Mobile marketing and push
Asked as “mobile push notification and SMS marketing platform”, and as “push and SMS messaging tool”, on behalf of a mid-market B2B company. 53 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
45%
Clear leader
45OneSignal19Customer.io09Braze26others
45% of first choices, clear leader.
Since September 2026▲+11Since September 2026: 34% → 45%, +11 points. Inside the 11-point floor: within noise. Read over the models both editions asked.OneSignal held the lead, +11 points on 34%, inside the 11-point floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
OneSignal67%Clear leader▲+8Since September 2026: 59% → 67%, +8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Standing →Mid-marketOneSignal45%Clear leader▲+11Since September 2026: 34% → 45%, +11 points. Inside the 11-point floor: within noise. Read over the models both editions asked.This pageEnterprise
Braze49%Clear leader▲+7Since September 2026: 42% → 49%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Standing →
OneSignal67%Clear leader▲+8Since September 2026: 59% → 67%, +8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Standing →Mid-marketOneSignal45%Clear leader▲+11Since September 2026: 34% → 45%, +11 points. Inside the 11-point floor: within noise. Read over the models both editions asked.This pageEnterpriseBraze49%Clear leader▲+7Since September 2026: 42% → 49%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Standing →The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01OneSignal45%5%62endorsed leader▲+11Since September 2026: 34% → 45%, +11 points. Inside the 11-point floor: within noise. Read over the models both editions asked.34% → 45%
OneSignal45%5%62endorsed leader▲+11Since September 2026: 34% → 45%, +11 points. Inside the 11-point floor: within noise. Read over the models both editions asked.34% → 45%02
Customer.io19%0%23accepted challenger▼−17Since September 2026: 34% → 17%, −17 points. Past the 11-point floor: movement. Read over the models both editions asked.34% → 17%
Customer.io19%0%23accepted challenger▼−17Since September 2026: 34% → 17%, −17 points. Past the 11-point floor: movement. Read over the models both editions asked.34% → 17%03Braze9%26%47criticized challenger▲+6Since September 2026: 4% → 11%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 11%
Braze9%26%47criticized challenger▲+6Since September 2026: 4% → 11%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 11%04
Pushwoosh6%7%14accepted challenger▲+6Since September 2026: 0% → 6%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 6%
Pushwoosh6%7%14accepted challenger▲+6Since September 2026: 0% → 6%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 6%05
Omnisend4%8%12accepted challenger=heldSince September 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 4%
Omnisend4%8%12accepted challenger=heldSince September 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 4%06
Klaviyo2%21%28accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 2%
Klaviyo2%21%28accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 2%07
Twilio Programmable Messaging2%25%28criticized challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 2%
Twilio Programmable Messaging2%25%28criticized challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 2%08
Airship2%24%29accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 2%
Airship2%24%29accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 2%09
SendPulse2%8%13accepted challenger=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 2%
SendPulse2%8%13accepted challenger=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 2%Show the five products at 0%, ordered by negative rate
14
Postscript0%27%11criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
Postscript0%27%11criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%12
Attentive0%24%25accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
Attentive0%24%25accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%13
SimpleTexting0%20%10accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
SimpleTexting0%20%10accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%11
Iterable0%17%24accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
Iterable0%17%24accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%10
CleverTap0%0%11accepted challenger▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 0%
CleverTap0%0%11accepted challenger▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All twenty-eight head-to-head pages: the top eight products, each against each
OneSignal vs OmnisendOneSignal vs KlaviyoOneSignal vs Twilio Programmable MessagingOneSignal vs AirshipCustomer.io vs BrazeCustomer.io vs PushwooshCustomer.io vs OmnisendCustomer.io vs KlaviyoCustomer.io vs Twilio Programmable MessagingCustomer.io vs AirshipBraze vs PushwooshBraze vs OmnisendBraze vs KlaviyoBraze vs Twilio Programmable MessagingBraze vs AirshipPushwoosh vs OmnisendPushwoosh vs KlaviyoPushwoosh vs Twilio Programmable MessagingPushwoosh vs AirshipOmnisend vs KlaviyoOmnisend vs Twilio Programmable MessagingOmnisend vs AirshipKlaviyo vs Twilio Programmable MessagingKlaviyo vs AirshipTwilio Programmable Messaging vs Airship
