AI Indexes
GTM AI Index
October 2026 Edition · The permanent record of this edition. The unqualified address always carries the latest edition.
Index › Marketing › October 2026 Edition

Direct mail and gifting platforms

Asked as “direct mail and gifting platform”, and as “corporate gifting tool for prospects and customers”, on behalf of a mid-market B2B company. 56 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each. Added to the October 2026 Edition on October 4, 2026; its answers are read by the distilled judge (ai-indexes-judge-qwen3-14b-run3), not the claude-opus-5 judge of the earlier categories: how the two compare.
Standing · first-choice share
25%
Contested · Postal 16%
25Sendoso16Postal16Reachdesk43others

25% of first choices, contested.

ShowinginAll 112 categories in the October 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01Sendoso25%33%67criticized challengernewNew since September 2026: not ranked then, 25% now.
02Reachdesk16%19%59accepted challengernewNew since September 2026: not ranked then, 16% now.
03Postal16%20%46accepted challengernewNew since September 2026: not ranked then, 16% now.
04Goody11%3%32accepted challengernewNew since September 2026: not ranked then, 11% now.
05Postalytics9%0%18accepted challengernewNew since September 2026: not ranked then, 9% now.
06Lob4%17%18accepted challengernewNew since September 2026: not ranked then, 4% now.
Show the four products at 0%, ordered by negative rate
10Alyce0%42%26criticized challengernewNew since September 2026: not ranked then, 0% now.
09PFL0%40%10criticized challengernewNew since September 2026: not ranked then, 0% now.
08PostGrid0%25%12criticized challengernewNew since September 2026: not ranked then, 0% now.
07Snappy0%9%11accepted challengernewNew since September 2026: not ranked then, 0% now.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All fifteen head-to-head pages: the top six products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Sendoso25%
02Reachdesk16%
03Postal16%
04Goody11%
05Postalytics9%
06Lob4%
07Snappy0%
08PostGrid0%
09PFL0%
10Alyce0%

What they warned about

Three of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Kimi K2, GLM 4.7 FlashX, MiniMax M2.5, GPT-6 Luna and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Sendoso
33%
22 of 67 labels negative · 12 of 14 models · 6 hard negative
“High platform fees: $15K–$100K+ annually before any gift spend ... Locked annual contracts with rising total costs” Kimi K2, negative prompt
Reachdesk
19%
11 of 59 labels negative · 10 of 14 models · 2 hard negative
“**Reachdesk** | ~$20,000/year | Enterprise-focused with annual contracts” Kimi K2, budget prompt
Postal
20%
9 of 46 labels negative · 6 of 14 models · 3 hard negative
“HubSpot integration is underdeveloped — cannot report Postal activity back into HubSpot” Kimi K2, negative prompt
Alyce
42%
11 of 26 labels negative · 6 of 14 models · 2 hard negative
“Post-acquisition concerns: No warehousing services — all fulfillment is third-party” Kimi K2, negative prompt

What they cite

Citations exist only for the models that return a source list: fourteen of the fourteen in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

82 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 1160 links across 216 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 252 answers across every segment cited this index's own page for the category.

vendor site · Reachdesk38 answers · 65 citations · 14 models
36 answers · 67 citations · 13 models
35 answers · 39 citations · 12 models
vendor site · Sendoso32 answers · 50 citations · 12 models
vendor site · Guideflow30 answers · 30 citations · 10 models
26 answers · 35 citations · 13 models
25 answers · 27 citations · 11 models
vendor site · Docket24 answers · 32 citations · 11 models
vendor site · Postalytics21 answers · 43 citations · 10 models
20 answers · 21 citations · 9 models
vendor site · ZoomInfo18 answers · 25 citations · 10 models
18 answers · 23 citations · 10 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “corporate gifting tool for prospects and customers”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Sendoso sendoso.com25%3218,10010813,840107
Reachdesk reachdesk.com16%2312,400251,29094
Postal postal.com16%16027,10064,09055,299
Goody ongoody.com11%9740,50020,299184,730$1,4781202
Postalytics postalytics.com9%1901,000390,33828
Lob lob.com4%28927,1006,31955,93610
Thanks.io thanks.io2%3232004300
Postie postie.com2%491,00050345123
Thnks2%
USPS EDDM usps.com2%7

