Search and social advertising platforms
Asked as “paid search and social ads management platform”, and as “PPC and paid social campaign management tool”, on behalf of a mid-market B2B company. 60 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
13%
Contested · Google Ads 13%
13Adzooma13Google Ads12Optmyzr62others
13% of first choices, contested.
Since September 2026↗new leaderNew leader since September 2026: Adzooma (13%) replaces Google Ads (10% then, 12% now), 2 points clear, inside the 11-point floor.Adzooma leads at 13%, replacing Google Ads, which led at 10% and stands at 12% now: 2 points clear, inside the floor, so the swap reads as unsettled.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
Google Ads15%Contested▼−3Since September 2026: 16% → 13%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Standing →Mid-marketGoogle Ads13%Contested↗new leaderNew leader since September 2026: Adzooma (13%) replaces Google Ads (10% then, 12% now), 2 points clear, inside the 11-point floor.This pageEnterprise
Skai44%Clear leader▲+3Since September 2026: 42% → 46%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Standing →
Google Ads15%Contested▼−3Since September 2026: 16% → 13%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Standing →Mid-marketGoogle Ads13%Contested↗new leaderNew leader since September 2026: Adzooma (13%) replaces Google Ads (10% then, 12% now), 2 points clear, inside the 11-point floor.This pageEnterpriseSkai44%Clear leader▲+3Since September 2026: 42% → 46%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Standing →The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01Google Ads Lab in the set13%10%30accepted challenger▲+1Since September 2026: 10% → 12%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.10% → 12%
Google Ads Lab in the set13%10%30accepted challenger▲+1Since September 2026: 10% → 12%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.10% → 12%02
Adzooma13%0%18accepted challenger▲+5Since September 2026: 9% → 13%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.9% → 13%
Adzooma13%0%18accepted challenger▲+5Since September 2026: 9% → 13%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.9% → 13%03
Optmyzr12%19%43accepted challenger▲+3Since September 2026: 9% → 12%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.9% → 12%
Optmyzr12%19%43accepted challenger▲+3Since September 2026: 9% → 12%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.9% → 12%04Skai7%19%31accepted challenger▲+4Since September 2026: 3% → 8%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.3% → 8%
Skai7%19%31accepted challenger▲+4Since September 2026: 3% → 8%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.3% → 8%05
Meta Ads5%15%20accepted challenger▼−1Since September 2026: 5% → 4%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.5% → 4%
Meta Ads5%15%20accepted challenger▼−1Since September 2026: 5% → 4%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.5% → 4%06
Marin Software3%26%31criticized challenger▼−3Since September 2026: 5% → 2%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.5% → 2%
Marin Software3%26%31criticized challenger▼−3Since September 2026: 5% → 2%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.5% → 2%07
Smartly2%15%20accepted challenger=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 2%
Smartly2%15%20accepted challenger=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 2%08
LinkedIn Campaign Manager2%0%12accepted challenger▼−7Since September 2026: 9% → 2%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.9% → 2%
LinkedIn Campaign Manager2%0%12accepted challenger▼−7Since September 2026: 9% → 2%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.9% → 2%09
Madgicx2%12%17accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 2%
Madgicx2%12%17accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 2%10
Microsoft Advertising2%13%15accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 2%
Microsoft Advertising2%13%15accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 2%11
AdRoll2%9%11accepted challenger=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 2%
AdRoll2%9%11accepted challenger=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 2%12
AdEspresso2%29%17criticized challenger=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 2%
AdEspresso2%29%17criticized challenger=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 2%Show the two products at 0%, ordered by negative rate
14
WordStream Advisor0%25%16criticized challenger▼−3Since September 2026: 3% → 0%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.3% → 0%
WordStream Advisor0%25%16criticized challenger▼−3Since September 2026: 3% → 0%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.3% → 0%13
HubSpot Ads0%0%10accepted challenger▼−3Since September 2026: 3% → 0%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.3% → 0%
HubSpot Ads0%0%10accepted challenger▼−3Since September 2026: 3% → 0%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.3% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Google Ads is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other thirteen models seven times of 52. Lab treatment is defined on the method page; the row is marked, not excluded.
