Mobile marketing and push for enterprise buyers
Asked as “mobile push notification and SMS marketing platform”, and as “push and SMS messaging tool”, on behalf of an enterprise B2B company. 59 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
49%
Clear leader
49Braze10OneSignal05EngageLab36others
49% of first choices, clear leader.
Since September 2026▲+7Since September 2026: 42% → 49%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Braze held the lead, +7 points on 42%, inside the 11-point floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
OneSignal67%Clear leader▲+8Since September 2026: 59% → 67%, +8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Standing →Mid-marketOneSignal45%Clear leader▲+11Since September 2026: 34% → 45%, +11 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Standing →Enterprise
Braze49%Clear leader▲+7Since September 2026: 42% → 49%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.This page
OneSignal67%Clear leader▲+8Since September 2026: 59% → 67%, +8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Standing →Mid-marketOneSignal45%Clear leader▲+11Since September 2026: 34% → 45%, +11 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Standing →EnterpriseBraze49%Clear leader▲+7Since September 2026: 42% → 49%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.This pageThe standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01Braze49%14%63endorsed leader▲+7Since September 2026: 42% → 49%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.42% → 49%
Braze49%14%63endorsed leader▲+7Since September 2026: 42% → 49%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.42% → 49%02OneSignal10%38%42criticized challenger▲+2Since September 2026: 6% → 8%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.6% → 8%
OneSignal10%38%42criticized challenger▲+2Since September 2026: 6% → 8%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.6% → 8%03
Twilio Programmable Messaging5%29%34criticized challenger▲+2Since September 2026: 4% → 6%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 6%
Twilio Programmable Messaging5%29%34criticized challenger▲+2Since September 2026: 4% → 6%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 6%04
Airship3%11%53accepted challenger▼−8Since September 2026: 12% → 4%, −8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.12% → 4%
Airship3%11%53accepted challenger▼−8Since September 2026: 12% → 4%, −8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.12% → 4%05
Courier3%17%12accepted challenger▼−6Since September 2026: 10% → 4%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.10% → 4%
Courier3%17%12accepted challenger▼−6Since September 2026: 10% → 4%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.10% → 4%06
Pushwoosh3%23%13accepted challenger▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 2%
Pushwoosh3%23%13accepted challenger▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 2%07
CleverTap2%0%15accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 2%
CleverTap2%0%15accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 2%08
Attentive2%20%15accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 2%
Attentive2%20%15accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 2%Show the four products at 0%, ordered by negative rate
12
Klaviyo0%46%13criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
Klaviyo0%46%13criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%11
Vibes0%9%11accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
Vibes0%9%11accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%09
Iterable0%7%29accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
Iterable0%7%29accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%10
MoEngage0%0%16accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
MoEngage0%0%16accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All twenty-eight head-to-head pages: the top eight products, each against each
OneSignal vs OmnisendOneSignal vs KlaviyoOneSignal vs Twilio Programmable MessagingOneSignal vs AirshipCustomer.io vs BrazeCustomer.io vs PushwooshCustomer.io vs OmnisendCustomer.io vs KlaviyoCustomer.io vs Twilio Programmable MessagingCustomer.io vs AirshipBraze vs PushwooshBraze vs OmnisendBraze vs KlaviyoBraze vs Twilio Programmable MessagingBraze vs AirshipPushwoosh vs OmnisendPushwoosh vs KlaviyoPushwoosh vs Twilio Programmable MessagingPushwoosh vs AirshipOmnisend vs KlaviyoOmnisend vs Twilio Programmable MessagingOmnisend vs AirshipKlaviyo vs Twilio Programmable MessagingKlaviyo vs AirshipTwilio Programmable Messaging vs Airship