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
0102030405060708091011121314Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01OneSignal45%
OneSignal45%02Customer.io19%
Customer.io19%03Braze9%
Braze9%04Pushwoosh6%
Pushwoosh6%05Omnisend4%
Omnisend4%06Klaviyo2%
Klaviyo2%07Twilio Programmable Messaging2%
Twilio Programmable Messaging2%08Airship2%
Airship2%09SendPulse2%
SendPulse2%10CleverTap0%
CleverTap0%11Iterable0%
Iterable0%12Attentive0%
Attentive0%13SimpleTexting0%
SimpleTexting0%14Postscript0%
Postscript0%What they warned about
Five of fourteen models held their first choice under the paraphrase. GPT-5.4 mini, Gemini 3.5 Flash, Grok 4.1 Fast, Mistral Small, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and GPT-6 Luna changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Braze26%
12 of 47 labels negative · 9 of 14 models · 5 hard negative
“Several reviewers explicitly advise avoiding Braze unless you are pushing toward enterprise scale.” Mistral Small, negative prompt
Airship24%
7 of 29 labels negative · 6 of 14 models · 2 hard negative
“**Avoid** Braze and Airship unless you have enterprise-level budgets” DeepSeek V4 Flash, paraphrase prompt
Twilio Programmable Messaging25%
7 of 28 labels negative · 6 of 14 models
“Be Cautious of Developer-First CPaaS Engines if You Lack Engineering Support... Avoid If: You are a marketer or small business owner with no coding experience.” Gemini 3.5 Flash, negative prompt
Attentive24%
6 of 25 labels negative · 5 of 14 models · 1 hard negative
“Why we recommend avoiding Enterprise B2C options (like Braze or Attentive) for Mid-Market B2B” Gemini 3.5 Flash, direct prompt
What they cite
Citations exist only for the models that return a source list: fourteen of the fourteen in this edition, and all six flagship models on the expanded tier.
Sites the answers cite
77 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 1202 links across 267 sites, every framing counted. Ranked by the number of answers carrying the site or page. 12 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
vendor site · Courier42 answers · 54 citations · 12 models
vendor site · Viasocket40 answers · 70 citations · 12 models
vendor site · OneSignal39 answers · 68 citations · 12 models
vendor site · Guideflow32 answers · 36 citations · 12 models
31 answers · 31 citations · 12 models
vendor site · Attentive30 answers · 31 citations · 12 models
vendor site · Pushwoosh23 answers · 39 citations · 9 models
22 answers · 24 citations · 10 models
vendor site · Vibes21 answers · 21 citations · 11 models
vendor site · EngageLab20 answers · 24 citations · 10 models
18 answers · 30 citations · 9 models
18 answers · 19 citations · 7 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
39 answers · 12 models
31 answers · 12 models
27 answers · 10 models
26 answers · 11 models
21 answers · 11 models
17 answers · 8 models
16 answers · 9 models
15 answers · 8 models
14 answers · 8 models
14 answers · 10 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best mobile push notification and sms marketing platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| OneSignal onesignal.com | 45% | 330 | 4,400 | 133 | 29,726 | 38 | ||
| Customer.io customer.io Customer.io 19%, Customer.io Journeys 2% | 21% | 187 | 2,900 | 174 | 15,750 | $6,920 | 112 | |
| Braze braze.com | 9% | 505 | 27,100 | 6,395 | 55,552 | $13,112 | 59 | |
| Pushwoosh pushwoosh.com | 6% | 53 | 170 | 4 | 4,463 | 1 | ||
| Omnisend omnisend.com | 4% | 185 | 9,900 | 108 | 51,545 | $113 | 66 | |
| Klaviyo klaviyo.com | 2% | 353 | 90,500 | 1,560 | 200,057 | $572 | 20 | 7 |
| Twilio parent site Twilio Programmable Messaging 2% | 2% | 80 | 135,000 | 4,343 | ||||
| Airship airship.com | 2% | 184 | 22,200 | 3,093 | 23,006 | 7 | ||
| SendPulse sendpulse.com | 2% | 51 | 1,600 | 19 | 21,895 | 8 | ||
| WonderPush wonderpush.com | 2% | 14 |
Google's top ten for the one searches hold 9 sites; 2 of them are among the sites the models cited here (courier.com, learn.g2.com). The first result for “best mobile push notification and sms marketing platform” is courier.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best mobile push notification and SMS marketing platform for a mid-market B2B company?”Paraphrase“Which push and SMS messaging tool would you recommend to a mid-sized B2B company?”Comparative“What are the top mobile push and SMS marketing platforms and how do they differ?”Budget-constrained“What is the best mobile push notification and SMS marketing platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a mobile push notification and SMS marketing platform. What should we look at?”Negative“Which mobile push and SMS marketing platforms should I avoid or be cautious about?”
