Programmatic and display advertising for small business buyers
Asked as “programmatic advertising platform”, and as “demand-side platform for display ads”, on behalf of a small B2B company. 53 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
43%
Clear leader
43StackAdapt09AdRoll08Meta Ads40others
43% of first choices, clear leader.
Since September 2026▲+9Since September 2026: 32% → 41%, +9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.StackAdapt held the lead, +9 points on 32%, inside the 11-point floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
StackAdapt43%Clear leader▲+9Since September 2026: 32% → 41%, +9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.This pageMid-marketStackAdapt48%Clear leader▼−17Since September 2026: 61% → 44%, −17 points. Past the 11-point floor: movement. Read over the models both editions asked.Standing →Enterprise
The Trade Desk39%Contested▼−1Since September 2026: 43% → 42%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.Standing →
StackAdapt43%Clear leader▲+9Since September 2026: 32% → 41%, +9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.This pageMid-marketStackAdapt48%Clear leader▼−17Since September 2026: 61% → 44%, −17 points. Past the 11-point floor: movement. Read over the models both editions asked.Standing →EnterpriseThe Trade Desk39%Contested▼−1Since September 2026: 43% → 42%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.Standing →The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01StackAdapt43%2%60endorsed leader▲+9Since September 2026: 32% → 41%, +9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.32% → 41%
StackAdapt43%2%60endorsed leader▲+9Since September 2026: 32% → 41%, +9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.32% → 41%02
AdRoll9%4%26accepted challenger▼−13Since September 2026: 21% → 9%, −13 points. Past the 11-point floor: movement. Read over the models both editions asked.21% → 9%
AdRoll9%4%26accepted challenger▼−13Since September 2026: 21% → 9%, −13 points. Past the 11-point floor: movement. Read over the models both editions asked.21% → 9%03
Meta Ads8%0%14accepted challenger▲+9Since September 2026: 0% → 9%, +9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 9%
Meta Ads8%0%14accepted challenger▲+9Since September 2026: 0% → 9%, +9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 9%04
LinkedIn Campaign Manager6%0%13accepted challenger▼−4Since September 2026: 11% → 7%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.11% → 7%
LinkedIn Campaign Manager6%0%13accepted challenger▼−4Since September 2026: 11% → 7%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.11% → 7%05
Vibe.co6%6%16accepted challenger▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 4%
Vibe.co6%6%16accepted challenger▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 4%06
Google Ads Lab in the set4%0%19accepted challenger=heldSince September 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 4%
Google Ads Lab in the set4%0%19accepted challenger=heldSince September 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 4%07
Demandbase4%33%18criticized challenger▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 4%
Demandbase4%33%18criticized challenger▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 4%08
Choozle2%11%28accepted challenger▼−6Since September 2026: 9% → 2%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.9% → 2%
Choozle2%11%28accepted challenger▼−6Since September 2026: 9% → 2%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.9% → 2%09
SmartyAds2%0%19accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
SmartyAds2%0%19accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%10
Google Display Network Lab in the set2%0%11accepted challenger▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 2%
Google Display Network Lab in the set2%0%11accepted challenger▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 2%11
Google Display & Video 360 Lab in the set2%79%33criticized challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 2%
Google Display & Video 360 Lab in the set2%79%33criticized challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 2%12The Trade Desk2%73%55criticized challenger▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 2%
The Trade Desk2%73%55criticized challenger▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 2%Show the three products at 0%, ordered by negative rate
14DV3600%82%11criticized challenger▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 0%
15
Amazon DSP0%81%26criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
Amazon DSP0%81%26criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%13
Simpli.fi0%16%19accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
Simpli.fi0%16%19accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Google Ads is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other thirteen models two times of 52. Google Display Network is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other thirteen models one time of 52. Google Display & Video 360 is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other thirteen models one time of 52. Lab treatment is defined on the method page; the row is marked, not excluded.
