Email marketing platforms
Asked as “email marketing platform”, and as “email marketing tool”, on behalf of a mid-market B2B company. 57 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
35%
Contested · ActiveCampaign 28%
35HubSpot Marketing Hub28ActiveCampaign12Brevo25others
35% of first choices, contested.
Since September 2026↗new leaderNew leader since September 2026: HubSpot Marketing Hub (32%) replaces ActiveCampaign (40% then, 30% now), 2 points clear, inside the 11-point floor.HubSpot Marketing Hub leads at 32%, replacing ActiveCampaign, which led at 40% and stands at 30% now: 2 points clear, inside the floor, so the swap reads as unsettled.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
ActiveCampaign25%Contested▼−8Since September 2026: 36% → 28%, −8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Standing →Mid-market
HubSpot Marketing Hub35%Contested↗new leaderNew leader since September 2026: HubSpot Marketing Hub (32%) replaces ActiveCampaign (40% then, 30% now), 2 points clear, inside the 11-point floor.This pageEnterpriseHubSpot Marketing Hub29%Contested↗new leaderNew leader since September 2026: HubSpot Marketing Hub (34%) replaces Adobe Marketo Engage (23% then, 28% now), 6 points clear, inside the 11-point floor.Standing →
ActiveCampaign25%Contested▼−8Since September 2026: 36% → 28%, −8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Standing →Mid-marketHubSpot Marketing Hub35%Contested↗new leaderNew leader since September 2026: HubSpot Marketing Hub (32%) replaces ActiveCampaign (40% then, 30% now), 2 points clear, inside the 11-point floor.This pageEnterpriseHubSpot Marketing Hub29%Contested↗new leaderNew leader since September 2026: HubSpot Marketing Hub (34%) replaces Adobe Marketo Engage (23% then, 28% now), 6 points clear, inside the 11-point floor.Standing →The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01HubSpot Marketing Hub35%8%52endorsed leader▲+5Since September 2026: 27% → 32%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.27% → 32%
HubSpot Marketing Hub35%8%52endorsed leader▲+5Since September 2026: 27% → 32%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.27% → 32%02ActiveCampaign28%11%56accepted challenger▼−10Since September 2026: 40% → 30%, −10 points. Inside the 11-point floor: within noise. Read over the models both editions asked.40% → 30%
ActiveCampaign28%11%56accepted challenger▼−10Since September 2026: 40% → 30%, −10 points. Inside the 11-point floor: within noise. Read over the models both editions asked.40% → 30%03
Brevo12%8%37accepted challenger▼−6Since September 2026: 16% → 10%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.16% → 10%
Brevo12%8%37accepted challenger▼−6Since September 2026: 16% → 10%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.16% → 10%04
MailerLite9%21%28accepted challenger▲+6Since September 2026: 4% → 10%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 10%
MailerLite9%21%28accepted challenger▲+6Since September 2026: 4% → 10%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 10%05
Sender4%0%10accepted challenger▼−7Since September 2026: 11% → 4%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.11% → 4%
Sender4%0%10accepted challenger▼−7Since September 2026: 11% → 4%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.11% → 4%06
Klaviyo2%15%26accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 2%
Klaviyo2%15%26accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 2%07
Moosend2%9%11accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 2%
Moosend2%9%11accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 2%08
Mailchimp2%52%50criticized challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 2%
Mailchimp2%52%50criticized challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 2%Show the six products at 0%, ordered by negative rate