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
010203040506070809101112Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01Braze49%
Braze49%02OneSignal10%
OneSignal10%03Twilio Programmable Messaging5%
Twilio Programmable Messaging5%04Airship3%
Airship3%05Courier3%
Courier3%06Pushwoosh3%
Pushwoosh3%07CleverTap2%
CleverTap2%08Attentive2%
Attentive2%09Iterable0%
Iterable0%10MoEngage0%
MoEngage0%11Vibes0%
Vibes0%12Klaviyo0%
Klaviyo0%What they warned about
Four of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, MiniMax M2.5 and GPT-6 Luna changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
OneSignal38%
16 of 42 labels negative · 9 of 14 models · 3 hard negative
“Why You Should Avoid "Pay-Per-Message" Models: Platforms like **OneSignal** (standard plans) or **Courire** charge per notification.” Qwen 3.7 Flash, budget prompt
Twilio Programmable Messaging29%
10 of 34 labels negative · 9 of 14 models · 1 hard negative
“Status: HIGH RISK - Avoid or Implement Strict Controls” MiniMax M2.5, negative prompt
Braze14%
9 of 63 labels negative · 8 of 14 models · 2 hard negative
“I would **not** pick **Braze** if "predictable total cost" means you want a simple, easy-to-estimate bill” GPT-5.4 mini, budget prompt
Airship11%
6 of 53 labels negative · 5 of 14 models · 2 hard negative
“**Caution:** Airship has **no free tier** and **no self-service option**. Pricing is completely opaque” Kimi K2, budget prompt
What they cite
Citations exist only for the models that return a source list: fourteen of the fourteen in this edition, and all six flagship models on the expanded tier.
Sites the answers cite
77 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 1188 links across 294 sites, every framing counted. Ranked by the number of answers carrying the site or page. 12 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
vendor site · Courier46 answers · 68 citations · 12 models
vendor site · Pushwoosh31 answers · 42 citations · 11 models
vendor site · OneSignal30 answers · 45 citations · 12 models
vendor site · Attentive29 answers · 33 citations · 9 models
vendor site · Guideflow28 answers · 36 citations · 11 models
vendor site · Vibes26 answers · 31 citations · 10 models
vendor site · EngageLab24 answers · 30 citations · 11 models
23 answers · 37 citations · 10 models
vendor site · SlickText21 answers · 22 citations · 9 models
vendor site · Airship19 answers · 26 citations · 10 models
vendor site · GetVero19 answers · 21 citations · 11 models
19 answers · 20 citations · 9 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
44 answers · 12 models
29 answers · 9 models
25 answers · 10 models
20 answers · 9 models
18 answers · 9 models
18 answers · 10 models
15 answers · 10 models
15 answers · 9 models
14 answers · 9 models
14 answers · 8 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best mobile push notification and sms marketing platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Braze braze.com | 49% | 505 | 27,100 | 6,395 | 55,552 | $13,112 | 59 | |
| OneSignal onesignal.com | 10% | 330 | 4,400 | 133 | 29,726 | 38 | ||
| Twilio parent site Twilio Programmable Messaging 5% | 5% | 80 | 135,000 | 4,343 | ||||
| Staffbase staffbase.com | 5% | 6 | 1,900 | 46 | 36,256 | 44 | ||
| EngageLab engagelab.com | 5% | 4 | ||||||
| Airship airship.com | 3% | 184 | 22,200 | 3,093 | 23,006 | 7 | ||
| Customer.io customer.io | 3% | 187 | 2,900 | 174 | 15,750 | $6,920 | 112 | |
| Courier courier.com | 3% | 32 | 74,000 | 39,035 | 7,809 | 5 | 1 | |
| Pushwoosh pushwoosh.com | 3% | 53 | 170 | 4 | 4,463 | 1 | ||
| Firebase Cloud Messaging | 3% | 1,000 | 32 |
Google's top ten for the one searches hold 9 sites; 2 of them are among the sites the models cited here (courier.com, learn.g2.com). The first result for “best mobile push notification and sms marketing platform” is courier.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best mobile push notification and SMS marketing platform for an enterprise B2B company?”Paraphrase“Which push and SMS messaging tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade mobile push and SMS marketing platforms and how do they differ?”Budget-constrained“What is the best mobile push notification and SMS marketing platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a mobile push notification and SMS marketing platform. What should we look at?”Negative“Which mobile push and SMS marketing platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5BrazeBraze, Firebase Cloud Messaging, Twilio Programmable MessagingChangedBrazeEngageLabno first choiceagainst: Braze, Klaviyo, SendPulse, SimpleTexting, Telnyx, Twilio Programmable Messaging