All twenty-eight head-to-head pages: the top eight products, each against each
StackAdapt vs Amazon DSPStackAdapt vs Meta AdsStackAdapt vs BasisStackAdapt vs Google Display & Video 360The Trade Desk vs ChoozleThe Trade Desk vs DemandbaseThe Trade Desk vs Amazon DSPThe Trade Desk vs Meta AdsThe Trade Desk vs BasisThe Trade Desk vs Google Display & Video 360Choozle vs DemandbaseChoozle vs Amazon DSPChoozle vs Meta AdsChoozle vs BasisChoozle vs Google Display & Video 360Demandbase vs Amazon DSPDemandbase vs Meta AdsDemandbase vs BasisDemandbase vs Google Display & Video 360Amazon DSP vs Meta AdsAmazon DSP vs BasisAmazon DSP vs Google Display & Video 360Meta Ads vs BasisMeta Ads vs Google Display & Video 360Basis vs Google Display & Video 360
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01020304050607080910111213D14
15Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01StackAdapt43%
StackAdapt43%02AdRoll9%
AdRoll9%03Meta Ads8%
Meta Ads8%04LinkedIn Campaign Manager6%
LinkedIn Campaign Manager6%05Vibe.co6%
Vibe.co6%06Google Ads4%
Google Ads4%07Demandbase4%
Demandbase4%08Choozle2%
Choozle2%09SmartyAds2%
SmartyAds2%10Google Display Network2%
Google Display Network2%11Google Display & Video 3602%
Google Display & Video 3602%12The Trade Desk2%
The Trade Desk2%13Simpli.fi0%
Simpli.fi0%14DV3600%
15Amazon DSP0%
Amazon DSP0%What they warned about
Four of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, GLM 4.7 FlashX, MiniMax M2.5, GPT-6 Luna and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
The Trade Desk73%
40 of 55 labels negative · 12 of 14 models · 15 hard negative
“Avoid These Enterprise DSPs ... **1. The Trade Desk (TTD)** ... **Why avoid:** The entry costs alone are more than many SMBs' entire annual marketing budget.” DeepSeek V4 Flash, negative prompt
Google Display & Video 36079%
26 of 33 labels negative · 12 of 14 models · 9 hard negative
“Platforms to **avoid or approach with extreme caution**: ... Not self-serve for SMBs—steep learning curve and low ROI at small scales.” Grok 4.1 Fast, negative prompt
Amazon DSP81%
21 of 26 labels negative · 11 of 14 models · 9 hard negative
“**Avoid Amazon DSP managed service for a small test:** Amazon says it typically requires **$50,000** minimum spend.” GPT-6 Luna, budget prompt
DV360
82%
9 of 11 labels negative · 6 of 14 models · 2 hard negative
“Enterprise-focused; Google Ads is better alternative for SMBs” Kimi K2, negative prompt
What they cite
Citations exist only for the models that return a source list: fourteen of the fourteen in this edition, and all six flagship models on the expanded tier.
