Search and social advertising platforms for enterprise buyers
Asked as “paid search and social ads management platform”, and as “PPC and paid social campaign management tool”, on behalf of an enterprise B2B company. 54 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
44%
Clear leader
44Skai11Marin Software07Adobe Advertising37others
44% of first choices, clear leader.
Since September 2026▲+3Since September 2026: 42% → 46%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Skai held the lead, +3 points on 42%, inside the 11-point floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
Google Ads15%Contested▼−3Since September 2026: 16% → 13%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Standing →Mid-marketGoogle Ads13%Contested↗new leaderNew leader since September 2026: Adzooma (13%) replaces Google Ads (10% then, 12% now), 2 points clear, inside the 11-point floor.Standing →Enterprise
Skai44%Clear leader▲+3Since September 2026: 42% → 46%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.This page
Google Ads15%Contested▼−3Since September 2026: 16% → 13%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Standing →Mid-marketGoogle Ads13%Contested↗new leaderNew leader since September 2026: Adzooma (13%) replaces Google Ads (10% then, 12% now), 2 points clear, inside the 11-point floor.Standing →EnterpriseSkai44%Clear leader▲+3Since September 2026: 42% → 46%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.This pageThe standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01Skai44%9%58endorsed leader▲+3Since September 2026: 42% → 46%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.42% → 46%
Skai44%9%58endorsed leader▲+3Since September 2026: 42% → 46%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.42% → 46%02
Marin Software11%24%49accepted challenger▼−2Since September 2026: 15% → 13%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.15% → 13%
Marin Software11%24%49accepted challenger▼−2Since September 2026: 15% → 13%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.15% → 13%03
Adobe Advertising7%17%30accepted challenger▲+4Since September 2026: 5% → 9%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.5% → 9%
Adobe Advertising7%17%30accepted challenger▲+4Since September 2026: 5% → 9%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.5% → 9%04
Smartly4%14%28accepted challenger▲+1Since September 2026: 3% → 4%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.3% → 4%
Smartly4%14%28accepted challenger▲+1Since September 2026: 3% → 4%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.3% → 4%05
Google Search Ads 360 Lab in the set4%14%22accepted challenger▼−8Since September 2026: 10% → 2%, −8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.10% → 2%
Google Search Ads 360 Lab in the set4%14%22accepted challenger▼−8Since September 2026: 10% → 2%, −8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.10% → 2%06
Sprinklr4%9%23accepted challenger▲+1Since September 2026: 3% → 4%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.3% → 4%
Sprinklr4%9%23accepted challenger▲+1Since September 2026: 3% → 4%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.3% → 4%07
LinkedIn Campaign Manager4%27%11criticized challenger▲+3Since September 2026: 2% → 4%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 4%
LinkedIn Campaign Manager4%27%11criticized challenger▲+3Since September 2026: 2% → 4%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 4%08
Optmyzr2%14%14accepted challenger=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 2%
Optmyzr2%14%14accepted challenger=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 2%Show the one product at 0%, ordered by negative rate
09Google Ads Lab in the set0%56%16criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
Google Ads Lab in the set0%56%16criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Google Search Ads 360 is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other thirteen models two times of 52. Google Ads is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other thirteen models zero times of 52. Lab treatment is defined on the method page; the row is marked, not excluded.