All twenty-eight head-to-head pages: the top eight products, each against each
Google Ads vs Meta AdsGoogle Ads vs Marin SoftwareGoogle Ads vs SmartlyGoogle Ads vs LinkedIn Campaign ManagerAdzooma vs OptmyzrAdzooma vs SkaiAdzooma vs Meta AdsAdzooma vs Marin SoftwareAdzooma vs SmartlyAdzooma vs LinkedIn Campaign ManagerOptmyzr vs SkaiOptmyzr vs Meta AdsOptmyzr vs Marin SoftwareOptmyzr vs SmartlyOptmyzr vs LinkedIn Campaign ManagerSkai vs Meta AdsSkai vs Marin SoftwareSkai vs SmartlySkai vs LinkedIn Campaign ManagerMeta Ads vs Marin SoftwareMeta Ads vs SmartlyMeta Ads vs LinkedIn Campaign ManagerMarin Software vs SmartlyMarin Software vs LinkedIn Campaign ManagerSmartly vs LinkedIn Campaign Manager
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
0102030405060708091011121314Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01Google Ads13%
Google Ads13%02Adzooma13%
Adzooma13%03Optmyzr12%
Optmyzr12%04Skai7%
Skai7%05Meta Ads5%
Meta Ads5%06Marin Software3%
Marin Software3%07Smartly2%
Smartly2%08LinkedIn Campaign Manager2%
LinkedIn Campaign Manager2%09Madgicx2%
Madgicx2%10Microsoft Advertising2%
Microsoft Advertising2%11AdRoll2%
AdRoll2%12AdEspresso2%
AdEspresso2%13HubSpot Ads0%
HubSpot Ads0%14WordStream Advisor0%
WordStream Advisor0%What they warned about
One of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX, MiniMax M2.5, GPT-6 Luna and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Optmyzr19%
8 of 43 labels negative · 8 of 14 models · 1 hard negative
“or Optmyzr ($200+/month) until your ad spend justifies the cost” Kimi K2, budget prompt
Marin Software26%
8 of 31 labels negative · 5 of 14 models · 4 hard negative
“"Marin Software officially approved a plan of dissolution and liquidation in April 2025**. Avoid any remaining sales pitches"; Do not enter new engagements.” Muse Glimmer 30B, negative prompt
AdEspresso29%
5 of 17 labels negative · 5 of 14 models · 1 hard negative
“persistent user complaints about bulk-upload features in AdEspresso triggering automated flags or suspensions” Gemini 3.5 Flash, negative prompt
WordStream Advisor25%
4 of 16 labels negative · 4 of 14 models · 4 hard negative
“Avoid unless you're a beginner who specifically understands the pricing trap upfront and won't get locked into upsells.” DeepSeek V4 Flash, negative prompt
What they cite
Citations exist only for the models that return a source list: fourteen of the fourteen in this edition, and all six flagship models on the expanded tier.