13
Adobe Marketo Engage0%50%18criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
Adobe Marketo Engage0%50%18criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%14
Constant Contact0%47%17criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
Constant Contact0%47%17criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%12
GetResponse0%21%14accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
GetResponse0%21%14accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%11
Salesforce Marketing Cloud Account Engagement0%17%12accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
Salesforce Marketing Cloud Account Engagement0%17%12accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%10
Kit0%7%15accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
Kit0%7%15accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%09
Omnisend0%0%14accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
Omnisend0%0%14accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to head
All twenty-eight head-to-head pages: the top eight products, each against each
HubSpot Marketing Hub vs SenderHubSpot Marketing Hub vs KlaviyoHubSpot Marketing Hub vs MoosendHubSpot Marketing Hub vs MailchimpActiveCampaign vs BrevoActiveCampaign vs MailerLiteActiveCampaign vs SenderActiveCampaign vs KlaviyoActiveCampaign vs MoosendActiveCampaign vs MailchimpBrevo vs MailerLiteBrevo vs SenderBrevo vs KlaviyoBrevo vs MoosendBrevo vs MailchimpMailerLite vs SenderMailerLite vs KlaviyoMailerLite vs MoosendMailerLite vs MailchimpSender vs KlaviyoSender vs MoosendSender vs MailchimpKlaviyo vs MoosendKlaviyo vs MailchimpMoosend vs Mailchimp
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
0102030405060708091011121314Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01HubSpot Marketing Hub35%
HubSpot Marketing Hub35%02ActiveCampaign28%
ActiveCampaign28%03Brevo12%
Brevo12%04MailerLite9%
MailerLite9%05Sender4%
Sender4%06Klaviyo2%
Klaviyo2%07Moosend2%
Moosend2%08Mailchimp2%
Mailchimp2%09Omnisend0%
Omnisend0%10Kit0%
Kit0%11Salesforce Marketing Cloud Account Engagement0%
Salesforce Marketing Cloud Account Engagement0%12GetResponse0%
GetResponse0%13Adobe Marketo Engage0%
Adobe Marketo Engage0%14Constant Contact0%
Constant Contact0%What they warned about
Six of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, Gemini 3.5 Flash, Grok 4.1 Fast, Mistral Small, Llama 4 Maverick, Qwen 3.7 Flash, GLM 4.7 FlashX and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Mailchimp52%
26 of 50 labels negative · 13 of 14 models · 6 hard negative
“One comparison explicitly says to avoid it if many contacts unsubscribe or bounce, because you may still be billed for them.” Perplexity Sonar, negative prompt
Constant Contact47%
8 of 17 labels negative · 8 of 14 models · 2 hard negative
“Mentioned as a platform to avoid if you have a high list churn rate, as costs can escalate quickly.” Mistral Small, negative prompt
Adobe Marketo Engage50%
9 of 18 labels negative · 6 of 14 models · 1 hard negative
“Platforms to **Strongly Avoid**... notorious for poor out-of-box deliverability” Grok 4.1 Fast, negative prompt
ActiveCampaign11%
6 of 56 labels negative · 6 of 14 models
“some tools look affordable at small list sizes but leave the budget bracket quickly as subscriber counts rise, including **Mailchimp, ActiveCampaign, and Constant Contact**” Perplexity Sonar, negative prompt
What they cite
Citations exist only for the models that return a source list: fourteen of the fourteen in this edition, and all six flagship models on the expanded tier.
Sites the answers cite
72 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 863 links across 227 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 252 answers across every segment cited this index's own page for the category.
