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GTM AI Index
Index › Products › CaptivateIQ · October 2026 Edition
2 categories · Ranked

CaptivateIQ

158Judge labels
28First choices
38Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
25% in Commissions for mid-market buyers
Rank 1 of 47 in the mid-market standingaccepted challenger
4 of 14 models made it the first choice on the direct prompt; 18% of its 57 labels there were negative.
What the models named instead of CaptivateIQ →
By buyer segmentStrongest at mid-market.
In commissions · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named CaptivateIQ for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Sales commissions and incentive compensationRevenue operations25%1 of 4718%57accepted challenger▲+2Since September 2026: 24% → 26%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Sales gamificationSales0%55 of 64100%1under 10 labels · led by Spinify at 31%

Movement

Since September 2026, CaptivateIQ held within the floor in all two categories: no change cleared 11 points.

Best category · Commissions · by segment

Small business▼−4Since September 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 4% in September 2026
Inside the floor by 7 pointsRank 8 → 37 of 40
Mid-market▲+2Since September 2026: 24% → 26%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
26%from 24% in September 2026
Inside the floor by 9 pointsRank 2 → 1 of 46
Enterprise▲+9Since September 2026: 17% → 27%, +9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
27%from 17% in September 2026
Inside the floor by 2 pointsRank 2 of 31, unchanged

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Commissions24%26%▲+2Since September 2026: 24% → 26%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 2 → 1 of 47
Sales gamification0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 55 of 64, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated CaptivateIQ across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.521014
GPT-5.4 mini22004
Gemini 3.5 Flash40026
Perplexity Sonar11114
Grok 4.2021126
Mistral Small12003
DeepSeek V4 Flash13004
Llama 4 Maverick10102
Qwen 3.7 Flash21115
Kimi K231105
GLM 4.7 FlashX01012
MiniMax M2.503025
GPT-6 Luna12014
Muse Glimmer 30B03104

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct35 labels12
Paraphrase24 labels9
Comparative33 labels5not counted in share
Budget-constrained21 labels1
Scale-constrained19 labels6
Negative26 labels4not counted in share
First choiceAlternativeMentionNegative158 labels in all, every segment counted; 28 of the 37 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“points to CaptivateIQ and Everstage as the top choices due to their balance of flexibility, implementation speed, and modern usability.” Qwen 3.7 Flash · Commissions · direct prompt · first choice
“CaptivateIQ - A flexible ICM platform that centralizes incentive plan design, participant management, and payout calculation in one workflow.” Llama 4 Maverick · Commissions · paraphrase prompt · first choice
“If you want a platform that offers the best balance of flexibility, finance control, and scalability, shortlist CaptivateIQ.” Gemini 3.5 Flash · Commissions · paraphrase prompt · first choice
“My top pick for most mid-sized B2B companies: CaptivateIQ strikes the best balance of power, flexibility, and mid-market fit” Kimi K2 · Commissions · paraphrase prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“usually out of the question due to high minimum user counts, steep monthly platform fees, and expensive implementation costs” Gemini 3.5 Flash · Commissions · budget prompt · soft negative
“steeper learning curve than no-code alternatives, premium pricing (often 2-3x competitors for similar team sizes)” Claude Haiku 4.5 · Commissions · negative prompt · soft negative
“CaptivateIQ (G2: ~4.7/5, but notable cons): - Issues: Steep learning curve for reporting/customization” Grok 4.20 · Commissions · negative prompt · soft negative
“"Micro-Payments" Tools (e.g., Spiff, CaptivateIQ): ... users occasionally cite friction in getting paid out” Qwen 3.7 Flash · Sales gamification · negative prompt · soft negative

Named alongside

The products named in the same answers as CaptivateIQ, over the 158 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and CaptivateIQ was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Salesforce Spiff113 of 1582Not among the top eight
Varicent76 of 15816Not among the top eight
Sales Cookie23 of 1589Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named CaptivateIQ. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 156 of the 158 answers that named CaptivateIQ and are not a share of its labels.

Domains cited

qobra.co110
everstage.com108
captivateiq.comYour site103
guideflow.com73
quotapath.com68
g2.com59
forma.ai58
learn.g2.com50
croclub.com40
visdum.com38

604 of the 707 domain citations in answers naming CaptivateIQ came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

Where CaptivateIQ stands in Google search beside where it stands in the models' answers.
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In search

Google, US estimates
Position for “sales commission management platform”
–
not in the top ten
Position for “best sales commission management platform”
2
Searches for its name, Google
4,400 a month (“captivateiq”)
AI search demand for its name, est.
41 a month
Organic visits to its site
about 17,854 a month
Searches its site ranks for
2,926 · 351 in the top three
Sites linking to it
1,945
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
52 ads · 26 text, 17 image, 9 video · 31 shown in the last 30 days

First shown June 2023, as CAPTIVATEIQ, INC., verified. Ads started 2025-10 to 2026-09: 28 in the year, 24 before.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
25%
rank 1 of 47 in commissions
First choices
28
across its categories
Named in
158 answers
Its own site cited
in 156 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on captivateiq.com
612
subdomains included
Content
497
counted in the table below
Documentation
0
Product · Integration
4 · 0
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog324442026-09-22
Conference or event9412026-07-21
Comparison2742026-09-22
Case study22undated
Template or tool1342026-09-22
Webinar or virtual event12undated
Glossary or explainer512026-07-14

Events in person

Last twelve months

As the event pages on captivateiq.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page captivateiq.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow CaptivateIQ

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

CaptivateIQ is its own company.
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In its own words

Stated by the vendor, not checked
Positioning
Sales Performance Management
For
Enterprise
Price stated
Pricing is structured based on the number of payees, compensation complexity, and required integrations. captivateiq.com
Certifications
SOC 1SOC 2ASC 606/340IFRS 15SOX complianceCustomers’ Choice distinction
Customers named
GongtipaltishowpadFinPlanviewServiceTradeNetskopeBuyers Edge Platform
Not stated on the pages read
Starting price, free plan or trial, integrations, hosting

What CaptivateIQ's own pages state, read September 28, 2026: captivateiq.com, captivateiq.com/pricing, trust.captivateiq.com, captivateiq.com/platform, captivateiq.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when CaptivateIQ's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as CaptivateIQ, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for CaptivateIQ by email, built from the raw record of the edition. It shows:

  • where CaptivateIQ is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name CaptivateIQ, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at captivateiq.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.

Badges

Wins only: a badge exists where CaptivateIQ is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
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AI models recommend CaptivateIQ first in Sales commissions and incentive compensation this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges
AI models' first choice in Sales commissions and incentive compensation, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/revops/sales-commissions-and-incentive-compensation/"><img src="https://gtm-ai-index.com/badges/2026-10/captivateiq--sales-commissions-and-incentive-compensation-wide.svg" alt="AI models' first choice in Sales commissions and incentive compensation, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Sales commissions and incentive compensation standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides
AI models' first choice in Sales commissions and incentive compensation, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/revops/sales-commissions-and-incentive-compensation/"><img src="https://gtm-ai-index.com/badges/2026-10/captivateiq--sales-commissions-and-incentive-compensation-square.svg" alt="AI models' first choice in Sales commissions and incentive compensation, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Sales commissions and incentive compensation standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer
AI models' first choice in Sales commissions and incentive compensation, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/revops/sales-commissions-and-incentive-compensation/"><img src="https://gtm-ai-index.com/badges/2026-10/captivateiq--sales-commissions-and-incentive-compensation-compact.svg" alt="AI models' first choice in Sales commissions and incentive compensation, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Sales commissions and incentive compensation standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.