Sites the answers cite
75 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 1020 links across 209 sites, every framing counted. Ranked by the number of answers carrying the site or page. 4 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
vendor site · Madgicx33 answers · 40 citations · 10 models
vendor site · Vibe.co32 answers · 37 citations · 12 models
vendor site · Demandbase31 answers · 36 citations · 12 models
vendor site · Adwave30 answers · 31 citations · 12 models
vendor site · Improvado29 answers · 34 citations · 10 models
vendor site · SmartyAds27 answers · 34 citations · 11 models
26 answers · 28 citations · 10 models
vendor site · AdManage25 answers · 25 citations · 10 models
vendor site · Epom24 answers · 25 citations · 10 models
vendor site · Hey Sid22 answers · 27 citations · 9 models
vendor site · ZoomInfo21 answers · 35 citations · 10 models
vendor site · StackAdapt18 answers · 28 citations · 9 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
30 answers · 12 models
30 answers · 10 models
27 answers · 11 models
26 answers · 10 models
25 answers · 10 models
24 answers · 10 models
23 answers · 10 models
21 answers · 9 models
15 answers · 9 models
15 answers · 9 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best programmatic advertising platform”, “programmatic advertising platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| StackAdapt stackadapt.com | 43% | 376 | 8,100 | 167 | 26,512 | $18,665 | 39 | 3 |
| AdRoll adroll.com AdRoll 9%, AdRoll ABM 0% | 9% | 214 | 2,900 | 50 | 52,273 | 18 | ||
| Google parent site Google Ads 4%, Google Display Network 2%, Google Local Services Ads 2%, Google Display & Video 360 2% | 9% | 168 | 550,000 | 15,818 | ||||
| Meta meta.com Meta Ads 8% | 8% | 171 | 49,500 | 1,504 | 9,891,853 company | $5,460 | 49 | |
| LinkedIn linkedin.com LinkedIn Campaign Manager 6% | 6% | 123 | 11,100,000 | 77,031 | 331,033,472 company | $1,032 | 113 | |
| Vibe.co vibe.co | 6% | 71 | 1,900 | 4 | 13,556 | $75 | 60 | 1 |
| Demandbase demandbase.com | 4% | 672 | 5,400 | 211 | 42,531 | 34 | ||
| Choozle choozle.com | 2% | 41 | 720 | 12 | 2,161 | $135 | 13 | |
| SmartyAds smartyads.com SmartyAds 2%, SmartyAds DSP 0% | 2% | 32 | 110 | 0 | 3,878 | 4 | ||
| Hey Sid heysid.com | 2% | 41 | 70 | 22 | 452 | 15 |
Google's top ten for the two searches hold 15 sites; 3 of them are among the sites the models cited here (improvado.io, stackadapt.com, vibe.co). The first result for “best programmatic advertising platform” is mediajel.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best programmatic advertising platform for a small B2B company?”Paraphrase“Which demand-side platform for display ads would you recommend to a small business that sells to other businesses?”Comparative“What are the top programmatic advertising platforms for a small team and how do they differ?”Budget-constrained“What is the best programmatic advertising platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a programmatic advertising platform. What should we look at?”Negative“Which programmatic advertising platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5LinkedIn Campaign Manageragainst: Microsoft Invest, Rubicon Project, The Trade DeskThe Trade DeskChangedagainst: Google Display & Video 360StackAdaptagainst: Amazon DSP, DV360Google Display Network, Meta Adsno first choiceagainst: Amazon DSP, Simpli.fi, The Trade Desk, Yahoo DSP
One alternative
Google AdsOne alternative
LinkedIn's ad platformFour alternatives
AdCritter, AdLib DSP, AdRoll, ChoozleThree alternatives
AdRoll, Simpli.fi, SmartyAdsGPT-5.4 miniGoogle Display & Video 360StackAdaptChangedStackAdaptAdRoll, StackAdaptagainst: Google Display & Video 360no first choicenothing named
Four alternatives
Amazon DSP, Google Ads, LinkedIn Campaign Manager, The Trade DeskOne alternative
Google Display & Video 360Three alternatives
Amazon DSP, Google Display & Video 360, The Trade DeskThree alternatives
Google Ads, Meta Ads, The Trade DeskGemini 3.5 FlashStackAdaptagainst: 6sense, DV360, Demandbase, The Trade DeskStackAdaptHeldagainst: Google Display & Video 360, The Trade Desk, Yahoo DSPAdLib DSP, StackAdaptagainst: Choozle, Google's Display & Video 360, The Trade DeskGoogle Display Network (GDN) via Google Adsagainst: AdLib DSP, Choozle, Google Display & Video 360, The Trade Desk, Yahoo DSPStackAdaptagainst: Basis, Google Display & Video 360, The Trade Deskagainst: 6sense, Adobe Advertising, Amazon DSP, Demandbase, Google Display & Video 360, The Trade Desk