Claude Haiku 4.5Customer.ioCustomer.ioHeldAirshipOneSignalno first choiceagainst: Attentive, Klaviyo, Postscript, Twilio Programmable Messaging
Five alternatives
ActiveCampaign, Courier, OneSignal, Pushwoosh, VeroThree alternatives
Braze, OneSignal, SalesmsgFive alternatives
Attentive, Bloomreach, Braze, Omnisend, TextUsOne alternative
OmnisendGPT-5.4 miniBrazeOneSignalChangedagainst: Twilio Engageno first choiceOneSignalno first choiceagainst: Attentive, MOBtexting, Mobile Text Alerts, SimpleTexting, Twilio Programmable Messaging
Three alternatives
Airship, Iterable, OneSignalThree alternatives
Braze, Customer.io, IterableOne alternative
Twilio Programmable MessagingGemini 3.5 FlashCustomer.io, Sakariagainst: Attentive, Braze, KlaviyoCustomer.ioChangedno first choiceBrevo, WonderPushBrazeagainst: Adobe/Marketo, Salesforce Marketing Cloudagainst: Attentive, Klaviyo, PushAlert, PushAssist, Twilio Programmable Messaging
Two alternatives
ActiveCampaign, OneSignalFour alternatives
HubSpot, OneSignal, Sakari, SalesmsgSeven alternatives
Airship, Attentive, Braze, CleverTap, Klaviyo, OneSignal, PostscriptSix alternatives
Google Firebase Cloud Messaging, OneSignal, Plivo, Pushwoosh, SendPulse, Twilio Programmable MessagingSeven alternatives
Attentive, Customer.io, Iterable, Klaviyo, OneSignal, Segment, Twilio EngagePerplexity SonarOneSignalOneSignalHeldno first choiceOneSignalagainst: Firebase Cloud Messaging, SendPulseno first choiceagainst: Airship, Braze, Iterable, MagicBell, PushEngage, Pushwoosh, Swrve, Xtremepush
Four alternatives
Attentive, CleverTap, Insider, MoEngageTwo alternatives
Batch, Twilio Programmable MessagingThree alternatives
EZ Texting, Pushwoosh, TextMagicGrok 4.1 FastCustomer.ioagainst: KlaviyoTwilio Programmable MessagingChangedagainst: Braze, Iterable, Klaviyo, OmnisendKlaviyo, OneSignalagainst: Firebase Cloud Messaging, Twilio Programmable MessagingSendPulseAirship, Braze, OneSignalagainst: Klaviyoagainst: Airship, Amazon SNS, Braze, Emotive, Firebase Cloud Messaging, Iterable, Postscript, Salesforce Marketing Cloud, Twilio Programmable Messaging
Four alternatives
Braze, OneSignal, Pushwoosh, VeroThree alternatives
Airship, Courier, OneSignalFour alternatives
Airship, Attentive, Braze, OmnisendThree alternatives
Firebase Cloud Messaging, OneSignal, Twilio Programmable MessagingOne alternative
Twilio Programmable MessagingMistral SmallOneSignal, Pushwooshagainst: Airship, BrazeKlaviyo, OmnisendChangedOneSignalOmnisendno first choiceagainst: Adobe Mobile Services, Airship, Amazon Pinpoint, Apex SMS, Braze, Emotive, Iterable
One alternative
InsiderTwo alternatives
Firepush, TextMagicFour alternatives
CleverTap, PushEngage, Pushwoosh, TextDripThree alternatives
Firepush, SendPulse, WonderPushDeepSeek V4 FlashOneSignalagainst: BrazeOneSignalHeldagainst: Airship, BrazeAttentive, OneSignalOneSignalBrazeagainst: OneSignalagainst: EZ Texting, PushGround, SimpleTexting, TextMagic, Twilio Programmable Messaging
Two alternatives
Customer.io, Twilio Programmable MessagingTwo alternatives
Customer.io, PushwooshSix alternatives
Airship, Braze, Infobip, Klaviyo, Pushwoosh, Twilio Programmable MessagingTwo alternatives
Omnisend, SendPulseFour alternatives
Airship, CleverTap, Iterable, MoEngageLlama 4 MaverickPushwooshno first choiceChangedno first choiceOneSignalno first choicenothing named
Two alternatives
Attentive, KlaviyoTwo alternatives
Courier, Customer.ioQwen 3.7 FlashCustomer.ioPushwoosh, Sinch EngagementChangedAirship, Brazeagainst: Firebase Cloud MessagingOneSignalno first choiceagainst: Airship, Braze, Urbaniteagainst: Attentive, Birdeye, Podium, Postscript
Two alternatives
Braze, HubSpot Marketing HubEight alternatives
Braze, Segment, SimpleTexting, Sin, TextMagic, Twilio Engage, Twilio Programmable Messaging, VonageFour alternatives
Attentive, MoEngage, Omnisend, OneSignalThree alternatives
Courier, Textedly, Twilio Programmable MessagingThree alternatives
Customer.io, OneSignal, SelligentKimi K2OneSignalagainst: BrazeCustomer.ioChangedOneSignalOneSignalOneSignalagainst: OneSignal, Plivo, SMS/Global, Textedly
Three alternatives
ActiveCampaign, Customer.io, IterableOne alternative
OneSignalEight alternatives
Airship, Attentive, Braze, CleverTap, Klaviyo, MoEngage, SimpleTexting, Twilio Programmable MessagingThree alternatives
