Search and social advertising platforms for small business buyers
Asked as “paid search and social ads management platform”, and as “PPC and paid social campaign management tool”, on behalf of a small B2B company. 65 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
15%
Contested · Adzooma 12%
15Google Ads12Adzooma09HubSpot Ads63others
15% of first choices, contested.
Since September 2026▼−3Since September 2026: 16% → 13%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Google Ads held the lead, −3 points on 16%, inside the 11-point floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
Google Ads15%Contested▼−3Since September 2026: 16% → 13%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.This pageMid-marketGoogle Ads13%Contested↗new leaderNew leader since September 2026: Adzooma (13%) replaces Google Ads (10% then, 12% now), 2 points clear, inside the 11-point floor.Standing →Enterprise
Skai44%Clear leader▲+3Since September 2026: 42% → 46%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Standing →
Google Ads15%Contested▼−3Since September 2026: 16% → 13%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.This pageMid-marketGoogle Ads13%Contested↗new leaderNew leader since September 2026: Adzooma (13%) replaces Google Ads (10% then, 12% now), 2 points clear, inside the 11-point floor.Standing →EnterpriseSkai44%Clear leader▲+3Since September 2026: 42% → 46%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Standing →The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01Google Ads Lab in the set15%7%41accepted challenger▼−3Since September 2026: 16% → 13%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.16% → 13%
Google Ads Lab in the set15%7%41accepted challenger▼−3Since September 2026: 16% → 13%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.16% → 13%02
Adzooma12%3%29accepted challenger▲+6Since September 2026: 7% → 13%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.7% → 13%
Adzooma12%3%29accepted challenger▲+6Since September 2026: 7% → 13%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.7% → 13%03
HubSpot Ads9%0%23accepted challenger▼−3Since September 2026: 11% → 8%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.11% → 8%
HubSpot Ads9%0%23accepted challenger▼−3Since September 2026: 11% → 8%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.11% → 8%04
Optmyzr9%21%34accepted challenger▲+4Since September 2026: 7% → 12%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.7% → 12%
Optmyzr9%21%34accepted challenger▲+4Since September 2026: 7% → 12%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.7% → 12%05
LinkedIn Campaign Manager8%0%17accepted challenger▼−2Since September 2026: 7% → 6%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.7% → 6%
LinkedIn Campaign Manager8%0%17accepted challenger▼−2Since September 2026: 7% → 6%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.7% → 6%06
WordStream Advisor8%30%23criticized challenger▲+6Since September 2026: 2% → 8%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 8%
WordStream Advisor8%30%23criticized challenger▲+6Since September 2026: 2% → 8%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 8%07
Meta Ads6%4%27accepted challenger▲+2Since September 2026: 4% → 6%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 6%
Meta Ads6%4%27accepted challenger▲+2Since September 2026: 4% → 6%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 6%08
AdEspresso3%19%26accepted challenger▼−3Since September 2026: 7% → 4%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.7% → 4%
AdEspresso3%19%26accepted challenger▼−3Since September 2026: 7% → 4%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.7% → 4%09
Ryze AI3%0%10accepted challenger=heldSince September 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 4%
Ryze AI3%0%10accepted challenger=heldSince September 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 4%10Revealbot3%8%12accepted challenger▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 4%
11Shown3%0%10accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 2%
Show the five products at 0%, ordered by negative rate
15Skai0%86%14criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
Skai0%86%14criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%16
Marin Software0%78%23criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
Marin Software0%78%23criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%14
Smartly0%50%10criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
Smartly0%50%10criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%13
Opteo0%8%12accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
Opteo0%8%12accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%12
Madgicx0%8%13accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
Madgicx0%8%13accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Google Ads is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other thirteen models ten times of 52. Lab treatment is defined on the method page; the row is marked, not excluded.
