Programmatic and display advertising for enterprise buyers
Asked as “programmatic advertising platform”, and as “demand-side platform for display ads”, on behalf of an enterprise B2B company. 51 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
39%
Contested · Demandbase 24%
39The Trade Desk24Demandbase10Google Display & Video 36027others
39% of first choices, contested.
Since September 2026▼−1Since September 2026: 43% → 42%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.The Trade Desk held the lead, −1 point on 43%, inside the 11-point floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
StackAdapt43%Clear leader▲+9Since September 2026: 32% → 41%, +9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Standing →Mid-marketStackAdapt48%Clear leader▼−17Since September 2026: 61% → 44%, −17 points. Past the 11-point floor: movement. Read over the models both editions asked.Standing →Enterprise
The Trade Desk39%Contested▼−1Since September 2026: 43% → 42%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.This page
StackAdapt43%Clear leader▲+9Since September 2026: 32% → 41%, +9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Standing →Mid-marketStackAdapt48%Clear leader▼−17Since September 2026: 61% → 44%, −17 points. Past the 11-point floor: movement. Read over the models both editions asked.Standing →EnterpriseThe Trade Desk39%Contested▼−1Since September 2026: 43% → 42%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.This pageThe standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01The Trade Desk39%14%69endorsed leader▼−1Since September 2026: 43% → 42%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.43% → 42%
The Trade Desk39%14%69endorsed leader▼−1Since September 2026: 43% → 42%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.43% → 42%02
Demandbase24%0%25accepted challenger▲+7Since September 2026: 17% → 24%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.17% → 24%
Demandbase24%0%25accepted challenger▲+7Since September 2026: 17% → 24%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.17% → 24%03
Google Display & Video 360 Lab in the set10%19%47accepted challenger▲+5Since September 2026: 4% → 9%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 9%
Google Display & Video 360 Lab in the set10%19%47accepted challenger▲+5Since September 2026: 4% → 9%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 9%04StackAdapt6%15%33accepted challenger▼−4Since September 2026: 9% → 4%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.9% → 4%
StackAdapt6%15%33accepted challenger▼−4Since September 2026: 9% → 4%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.9% → 4%05
Amazon DSP4%22%41accepted challenger▼−4Since September 2026: 7% → 2%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.7% → 2%
Amazon DSP4%22%41accepted challenger▼−4Since September 2026: 7% → 2%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.7% → 2%06
6sense4%0%11accepted challenger=heldSince September 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 4%
6sense4%0%11accepted challenger=heldSince September 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 4%07
Adobe Advertising2%0%17accepted challenger▼−4Since September 2026: 7% → 2%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.7% → 2%
Adobe Advertising2%0%17accepted challenger▼−4Since September 2026: 7% → 2%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.7% → 2%08DV3602%18%11accepted challenger=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 2%
Show the two products at 0%, ordered by negative rate
10
Microsoft Invest0%31%13criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
Microsoft Invest0%31%13criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%09
Basis0%0%10accepted challenger▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 0%
Basis0%0%10accepted challenger▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Google Display & Video 360 is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other thirteen models five times of 52. Lab treatment is defined on the method page; the row is marked, not excluded.
All twenty-eight head-to-head pages: the top eight products, each against each
StackAdapt vs Amazon DSPStackAdapt vs Meta AdsStackAdapt vs BasisStackAdapt vs Google Display & Video 360The Trade Desk vs ChoozleThe Trade Desk vs DemandbaseThe Trade Desk vs Amazon DSPThe Trade Desk vs Meta AdsThe Trade Desk vs BasisThe Trade Desk vs Google Display & Video 360Choozle vs DemandbaseChoozle vs Amazon DSPChoozle vs Meta AdsChoozle vs BasisChoozle vs Google Display & Video 360Demandbase vs Amazon DSPDemandbase vs Meta AdsDemandbase vs BasisDemandbase vs Google Display & Video 360Amazon DSP vs Meta AdsAmazon DSP vs BasisAmazon DSP vs Google Display & Video 360Meta Ads vs BasisMeta Ads vs Google Display & Video 360Basis vs Google Display & Video 360
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01020304050607D08
0910Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01The Trade Desk39%
The Trade Desk39%02Demandbase24%
Demandbase24%03Google Display & Video 36010%
Google Display & Video 36010%04StackAdapt6%
StackAdapt6%05Amazon DSP4%
Amazon DSP4%066sense4%
6sense4%07Adobe Advertising2%
Adobe Advertising2%08DV3602%
09Basis0%
Basis0%10Microsoft Invest0%
Microsoft Invest0%What they warned about
Five of fourteen models held their first choice under the paraphrase. GPT-5.4 mini, Grok 4.1 Fast, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, MiniMax M2.5, GPT-6 Luna and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
The Trade Desk14%
10 of 69 labels negative · 9 of 14 models · 2 hard negative
“audit failures, improperly applied fees, clients being auto-enrolled in tools they never approved, and supply chain costs that cannot be independently validated” Mistral Small, negative prompt
Amazon DSP22%
9 of 41 labels negative · 8 of 14 models
“reports indicate that Amazon\u2019s DSP continues to transact on "Made-for-Advertising" (MFA) websites, which are designed solely to drain ad budgets” GLM 4.7 FlashX, negative prompt
Google Display & Video 36019%
9 of 47 labels negative · 7 of 14 models
“Google Display & Video 360 (DV360): concentration and lock-in risk.** I wouldn't automatically exclude it, but I'd avoid making it your *only* buying or measurement route.” GPT-6 Luna, negative prompt
Meta Ads100%
5 of 5 labels negative · 5 of 14 models
“While Google, Meta (Facebook), and Amazon offer massive reach and robust self-serve tools, recent investigations have revealed significant brand safety and transparency risks.” GLM 4.7 FlashX, negative prompt
What they cite
Citations exist only for the models that return a source list: fourteen of the fourteen in this edition, and all six flagship models on the expanded tier.