vendor site · Sequenzy33 answers · 42 citations · 11 models
vendor site · Mailtrap29 answers · 43 citations · 11 models
vendor site · ActiveCampaign24 answers · 38 citations · 11 models
24 answers · 25 citations · 11 models
22 answers · 34 citations · 11 models
vendor site · ZoomInfo20 answers · 31 citations · 9 models
vendor site · Sender20 answers · 31 citations · 10 models
vendor site · Hostinger20 answers · 20 citations · 9 models
vendor site · HubSpot19 answers · 20 citations · 8 models
16 answers · 17 citations · 8 models
vendor site · Mailchimp15 answers · 23 citations · 7 models
15 answers · 15 citations · 8 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
23 answers · 11 models
21 answers · 10 models
20 answers · 9 models
18 answers · 9 models
15 answers · 8 models
12 answers · 4 models
12 answers · 9 models
12 answers · 7 models
11 answers · 9 models
11 answers · 7 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best email marketing platform”, “email marketing platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| HubSpot parent site HubSpot Marketing Hub 35% | 35% | 934 | 368,000 | 9,776 | ||||
| ActiveCampaign activecampaign.com | 28% | 445 | 18,100 | 307 | 235,709 | $1,424 | 32 | |
| Brevo brevo.com | 12% | 386 | 40,500 | 327 | 81,741 | $17,847 | 106 | 9 |
| MailerLite mailerlite.com | 9% | 157 | 49,500 | 311 | 59,716 | $85 | 115 | 7 |
| Sender sender.net | 4% | 105 | 9,900 | 10,349 | 69,078 | 13 | ||
| Klaviyo klaviyo.com | 2% | 353 | 90,500 | 1,560 | 200,057 | $572 | 20 | |
| Moosend moosend.com | 2% | 38 | 1,900 | 19 | 71,515 | 2 | ||
| Drip drip.com | 2% | 21 | 74,000 | 76,846 | 18,996 | 6 | ||
| Thryv keap.com Keap 2% | 2% | 28 | 6,600 | 145 | 30,629 | 0 | ||
| Mailercloud mailercloud.com | 2% | 4 |
Google's top ten for the two searches hold 11 sites; 5 of them are among the sites the models cited here (emailtooltester.com, emailvendorselection.com, mailchimp.com, mailtrap.io, ventureharbour.com). The first result for “best email marketing platform” is emailvendorselection.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best email marketing platform for a mid-market B2B company?”Paraphrase“Which email marketing tool would you recommend to a mid-sized B2B company?”Comparative“What are the top email marketing platforms and how do they differ?”Budget-constrained“What is the best email marketing platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating an email marketing platform. What should we look at?”Negative“Which email marketing platforms should I avoid or be cautious about?”
Claude Haiku 4.5HubSpot Marketing HubActiveCampaign, HubSpot Marketing HubChangedKlaviyoBrevo, MailerLite, Moosendno first choiceagainst: ActiveCampaign, Brevo, HubSpot Marketing Hub, Kit, Klaviyo, Mailchimp
Three alternatives
ActiveCampaign, Brevo, GetResponseSeven alternatives
ActiveCampaign, Brevo, Hostinger Reach, HubSpot Marketing Hub, Kit, MailerLite, SenderOne alternative
EmailOctopusGPT-5.4 miniHubSpot Marketing HubHubSpot Marketing HubHeldno first choiceMailerLiteagainst: Mailchimpno first choicenothing named
Two alternatives
Adobe Marketo Engage, Salesforce Marketing Cloud Account EngagementOne alternative
MailchimpSix alternatives
ActiveCampaign, Brevo, Constant Contact, HubSpot Marketing Hub, Klaviyo, MailchimpOne alternative
BrevoGemini 3.5 FlashHubSpot Marketing Hubagainst: Adobe Marketo Engage, Mailchimp, MailerLite, Oracle EloquaActiveCampaignChangedagainst: Adobe Marketo Engage, Mailchimp, MailerLite, Salesforce Marketing Cloudno first choiceSenderagainst: Constant Contact, Mailchimp, MailerLiteHubSpot Marketing Hubagainst: Adobe Campaign, Mailchimp, Salesforce Marketing Cloudagainst: ActiveCampaign, HubSpot Marketing Hub, Kajabi, Klaviyo, Mailchimp, MailerLite, Microsoft Dynamics 365 Marketing, Salesforce Marketing Cloud, Squarespace, Wix
Three alternatives
ActiveCampaign, Customer.io, Salesforce Marketing Cloud Account EngagementFour alternatives
Apollo.io, Brevo, HubSpot Marketing Hub, InstantlyEight alternatives
ActiveCampaign, Beehiiv, Brevo, HubSpot Marketing Hub, Kit, Klaviyo, MailerLite, OmnisendSix alternatives
Beehiiv, Brevo, EmailOctopus, Flodesk, Moosend, OmnisendEight alternatives