Five alternatives
AdLib, AdRoll ABM, Google Ads, Google Display Network, LinkedIn Campaign ManagerFour alternatives
AdRoll ABM, Choozle, Google Display Network, LinkedIn Campaign ManagerTwo alternatives
SmartyAds DSP, Vibe.coFive alternatives
AdRoll, Match2One, Meta Ads, SmartyAds DSP, StackAdaptThree alternatives
6sense, Choozle, DemandbasePerplexity SonarStackAdaptStackAdaptHeldStackAdaptagainst: The Trade DeskVibe.coagainst: Choozle, Simpli.fino first choiceagainst: Google Display & Video 360, Microsoft Invest, The Trade Desk
Two alternatives
Demandbase, Vibe.coOne alternative
DemandbaseFive alternatives
Amazon DSP, Basis, DV360, Simpli.fi, SmartyAdsThree alternatives
AdCritter, AdRoll, SmartyAdsGrok 4.1 FastAdRollagainst: Demandbase, Google Display & Video 360, The Trade DeskStackAdaptChangedagainst: Google Display & Video 360, The Trade DeskChoozle, StackAdaptagainst: Google Display & Video 360, MediaMath, The Trade DeskStackAdaptagainst: Google Display & Video 360, The Trade Deskno first choiceagainst: Adobe Advertising, Amazon DSP, Google Display & Video 360, The Trade Desk
Three alternatives
LinkedIn Campaign Manager, SmartyAds, StackAdaptTwo alternatives
Amazon DSP, SmartyAdsTwo alternatives
AdRoll, SmartyAdsOne alternative
SmartyAds DSPMistral SmallDemandbaseLinkedIn Campaign ManagerChangedAdRoll, Adlo, Choozleagainst: Google Display & Video 360, The Trade DeskGoogle Local Services Ads, Meta Adsno first choiceagainst: Amazon DSP, Google Display & Video 360
One alternative
StackAdaptThree alternatives
Google Display Network, StackAdapt, The Trade DeskOne alternative
StackAdaptThree alternatives
Choozle, Simpli.fi, SmartyAdsDeepSeek V4 FlashAdRollagainst: Amazon DSP, Demandbase, The Trade DeskStackAdaptChangedagainst: AdRoll, The Trade DeskAdLib DSP, StackAdaptagainst: Amazon DSPStackAdaptStackAdaptagainst: Amazon DSP, DV360, The Trade Deskagainst: Adsterra, Amazon DSP, Google Display & Video 360, PropellerAds, The Trade Desk
Two alternatives
Choozle, StackAdaptTwo alternatives
Demandbase, Google Display NetworkThree alternatives
AdRoll, Choozle, Simpli.fiFive alternatives
AdRoll, Choozle, Google Display Network, Meta Ads, SmartyAdsTwo alternatives
Simpli.fi, SmartyAdsLlama 4 Maverickno first choiceDemandbaseChangedno first choiceChoozleHey Sidnothing named
Three alternatives
Google Display & Video 360, StackAdapt, The Trade DeskFive alternatives
AdQuick, Adomni, Simpli.fi, SmartyAds, Vistar MediaFour alternatives
Demandbase, LinkedIn Campaign Manager, StackAdapt, The Trade DeskQwen 3.7 FlashStackAdaptStackAdaptHeldagainst: The Trade DeskStackAdaptGoogle Ads, Meta Adsagainst: Taboola, TeadsStackAdaptagainst: Google Display & Video 360, The Trade Deskagainst: Amazon DSP, Google Display & Video 360, The Trade Desk
Four alternatives
AdRoll, Google Ads, LinkedIn Campaign Manager, MarketGritTwo alternatives
Google Ads, LinkedIn Campaign ManagerFour alternatives
AdRoll, Google Ads, Quantcast Platform, RokuThree alternatives
Adwave, TikTok Ads, Vibe AdvertisingThree alternatives
Microsoft Invest, Monetag, OpenXKimi K2StackAdaptagainst: DV360, The Trade DeskStackAdaptHeldagainst: Amazon DSP, Demandbase, Google Display & Video 360, The Trade DeskChoozle, StackAdaptagainst: Amazon DSP, Google Display & Video 360, The Trade DeskAdRollagainst: Adobe Advertising, Amazon DSP, Criteo, Google Display & Video 360, The Trade Deskno first choiceagainst: Adobe Advertising, Amazon DSP, DV360, MediaMath, StackAdapt, The Trade Desk, Vibe.co
Three alternatives
AdRoll, AdRoll ABM, Vibe.coTwo alternatives
AdRoll ABM, Google Display NetworkThree alternatives
Basis, Simpli.fi, SmartyAdsTwo alternatives
Simpli.fi, SmartyAdsThree alternatives
Adwave, StackAdapt, Vibe.coGLM 4.7 FlashXLinkedIn Campaign ManagerStackAdaptChangedChoozleagainst: Amazon DSP, Google Display & Video 360, The Trade DeskAdCritter, AdLib, ad:personamagainst: Amazon DSP, Google Display & Video 360, Simpli.fi, The Trade Deskno first choiceagainst: AdTheorent, Amazon DSP, Criteo, Google Display & Video 360, Magnite, Microsoft Xandr, PubMatic, Roku OneView, The Trade Desk
Four alternatives