All twenty-eight head-to-head pages: the top eight products, each against each
Google Ads vs Meta AdsGoogle Ads vs Marin SoftwareGoogle Ads vs SmartlyGoogle Ads vs LinkedIn Campaign ManagerAdzooma vs OptmyzrAdzooma vs SkaiAdzooma vs Meta AdsAdzooma vs Marin SoftwareAdzooma vs SmartlyAdzooma vs LinkedIn Campaign ManagerOptmyzr vs SkaiOptmyzr vs Meta AdsOptmyzr vs Marin SoftwareOptmyzr vs SmartlyOptmyzr vs LinkedIn Campaign ManagerSkai vs Meta AdsSkai vs Marin SoftwareSkai vs SmartlySkai vs LinkedIn Campaign ManagerMeta Ads vs Marin SoftwareMeta Ads vs SmartlyMeta Ads vs LinkedIn Campaign ManagerMarin Software vs SmartlyMarin Software vs LinkedIn Campaign ManagerSmartly vs LinkedIn Campaign Manager
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
010203040506070809R10
S11
1213141516Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01Google Ads15%
Google Ads15%02Adzooma12%
Adzooma12%03HubSpot Ads9%
HubSpot Ads9%04Optmyzr9%
Optmyzr9%05LinkedIn Campaign Manager8%
LinkedIn Campaign Manager8%06WordStream Advisor8%
WordStream Advisor8%07Meta Ads6%
Meta Ads6%08AdEspresso3%
AdEspresso3%09Ryze AI3%
Ryze AI3%10Revealbot3%
11Shown3%
12Madgicx0%
Madgicx0%13Opteo0%
Opteo0%14Smartly0%
Smartly0%15Skai0%
Skai0%16Marin Software0%
Marin Software0%What they warned about
One of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX, MiniMax M2.5, GPT-6 Luna and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Marin Software78%
18 of 23 labels negative · 10 of 14 models · 12 hard negative
“Platforms to **Avoid or Be Very Cautious About**: 1. **Marin Software** ... too expensive and not cost-effective for ad spends under $10K/month” Grok 4.1 Fast, negative prompt
Skai86%
12 of 14 labels negative · 7 of 14 models · 9 hard negative
“Platforms and categories to **avoid or approach carefully**... **Skai** — powerful, but commonly positioned for integrated search/social/retail media and larger-scale programs” Perplexity Sonar, negative prompt
Optmyzr21%
7 of 34 labels negative · 6 of 14 models · 2 hard negative
“SMBs call it "enterprise-only" due to steep pricing ... poor value for low-volume campaigns” Grok 4.1 Fast, negative prompt
WordStream Advisor30%
7 of 23 labels negative · 5 of 14 models · 4 hard negative
“complaints about pushy upselling, billing surprises, and underwhelming ROI for tiny budgets ... full platform feels scammy to some SMBs” Grok 4.1 Fast, negative prompt
What they cite
Citations exist only for the models that return a source list: fourteen of the fourteen in this edition, and all six flagship models on the expanded tier.
Sites the answers cite
75 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 1136 links across 293 sites, every framing counted. Ranked by the number of answers carrying the site or page. 48 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
vendor site · HubSpot49 answers · 64 citations · 12 models
40 answers · 76 citations · 13 models
38 answers · 63 citations · 11 models
33 answers · 40 citations · 9 models
vendor site · Clicks Geek26 answers · 40 citations · 11 models
18 answers · 32 citations · 6 models
vendor site · Madgicx18 answers · 26 citations · 8 models
18 answers · 23 citations · 9 models
18 answers · 18 citations · 9 models
vendor site · AdStellar16 answers · 25 citations · 8 models
vendor site · Cometly16 answers · 18 citations · 10 models
16 answers · 17 citations · 7 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
46 answers · 12 models
25 answers · 11 models
18 answers · 8 models
16 answers · 7 models
16 answers · 7 models
15 answers · 6 models
14 answers · 6 models
14 answers · 9 models
12 answers · 6 models
11 answers · 8 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best paid search and social ads management platform”, “paid search and social ads management platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Google parent site Google Ads 15% | 15% | 167 | 550,000 | 15,818 | ||||
| Adzooma adzooma.com | 12% | 49 | 320 | 3 | 1,259 | 0 | ||