ActiveCampaign, Adobe Marketo Engage, Braze, Customer.io, Iterable, Klaviyo, Omnisend, Salesforce Marketing Cloud Account EngagementPerplexity SonarHubSpot Marketing HubHubSpot Marketing HubHeldno first choiceBrevoagainst: GetResponseno first choiceagainst: ActiveCampaign, Constant Contact, Mailchimp
Four alternatives
ActiveCampaign, Outreach, Salesloft, ZoomInfo MarketingTwo alternatives
ActiveCampaign, BrevoThree alternatives
MailerLite, Mailjet, SenderGrok 4.1 FastHubSpot Marketing Hubagainst: MailchimpActiveCampaignChangedno first choiceBrevoagainst: MailchimpActiveCampaignagainst: Adobe Marketo Engage, Brevo, Email-list.com, Mailchimp, Oracle Eloqua
Two alternatives
ActiveCampaign, Adobe Marketo EngageThree alternatives
Adobe Marketo Engage, Brevo, HubSpot Marketing HubFour alternatives
HubSpot Marketing Hub, MailerLite, Moosend, SenderFive alternatives
Brevo, GetResponse, HubSpot Marketing Hub, Klaviyo, MailchimpMistral SmallActiveCampaign, HubSpot Marketing HubActiveCampaignChangedConstant ContactMailerLiteno first choiceagainst: ActiveCampaign, Constant Contact, Mailchimp, Moosend
Three alternatives
Brevo, GetResponse, MoosendEight alternatives
ActiveCampaign, Brevo, Drip, GetResponse, HubSpot Marketing Hub, Mailchimp, Moosend, Zoho CampaignsThree alternatives
Elastic Email, Sender, Zoho CampaignsDeepSeek V4 FlashHubSpot Marketing HubHubSpot Marketing HubHeldagainst: Adobe Marketo Engage, Klaviyo, Mailchimpno first choiceSenderActiveCampaignagainst: Oracle Eloqua, SAP Emarsys, Zoho Campaignsagainst: Benchmark Email, Constant Contact, GetResponse, MailMagma, Mailchimp, MailerLite, SendMails
Three alternatives
ActiveCampaign, Klaviyo, Salesforce Marketing CloudTwo alternatives
ActiveCampaign, Salesforce Marketing Cloud Account EngagementNine alternatives
ActiveCampaign, Brevo, Constant Contact, GetResponse, HubSpot Marketing Hub, Klaviyo, Mailchimp, MailerLite, OmnisendTwo alternatives
Brevo, MailerLiteThree alternatives
HubSpot Marketing Hub, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account EngagementLlama 4 MaverickActiveCampaignno first choiceChangedno first choiceMailercloudno first choiceagainst: ActiveCampaign, Constant Contact, Mailchimp
Two alternatives
Dotdigital, Salesforce Email MarketingThree alternatives
HubSpot Marketing Hub, SendPulse, SenderQwen 3.7 FlashHubSpot Marketing HubActiveCampaignChangedno first choiceMailerLiteagainst: MailchimpActiveCampaign, Drip, Keap, Klaviyoagainst: Amazon SES, Salesforce Marketing Cloud, SendGridagainst: AWeber, Campaign Monitor, Constant Contact, GoDaddy Campaigns, Squarespace, Vertical Response, Wix
Four alternatives
ActiveCampaign, Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement, SharpSpringTwo alternatives
HubSpot Marketing Hub, Salesforce Marketing Cloud Account EngagementSix alternatives
ActiveCampaign, Brevo, Constant Contact, Drip, HubSpot Marketing Hub, MailchimpThree alternatives
Brevo, Kit, OmnisendTwo alternatives
HubSpot Marketing Hub, MailchimpKimi K2ActiveCampaign, HubSpot Marketing Hubagainst: Adobe Marketo Engage, Salesforce Marketing Cloud Account EngagementActiveCampaign, HubSpot Marketing HubHeldagainst: Adobe Marketo Engage, Salesforce Marketing Cloud Account EngagementMailchimpBrevo, MailerLiteagainst: Mailchimpno first choiceagainst: Brevo, Constant Contact, Mailchimp
Seven alternatives
ActiveCampaign, Brevo, Constant Contact, Drip, HubSpot Marketing Hub, Klaviyo, OmnisendOne alternative
MoosendFive alternatives
ActiveCampaign, Braze, Emma, HubSpot Marketing Hub, IterableGLM 4.7 FlashXHubSpot Marketing Hubagainst: Adobe Marketo EngageActiveCampaignChangedagainst: MailchimpBrevo, MailchimpBrevoagainst: Mailchimpno first choiceagainst: ActiveCampaign, Adobe Marketo Engage, Beehiiv, GetResponse, Mailchimp, MailerLite
Three alternatives
ActiveCampaign, Brevo, KlaviyoOne alternative
HubSpot Marketing HubFour alternatives
ActiveCampaign, GetResponse, HubSpot Marketing Hub, OmnisendFour alternatives
MailerLite, Omnisend, SendGrid, Systeme.ioMiniMax M2.5ActiveCampaignagainst: Adobe Marketo EngageActiveCampaignHeldno first choiceMailchimp, Sendinblueno first choicenothing named
Two alternatives
HubSpot Marketing Hub, Salesforce Marketing Cloud Account EngagementTwo alternatives
Adobe Marketo Engage, HubSpot Marketing HubSeven alternatives