All twenty-eight head-to-head pages: the top eight products, each against each
Google Ads vs Meta AdsGoogle Ads vs Marin SoftwareGoogle Ads vs SmartlyGoogle Ads vs LinkedIn Campaign ManagerAdzooma vs OptmyzrAdzooma vs SkaiAdzooma vs Meta AdsAdzooma vs Marin SoftwareAdzooma vs SmartlyAdzooma vs LinkedIn Campaign ManagerOptmyzr vs SkaiOptmyzr vs Meta AdsOptmyzr vs Marin SoftwareOptmyzr vs SmartlyOptmyzr vs LinkedIn Campaign ManagerSkai vs Meta AdsSkai vs Marin SoftwareSkai vs SmartlySkai vs LinkedIn Campaign ManagerMeta Ads vs Marin SoftwareMeta Ads vs SmartlyMeta Ads vs LinkedIn Campaign ManagerMarin Software vs SmartlyMarin Software vs LinkedIn Campaign ManagerSmartly vs LinkedIn Campaign Manager
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
010203040506070809Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01Skai44%
Skai44%02Marin Software11%
Marin Software11%03Adobe Advertising7%
Adobe Advertising7%04Smartly4%
Smartly4%05Google Search Ads 3604%
Google Search Ads 3604%06Sprinklr4%
Sprinklr4%07LinkedIn Campaign Manager4%
LinkedIn Campaign Manager4%08Optmyzr2%
Optmyzr2%09Google Ads0%
Google Ads0%What they warned about
Seven of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Mistral Small, MiniMax M2.5 and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Google Ads56%
9 of 16 labels negative · 7 of 14 models
“Why to be Cautious: While essential for execution, relying *solely* on native tools for strategy and reporting creates "Data Silos."” Qwen 3.7 Flash, negative prompt
Marin Software24%
12 of 49 labels negative · 6 of 14 models · 6 hard negative
“Legacy independent platforms like Marin Software, once dominant, went through bankruptcy and restructuring in 2025.” Gemini 3.5 Flash, comparative prompt
Adobe Advertising17%
5 of 30 labels negative · 5 of 14 models
“G2's enterprise category shows a relatively low average rating for Adobe Advertising compared with top enterprise peers, which is a warning sign” GPT-5.4 mini, negative prompt
Meta Ads71%
5 of 7 labels negative · 5 of 14 models
“Why to be Cautious: While essential for execution, relying *solely* on native tools for strategy and reporting creates "Data Silos."” Qwen 3.7 Flash, negative prompt
What they cite
Citations exist only for the models that return a source list: fourteen of the fourteen in this edition, and all six flagship models on the expanded tier.
Sites the answers cite
75 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 1227 links across 302 sites, every framing counted. Ranked by the number of answers carrying the site or page. 48 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
vendor site · AdStellar36 answers · 91 citations · 11 models
34 answers · 58 citations · 11 models
31 answers · 57 citations · 11 models
31 answers · 54 citations · 12 models
31 answers · 45 citations · 11 models
vendor site · HubSpot30 answers · 38 citations · 12 models
vendor site · Skai27 answers · 39 citations · 13 models
vendor site · Cometly20 answers · 34 citations · 9 models
vendor site · Optmyzr19 answers · 24 citations · 11 models
19 answers · 20 citations · 8 models
vendor site · Rework17 answers · 24 citations · 7 models
16 answers · 19 citations · 7 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
23 answers · 12 models
21 answers · 10 models
19 answers · 8 models
19 answers · 8 models
17 answers · 10 models
17 answers · 7 models
15 answers · 9 models
15 answers · 9 models
15 answers · 6 models
14 answers · 9 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best paid search and social ads management platform”, “paid search and social ads management platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Skai skai.io | 44% | 155 | 6,600 | 2,387 | 12,905 | 35 | ||
| Marin Software marinsoftware.com Marin Software 11%, MarinOne Search 2% | 13% | 92 | 480 | 72 | 7,694 | 1 | ||
| Adobe parent site Adobe Advertising 7% | 7% | 77 | 1,220,000 | 117,563 | ||||
| Metadata.io metadata.io | 7% | 19 | 170 | 0 | 12,715 | 0 | ||
| Smartly smartly.io | 4% | 171 | 5,400 | 483 | 8,983 | 44 | ||
| Google parent site Google Search Ads 360 4%, Google Marketing Platform 0% | 4% | 32 | 90 | 13 | ||||
| Sprinklr sprinklr.com | 4% | 99 | 14,800 | 464 | 331,213 | 4 | 5 | |
| LinkedIn linkedin.com LinkedIn Campaign Manager 4% | 4% | 123 | 11,100,000 | 77,031 | 331,033,472 company | $1,032 | 113 | |
| Optmyzr optmyzr.com | 2% | 86 | 1,000 | 16 | 1,519 | 11 | 3 | |
| 6sense 6sense.com | 2% | 684 | 49,500 | 316 | 108,788 | $1,209 | 120 |