AdRoll, Choozle, Simpli.fi, StackAdaptThree alternatives
Google Marketing Platform, Hey Sid, The Trade DeskSix alternatives
AdRoll, Adobe Advertising, Roku, Simpli.fi, StackAdapt, ViantEight alternatives
AdQuick, Adwave, Choozle, Google Ads, Meta Ads, SmartyAds, StackAdapt, Vistar MediaMiniMax M2.5Google Ads, Vibe.coStackAdaptChangedagainst: Amazon DSPAdRoll, Adwaveagainst: Amazon DSP, Google Display & Video 360, The Trade DeskMeta Adsagainst: DV360, The Trade Deskno first choiceagainst: Google Display & Video 360, The Trade Desk
Two alternatives
Demandbase, StackAdaptTwo alternatives
Google Display Network, LinkedIn Campaign ManagerTwo alternatives
Hey Sid, StackAdaptFive alternatives
Adwave, Google Ads, Google Local Services Ads, Vibe.co, ad:personamGPT-6 LunaStackAdaptAdRollChangedAdRoll, Google Display Networkagainst: Google Display & Video 360, The Trade DeskStackAdaptagainst: Amazon DSPno first choicenothing named
Three alternatives
Demandbase, Google Search, LinkedIn Campaign ManagerOne alternative
AdRoll ABMTwo alternatives
Amazon Ads Agent, StackAdaptOne alternative
Google AdsMuse Glimmer 30BStackAdapt, Vibe.coagainst: DV360, Demandbase, The Trade DeskStackAdaptChangedagainst: DV360, The Trade DeskStackAdaptagainst: Amazon DSP, DV360, The Trade DeskSmartyAdsagainst: The Trade Deskno first choiceagainst: Adobe Advertising, Google Display & Video 360 - DV360, The Trade Desk
One alternative
Hey SidTwo alternatives
AdRoll, ad:personamFive alternatives
Adwave, Basis, Choozle, SmartyAds DSP, Vibe.coFive alternatives
Adwave, Choozle, Simpli.fi, StackAdapt, Vibe.coBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 13:08 | no | 0 | 4 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 09:01 | yes | 4 | 6 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 09:47 | yes | 22 | 20 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-10-01 12:11 | yes | 19 | 5 s |
| Direct recommendation | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 08:09 | yes | 24 | 7 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 10:05 | yes | 5 | 4 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 12:00 | yes | 24 | 36 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 11:33 | yes | 5 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 13:18 | no | 0 | 31 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 10:09 | yes | 14 | 20 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 13:32 | yes | 12 | 66 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 10:05 | yes | 7 | 25 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-10-01 12:58 | yes | 3 | 13 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 09:13 | yes | 16 | 29 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 13:33 | no | 0 | 4 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 13:09 | yes | 2 | 4 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 09:56 | yes | 15 | 27 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-10-01 10:59 | yes | 18 | 2 s |
| Paraphrase | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 10:04 | yes | 19 | 7 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 12:11 | yes | 5 | 4 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 12:40 | yes | 20 | 35 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 08:25 | yes | 5 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 09:45 | yes | 5 | 23 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 10:22 | yes | 17 | 24 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 12:01 | yes | 24 | 87 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 13:05 | yes | 5 | 22 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-10-01 12:25 | yes | 1 | 13 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 10:53 | yes | 23 | 27 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 09:06 | yes | 9 | 7 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 09:25 | yes | 5 | 8 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 08:48 | yes | 27 | 28 s |
| Comparative | Perplexity Sonar | sonar | 2026-10-01 11:43 | yes | 19 | 4 s |