ActiveCampaign, Brevo, HubSpot Marketing Hub, Kit, Klaviyo, Mailchimp, MailerLiteFive alternatives
AWeber, Constant Contact, GetResponse, Kit, MailerLiteGPT-6 LunaHubSpot Marketing HubHubSpot Marketing HubHeldMailerLiteBrevono first choiceagainst: Constant Contact, HubSpot Marketing Hub, Klaviyo, Mailchimp
Two alternatives
Adobe Marketo Engage, Salesforce Marketing Cloud Account EngagementTwo alternatives
ActiveCampaign, Customer.ioSix alternatives
ActiveCampaign, Brevo, HubSpot Marketing Hub, Kit, Klaviyo, OmnisendTwo alternatives
Kit, MailerLiteMuse Glimmer 30BActiveCampaign, HubSpot Marketing Hubagainst: MailchimpHubSpot Marketing HubChangedagainst: MailchimpKlaviyoBrevoagainst: Mailchimpno first choiceagainst: Benchmark Email, HubSpot Marketing Hub, Mailchimp, SendMails, SendPulse
One alternative
Adobe Marketo EngageOne alternative
ActiveCampaignFive alternatives
ActiveCampaign, Brevo, HubSpot Marketing Hub, Mailchimp, MailerLiteThree alternatives
MailerLite, Moosend, Zoho CampaignsBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 09:23 | yes | 9 | 8 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 09:36 | yes | 3 | 4 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 07:56 | yes | 13 | 21 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-10-01 08:10 | yes | 19 | 3 s |
| Direct recommendation | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 12:54 | yes | 23 | 10 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 10:04 | yes | 9 | 4 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 09:18 | yes | 15 | 17 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 11:44 | yes | 5 | 1 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 09:23 | no | 0 | 29 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 13:01 | yes | 19 | 21 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 09:39 | yes | 15 | 39 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 07:56 | yes | 9 | 22 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-10-01 13:25 | yes | 4 | 22 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 12:05 | yes | 12 | 23 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 13:16 | no | 0 | 4 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 08:15 | yes | 4 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 10:55 | yes | 12 | 25 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-10-01 10:21 | yes | 19 | 4 s |
| Paraphrase | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 07:27 | yes | 15 | 7 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 11:57 | yes | 5 | 2 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 09:51 | yes | 17 | 25 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 08:34 | yes | 5 | 1 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 10:32 | yes | 5 | 13 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 08:40 | yes | 14 | 17 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 12:24 | yes | 10 | 70 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 08:53 | yes | 12 | 29 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-10-01 12:11 | yes | 3 | 8 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 08:03 | yes | 12 | 17 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 13:41 | yes | 9 | 9 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 12:35 | yes | 8 | 8 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 08:41 | yes | 18 | 24 s |
| Comparative | Perplexity Sonar | sonar | 2026-10-01 13:46 | yes | 19 | 6 s |
| Comparative | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 09:24 | yes | 22 | 9 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 11:17 | yes | 8 | 6 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 11:09 | yes | 20 | 37 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 09:16 | yes | 5 | 4 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 07:38 | yes | 5 | 25 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 07:38 | yes | 14 | 22 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 12:16 | yes | 15 | 45 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 09:36 | yes | 5 | 17 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-10-01 14:11 | yes | 8 | 35 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 09:49 | yes | 15 | 27 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 12:04 | yes | 10 | 7 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 11:29 | no | 0 | 3 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 12:49 | yes | 10 | 19 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-10-01 12:43 | yes | 19 | 3 s |