Google's top ten for the one searches hold 9 sites; 3 of them are among the sites the models cited here (ongoody.com, reachdesk.com, sendoso.com). The first result for “corporate gifting tool for prospects and customers” is sugarwish.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best direct mail and gifting platform for a mid-market B2B company?”Paraphrase“Which corporate gifting tool for prospects and customers would you recommend to a mid-sized B2B company?”Comparative“What are the top direct mail and gifting platforms and how do they differ?”Budget-constrained“What is the best direct mail and gifting platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a direct mail and gifting platform. What should we look at?”Negative“Which direct mail and gifting platforms should I avoid or be cautious about?”
Claude Haiku 4.5Postal
Two alternativesReachdesk, Sendoso
ReachdeskChanged
Three alternativesAlyce, Goody, Sendoso
Reachdesk, Sendoso
Three alternativesAlyce, Goody, Postal
Goody
Three alternativesGiftsenda, Greetabl, Postal
against: Sendoso
no first choiceagainst: Gift Cash, Giftly, Gyft, PFL Direct Mail Platform, Postal, Reachdesk, Sendoso
GPT-5.4 miniSendoso
One alternativeReachdesk
SendosoHeld
One alternativeReachdesk
Lob, Sendoso
Three alternativesPFL, PostGrid, Postalytics
Click2Mail, Thanks.io
Two alternativesPostalytics, USPS EDDM
against: Alyce, Reachdesk, Sendoso
no first choiceagainst: CorporateGift.com, DocuPost, Goody, PFL Direct Mail Platform, Who's Mailing What!
Gemini 3.5 FlashPostal
Two alternativesGoody, Reachdesk
against: Sendoso
PostalHeld
Two alternativesGoody, Reachdesk
Reachdesk, Sendoso
Nine alternativesAlyce, Goody, Lob, Loop, PostGrid, Postal, Postalytics, Snappy, Tie
Goody
Three alternativesGifted, PostPilot, Postalytics
against: Reachdesk, Sendoso, Snappy
Reachdesk
Three alternativesGoody, Postal, Sendoso
against: Alyce, Postal, Sendoso
Perplexity SonarSendoso
Two alternativesReachdesk, Stannp
against: Outgage
ReachdeskChanged
Two alternativesPostal, Sendoso
no first choicePostalytics, USPS EDDMagainst: Reachdesk, Sendosono first choiceagainst: Click2Mail, PostGrid, Sendlane
Grok 4.1 FastSendoso
Three alternativesGiftsenda, Postal, Reachdesk
against: Lob, PostGrid
ReachdeskChanged
One alternativeSnappy
against: Sendoso
Lob, Postalytics
Four alternativesDirectMail.io, PFL, Reachdesk, Sendoso
against: DirectMail.com
Lob
Four alternativesGoody, Greetabl, PostcardMania, VistaPrint
against: Postal, Reachdesk, Sendoso
Reachdesk
Four alternativesGoody, Lob, Postal, Sendoso
against: Lead Concepts, National Reply Center, On Campus Marketing LLC, Sendoso
Mistral SmallReachdesk, Sendoso
Two alternativesPostal, Postie
Postal, ReachdeskChangedSendoso
Three alternativesAlyce, Postal, Reachdesk
LetterStream, Postalytics
Three alternativesAlyce, Click2Mail, Sendoso
no first choiceagainst: Reachdesk, Sendoso
DeepSeek V4 FlashSendoso
Two alternativesPostalytics, Reachdesk
against: PFL
GoodyChanged
One alternativeSendoso
against: Reachdesk
Sendoso
Twelve alternativesCaroo, Click2Mail, DirectMail.io, Giftpack, Lob, PFL, PostGrid, Postal, Postalytics, Reachdesk, Snappy, Tinggly
Postalytics
Three alternativesGiftsenda, Lob, SwagDrop
against: VistaPrint
no first choiceagainst: Sendosoagainst: Reachdesk, Sendoso
Llama 4 MaverickSendosoPostalChanged
Two alternativesSendoso, Xoxoday
no first choiceno first choiceno first choicenothing named
Qwen 3.7 FlashSendoso
Two alternativesPostal, Reachdesk
SendosoHeld
Two alternativesPostal, Reachdesk
Sendoso
Two alternativesPostal, Reachdesk
Postal.ai, Postie
Four alternativesGoody, Oppizi, PostcardMania, Swagmagic
Postalytics, Sendoso
Four alternativesGoldbelly, Lob, MunchPackage, Snail.com
against: Mailchimp
against: Alyce, PostGrid, Postal, Reachdesk, Sendoso
Kimi K2Postal
Two alternativesGoody, Reachdesk
against: Alyce, Sendoso
GoodyChanged
One alternativeReachdesk
against: Sendoso
Sendoso
Seven alternatives&Open, Alyce, Goody, Postal, Reachdesk, Snappy, SwagUp
Goody, Thnks
One alternativePostal
against: Alyce, PFL, Reachdesk, Sendoso
Sendoso
Two alternativesLob, Reachdesk
against: Alyce, Postal
against: Alyce, Lob, PFL, Postal, Sendoso
GLM 4.7 FlashXPostal
Three alternativesPostalytics, Reachdesk, Sendoso
SendosoChanged
Three alternativesPostal, Reachdesk, Snappy
Reachdesk, Sendoso
Nine alternativesGoody, Lob, NextDayFlyers, Oppizi, PFL Direct Mail Platform, PostGrid, Postal, Postalytics, Printfection
Stadium Software
Two alternativesPostalytics, Thanks.io
no first choiceagainst: GiftCard.com, Giftcash, Giftly, Prezzee Business, Throne
MiniMax M2.5Sendoso
Two alternativesAlyce By Sendoso, Reachdesk
PostalChanged
One alternativeReachdesk
Lob, Sendoso
Four alternativesDirectMail.io, Loop, Postalytics, Tie
Snackmagic, Swagmagic, VistaPrint
Six alternativesAmazon, Handwrytten, IgnitePOST, Mailmodo, Postal, Thnks
against: PFL, Reachdesk, Sendoso
no first choiceagainst: Giftly, eGifter
GPT-6 LunaSendoso
One alternativeReachdesk
against: Postal
ReachdeskChanged
One alternativeSendoso
Sendoso
Five alternativesLob, PFL, PostGrid, Postalytics, Reachdesk
against: Alyce, Postal
Goody, Lob
Two alternativesPostPilot, Sendoso
no first choiceagainst: Alyce, Click2Mail, Lob, Postal, Sendoso
Muse Glimmer 30BPostal
Two alternativesAlyce, Sendoso
ReachdeskChanged
Two alternativesGoody, Thnks
against: Alyce, Sendoso
Lob, Sendoso
Four alternativesAlyce, Postal, Postalytics, Reachdesk
Postalytics
Two alternativesOppizi, Thanks.io
no first choiceagainst: Alyce, Gift-Supplier, Green Giftz, Promofit B.V., Sendoso, giftsenda.com
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Eighty-four rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 23:18yes148 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 23:29yes45 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-10-04 22:14yes1425 s
