Every category where a model named Retell AI for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
AI voice agents	Customer	27%	1 of 103	16%	58	accepted challenger
Sales dialers and calling	Sales	0%	41 of 75	0%	1	under 10 labels · led by CloudTalk at 22%	newNew since September 2026: not ranked then, 0% now.

Movement

This is the first edition on this tier, so no move can be computed for Retell AI yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Retell AI across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	3	0	0	1	4
GPT-5.4 mini	0	0	1	1	2
Gemini 3.5 Flash	4	2	0	1	7
Perplexity Sonar	1	1	0	1	3
Grok 4.20	3	2	0	1	6
Mistral Small	2	0	1	1	4
DeepSeek V4 Flash	1	3	0	1	5
Llama 4 Maverick	0	1	2	1	4
Qwen 3.7 Flash	0	3	0	1	4
Kimi K2	4	2	0	0	6
GLM 4.7 FlashX	0	3	0	0	3
MiniMax M2.5	1	2	0	0	3
GPT-6 Luna	3	1	0	0	4
Muse Glimmer 30B	2	2	0	0	4

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct33 labels10

Paraphrase19 labels7

Comparative38 labels15not counted in share

Budget-constrained30 labels15

Scale-constrained13 labels5

Negative25 labels4not counted in share

First choiceAlternativeMentionNegative158 labels in all, every segment counted; 37 of the 56 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best all-around voice AI platform for production call automation... "best overall — lowest effective cost, highest voice quality, full API and no-code in one platform"” Muse Glimmer 30B · AI voice agents · comparative prompt · first choice

“Strong all-around balance of latency, price, and accessibility; often described as a fast, transparent usage-based option with native telephony and quick setup.” Perplexity Sonar · AI voice agents · comparative prompt · first choice

“*Developer-first / Infrastructure:* Vapi, Retell AI, Vocode, or Bland.ai. (Excellent for high customization, low latency, and BYO keys).” Gemini 3.5 Flash · AI voice agents · scale prompt · first choice

“Retell AI is one of the most affordable enterprise-grade voice AI platforms with usage-based pricing starting around $0.07 per connected minute” Claude Haiku 4.5 · AI voice agents · budget prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“some specific products (for example Synthflow, ElevenLabs, Retell AI, Deepgram) have recurring complaints about cost or credit limits” GPT-5.4 mini · AI voice agents · negative prompt · soft negative

“Both Vapi.ai and Retell AI can suffer from latency and reliability issues due to reliance on external API providers” Claude Haiku 4.5 · AI voice agents · negative prompt · soft negative

“While popular among developers, there is significant frustration in the community regarding its operational setup.” Qwen 3.7 Flash · AI voice agents · negative prompt · soft negative

“cautious if you need a basic IVR/voicemail system, native telephony without SIP/external providers” Perplexity Sonar · AI voice agents · negative prompt · soft negative

Named alongside

The products named in the same answers as Retell AI, over the 158 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Retell AI was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Vapi96 of 15813Compare →

Bland AI89 of 1584Compare →

Synthflow66 of 1587Compare →

CloudTalk43 of 15814Compare →

PolyAI42 of 1588Not among the top eight

Sierra32 of 1583Compare →

Cognigy26 of 1582Not among the top eight

Goodcall24 of 1584Not among the top eight

ElevenLabs18 of 1580Not among the top eight

Synthflow AI15 of 1582Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Retell AI. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 155 of the 158 answers that named Retell AI and are not a share of its labels.

Domains cited

retellai.comYour site127

cloudtalk.io104

synthflow.ai52

bland.ai45

brilo.ai43

getvoip.com40

lindy.ai40

vellum.ai34

nextiva.com29

murf.ai27

414 of the 541 domain citations in answers naming Retell AI came from somebody else's page.