| Budget constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 11:00 | yes | 14 | 5 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 09:49 | yes | 9 | 4 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 11:07 | yes | 20 | 25 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 10:41 | yes | 5 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 10:37 | no | 0 | 26 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 11:53 | yes | 8 | 15 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 09:22 | yes | 15 | 44 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 13:43 | no | 0 | 25 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-10-01 08:29 | yes | 3 | 7 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 11:27 | yes | 13 | 18 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 08:34 | no | 0 | 7 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 09:08 | no | 0 | 7 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 12:43 | yes | 10 | 24 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-10-01 13:22 | yes | 18 | 5 s |
| Scale constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 13:54 | yes | 13 | 7 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 08:02 | no | 0 | 7 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 08:54 | yes | 10 | 17 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 11:22 | yes | 5 | 2 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 12:52 | no | 0 | 28 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 09:39 | yes | 19 | 21 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 09:25 | yes | 10 | 49 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 14:16 | yes | 5 | 13 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-10-01 13:03 | yes | 2 | 19 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 10:01 | no | 0 | 3 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 12:35 | yes | 17 | 9 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 11:57 | yes | 5 | 7 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 13:47 | yes | 12 | 18 s |
| Negative framing | Perplexity Sonar | sonar | 2026-10-01 09:32 | yes | 20 | 4 s |
| Negative framing | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 11:06 | yes | 22 | 9 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 10:05 | yes | 5 | 4 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 14:05 | yes | 24 | 50 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 07:31 | yes | 5 | 2 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 10:20 | no | 0 | 39 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 11:36 | yes | 25 | 32 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 10:04 | yes | 25 | 212 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 10:21 | no | 0 | 13 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-10-01 13:27 | yes | 5 | 24 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 10:38 | yes | 21 | 37 s |
Noise floor in this category
Flips between the edition run and its calibration repeat. Six prompts per model is a small sample; the index-wide floor is the number to trust.
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Claude Haiku 4.5
4 of 4 flipped
GPT-5.4 mini
0 of 3 flipped
Gemini 3.5 Flash
3 of 5 flipped
Perplexity Sonar
2 of 4 flipped
Grok 4.1 Fast
4 of 5 flipped
Mistral Small
2 of 4 flipped
DeepSeek V4 Flash
3 of 6 flipped
Llama 4 Maverick
3 of 3 flipped
Qwen 3.7 Flash
3 of 4 flipped
Kimi K2
5 of 6 flipped
GLM 4.7 FlashX
3 of 4 flipped
MiniMax M2.5
3 of 3 flipped
GPT-6 Luna
1 of 4 flipped
Muse Glimmer 30B
5 of 5 flipped
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
HubSpot read as HubSpot Marketing Hub
HubSpot (Marketing Hub Enterprise) read as HubSpot Marketing Hub
HubSpot (Marketing Hub) read as HubSpot Marketing Hub
Unresolved, counted raw
Elastic Email
Email-list.com
GoDaddy Campaigns
MailMagma
Vertical Response
Discontinued, still offered
No shut-down product was recommended here.