Sites the answers cite
79 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 1144 links across 283 sites, every framing counted. Ranked by the number of answers carrying the site or page. 48 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
vendor site · HubSpot45 answers · 57 citations · 12 models
41 answers · 85 citations · 13 models
36 answers · 62 citations · 12 models
32 answers · 53 citations · 11 models
21 answers · 21 citations · 9 models
vendor site · Cometly19 answers · 30 citations · 9 models
18 answers · 23 citations · 7 models
vendor site · AdStellar17 answers · 23 citations · 10 models
17 answers · 20 citations · 9 models
vendor site · Optmyzr16 answers · 26 citations · 8 models
vendor site · Madgicx15 answers · 23 citations · 9 models
14 answers · 18 citations · 7 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
43 answers · 12 models
21 answers · 10 models
20 answers · 11 models
19 answers · 8 models
14 answers · 7 models
12 answers · 10 models
12 answers · 5 models
10 answers · 5 models
10 answers · 6 models
9 answers · 7 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best paid search and social ads management platform”, “paid search and social ads management platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Google parent site Google Ads 13% | 13% | 167 | 550,000 | 15,818 | ||||
| Adzooma adzooma.com | 13% | 49 | 320 | 3 | 1,259 | 0 | ||
| Optmyzr optmyzr.com | 12% | 86 | 1,000 | 16 | 1,519 | 11 | 3 | |
| Metadata.io metadata.io | 8% | 19 | 170 | 0 | 12,715 | 0 | ||
| Skai skai.io | 7% | 155 | 6,600 | 2,387 | 12,905 | 35 | ||
| Meta meta.com Meta Ads 5% | 5% | 171 | 49,500 | 1,504 | 9,891,853 company | $5,460 | 49 | |
| HubSpot parent site HubSpot Marketing Hub 5% | 5% | 934 | 368,000 | 9,776 | ||||
| Marin Software marinsoftware.com | 3% | 92 | 480 | 72 | 7,694 | 1 | ||
| LinkedIn parent site LinkedIn Ads Manager 3% | 3% | 6 | 11,100,000 | 77,031 | ||||
| AdRoll adroll.com AdRoll 2%, AdRoll ABM 2% | 3% | 214 | 2,900 | 50 | 52,273 | 18 |
Google's top ten for the two searches hold 16 sites; 5 of them are among the sites the models cited here (adstellar.ai, blog.hubspot.com, get-ryze.ai, madgicx.com, optmyzr.com). The first result for “best paid search and social ads management platform” is reddit.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best paid search and social ads management platform for a mid-market B2B company?”Paraphrase“Which PPC and paid social campaign management tool would you recommend to a mid-sized B2B company?”Comparative“What are the top paid search and social ads management platforms and how do they differ?”Budget-constrained“What is the best paid search and social ads management platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a paid search and social ads management platform. What should we look at?”Negative“Which paid search and social ads management platforms should I avoid or be cautious about?”
Claude Haiku 4.5Directive, Google AdsOptmyzrChangedGoogle Ads, Meta AdsGoogle Adsno first choiceagainst: AdRoll, Amazon Ads, Google Ad Manager, Hootsuite Ads, Socialbakers, Sprout Social
Five alternatives
AdRoll ABM, Disruptive Advertising, HawkSEM, LinkedIn Campaign Manager, OptmyzrSix alternatives
Birch, Google Ads, LinkedIn Ads Manager, Marin Software, Metaflow AI, Semrush Advertising ToolkitSix alternatives
Amazon Ads, HubSpot Ads, LinkedIn Campaign Manager, Marin Software, Microsoft Advertising, SmartlyThree alternatives
AdControlCenter, Adzooma, WordStream AdvisorGPT-5.4 miniGoogle Marketing Platform with Search Ads 360OptmyzrChangedGoogle Ads, Microsoft AdvertisingMeta Ads, Microsoft Advertisingagainst: Optmyzr, Semrush Advertising Toolkitno first choiceagainst: Microsoft Advertising