Pages cited

cloudtalk.io/blog/best-ai-voice-agents54

lindy.ai/blog/ai-voice-agents38

retellai.com/blog/best-ai-voice-agent-solutions-for-business-phone-systems30

getvoip.com/blog/ai-voice-agents29

retellai.com/blog/best-ai-voice-agent-services-businesses28

retellai.com/blog/best-voice-ai-providers27

brilo.ai/resources/best-ai-voice-agents26

cloudtalk.io/blog/best-ai-voice-agents-for-customer-support-and-service26

Pages are listed as the models cited them.

Search and answers

Where Retell AI stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Position for “ai voice agent platform”

–

not in the top ten

Position for “best ai voice agent platform”

Searches for its name, Google: 22,200 a month (“retell ai”)
AI search demand for its name, est.: 177 a month
Organic visits to its site: about 105,030 a month
Searches its site ranks for: 3,800 · 546 in the top three
Sites linking to it: 3,470
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

42 ads · 32 text, 7 image, 3 video · 14 shown in the last 30 days

First shown June 2025, as Retell AI, verified. Ads started 2025-11 to 2026-10: 29 in the year, 13 before. 2 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

27%

rank 1 of 103 in AI voice agents

First choices

across its categories

Named in: 158 answers
Its own site cited: in 155 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on retellai.com

10,354

subdomains included

Content

1,824

counted in the table below

Documentation

2,021

Product · Integration

36 · 685

Kind	Pages	Last 90 days	Latest	Categories named
Blog	1,269	4	2026-09-25	AI voice agents, CRM
Glossary or explainer	270	4	2026-07-19
Comparison	235	5	2026-09-28	AI voice agents
Case study	19	2	2026-07-10	AI voice agents
Conference or event	11	1	2026-09-10
News or press	8	1	2026-09-10
Report or ebook	5	2	2026-10-02
Webinar or virtual event	4	0	2025-01-09
Template or tool	3	0	2025-03-16

Most recent

2026-10-023712 report or ebook
2026-09-28First party vs third party collections comparison
2026-09-25Ivr script examples blog
2026-09-21Running voice ai for clients blog
2026-09-17Ada cx alternatives comparison
2026-09-17Best parloa alternatives for conversational ai comparison

How it is countedHide how it is counted

Every page retellai.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Names read as Retell AI

What the judge wrote, as written, with how often. The vendor table decides that these count as Retell AI; a claim can dispute any of them.

Retell 3

Follow Retell AI

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Retell AI is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: AI voice agent platform for phone call automation
retellai.com
For: customer support, sales, and operations
retellai.com
Price stated: $0.07 to $0.31 per minute for voice agents; chat agents start at $0.002 per message retellai.com
Starting price: 0.07 retellai.com
Free plan or trial: $10 in free credits at signup with full platform access and 20 free concurrent calls retellai.com
Certifications: HIPAASOC2 Type IIGDPRISO 27001HIPAA compliantGDPR compliantSOC 2 Type I certifiedSOC 2 Type II certified
Customers named: COOPine Park HealthSWTCHMedical Data SystemsInboundsSwtch EnergyMatic InsuranceEveriseClear
Not stated on the pages read: Integrations, hosting

What Retell AI's own pages state, read October 5, 2026: retellai.com, retellai.com/pricing, trust.retellai.com, retellai.com/features/ai-qa, retellai.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Retell AI's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Retell AI, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Retell AI by email, built from the raw record of the edition. It shows:

where Retell AI is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Retell AI, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where Retell AI is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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AI models recommend Retell AI first in AI voice agents this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://gtm-ai-index.com/customer/ai-voice-agents/"><img src="https://gtm-ai-index.com/badges/2026-10/retell-ai--ai-voice-agents-wide.svg" alt="AI models' first choice in AI voice agents, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the AI voice agents standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://gtm-ai-index.com/customer/ai-voice-agents/"><img src="https://gtm-ai-index.com/badges/2026-10/retell-ai--ai-voice-agents-square.svg" alt="AI models' first choice in AI voice agents, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the AI voice agents standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://gtm-ai-index.com/customer/ai-voice-agents/"><img src="https://gtm-ai-index.com/badges/2026-10/retell-ai--ai-voice-agents-compact.svg" alt="AI models' first choice in AI voice agents, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the AI voice agents standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.