Two alternatives
Customer.io, IterableTwo alternatives
AWS SNS, Nexmo/VonageThree alternatives
Attentive, Infobip, Twilio Programmable MessagingThree alternatives
Airship, Pushwoosh, TextBoltGPT-5.4 miniBrazeTwilio Programmable MessagingChangedAirship, BrazeOneSignalagainst: Brazeno first choicenothing named
Two alternatives
Airship, Twilio Segment EngageOne alternative
Amazon PinpointFour alternatives
Oracle Responsys, Salesforce Marketing Cloud, Segment, Twilio EngageOne alternative
AirshipGemini 3.5 FlashBrazeBraze, StaffbaseChangedBrazeCustomer.ioagainst: OneSignalBrazeagainst: Mailchimpagainst: Amazon Simple Notification Service, Firebase Cloud Messaging, Klaviyo, Omnisend, Postscript, Salesforce Marketing Cloud, SimpleTexting, SlickText, legacy Adobe Campaign, standard raw Twilio APIs
Four alternatives
Courier, OneSignal, Sakari, VibesFour alternatives
AlertMedia, Sinch, SlickText, Twilio Programmable MessagingNine alternatives
Airship, Attentive, CleverTap, Insider, Iterable, MoEngage, Sinch, Twilio Programmable Messaging, VibesThree alternatives
Braze, Iterable, RapidProThree alternatives
Airship, Attentive, IterablePerplexity SonarBrazeagainst: OneSignalBrazeHeldBrazeagainst: Courier, MessageGears, SwrveFirebase Cloud Messagingno first choiceagainst: Firebase Cloud Messaging, MagicBell, OneSignal, PushEngage, Textedly, Twilio raw infrastructure
Two alternatives
Airship, VibesThree alternatives
Batch, Insider, TextUsThree alternatives
Airship, MoEngage, OneSignalThree alternatives
Airship, Braze, OneSignalGrok 4.1 FastBrazeBrazeHeldAirship, Brazeagainst: OneSignal, Salesforce Marketing CloudBrazeagainst: Bird, Klaviyo, Postscript, Sinch, Twilio Programmable MessagingBrazeagainst: APNs, Attentive, EZ Texting, Firebase Cloud Messaging, Klaviyo, Listrak, OneSignal, SimpleTexting, Textedly, Twilio Programmable Messaging
Five alternatives
Airship, Iterable, MoEngage, Salesforce Marketing Cloud, VibesThree alternatives
Airship, Twilio Programmable Messaging, VonageFour alternatives
CleverTap, Iterable, Klaviyo, Twilio Programmable MessagingFive alternatives
Airship, Attentive, Courier, Iterable, OneSignalTwo alternatives
Klaviyo, PushwooshMistral SmallBrazeAirship, BrazeChangedno first choiceCourieragainst: Brazeno first choiceagainst: Airship, Amazon SNS, MagicBell, Pusher Beams, Pushwoosh
Two alternatives
Insider, MoEngageTwo alternatives
AlertMedia, OneSignalThree alternatives
Iterable, Twilio Programmable Messaging, WonderPushDeepSeek V4 FlashBrazeOneSignalChangedAirship, Brazeagainst: Postscript, SinchPushwooshagainst: Airship, Braze, Courier, SendPulseBrazeagainst: OneSignal, Pusher, Pushwooshagainst: ActiveCampaign, Braze, Mailchimp's SMS, OneSignal, Sender, SimpleTexting, SlickText, TextMagic, Twilio Programmable Messaging
Five alternatives
Airship, CleverTap, Courier, Iterable, Twilio Programmable MessagingFour alternatives
AlertMedia, Braze, Courier, EverbridgeSix alternatives
Attentive, CleverTap, Klaviyo, MoEngage, OneSignal, Twilio Programmable MessagingTwo alternatives
OneSignal, WonderPushTwo alternatives
Airship, Twilio Programmable MessagingLlama 4 MaverickBrazeAttentiveChangedno first choiceno first choiceno first choicenothing named
Two alternatives
GetResponse, ListrakThree alternatives
MailUp, Omnisend, VeroQwen 3.7 FlashBrazeAirgridChangedAirship, BrazeEngageLabagainst: Airship, Courire, OneSignalBraze, CleverTap, Customer.io, EngageLabagainst: Airship, Firebase, OneSignal, SendGridagainst: Amazon SNS, Google Firebase Cloud Messaging, OneSignal, Twilio Programmable Messaging
Three alternatives
Airship, Customer.io, Twilio Programmable MessagingThree alternatives
Bird, RingCentral Events, Twilio Programmable MessagingTwo alternatives
Iterable, VibesOne alternative
WonderPushKimi K2Brazeagainst: IterableStaffbaseChangedBrazeOneSignalagainst: Airship, Braze, IterableBrazeagainst: Attentive, OneSignal, Postscript, Twilio Programmable Messaging
Two alternatives
Airship, Salesforce Marketing CloudTwo alternatives
Braze, Twilio Programmable MessagingSeven alternatives
Airship, Attentive, Infobip, Klaviyo, MoEngage, OneSignal, Twilio Programmable MessagingOne alternative
