GTM AI Index
Index › Vendors › mParticle › Alternatives · September 2026 Edition
Three categories · what the models named instead

Alternatives to mParticle, as AI models named them

In the September 2026 Edition, 628 of the 648 answers collected in the three categories where mParticle holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
Segment64
Salesforce Data Cloud34
LiveRamp30
Hightouch27
Mixpanel26
RudderStack25
First choices in the 628 answers that did not name mParticle, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Customer intelligence and data science

GTM data and infrastructure. Six framings, twelve models, one answer each per buyer segment; an answer counts here when mParticle is not its first choice or an alternative in it.
Small businessmParticle holds 6 labels here, under the 10-label cutoff, so it is unranked.

Seventy-two of the seventy-two answers did not name mParticle; it was the first choice in zero. The first choices in those seventy-two answers, nineteen products in all, the eight most named:

Mixpanel17 of 72Head to head →
Google Analytics 412 of 72Head to head →
PostHog12 of 72Head to head →
HubSpot8 of 72
Amplitude5 of 72Head to head →
HubSpot Marketing Hub5 of 72
Apollo.io2 of 72
Factors.ai2 of 72
11 more in the record.The full small business standing →
Mid-marketmParticle is #8 of 14 here at 2% of first choices, 10 labels.

Seventy of the seventy-two answers did not name mParticle; it was the first choice in one. The first choices in those seventy answers, twenty-nine products in all, the eight most named:

Google Analytics 48 of 70Head to head →
Amplitude6 of 70Head to head →
Mixpanel6 of 70Head to head →
HubSpot Marketing Hub5 of 70
Segment4 of 70Head to head →
PostHog3 of 70Head to head →
Adobe Customer Journey Analytics2 of 70
Dreamdata2 of 70
21 more in the record.The full mid-market standing →
EnterprisemParticle holds 9 labels here, under the 10-label cutoff, so it is unranked.

Seventy-one of the seventy-two answers did not name mParticle; it was the first choice in zero. The first choices in those seventy-one answers, twenty-six products in all, the eight most named:

Adobe Customer Journey Analytics10 of 71
Amplitude8 of 71Head to head →
Salesforce Data Cloud4 of 71
Gainsight3 of 71
Mixpanel3 of 71Head to head →
6sense2 of 71
Adobe Customer Journey Analytics (CJA) B2B Edition2 of 71
Medallia Experience Cloud2 of 71
18 more in the record.The full enterprise standing →

Customer data platforms

GTM data and infrastructure. Six framings, twelve models, one answer each per buyer segment; an answer counts here when mParticle is not its first choice or an alternative in it.
Small businessmParticle is #8 of 11 here at 0% of first choices, 10 labels.

Seventy-two of the seventy-two answers did not name mParticle; it was the first choice in zero. The first choices in those seventy-two answers, fifteen products in all, the eight most named:

Segment26 of 72
RudderStack12 of 72
HubSpot10 of 72
Brevo5 of 72
Hightouch5 of 72
Klaviyo5 of 72
Customer.io2 of 72
BlueConic1 of 72
7 more in the record.The full small business standing →
Mid-marketmParticle is #8 of 12 here at 0% of first choices, 19 labels.

Sixty-six of the seventy-two answers did not name mParticle; it was the first choice in zero. The first choices in those sixty-six answers, nine products in all, the eight most named:

Segment19 of 66
Hightouch9 of 66
RudderStack6 of 66
BlueConic2 of 66
Jitsu2 of 66
HubSpot1 of 66
HubSpot Customer Platform1 of 66
PostHog1 of 66
1 more in the record.The full mid-market standing →
EnterprisemParticle is #10 of 10 here at 0% of first choices, 21 labels.

Sixty-nine of the seventy-two answers did not name mParticle; it was the first choice in zero. The first choices in those sixty-nine answers, thirteen products in all, the eight most named:

Salesforce Data Cloud23 of 69
Treasure Data6 of 69
Microsoft Dynamics 365 Customer Insights5 of 69
Tealium5 of 69
Adobe Real-Time CDP4 of 69
Hightouch4 of 69
ActionIQ2 of 69
Oracle Fusion CDP1 of 69
5 more in the record.The full enterprise standing →

Identity resolution

GTM data and infrastructure. Six framings, twelve models, one answer each per buyer segment; an answer counts here when mParticle is not its first choice or an alternative in it.
Small businessmParticle is #11 of 15 here at 0% of first choices, 11 labels.

Seventy-two of the seventy-two answers did not name mParticle; it was the first choice in zero. The first choices in those seventy-two answers, twenty-four products in all, the eight most named:

CustomerLabs 1PD Ops10 of 72
Segment10 of 72
FullContact6 of 72
Leadpipe5 of 72
Prospeo5 of 72
RB2B5 of 72
RudderStack4 of 72
CustomerLabs3 of 72
16 more in the record.The full small business standing →
Mid-marketmParticle is #15 of 18 here at 0% of first choices, 17 labels.

Sixty-seven of the seventy-two answers did not name mParticle; it was the first choice in zero. The first choices in those sixty-seven answers, twenty-two products in all, the eight most named:

LiveRamp11 of 67
Hightouch6 of 67
Segment5 of 67
Tealium5 of 67
CustomerLabs 1PD Ops3 of 67
Leadpipe3 of 67
RudderStack3 of 67
Amperity2 of 67
14 more in the record.The full mid-market standing →
EnterprisemParticle is #10 of 13 here at 2% of first choices, 13 labels.

Sixty-nine of the seventy-two answers did not name mParticle; it was the first choice in one. The first choices in those sixty-nine answers, twenty-seven products in all, the eight most named:

LiveRamp19 of 69
Salesforce Data Cloud7 of 69
ZoomInfo4 of 69
Amperity3 of 69
Hightouch3 of 69
LiveRamp Identity Resolution3 of 69
Adobe Real-Time CDP2 of 69
Leadspace2 of 69
19 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of twelve models on behalf of each buyer segment, so a segment is seventy-two answers. An answer belongs on this page when the judge labeled mParticle neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named mParticle only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from mParticle's side.

Every answer and every label is in the free record. The output is the models' output; nothing here is a recommendation by the index, and a product named instead of mParticle was named by a model, not endorsed by anyone.

mParticle's pageAll products