Google's top ten for the two searches hold 16 sites; 4 of them are among the sites the models cited here (adstellar.ai, blog.hubspot.com, get-ryze.ai, optmyzr.com). The first result for “best paid search and social ads management platform” is reddit.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best paid search and social ads management platform for an enterprise B2B company?”Paraphrase“Which PPC and paid social campaign management tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade paid search and social ads management platforms and how do they differ?”Budget-constrained“What is the best paid search and social ads management platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a paid search and social ads management platform. What should we look at?”Negative“Which paid search and social ads management platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5Influ2Birch, SmartlyChangedno first choiceAdStellarno first choiceagainst: TikTok Ads
Four alternatives
6sense, AdRoll ABM, Google Ads, LinkedIn Campaign ManagerTwo alternatives
Optmyzr, TinuitiTwo alternatives
Marin Software, SkaiGPT-5.4 miniSkaiSprinklrChangedno first choiceagainst: Google Ads, LinkedIn Campaign Manager, Meta AdsAdobe Advertisingno first choiceagainst: AdRoll, Adobe Advertising, Fluency, SOCi, Sprinklr
Two alternatives
Adobe Advertising, SprinklrOne alternative
Google Marketing PlatformFive alternatives
Google Marketing Platform, Google Search Ads 360, Mediaocean, Skai, SprinklrOne alternative
SprinklrGemini 3.5 FlashMetadata.io, Skaiagainst: 6sense, Demandbase, Marin SoftwareMetadata.ioChangedGoogle Search Ads 360, Skaiagainst: Adobe Advertising, Marin SoftwareFluencyno first choiceagainst: Acquisio, AdEspresso, Albert.ai, Buffer, Hootsuite Ads, Later, Madgicx, Marin Software, Sprout Social, WordStream Advisor
One alternative
Google Search Ads 360Four alternatives
6sense, Demandbase, Google Search Ads 360, SkaiThree alternatives
Fluency, Smartly, SprinklrThree alternatives
Google Search Ads 360, Marin Software, SmartlyPerplexity SonarMarin SoftwareLinkedIn Campaign Manager, Marin SoftwareChangedGoogle Marketing Platform, SkaiMarinOne Searchno first choiceagainst: AdEspresso, Google Ads, Hootsuite Ads, Meta Ads, Microsoft Advertising, Sprout Social
Three alternatives
6sense, Demandbase, Google Search Ads 360Two alternatives
Optmyzr, SmartlyTwo alternatives
Marin Software, TrueClicksOne alternative
AcquisioGrok 4.1 FastSkaiagainst: Google Ads, LinkedIn Campaign ManagerSkaiHeldagainst: Adobe AdvertisingSkaiMarin Softwareagainst: Google Ads, Hootsuite Ads, Meta AdsSmartlyagainst: AdEspresso, Madgicx, Revealbot, SocialPilot
Four alternatives
Adobe Advertising, Marin Software, Optmyzr, SmartlyThree alternatives
Google Search Ads 360, Marin Software, SmartlyFour alternatives
AdRoll, Marin Software, Optmyzr, SmartlyThree alternatives
Adobe Advertising, Skai, SmartlySix alternatives
Flywheel, Google Ads, Kenshoo, Madgicx, Marin Software, The Trade DeskMistral SmallSkaiAdobe Advertising, SkaiChangedGoogle Ads, SprinklrSkaino first choicenothing named
Three alternatives
6sense, HubSpot Marketing Hub, LinkedIn Campaign ManagerOne alternative
LinkedIn Campaign ManagerFive alternatives
DoubleClick, Hootsuite Ads, HubSpot Marketing Hub, Merkle, Semrush Advertising ToolkitTwo alternatives
Adobe Advertising, Marin SoftwareDeepSeek V4 FlashSkaiagainst: 6sense, Marin SoftwareSkaiHeldagainst: Google Ads, LinkedIn Campaign Manager, Optmyzr, WordStream AdvisorSkaiagainst: Marin SoftwareSkaiagainst: AdStellar AI, Hootsuite Ads, Pacvue, Smartly, SprinklrSkaiagainst: Optmyzr, WordStream Advisoragainst: Adext AI, Albert.ai, Google Ads, HubSpot Marketing Hub, Marin Software, Meta Ads, Skai, WordStream Advisor
Three alternatives
Influ2, Smartly, SprinklrTwo alternatives
6sense, Marin SoftwareThree alternatives
Adobe Advertising, Google Search Ads 360, SprinklrOne alternative
Marin SoftwareOne alternative
SmartlyLlama 4 Maverickno first choiceno first choiceHeldno first choiceAdobe AdvertisingSkaiagainst: Skai, Smartly, SocialPilot
Two alternatives
Acquisio, Meta AdsTwo alternatives
AdStellar, SmartlyQwen 3.7 FlashMarin SoftwareMarin SoftwareHeldSkaiMarin Softwareno first choiceagainst: Google Ads, Kenshoo, Marin Software, Meta Ads, Microsoft Advertising
Three alternatives
Adobe Advertising, Einstein, SprinklrThree alternatives
Kenshoo, Spot Intelligence, SprinklrFour alternatives
Adobe Advertising, Marin Software, Smartly, SprinklrThree alternatives
Instabase, Smartly, ZonosKimi K2Skaiagainst: Marin Software, The Trade DeskSkaiHeldagainst: Marin SoftwareSkaiagainst: StackAdapt, The Trade DeskSkaiagainst: Google SA360, SmartlySkaiagainst: Adobe Advertising, Marin Software, Salesforce Advertising Studio / Audience Studio, Skai, WordStream Advisor