| Comparative | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 13:41 | yes | 24 | 13 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 08:24 | yes | 13 | 7 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 12:28 | yes | 23 | 34 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 11:31 | yes | 5 | 1 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 10:04 | yes | 9 | 29 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 11:29 | yes | 22 | 32 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 13:40 | yes | 23 | 48 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 09:19 | yes | 14 | 24 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-10-01 12:27 | yes | 6 | 33 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 13:56 | yes | 12 | 30 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 11:19 | yes | 9 | 7 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 08:03 | no | 0 | 5 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 10:48 | yes | 20 | 25 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-10-01 08:46 | yes | 19 | 3 s |
| Budget constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 07:42 | yes | 23 | 5 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 13:40 | yes | 5 | 4 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 11:54 | yes | 20 | 20 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 10:04 | yes | 5 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 07:37 | yes | 5 | 28 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 07:58 | yes | 23 | 23 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 08:37 | yes | 21 | 46 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 10:58 | yes | 6 | 38 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-10-01 11:44 | yes | 3 | 11 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 08:29 | yes | 14 | 16 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 09:28 | no | 0 | 6 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 12:04 | no | 0 | 12 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 10:15 | yes | 11 | 22 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-10-01 09:16 | yes | 18 | 4 s |
| Scale constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 13:20 | yes | 14 | 10 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 13:51 | no | 0 | 8 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 11:13 | yes | 22 | 35 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 07:42 | yes | 5 | 2 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 13:24 | no | 0 | 31 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 11:56 | yes | 9 | 21 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 09:37 | yes | 10 | 149 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 10:13 | no | 0 | 9 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-10-01 13:52 | yes | 2 | 16 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 10:51 | yes | 13 | 40 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 09:00 | yes | 19 | 12 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 13:39 | yes | 5 | 8 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 10:07 | yes | 21 | 24 s |
| Negative framing | Perplexity Sonar | sonar | 2026-10-01 08:11 | yes | 19 | 5 s |
| Negative framing | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 12:26 | yes | 21 | 9 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 09:37 | yes | 5 | 4 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 08:34 | yes | 22 | 35 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 14:17 | yes | 5 | 2 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 09:29 | yes | 23 | 65 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 13:19 | yes | 23 | 23 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 12:04 | yes | 22 | 106 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 10:49 | yes | 15 | 21 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-10-01 09:10 | yes | 3 | 21 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 09:46 | yes | 15 | 27 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
AdForm read as Adform DSP
Adform read as Adform DSP
Facebook read as Meta Ads
LinkedIn read as LinkedIn Campaign Manager
Meta read as Meta Ads
Meta (Facebook/Instagram) read as Meta Ads
Unresolved, counted raw
Google Display & Video 360 - DV360
Google Display Network (GDN) via Google Ads
Google's Display & Video 360 (DV360)
LinkedIn's ad platform
MarketGrit
Match2One (by Verve Group)
Pontiac Intelligence
Quantcast Platform
Vibe Advertising
Discontinued, still offered
No shut-down product was recommended here.