Direct recommendationPerplexity Sonarsonar2026-10-05 00:30yes203 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:15yes259 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-10-04 23:51yes54 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 22:50yes2144 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 22:37yes52 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 01:01yes525 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-10-05 00:34yes1832 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 00:05yes2341 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 22:11yes515 s
Direct recommendationGPT-6 Lunagpt-6-luna2026-10-05 00:28yes319 s
Direct recommendationMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 22:51yes1519 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 23:08yes159 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 22:10yes47 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:14yes1826 s
ParaphrasePerplexity Sonarsonar2026-10-04 22:15yes193 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 22:26yes2316 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-10-04 22:28yes168 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:12yes2136 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-05 00:31yes53 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 00:12yes524 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-10-04 23:24yes1546 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 22:33yes1523 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:15yes1018 s
ParaphraseGPT-6 Lunagpt-6-luna2026-10-04 22:11yes215 s
ParaphraseMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 23:17yes2223 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:34yes98 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 23:45yes78 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:35yes1329 s
ComparativePerplexity Sonarsonar2026-10-04 22:17yes153 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:35yes1811 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-10-05 00:21yes1210 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 01:02yes2451 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 22:41yes52 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 23:38yes1128 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-10-04 22:48yes2561 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 00:16yes2434 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 01:01yes1755 s
ComparativeGPT-6 Lunagpt-6-luna2026-10-05 00:42yes729 s
ComparativeMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-05 00:44yes2340 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:45yes98 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 22:36yes47 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-04 22:53yes2031 s
Budget constrainedPerplexity Sonarsonar2026-10-04 22:53yes193 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:40yes2310 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-10-04 22:15yes137 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:54yes2530 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 23:33yes52 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 22:53yes1429 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-04 23:04yes1926 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 23:36yes2162 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 23:58yes1217 s
Budget constrainedGPT-6 Lunagpt-6-luna2026-10-04 22:53yes416 s
Budget constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-05 00:22yes2324 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:15no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-05 00:23yes47 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:38yes1330 s
Scale constrainedPerplexity Sonarsonar2026-10-05 00:29yes194 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:56yes209 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-10-04 22:24no06 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 22:40yes2245 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 22:48yes54 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 22:46yes521 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-04 22:52yes2326 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 23:18yes1340 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:41yes513 s
Scale constrainedGPT-6 Lunagpt-6-luna2026-10-04 23:43yes317 s
Scale constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 22:12yes1415 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:11yes2513 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-05 00:11yes69 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-10-04 22:41yes1123 s
Negative framingPerplexity Sonarsonar2026-10-05 00:53yes183 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:32yes2512 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-10-04 22:22yes109 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 23:48yes2540 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 22:28yes52 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 22:47yes516 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-10-04 22:32yes2426 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 23:48yes2483 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 01:01yes2234 s
Negative framingGPT-6 Lunagpt-6-luna2026-10-05 00:25yes319 s
Negative framingMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-05 00:27yes2331 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
None. Every name in this category resolved on its own.
Unresolved, counted raw
Allyable
Alyce By Sendoso
Cardly
Caroo
DocuPost
Gift Cash
Gift-Supplier
GiftCard.com
GiftObo
Giftcash
Giftnote
Goldbelly
Green Giftz
Gyft
IgnitePOST
Lead Concepts
Mailchimp Postcards
Mailpost
MunchPackage
National Reply Center
NextDayFlyers
On Campus Marketing LLC
Plum
PostageApp
Postal.ai
Promofit B.V.
Snail.com
Sugarwish
Throne
Tinggly
Who's Mailing What!
eGifter
giftsenda.com
Discontinued, still offered
No shut-down product was recommended here.
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