EZ Texting, SendPulse, TextedlySix alternatives
Airship, Braze, CleverTap, Iterable, MoEngage, Twilio Programmable MessagingGLM 4.7 FlashXCustomer.ioagainst: Braze, BrevoOneSignalChangedCleverTap, OneSignalOneSignalBrazeagainst: SlickText
One alternative
OneSignalThree alternatives
Courier, Customer.io, IterableThree alternatives
Braze, Klaviyo, SimpleTextingThree alternatives
SendPulse, Webpushr, WonderPushFour alternatives
Attentive, Insider, Iterable, Salesforce Marketing CloudMiniMax M2.5OneSignalOneSignalHeldagainst: Airship, Bird, Sinch, Vonage (Nexmo) Messages APIno first choiceOneSignalno first choicenothing named
Four alternatives
Braze, MoEngage, Salesforce Marketing Cloud, Twilio Programmable MessagingOne alternative
Twilio Programmable MessagingFour alternatives
Braze, OneSignal, PushEngage, Twilio Programmable MessagingTwo alternatives
Courier, Twilio Programmable MessagingOne alternative
BrazeGPT-6 LunaCustomer.io JourneysOneSignalChangedKlaviyoOneSignalno first choiceagainst: Attentive, Twilio Programmable Messaging
Two alternatives
Braze, OneSignalOne alternative
Customer.ioSix alternatives
Airship, Attentive, Braze, Iterable, OneSignal, PostscriptOne alternative
KlaviyoMuse Glimmer 30BCustomer.ioCustomer.ioHeldagainst: Brazeno first choiceOneSignalagainst: Firebase Cloud Messagingno first choiceagainst: OneSignal
Two alternatives
Braze, IterableThree alternatives
ActiveCampaign, Iterable, SimpleTextingSeven alternatives
Airship, Attentive, Braze, CleverTap, Klaviyo, OneSignal, PostscriptFive alternatives
Brevo, PushEngage, Twilio Programmable Messaging, Webpushr, WonderPushBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 08:29 | yes | 15 | 8 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 08:50 | yes | 4 | 4 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 13:11 | yes | 14 | 23 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-10-01 14:10 | yes | 19 | 3 s |
| Direct recommendation | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 14:07 | yes | 22 | 12 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 13:41 | yes | 11 | 8 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 07:46 | yes | 24 | 29 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 10:54 | yes | 5 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 07:52 | yes | 15 | 68 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 10:20 | yes | 25 | 20 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 11:04 | yes | 20 | 100 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 10:04 | yes | 24 | 53 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-10-01 11:18 | yes | 4 | 15 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 11:26 | yes | 14 | 18 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 09:10 | yes | 17 | 9 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 12:13 | no | 0 | 3 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 13:06 | yes | 15 | 24 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-10-01 13:07 | yes | 20 | 3 s |
| Paraphrase | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 07:53 | yes | 20 | 11 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 13:55 | yes | 9 | 5 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 12:17 | yes | 22 | 21 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 13:02 | yes | 5 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 07:50 | yes | 15 | 39 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 14:12 | yes | 18 | 23 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 10:30 | yes | 17 | 147 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 08:44 | no | 0 | 53 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-10-01 08:04 | yes | 2 | 16 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 10:56 | yes | 15 | 17 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 10:03 | yes | 9 | 8 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 13:20 | yes | 6 | 6 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 13:28 | yes | 15 | 25 s |
| Comparative | Perplexity Sonar | sonar | 2026-10-01 07:57 | yes | 20 | 8 s |