Customer.ioFour alternatives
Airship, OneSignal, SendGrid, Twilio Programmable MessagingGLM 4.7 FlashXBrazeagainst: OneSignalBrazeHeldagainst: Firebase Cloud Messaging, Twilio Programmable MessagingBraze, Iterableagainst: OneSignalCourier, WonderPushagainst: Airship, Braze, OneSignalno first choiceagainst: Attentive, ClickSend, Klaviyo, Pushwoosh, Yotpo
Two alternatives
Airship, CourierTwo alternatives
Airship, OneSignalFive alternatives
Airship, CleverTap, Klaviyo, MoEngage, VibesMiniMax M2.5Braze, Salesforce Marketing CloudTwilio Programmable MessagingChangedBrazeAirship, Braze, OneSignalno first choiceagainst: Firebase Cloud Messaging, Twilio Programmable Messaging, Vibes
Two alternatives
Airship, WebEngageThree alternatives
Airship, Amazon SNS, BirdFour alternatives
Iterable, MessageGears, OneSignal, Twilio Programmable MessagingOne alternative
PushwooshGPT-6 LunaBrazeStaffbaseChangedBraze, IterableOneSignalno first choiceagainst: Braze, Klaviyo, OneSignal, Twilio Programmable Messaging
Three alternatives
Airship, Iterable, Salesforce Marketing CloudTwo alternatives
Firstup, Twilio Programmable MessagingSix alternatives
Adobe Journey Optimizer, Airship, CleverTap, MoEngage, OneSignal, Salesforce Marketing CloudOne alternative
Customer.ioMuse Glimmer 30BBrazeBrazeHeldno first choiceagainst: Braze, Twilio Programmable MessagingOneSignal, PushwooshBrazeagainst: OneSignal
Three alternatives
Airship, Customer.io, IterableFive alternatives
Airship, AlertMedia, Everbridge, Infobip, StaffbaseThree alternatives
Airship, Braze, IterableFour alternatives
Airship, Iterable, OneSignal, PushwooshBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 13:14 | yes | 9 | 7 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 08:04 | yes | 3 | 7 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 09:24 | yes | 15 | 24 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-10-01 13:11 | yes | 20 | 5 s |
| Direct recommendation | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 13:29 | yes | 22 | 11 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 12:53 | yes | 5 | 4 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 09:47 | yes | 22 | 36 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 13:13 | yes | 5 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 11:31 | no | 0 | 35 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 08:11 | yes | 24 | 31 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 08:33 | yes | 23 | 33 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 10:21 | yes | 14 | 22 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-10-01 10:44 | yes | 4 | 13 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 09:11 | yes | 13 | 25 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 09:57 | no | 0 | 5 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 11:19 | yes | 2 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 14:16 | yes | 10 | 20 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-10-01 14:10 | yes | 20 | 3 s |
| Paraphrase | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 14:02 | yes | 25 | 12 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 09:15 | yes | 14 | 7 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 13:56 | yes | 22 | 35 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 10:44 | yes | 5 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 14:10 | no | 0 | 38 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 08:18 | yes | 20 | 19 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 09:56 | yes | 15 | 16 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 12:39 | no | 0 | 52 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-10-01 10:03 | yes | 3 | 11 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 11:03 | yes | 23 | 35 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 12:07 | yes | 9 | 8 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 10:19 | yes | 8 | 9 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 13:03 | yes | 24 | 31 s |
| Comparative | Perplexity Sonar | sonar | 2026-10-01 11:56 | yes | 18 | 7 s |
