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GTM AI Index
Index › Products › Recurly · October 2026 Edition
1 category · Ranked

Recurly

129Judge labels
3First choices
36Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
6% in Billing for enterprise buyers
Rank 8 of 54 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 14% of its 43 labels there were negative.
What the models named instead of Recurly →
By buyer segmentRead the same way at every buyer size.
In billing · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Recurly for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Billing and subscription managementRevenue operations0%8 of 5414%43accepted challenger▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Recurly held within the floor in its one category: no change cleared 11 points.

Best category · Billing · by segment

Small business▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 7 → 14 of 66
Mid-market▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 5 → 8 of 51
Enterprise▲+2Since September 2026: 5% → 7%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
7%from 5% in September 2026
Inside the floor by 9 pointsRank 5 of 58, unchanged

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Billing2%0%▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 5 → 8 of 54

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Recurly across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.501203
GPT-5.4 mini02114
Gemini 3.5 Flash02002
Perplexity Sonar01012
Grok 4.2013105
Mistral Small00101
DeepSeek V4 Flash01214
Llama 4 Maverick00202
Qwen 3.7 Flash02013
Kimi K203115
GLM 4.7 FlashX03104
MiniMax M2.502103
GPT-6 Luna01001
Muse Glimmer 30B12014

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct21 labels2
Paraphrase17 labelsNone
Comparative34 labels1not counted in share
Budget-constrained12 labels1
Scale-constrained17 labelsNone
Negative28 labels1not counted in share
First choiceAlternativeMentionNegative129 labels in all, every segment counted; 3 of the 5 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Safer Bets: Stripe Billing ... or Recurly (churn-focused) for most users—high ratings” Grok 4.20 · Billing · negative prompt · first choice
“Chargebee and Recurly are the strongest all-round subscription management platforms” Muse Glimmer 30B · Billing · comparative prompt · first choice
“alternatives that appear to have better sentiment scores include Chargify, Recurly, and Stripe Billing” MiniMax M2.5 · Billing · negative prompt · alternative
“Best for High-Volume Subscriptions ... Watch out for: Percentage-of-revenue pricing can get expensive” Kimi K2 · Billing · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Recurly is a strong tool technically, but it is known for aggressive sales tactics and opaque pricing structures.” Qwen 3.7 Flash · Billing · negative prompt · soft negative
“Be aware: Their percentage-of-revenue pricing becomes expensive once you exceed ~$500K MRR” Kimi K2 · Billing · paraphrase prompt · soft negative
“Hidden costs and pricing opacity ... the cost structure can balloon unexpectedly” DeepSeek V4 Flash · Billing · negative prompt · soft negative
“these platforms often require additional systems for taxes, fraud, or gateways” Perplexity Sonar · Billing · negative prompt · soft negative

Named alongside

The products named in the same answers as Recurly, over the 129 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Recurly was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Chargebee120 of 12925Not among the top eight
Stripe Billing113 of 12936Not among the top eight
Zuora86 of 12921Not among the top eight
Maxio65 of 1298Not among the top eight
Paddle65 of 1294Not among the top eight
Zoho Billing17 of 1291Not among the top eight
Lemon Squeezy15 of 1292Not among the top eight
Metronome15 of 1290Not among the top eight
Salesforce Revenue Cloud12 of 1291Not among the top eight
Orb11 of 1290Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Recurly. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 122 of the 129 answers that named Recurly and are not a share of its labels.

Search and answers

recurly.com ranks 2 on Google for the category's searches. In the answers, Recurly takes 0% of first choices and Chargebee takes 60%.
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In search

Google, US estimates
Position for “subscription billing platform”
2
Position for “best subscription billing platform”
–
not in the top ten
Searches for its name, Google
3,600 a month (“recurly”)
AI search demand for its name, est.
105 a month
Organic visits to its site
about 22,718 a month
Searches its site ranks for
2,653 · 259 in the top three
Sites linking to it
5,144
Paid Google search
5 searches its ads show for, about 262 clicks and $12,207 a month (estimate)
Ads on GoogleDetailLess
99 ads · 82 text, 12 image, 5 video · 17 shown in the last 30 days

First shown February 2024, as Recurly Inc., verified. Ads started 2025-10 to 2026-09: 53 in the year, 46 before.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
0%
rank 8 of 54 in billing
Segment leader
60%
Chargebee
First choices
3 across its categories
Named in
129 answers
Its own site cited
in 122 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on recurly.com
1,615
subdomains included
Content
1,488
counted in the table below
Documentation
0
Product · Integration
37 · 1
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog862192026-09-22Billing
Webinar or virtual event22902026-01-30Billing
Glossary or explainer21402026-04-10
Report or ebook7802019-06-04
Case study5202025-08-07
Comparison2002025-10-09
Template or tool1802023-10-24Billing
Conference or event1312026-07-22
News or press202025-09-29
How it is countedHide how it is counted

Every page recurly.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Recurly

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Q141010333 is the company behind Recurly.
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On record

Wikidata
Headquarters
Austin, United States
Founded
2009

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

In its own words

Stated by the vendor, not checked
Positioning
From flexible billing to AI-powered retention, Recurly helps subscription businesses grow recurring revenue and reduce churn at any scale.
For
Mid-market to enterprise B2B companies with $5M+ in annual recurring revenue seeking scalable subscription billing, revenue recovery, and compliance automation
Price stated
Transparent recurring revenue software pricing designed to scale from fast-growing startups to enterprise volume. recurly.com/pricing
Starting price
$249 recurly.com/pricing
Free plan or trial
Start free sandbox recurly.com
Certifications
SOC 1 Type IISOC 2 Type IIPCI-DSSPCIGDPRPrivacy ShieldPSD 2CCPA
Customers named
CinemarkLucid SoftwareNuulyPandadocPowtoonOutputFabfitfunTwitch
Not stated on the pages read
Integrations, hosting

What Recurly's own pages state, read September 28, 2026: recurly.com, recurly.com/pricing, trust.recurly.com, recurly.com/product, recurly.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Recurly's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Recurly, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Recurly by email, built from the raw record of the edition. It shows:

  • where Recurly is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Recurly, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at recurly.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.