Three alternatives
Adobe Advertising, LinkedIn Accelerate, Microsoft AdvertisingThree alternatives
6sense, Adobe Advertising, DemandbaseThree alternatives
Adobe Advertising, Google Campaign Manager 360, Marin SoftwareTwo alternatives
Acquisio, Marin SoftwareTwo alternatives
Google Search Ads 360, Marin SoftwareGLM 4.7 FlashXSkaiSkaiHeldGoogle Search Ads 360, Skaiagainst: MadgicxSkaiagainst: HubSpot Marketing Hubno first choiceagainst: AdRoll, Google Ads, Google Campaign Manager 360, WordStream Advisor
One alternative
Adobe AdvertisingTwo alternatives
Adobe Advertising, SprinklrFive alternatives
Adalysis, Marin Software, Optmyzr, Smartly, StackAdaptOne alternative
Marin SoftwareMiniMax M2.5LinkedIn Campaign Manager, Optmyzr, SprinklrSkaiChangedSkaiAdobe Advertisingagainst: Ryze AIGoogle Search Ads 360, Skaiagainst: Adobe Advertising, Google Ads
Three alternatives
Google Ads, HubSpot Marketing Hub, SkaiThree alternatives
Marin Software, Optmyzr, SmartlySix alternatives
Adobe Advertising, Google Marketing Platform, Marin Software, Meta Ads, Sprinklr, The Trade DeskTwo alternatives
Skai, SprinklrTwo alternatives
Adobe Advertising, SprinklrGPT-6 LunaMetadata.ioagainst: Google Search Ads 360Metadata.ioHeldAdobe Advertising, SkaiSkaino first choiceagainst: Google Search Ads 360against: Google Search Ads 360, Marin Software, Skai, Smartly, Sprinklr Marketing
One alternative
SkaiOne alternative
SkaiThree alternatives
Google Search Ads 360, Smartly, Sprinklr Social AdvertisingThree alternatives
Adobe Advertising Search, Social, and Commerce, Skai, SprinklrMuse Glimmer 30B6sense, Demandbase, Google Search Ads 360SkaiChangedSkaiSkaino first choiceagainst: Acquisio, Marin Software, Skai
Three alternatives
DV360, Google Ads, LinkedIn Campaign ManagerOne alternative
Marin SoftwareThree alternatives
Google Marketing Platform, Marin Software, SmartlyOne alternative
Marin SoftwareBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 08:12 | yes | 9 | 8 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 12:13 | yes | 5 | 7 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 10:27 | yes | 15 | 23 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-10-01 13:50 | yes | 19 | 4 s |
| Direct recommendation | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 11:41 | yes | 25 | 12 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 12:40 | yes | 14 | 7 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 12:23 | yes | 23 | 27 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 10:57 | yes | 5 | 1 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 10:21 | no | 0 | 35 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 13:28 | yes | 15 | 18 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 10:11 | yes | 23 | 147 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 11:23 | yes | 16 | 20 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-10-01 10:59 | yes | 3 | 12 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 11:11 | yes | 23 | 31 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 12:49 | yes | 20 | 10 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 08:03 | yes | 2 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 08:23 | yes | 21 | 27 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-10-01 10:50 | yes | 20 | 3 s |
| Paraphrase | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 07:30 | yes | 25 | 8 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 10:10 | yes | 9 | 4 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 10:03 | yes | 24 | 39 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 10:36 | yes | 5 | 1 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 10:38 | no | 0 | 33 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 12:59 | yes | 19 | 25 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 12:46 | yes | 24 | 54 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 08:41 | yes | 24 | 69 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-10-01 07:51 | yes | 2 | 24 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 07:36 | yes | 23 | 21 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 13:26 | yes | 9 | 8 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 11:58 | yes | 5 | 11 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 14:11 | yes | 26 | 35 s |
| Comparative | Perplexity Sonar | sonar | 2026-10-01 12:32 | yes | 17 | 4 s |