| Comparative | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 10:49 | yes | 23 | 9 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 07:24 | yes | 10 | 7 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 10:26 | yes | 23 | 51 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 08:45 | yes | 5 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 09:35 | yes | 14 | 57 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 14:01 | yes | 24 | 37 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 08:26 | yes | 21 | 45 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 08:07 | yes | 12 | 39 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-10-01 09:28 | yes | 10 | 37 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 10:22 | yes | 24 | 61 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 07:36 | yes | 15 | 9 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 10:01 | yes | 3 | 6 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 09:16 | yes | 19 | 37 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-10-01 11:30 | yes | 20 | 5 s |
| Budget constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 12:29 | yes | 17 | 12 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 09:07 | yes | 21 | 10 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 13:40 | yes | 21 | 33 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 10:17 | yes | 5 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 09:26 | yes | 19 | 91 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 09:48 | yes | 23 | 27 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 11:40 | yes | 20 | 64 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 11:32 | yes | 13 | 68 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-10-01 12:20 | yes | 3 | 15 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 11:56 | yes | 19 | 34 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 09:02 | yes | 28 | 14 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 10:31 | yes | 3 | 6 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 10:16 | yes | 13 | 26 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-10-01 09:29 | yes | 18 | 6 s |
| Scale constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 10:21 | yes | 20 | 9 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 10:21 | no | 0 | 8 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 13:39 | yes | 24 | 84 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 11:09 | yes | 5 | 2 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 11:41 | yes | 5 | 40 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 10:20 | yes | 25 | 29 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 07:37 | yes | 24 | 107 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 10:23 | no | 0 | 59 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-10-01 08:27 | yes | 6 | 32 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 09:54 | yes | 14 | 24 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 11:47 | yes | 17 | 10 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 09:04 | yes | 5 | 7 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 13:48 | yes | 19 | 35 s |
| Negative framing | Perplexity Sonar | sonar | 2026-10-01 10:35 | yes | 20 | 4 s |
| Negative framing | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 10:19 | yes | 24 | 13 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 10:11 | yes | 5 | 5 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 13:12 | yes | 24 | 56 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 11:18 | yes | 5 | 1 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 13:12 | no | 0 | 45 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 14:04 | yes | 25 | 24 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 11:49 | yes | 24 | 59 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 12:08 | yes | 25 | 57 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-10-01 11:52 | yes | 4 | 20 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 11:09 | yes | 25 | 28 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Sinch read as Sinch
Sinch (Sinch Engage) read as Sinch
Twilio read as Twilio Programmable Messaging
Twilio (Engage) read as Twilio Programmable Messaging
Twilio (Sinch / Programmable Messaging) read as Twilio Programmable Messaging
Twilio (with Segment) read as Twilio Programmable Messaging
Twilio (with Segment/Engage) read as Twilio Programmable Messaging
Unresolved, counted raw
APNs
Airgrid
Amazon Simple Notification Service (SNS)
Bird, formerly MessageBird
Catapush
Courire
Mailchimp's SMS
Nexmo (Vonage)
Nexmo/Vonage
Omnilert
OnSolve
RapidPro
Rave Mobile Safety
Regroup
Singlewire InformaCast
TextBolt
Twilio Segment Engage
Twilio raw infrastructure
legacy Adobe Campaign
standard raw Twilio APIs
Discontinued, still offered
No shut-down product was recommended here.