| HubSpot parent site HubSpot Ads 9%, HubSpot Marketing Hub 2% | 11% | 934 | 368,000 | 9,776 | ||||
| Optmyzr optmyzr.com | 9% | 86 | 1,000 | 16 | 1,519 | 11 | 3 | |
| LinkedIn linkedin.com LinkedIn Campaign Manager 8% | 8% | 123 | 11,100,000 | 77,031 | 331,033,472 company | $1,032 | 113 | |
| WordStream Advisor wordstream.com | 8% | 44 | 10 | 0 | 371,782 | $18 | 56 | |
| Meta meta.com Meta Ads 6% | 6% | 171 | 49,500 | 1,504 | 9,891,853 company | $5,460 | 49 | |
| LinkedIn parent site LinkedIn Ads Manager 5% | 5% | 6 | 11,100,000 | 77,031 | ||||
| AdEspresso adespresso.com | 3% | 46 | 480 | 3 | 28,211 | |||
| Ryze AI get-ryze.ai | 3% | 20 | 1,000 | 21 | 3,804 | 9 |
Google's top ten for the two searches hold 16 sites; 5 of them are among the sites the models cited here (adstellar.ai, blog.hubspot.com, clicksgeek.com, get-ryze.ai, madgicx.com). The first result for “best paid search and social ads management platform” is reddit.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best paid search and social ads management platform for a small B2B company?”Paraphrase“Which PPC and paid social campaign management tool would you recommend to a small business that sells to other businesses?”Comparative“What are the top paid search and social ads management platforms for a small team and how do they differ?”Budget-constrained“What is the best paid search and social ads management platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a paid search and social ads management platform. What should we look at?”Negative“Which paid search and social ads management platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5WordStream AdvisorGoogle Ads, LinkedIn Ads Manager, OptmyzrChangedPPC SamuraiBufferno first choiceagainst: Twitter
Three alternatives
Cometly, Directive Consulting, Powered by SearchTwo alternatives
AdEspresso, WordStream AdvisorSix alternatives
Adzooma, Buffer, Lyfe Marketing, Opteo, Vista Social, WordStream AdvisorFour alternatives
Google Ads, Lyfe Marketing, Microsoft Advertising, SocialPilotGPT-5.4 miniAdStageagainst: Adobe Advertising, SalesforceGoogle AdsChangedGoogle Ads, Meta Adsagainst: Google Marketing Platform, Google Search Ads 360, Marin Software, SprinklrGoogle Ads, Meta Adsagainst: AdScale, Adalysis, Bïrchno first choiceagainst: HubSpot Marketing Hub
Two alternatives
Google Ads, LinkedIn Campaign ManagerTwo alternatives
LinkedIn Campaign Manager, Meta AdsThree alternatives
LinkedIn Campaign Manager, Microsoft Advertising, Microsoft Digital Marketing CenterTwo alternatives
MavSocial, PPC Ad EditorGemini 3.5 FlashHubSpot Ads, Ryze AIagainst: 6sense, Birch, Demandbase, Revealbot, TerminusHubSpot AdsChangedOptmyzrAdzoomaagainst: Optmyzr, SkaiPlai, Ryze AIagainst: Marin Software, Skaiagainst: Google Search Ads 360, Looker Studio, Marin Software, Skai, Supermetrics, WordStream Advisor
Two alternatives
AdRoll, OptmyzrTwo alternatives
Adzooma, Ryze AIFour alternatives
Adzooma, Birch, HubSpot Ads Management Software, MadgicxThree alternatives
Bïrch, HubSpot Ads, Ryze AIThree alternatives
HubSpot Ads, Madgicx, OptmyzrPerplexity SonarHubSpot Marketing HubGoogle Ads, LinkedIn Ads ManagerChangedWaskagainst: AIHelloGoogle Ads, Meta Adsno first choiceagainst: Hootsuite Ads, LocaliQ, Marin Software, Skai, Smartly, Sprout Social, WordStream Advisor
Two alternatives
Adzooma, NexoyaTwo alternatives
AdEspresso, Microsoft AdvertisingFour alternatives
Cometly, HubSpot Marketing Hub, Ryze AI, SkaiThree alternatives
Microsoft Advertising, Shown, WaskGrok 4.1 FastWaskagainst: MadgicxWordStream AdvisorChangedOptmyzragainst: Marin Software, Skai, SmartlyAdFlintagainst: Opteono first choiceagainst: AdEspresso, Google Ads, Hootsuite Ads, Marin Software, Meta Ads, Optmyzr, SaveMyLeads, WordStream Advisor
Three alternatives
AdEspresso, HubSpot Ads, RevealbotOne alternative
HubSpot AdsFour alternatives
AdEspresso, HubSpot Ads, Opteo, RevealbotSix alternatives
Adzooma, Google Ads, HubSpot Ads, Meta Ads, Shown, WaskFive alternatives
