Every category where a model named Paddle for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Billing and subscription management	Revenue operations	0%	12 of 57	21%	33	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Paddle yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Paddle across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	1
GPT-5.4 mini	0	2	0	2
Gemini 3.5 Flash	5	0	1	6
Perplexity Sonar	0	1	1	2
Grok 4.1 Fast	1	1	1	3
Mistral Small	1	0	1	2
DeepSeek V4 Flash	2	3	1	6
Llama 4 Maverick	0	1	0	1
Qwen 3.7 Flash	2	0	0	2
Kimi K2	0	1	0	1
GLM 4.7 FlashX	3	1	1	5
MiniMax M2.5	0	1	1	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct10 labelsNone

Paraphrase6 labelsNone

Comparative26 labels1not counted in share

Budget-constrained7 labelsNone

Scale-constrained7 labels1

Negative25 labelsNone

First choiceAlternativeMentionNegative81 labels in all, every segment counted; 1 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Paddle: If you want to entirely offload the headaches of global sales tax, compliance, and payment operations” Gemini 3.5 Flash · Billing · scale prompt · alternative

“"I want to ignore global tax laws entirely." → Choose Paddle or Lemon Squeezy (Merchant of Record).” Gemini 3.5 Flash · Billing · comparative prompt · alternative

“Paddle (for merchant-of-record needs) tend to have more predictable costs and better support outcomes” DeepSeek V4 Flash · Billing · negative prompt · alternative

“The Best "Operational" Budget Saver: Paddle ... remit all global sales tax on your behalf” Gemini 3.5 Flash · Billing · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid Paddle entirely due to the FTC settlement, brand confusion issues, and opaque pricing.” Mistral Small · Billing · negative prompt · hard negative

“high percentage rate that stings small revenue” DeepSeek V4 Flash · Billing · budget prompt · hard negative

“take the risk of using an MoR (like Paddle or Polar) but have a backup payment method ready” Gemini 3.5 Flash · Billing · negative prompt · soft negative

“regulated buyers may need to rule out MoR platforms and use billing engines instead” Perplexity Sonar · Billing · negative prompt · soft negative

Named alongside

The products named in the same answers as Paddle, over the 81 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Paddle was named but was not.

ProductSame answerTook the first choice insteadHead to head

Chargebee80 of 8123Not in the top three

Stripe Billing78 of 8130Not in the top three

Recurly65 of 812Not in the top three

Zuora59 of 8111Not in the top three

Maxio49 of 812Not in the top three

Zoho Billing17 of 810Not in the top three

Lemon Squeezy15 of 811Not in the top three

FastSpring15 of 810Not in the top three

Metronome15 of 810Not in the top three

Orb11 of 810Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Paddle. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 13 of the 81 answers that named Paddle and are not a share of its labels.

Domains cited

solidgate.com6

stripe.com5

unibee.dev5

chargebee.com4

ledgerup.ai4

solvimon.com4

ventureharbour.com4

whop.com4

withorb.com4

zoneandco.com4

Forty-four of the forty-four domain citations in answers naming Paddle came from somebody else's page.

Pages cited

solidgate.com/blog/best-subscription-billing-software6

ledgerup.ai/resources/best-subscription-billing-software-20264

ventureharbour.com/subscription-billing-platforms4

whop.com/blog/subscription-billing-software4

zoneandco.com/articles/20-best-subscription-billing-platforms-for-different-use-cases4

chargebee.com/pricing3

dodopayments.com/blogs/best-subscription-billing-software3

kreante.co/post/subscription-billing-platforms-2026-shortlist3

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Paddle's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Paddle, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at paddle.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.