle was named but was not.ShowHide
Named alongside
The products named in the same answers as Paddle, over the 90 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Paddle was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Paddle. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 84 of the 90 answers that named Paddle and are not a share of its labels.
Domains cited
zoneandco.com46
resources.rework.com33
g2.com30
wise.com28
learn.g2.com27
whop.com25
younium.com25
maxio.com23
solvimon.com23
chargebee.com22
282 of the 282 domain citations in answers naming Paddle came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
paddle.com is not in Google's top ten for any of the category's searches. In the answers, Paddle takes 0% of first choices and Chargebee takes 60%.ShowHide
Search and answers
paddle.com is not in Google's top ten for any of the category's searches. In the answers, Paddle takes 0% of first choices and Chargebee takes 60%.
ShowHideIn search
Google, US estimatesPosition for “subscription billing platform”
–
not in the top ten
Position for “best subscription billing platform”
–
not in the top ten
- Searches for its name, Google
- 60,500 a month (“paddle”)
- AI search demand for its name, est.
- 69,116 a month
- Organic visits to its site
- about 172,079 a month
- Searches its site ranks for
- 13,558 · 1,973 in the top three
- Sites linking to it
- 18,823
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 9 of 54 in billing
Segment leader
60%
Chargebee
- First choices
- 3 across its categories
- Named in
- 90 answers
- Its own site cited
- in 84 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on paddle.com
2,201
subdomains included
Content
749
counted in the table below
Documentation
1,029
Product · Integration
16 · 18
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 444 | 16 | 2026-09-10 | ABM, Mobile apps | |
| Case study | 86 | undated | |||
| Webinar or virtual event | 80 | undated | |||
| Comparison | 54 | 0 | 2025-11-04 | ||
| Glossary or explainer | 30 | 3 | 2026-09-29 | ||
| Conference or event | 29 | 0 | 2026-04-24 | ||
| Report or ebook | 21 | 1 | 2026-09-22 | ||
| Template or tool | 4 | 0 | 2023-07-27 | ||
| News or press | 1 | undated |
Most recent
- 2026-09-29Feature comparison glossary or explainer
- 2026-09-29Pathways glossary or explainer
- 2026-09-22Subscriptions report or ebook
- 2026-09-10Payments in singapore blog
- 2026-09-10Payments in india blog
- 2026-09-10Payments in brazil blog
How it is countedHide how it is counted
Every page paddle.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Paddle
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Paddle is its own company.ShowHide
The company
Paddle is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Subscriptions, Payments & Tax Compliance for SaaS & Mobile Apps
- For
- SaaS & Mobile Apps
- Price stated
- See all-inclusive pricing at our standard rate or get a customized quote paddle.com
- Starting price
- 5% + 50¢ paddle.com/pricing
- Free plan or trial
- Metrics — 100% free paddle.com
- Certifications
- SOC 2 complianceGDPR complianceSOC 2GDPR
- Customers named
- n8nLetterboxdAdGuardNexus ModsHubXRenderforestKaleidoMacPaw
- Not stated on the pages read
- Integrations, hosting
What Paddle's own pages state, read September 28, 2026: paddle.com, paddle.com/pricing, trust.paddle.com, paddle.com/solutions/launch, paddle.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Paddle's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Paddle, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Paddle by email, built from the raw record of the edition. It shows:
- where Paddle is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Paddle, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.