Adzooma, Marin Software, Optmyzr, Smartly, TrueClicksMistral SmallAdzooma, ShownLinkedIn Ads ManagerChangedGoogle Ads, Meta AdsGoogle Ads, Meta Adsno first choiceagainst: AdEspresso, Adext AI, Adzooma, Albert.ai, ClickGUARD, Shape, Trapica
Two alternatives
6sense, Influ2Two alternatives
Google Ads, Influ2Four alternatives
Adzooma, Microsoft Advertising, Optmyzr, ShownThree alternatives
AdStellar, Ryze AI, WordStream AdvisorDeepSeek V4 FlashOptmyzragainst: WordStream / LocaliQHubSpot AdsChangedagainst: Optmyzr, ZenABMAdzoomaAdzoomaagainst: Marin Software, Optmyzr, Skai, WordStream AdvisorOptmyzr, WordStream Advisoragainst: Marin Software, Skaiagainst: Acquisio, AdEspresso, Albert.ai, Marin Software, Skai, WordStream / LocaliQ
Three alternatives
AdEspresso, Opteo, Semrush Advertising ToolkitThree alternatives
AdEspresso, LinkedIn Campaign Manager, WordStream AdvisorSix alternatives
AdEspresso, HubSpot Ads, Madgicx, Optmyzr, Revealbot, Ryze AIOne alternative
AdEspressoTwo alternatives
AdEspresso, OpteoLlama 4 Maverickno first choiceno first choiceHeldOptmyzrHubSpot's AI-powered advertising management platformno first choiceagainst: AdEspresso, Fueler, Google Ads, Marin Software, Microsoft Advertising
Two alternatives
Adzooma, ShownThree alternatives
AdFlint, LocaliQ, Marin SoftwareQwen 3.7 FlashHubSpot AdsLinkedIn Campaign Manager, RevealbotChangedagainst: Marin Software, SkaiAdzoomaagainst: Hootsuite Ads, Skai, Sprout SocialAdEspressoagainst: Marin Software, OptmyzrAdEspresso, Madgistics, Revealbotagainst: Kenshoo, Marin Softwareagainst: Kenshoo, Marin Software, OptiBid, PropellerAds, TrafficMonsoon
Two alternatives
Optmyzr, RevealbotThree alternatives
HubSpot Ads, Microsoft Advertising, OptmyzrFour alternatives
Madgicx, Optmyzr, Shown, WordStream AdvisorThree alternatives
Google Ads Smart Mode, Meta Ads, RevealbotKimi K2Optmyzragainst: AdEspresso, WordStream AdvisorAdzooma, WordStream AdvisorChangedAdEspresso, OpteoAdzoomaagainst: Marin Software, Smartly, WordStream Advisorno first choiceagainst: Google Ads, Hibu, HomeAdvisor / Angi / Thumbtack, WordStream Advisor, Yelp Advertising
Three alternatives
LinkedIn Campaign Manager, Madgicx, RevealbotFive alternatives
Google Ads, HubSpot Ads, LinkedIn Campaign Manager, Meta Ads, OptmyzrEight alternatives
Adzooma, Google Ads, HubSpot Ads, Madgicx, Meta Ads, Optmyzr, Revealbot, WaskFour alternatives
HubSpot Ads, Madgicx, Opteo, ShownGLM 4.7 FlashXLinkedIn Campaign ManagerOptmyzrChangedAdzooma, Opteoagainst: AdalysisAdzoomaagainst: Optmyzrno first choiceagainst: Acquisio, Adobe Advertising, Marin Software, Skai
Two alternatives
AdEspresso, HubSpot Marketing HubThree alternatives
AdStellar, Hootsuite Ads, MadgicxSeven alternatives
AdEspresso, HubSpot Ads, Madgicx, Optmyzr, Smartly, Wask, WordStream AdvisorThree alternatives
Google Ads, Meta Ads, Ryze AITwo alternatives
ActiveCampaign, HubSpot Marketing HubMiniMax M2.5OptmyzrGoogle Ads, LinkedIn Campaign ManagerChangedno first choiceAdzoomano first choiceagainst: Adext AI, Albert.ai, ClickGUARD, Jellyfish, Marin Software, Shape, Skai, Smartly, Trapica
Two alternatives
Influ2, LinkedIn Campaign ManagerOne alternative
AdzoomaFour alternatives
AdFlint, Google Ads, Meta Ads, WordStream AdvisorGPT-6 LunaGoogle Ads, HubSpot Ads, LinkedIn Campaign Manageragainst: OptmyzrHubSpot AdsChangedOptmyzrGoogle Ads, Meta Ads, Microsoft Advertising Editorno first choiceagainst: Google Performance Max, Meta Advantage+
Two alternatives
Google Ads, LinkedIn Campaign ManagerFour alternatives
AdEspresso, Adalysis, Bïrch, Google AdsOne alternative
AdzoomaMuse Glimmer 30BHubSpot Ad Management Software / Marketing Hub, ShownGoogle Ads, LinkedIn Campaign ManagerChangedAdStage, Optmyzragainst: WordStream / LocaliQAdzooma, WordStream Advisorno first choiceagainst: Skai, formerly Kenshoo, Smartly, WordStream / LocaliQ
One alternative
WordStream AdvisorTwo alternatives
HubSpot Ads, WordStream AdvisorTwo alternatives
AdEspresso, MadgicxTwo alternatives
Google Ads, Meta AdsFour alternatives