Two alternatives
Optmyzr, SmartlyTwo alternatives
Skai, SprinklrFour alternatives
Adobe Advertising, Amazon Ads, LinkedIn Campaign Manager, Meta AdsOne alternative
Google AdsGemini 3.5 FlashMetadata.ioOptmyzrChangedGoogle Search Ads 360Waskagainst: Optmyzr, Skai, Smartlyno first choiceagainst: AdEspresso, Angie's List / Angi, LocaliQ, Marin Software, WordStream Advisor, Yelp Ads
Three alternatives
HubSpot Ads, Influ2, OptmyzrThree alternatives
AdRoll ABM, Metadata.io, PrimerFive alternatives
Marin Software, Optmyzr, Ryze AI, Skai, SmartlyThree alternatives
Adzooma, Ryze AI, Shown.ioPerplexity SonarHubSpot Marketing HubHubSpot Marketing HubHeldno first choiceAdzoomano first choiceagainst: Adalysis, Opteo, Optmyzr
Two alternatives
AdRoll, OptmyzrThree alternatives
Birch, Optmyzr, WordStream AdvisorThree alternatives
HubSpot Ads, Shown, WaskGrok 4.1 FastSkaiMarin Software, SkaiChangedagainst: AdEspresso, Opteo, Optmyzr, Smartlyno first choiceAdzooma, Google Ads, Meta AdsOptmyzr, Smartlyagainst: Birch, Google Ads, Hootsuite Ads, Kenshoo, Madgicx, Marin Software, Revealbot, Smartly
Four alternatives
Adzooma, Marin Software, Optmyzr, RevealbotOne alternative
MadgicxThree alternatives
AdEspresso, Birch, HubSpot AdsFour alternatives
AdStage, AgencyAnalytics, Basis or Madgicx, HubSpot AdsMistral SmallMetadata.ioGoogle Ads, LinkedIn Ads ManagerChangedGoogle Ads, Meta AdsAdzoomano first choiceagainst: Amplitudeagainst: LocaliQ, Meta Ads, WordStream Advisor
Three alternatives
6sense, AdRoll, WebFXOne alternative
WordStream AdvisorFour alternatives
LinkedIn Campaign Manager, Microsoft Advertising, Optmyzr, TikTok AdsTwo alternatives
Ads Manager (Meta) + Ad Library, Google AdsDeepSeek V4 FlashHubSpot AdvertisingSemrush Advertising ToolkitChangedOptmyzr, Skaiagainst: Semrush Advertising ToolkitAdzoomaagainst: Optmyzrno first choiceagainst: AdEspressoagainst: Fiverr, Google Ads, Madwire, Meta Ads, The AD Leaf Marketing Firm, WordStream Advisor
Four alternatives
6sense, Skai, Smartly, WaskThree alternatives
AdEspresso, Optmyzr, RevealbotSeven alternatives
AdEspresso, Birch, Google Search Ads 360, Madgicx, Marin Software, Smartly, WordStream AdvisorTwo alternatives
AdEspresso, Native platformsLlama 4 MaverickAdRollGoogle Ads, LinkedIn Ads ManagerChangedno first choiceMadgicxno first choicenothing named
Three alternatives
6sense, Madgicx, WebFXTwo alternatives
Meta Ads, OktopostOne alternative
SmartlyQwen 3.7 FlashAdRoll ABM, Terminusagainst: 6senseAdMetricsoChangedMadgicx, Optmyzragainst: Microsoft AdvertisingAdEspresso, Adzoomaagainst: OptmyzrMEGA AI, Skaiagainst: Acquisio, AdEspresso, PPC Ad Lab, Skai
Five alternatives
Google Ads, HubSpot Ads, LinkedIn Campaign Manager, Microsoft Advertising, RevealbotTwo alternatives
AgencyAnalytics, RevealbotFour alternatives
Google Ads, Madgicx, Meta Ads, Ryze AITwo alternatives
Marin Software, WaskKimi K2Metadata.ioagainst: 6sense, DemandbaseOptmyzrChangedagainst: OpteoGoogle Adsagainst: Marin Software, Skai, The Trade DeskAdzoomaagainst: Marin Software, Optmyzr, Skaino first choiceagainst: Marin Softwareagainst: Google Search Ads 360, KlientBoost-style hybrid services, Marin Software, Skai
One alternative
AdRoll ABMThree alternatives
Adzooma, HubSpot Marketing Hub, WordStream AdvisorSix alternatives
Amazon Ads, Meta Ads, Microsoft Advertising, Optmyzr, Smartly, SprinklrTwo alternatives
Madgicx, WaskGLM 4.7 FlashXHubSpot Marketing HubBirch, OptmyzrChangedno first choiceAdzooma, Bufferagainst: Optmyzrno first choiceagainst: Ezoic, Google Ads, LocaliQ, Madgicx, Meta Ads, WordStream Advisor, Zeely Inc.