| Comparative | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 09:33 | yes | 23 | 7 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 09:41 | yes | 10 | 5 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 11:07 | yes | 25 | 31 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 08:12 | yes | 5 | 1 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 07:54 | yes | 19 | 35 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 08:07 | yes | 24 | 34 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 07:46 | yes | 25 | 26 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 08:43 | yes | 20 | 31 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-10-01 11:46 | yes | 7 | 25 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 09:04 | yes | 18 | 43 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 12:03 | yes | 18 | 7 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 08:06 | yes | 3 | 4 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 13:01 | yes | 26 | 26 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-10-01 08:14 | yes | 20 | 4 s |
| Budget constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 09:13 | yes | 23 | 8 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 08:35 | yes | 12 | 6 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 13:58 | yes | 19 | 34 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 08:04 | yes | 5 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 10:54 | yes | 10 | 25 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 13:13 | yes | 24 | 25 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 10:28 | yes | 12 | 23 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 13:11 | yes | 9 | 19 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-10-01 12:07 | yes | 4 | 18 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 12:10 | yes | 19 | 25 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 08:23 | no | 0 | 10 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 13:46 | no | 0 | 9 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 13:27 | no | 0 | 16 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-10-01 12:02 | yes | 18 | 6 s |
| Scale constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 08:32 | yes | 17 | 9 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 13:57 | no | 0 | 7 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 11:54 | yes | 20 | 39 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 09:44 | yes | 5 | 3 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 11:49 | no | 0 | 36 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 09:00 | yes | 24 | 30 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 13:11 | yes | 24 | 23 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 09:05 | yes | 9 | 17 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-10-01 12:12 | yes | 2 | 21 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 13:31 | yes | 15 | 22 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 13:25 | yes | 18 | 14 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 11:33 | yes | 5 | 7 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 08:01 | yes | 37 | 29 s |
| Negative framing | Perplexity Sonar | sonar | 2026-10-01 11:14 | yes | 20 | 7 s |
| Negative framing | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 10:05 | yes | 24 | 9 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 09:07 | yes | 5 | 5 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 09:51 | yes | 24 | 45 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 08:12 | yes | 5 | 1 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 07:49 | yes | 14 | 52 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 10:18 | yes | 25 | 23 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 14:16 | yes | 24 | 65 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 09:11 | yes | 18 | 27 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-10-01 13:23 | yes | 4 | 29 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 08:36 | yes | 24 | 33 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Sinch read as Sinch
Twilio read as Twilio Programmable Messaging
Twilio (Notify + SMS API) read as Twilio Programmable Messaging
Unresolved, counted raw
Adobe/Marketo
MOBtexting
Mailcon
Novu
PushAssist
SMS/Global
SMS8
Salesforce
Selligent
Sin
Sinch Engagement
SlickTexting
Urbanite
Vonage (Nexmo) Messages API
Discontinued, still offered
No shut-down product was recommended here.