AIHello, Adbrew, Perpetua, Scale InsightsBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 11:04 | yes | 9 | 7 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 10:37 | yes | 3 | 4 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 14:08 | yes | 17 | 32 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-10-01 10:04 | yes | 17 | 4 s |
| Direct recommendation | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 08:30 | yes | 23 | 7 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 13:26 | yes | 13 | 8 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 12:57 | yes | 23 | 36 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 10:46 | yes | 5 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 09:03 | no | 0 | 29 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 13:32 | yes | 18 | 23 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 11:13 | yes | 22 | 25 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 08:47 | yes | 15 | 59 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-10-01 10:48 | yes | 4 | 16 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 09:14 | yes | 20 | 34 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 08:10 | yes | 9 | 8 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 08:51 | yes | 1 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 08:38 | yes | 23 | 29 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-10-01 13:50 | yes | 20 | 4 s |
| Paraphrase | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 08:08 | yes | 23 | 6 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 12:35 | yes | 5 | 3 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 11:27 | yes | 23 | 22 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 12:08 | yes | 5 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 09:29 | no | 0 | 33 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 08:08 | yes | 25 | 35 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 10:20 | yes | 23 | 150 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 09:09 | yes | 10 | 39 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-10-01 09:54 | yes | 3 | 21 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 09:09 | yes | 18 | 31 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 09:15 | yes | 18 | 13 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 11:09 | yes | 5 | 10 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 11:06 | yes | 20 | 31 s |
| Comparative | Perplexity Sonar | sonar | 2026-10-01 12:58 | yes | 18 | 11 s |
| Comparative | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 07:45 | yes | 22 | 7 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 13:57 | yes | 10 | 6 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 10:18 | yes | 22 | 34 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 09:26 | yes | 5 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 09:25 | yes | 14 | 50 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 11:20 | yes | 24 | 29 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 09:04 | yes | 21 | 47 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 08:47 | yes | 18 | 91 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-10-01 11:25 | yes | 6 | 37 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 08:04 | yes | 24 | 62 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 12:25 | yes | 9 | 7 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 10:16 | yes | 4 | 5 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 13:12 | yes | 23 | 23 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-10-01 08:04 | yes | 25 | 4 s |