| Comparative | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 09:23 | yes | 23 | 8 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 10:26 | yes | 15 | 6 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 14:17 | yes | 22 | 53 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 13:08 | yes | 5 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 10:37 | yes | 13 | 34 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 07:44 | yes | 24 | 43 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 13:41 | yes | 22 | 24 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 09:51 | yes | 21 | 52 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-10-01 10:10 | yes | 7 | 25 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 10:12 | yes | 21 | 50 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 13:01 | yes | 19 | 9 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 10:01 | yes | 4 | 7 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 11:17 | yes | 19 | 31 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-10-01 13:40 | yes | 18 | 4 s |
| Budget constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 11:34 | yes | 23 | 7 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 11:57 | yes | 13 | 6 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 13:48 | yes | 24 | 46 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 11:43 | yes | 5 | 1 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 08:26 | no | 0 | 34 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 12:32 | yes | 23 | 26 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 10:30 | yes | 24 | 29 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 10:32 | yes | 22 | 66 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-10-01 13:29 | yes | 1 | 22 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 07:40 | yes | 19 | 26 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 13:21 | yes | 27 | 14 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 13:32 | no | 0 | 9 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 12:40 | no | 0 | 17 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-10-01 08:58 | yes | 19 | 6 s |
| Scale constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 13:16 | no | 0 | 7 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 13:34 | no | 0 | 6 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 11:01 | yes | 24 | 59 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 13:30 | yes | 5 | 2 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 13:12 | no | 0 | 33 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 13:09 | yes | 19 | 25 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 11:55 | yes | 25 | 72 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 07:38 | yes | 5 | 20 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-10-01 13:46 | yes | 4 | 27 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 10:22 | yes | 15 | 37 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 10:09 | yes | 36 | 13 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 09:11 | yes | 4 | 6 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 12:59 | yes | 11 | 31 s |
| Negative framing | Perplexity Sonar | sonar | 2026-10-01 08:36 | yes | 17 | 3 s |
| Negative framing | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 09:43 | yes | 25 | 9 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 09:17 | yes | 5 | 6 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 08:02 | yes | 25 | 43 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 11:04 | yes | 5 | 2 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 09:18 | no | 0 | 40 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 09:04 | yes | 25 | 32 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 11:50 | yes | 23 | 31 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 08:59 | yes | 22 | 41 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-10-01 10:50 | yes | 5 | 29 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 12:55 | yes | 24 | 44 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
Amazon read as Amazon Ads
Hootsuite read as Hootsuite Ads
LinkedIn read as LinkedIn Campaign Manager
Semrush read as Semrush Advertising Toolkit
TikTok read as TikTok Ads
WordStream read as WordStream Advisor
WordStream (LocaliQ) read as WordStream Advisor
Unresolved, counted raw
AdStellar AI
Adobe Advertising Search, Social, and Commerce
Ads Data Hub
Adthena
Analytics 360
Campaign Manager 360
DoubleClick (by Google)
Google SA360
Instabase (formerly Kenshoo)
MarinOne Search
Merkle B2B
Meta
SEMrush-like intelligence tools
Salesforce Advertising Studio / Audience Studio
Spot Intelligence
Sprinklr Social Advertising
Tinuiti
Discontinued, still offered
No shut-down product was recommended here.