Two alternatives
AdRoll ABM, SkaiOne alternative
AdEspressoThirteen alternatives
AdRoll, Adzooma, Google Ads, Hootsuite Ads, HubSpot Marketing Hub, Marin Software, Meta Ads, Opteo, Optmyzr, Skai, Smartly, Sprout Social, SynterTwo alternatives
Hootsuite Ads, Ryze AIMiniMax M2.5SkaiGoogle Ads, LinkedIn Campaign ManagerChangedGoogle AdsRyze AIno first choiceagainst: Adext AI, Albert.ai, LocaliQ, Shape, Skai, Trapica
Two alternatives
6sense, HubSpot's Ad Management ToolsFour alternatives
Marin Software, Metadata.io, Optmyzr, WordStream AdvisorFour alternatives
LinkedIn Campaign Manager, Meta Ads, Microsoft Advertising, TikTok AdsFour alternatives
AdFlint, Adzooma, Google Ads, WordStream AdvisorGPT-6 LunaMetadata.ioOptmyzrChangedno first choiceagainst: SprinklrGoogle Ads, Meta Adsno first choiceagainst: Marin Software
One alternative
OptmyzrOne alternative
SkaiFive alternatives
Adobe Advertising, Google Search Ads 360, Optmyzr, Skai, SmartlyMuse Glimmer 30BMarin Softwareagainst: Skai, formerly KenshooMetadata.ioChangedSkai, formerly Kenshooagainst: WordStream, now part of LocaliQAdzoomaagainst: AdEspressono first choiceagainst: Marin Software, PPC Ad Lab, Skai, formerly Kenshoo, WordStream / LocaliQ
Three alternatives
6sense, Ryze AI, Semrush Advertising ToolkitThree alternatives
Google Ads, LinkedIn Campaign Manager, OptmyzrThree alternatives
Marin Software, Optmyzr, SmartlyThree alternatives
Google Ads, Meta Business Suite, WordStream AdvisorThree alternatives
Adalysis, Google Search Ads 360, SkaiBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 10:16 | yes | 9 | 7 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 14:13 | yes | 4 | 6 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 13:20 | yes | 17 | 36 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-10-01 07:53 | yes | 19 | 3 s |
| Direct recommendation | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 09:38 | yes | 25 | 8 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 11:29 | yes | 5 | 4 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 12:53 | yes | 22 | 34 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 10:15 | yes | 5 | 1 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 12:14 | yes | 25 | 64 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 10:57 | yes | 23 | 24 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 10:22 | yes | 25 | 73 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 11:45 | yes | 5 | 18 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-10-01 09:25 | yes | 3 | 14 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 08:52 | yes | 15 | 25 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 13:55 | yes | 9 | 7 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 08:07 | yes | 4 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 10:43 | yes | 15 | 29 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-10-01 14:04 | yes | 20 | 3 s |
| Paraphrase | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 10:08 | yes | 20 | 7 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 09:51 | yes | 5 | 2 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 12:33 | yes | 22 | 32 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 08:24 | yes | 5 | 1 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 09:38 | no | 0 | 39 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 10:39 | yes | 20 | 22 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 12:09 | yes | 23 | 174 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 10:57 | yes | 9 | 28 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-10-01 11:11 | yes | 3 | 22 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 08:27 | yes | 23 | 32 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 10:08 | yes | 19 | 12 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 10:24 | yes | 7 | 7 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 13:32 | yes | 9 | 22 s |
| Comparative | Perplexity Sonar | sonar | 2026-10-01 13:55 | yes | 18 | 5 s |
| Comparative | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 14:12 | yes | 24 | 9 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 09:58 | yes | 10 | 5 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 08:08 | yes | 24 | 39 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 10:39 | yes | 5 | 1 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 12:22 | yes | 5 | 27 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 08:12 | yes | 25 | 33 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 08:05 | yes | 19 | 137 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 10:01 | yes | 10 | 29 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-10-01 08:41 | yes | 8 | 25 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 08:03 | yes | 20 | 36 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 09:15 | yes | 18 | 8 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 07:49 | yes | 5 | 5 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 14:03 | yes | 18 | 23 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-10-01 12:40 | yes | 19 | 3 s |