| Budget constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 10:56 | yes | 22 | 9 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 10:53 | yes | 12 | 7 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 09:56 | yes | 25 | 18 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 08:22 | yes | 5 | 3 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 13:30 | no | 0 | 27 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 09:46 | yes | 18 | 24 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 08:01 | yes | 22 | 109 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 11:11 | yes | 15 | 40 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-10-01 08:17 | yes | 4 | 14 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 09:17 | yes | 15 | 20 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 09:19 | no | 0 | 7 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 12:59 | no | 0 | 7 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 13:07 | yes | 7 | 24 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-10-01 07:35 | yes | 19 | 5 s |
| Scale constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 13:52 | yes | 12 | 10 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 13:32 | no | 0 | 6 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 13:57 | yes | 19 | 40 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 11:33 | yes | 5 | 2 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 11:01 | no | 0 | 27 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 11:35 | yes | 18 | 23 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 11:49 | yes | 25 | 22 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 07:53 | no | 0 | 15 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-10-01 10:33 | yes | 2 | 15 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 13:08 | yes | 15 | 30 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 13:25 | yes | 18 | 12 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 12:51 | yes | 4 | 10 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 07:44 | yes | 13 | 29 s |
| Negative framing | Perplexity Sonar | sonar | 2026-10-01 10:29 | yes | 18 | 3 s |
| Negative framing | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 12:46 | yes | 25 | 13 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 09:47 | yes | 5 | 5 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 08:56 | yes | 25 | 52 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 11:58 | yes | 5 | 2 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 08:26 | no | 0 | 33 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 08:28 | yes | 25 | 30 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 12:58 | yes | 25 | 122 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 11:52 | yes | 23 | 37 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-10-01 11:50 | yes | 3 | 20 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 12:50 | yes | 22 | 31 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Adobe read as Adobe Advertising
Hootsuite read as Hootsuite Ads
HubSpot read as HubSpot Ads
HubSpot (Marketing Hub Starter/Professional) read as HubSpot Ads
HubSpot Ad Management read as HubSpot Ads
HubSpot Ads Management read as HubSpot Ads
HubSpot Ads Management (Free Tier) read as HubSpot Ads
HubSpot Ads Management (within Marketing Hub) read as HubSpot Ads
HubSpot Marketing Hub Ads read as HubSpot Ads
LinkedIn read as LinkedIn Campaign Manager
Microsoft Ads read as Microsoft Advertising
Microsoft Ads (Bing) read as Microsoft Advertising
Semrush read as Semrush Advertising Toolkit
WordStream read as WordStream Advisor
WordStream (by LocaliQ) read as WordStream Advisor
WordStream (now LocaliQ) read as WordStream Advisor
WordStream (now part of LocaliQ) read as WordStream Advisor
WordStream by LocaliQ read as WordStream Advisor
Unresolved, counted raw
AdScale
DesignRush
Fueler
Google Ads Grader (WordStream)
Google Ads Smart Mode
Google Local Service Ads
HomeAdvisor / Angi / Thumbtack
HubSpot Ad Management Software / Marketing Hub
HubSpot Ads Management Software
HubSpot's AI-powered advertising management platform
Jellyfish
Madgistics
MavSocial
Meta
Meta (Facebook/Instagram)
Microsoft Digital Marketing Center
Native Google Ads Editor
Nexoya
OptiBid
PPC Ad Editor
PPC Samurai
Post Planner
Powered by Search
Salesforce
SaveMyLeads
Shopspring
TrafficMonsoon
Discontinued, still offered
No shut-down product was recommended here.