| Budget constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 13:58 | yes | 22 | 7 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 10:56 | yes | 15 | 5 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 12:08 | yes | 24 | 30 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 08:13 | yes | 5 | 1 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 08:15 | yes | 10 | 36 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 13:14 | yes | 15 | 20 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 11:27 | yes | 25 | 51 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 09:40 | yes | 13 | 43 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-10-01 11:50 | yes | 2 | 13 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 13:09 | yes | 14 | 23 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 11:39 | no | 0 | 6 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 08:55 | no | 0 | 8 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 13:56 | no | 0 | 13 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-10-01 10:29 | yes | 16 | 3 s |
| Scale constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 13:19 | yes | 13 | 8 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 08:15 | no | 0 | 9 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 08:37 | yes | 21 | 25 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 10:43 | yes | 5 | 2 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 11:41 | yes | 5 | 25 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 09:10 | yes | 22 | 27 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 13:11 | yes | 15 | 111 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 08:42 | yes | 5 | 25 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-10-01 11:08 | yes | 2 | 18 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 12:09 | yes | 14 | 28 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 07:45 | yes | 18 | 9 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 08:23 | yes | 4 | 7 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 13:38 | yes | 17 | 25 s |
| Negative framing | Perplexity Sonar | sonar | 2026-10-01 10:02 | yes | 27 | 6 s |
| Negative framing | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 11:20 | yes | 25 | 13 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 14:06 | yes | 5 | 4 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 07:28 | yes | 24 | 42 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 13:23 | yes | 5 | 2 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 08:54 | yes | 15 | 73 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 13:39 | yes | 25 | 30 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 13:27 | yes | 25 | 343 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 10:37 | yes | 24 | 43 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-10-01 11:04 | yes | 5 | 25 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 13:48 | yes | 19 | 26 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Facebook read as Meta Ads
Hootsuite read as Hootsuite Ads
HubSpot read as HubSpot Ads
HubSpot Ad Management read as HubSpot Ads
HubSpot Ads tools read as HubSpot Ads
HubSpot Marketing Hub Ads read as HubSpot Ads
HubSpot's Ad Management Software read as HubSpot Ads
Instagram read as Meta Ads
LinkedIn read as LinkedIn Campaign Manager
Microsoft Ads read as Microsoft Advertising
SEMrush read as Semrush Advertising Toolkit
Semrush read as Semrush Advertising Toolkit
Semrush (PPC Toolkit) read as Semrush Advertising Toolkit
TikTok read as TikTok Ads
WordStream read as WordStream Advisor
WordStream (LocaliQ) read as WordStream Advisor
Unresolved, counted raw
AdGile
AdMetricso
Ads Manager
Ads Manager (Meta) + Ad Library
Angie's List / Angi
Basis or Madgicx
Directive
Disruptive Advertising
Ezoic
Google Ads Manager, Search Ads 360
Google Marketing Platform with Search Ads 360
HawkSEM
HubSpot Advertising
HubSpot's Ad Management Tools
KlientBoost-style hybrid services
LinkedIn's native Campaign Manager
MEGA AI
Madwire (Marketing 360)
Microsoft Advertising Intelligence
Optmyzr Social
Predis
Shown.io
The AD Leaf Marketing Firm
WordStream, now part of LocaliQ
X (Twitter) Ads Manager
Zeely Inc.
iProspect
Discontinued, still offered
No shut-down product was recommended here.