Sites the answers cite
78 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 1094 links across 328 sites, every framing counted. Ranked by the number of answers carrying the site or page. 4 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
vendor site · Improvado52 answers · 67 citations · 12 models
vendor site · Demandbase42 answers · 63 citations · 12 models
vendor site · AdManage33 answers · 33 citations · 11 models
vendor site · Hey Sid32 answers · 33 citations · 10 models
30 answers · 41 citations · 11 models
vendor site · Madgicx29 answers · 45 citations · 9 models
vendor site · ZoomInfo24 answers · 43 citations · 10 models
24 answers · 29 citations · 10 models
vendor site · Basis22 answers · 24 citations · 12 models
vendor site · Directive Consulting18 answers · 22 citations · 8 models
vendor site · Vibe.co16 answers · 17 citations · 11 models
12 answers · 12 citations · 7 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
47 answers · 12 models
38 answers · 12 models
33 answers · 11 models
32 answers · 10 models
26 answers · 9 models
21 answers · 11 models
19 answers · 8 models
19 answers · 10 models
18 answers · 8 models
18 answers · 9 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best programmatic advertising platform”, “programmatic advertising platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| The Trade Desk thetradedesk.com | 39% | 326 | 27,100 | 1,140 | 68,569 | $8,113 | 18 | |
| Demandbase demandbase.com Demandbase 24%, Demandbase Advertising 2% | 25% | 672 | 5,400 | 211 | 42,531 | 34 | ||
| Google parent site Google Display & Video 360 10%, Google Marketing Platform 0% | 10% | 168 | ||||||
| StackAdapt stackadapt.com | 6% | 376 | 8,100 | 167 | 26,512 | $18,665 | 39 | 3 |
| Amazon DSP amazon.com | 4% | 149 | 22,200 | 1,498 | 1,681,997,879 | $106,125 | 115 | 5 |
| 6sense 6sense.com | 4% | 684 | 49,500 | 316 | 108,788 | $1,209 | 120 | |
| Beeswax beeswax.com | 4% | 6 | ||||||
| Adobe parent site Adobe Advertising 2% | 2% | 77 | 1,220,000 | 117,563 | ||||
| DV360 | 2% | 4,400 | 192 | |||||
| LinkedIn linkedin.com LinkedIn Campaign Manager 2% | 2% | 123 | 11,100,000 | 77,031 | 331,033,472 company | $1,032 | 113 |
Google's top ten for the two searches hold 15 sites; 3 of them are among the sites the models cited here (directiveconsulting.com, improvado.io, vibe.co). The first result for “best programmatic advertising platform” is mediajel.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best programmatic advertising platform for an enterprise B2B company?”Paraphrase“Which demand-side platform for display ads would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade programmatic advertising platforms and how do they differ?”Budget-constrained“What is the best programmatic advertising platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a programmatic advertising platform. What should we look at?”Negative“Which programmatic advertising platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5The Trade DeskThe Trade DeskHeldno first choiceAdobe Advertising, DV360, The Trade Deskno first choicenothing named
Four alternatives
6sense, Demandbase, Google Display & Video 360, StackAdaptThree alternatives
Amazon DSP, Criteo, DV360Five alternatives
Adobe Advertising, Amazon DSP, Google Display & Video 360, StackAdapt, The Trade DeskOne alternative
Amazon DSPGPT-5.4 miniThe Trade DeskGoogle Display & Video 360ChangedGoogle Display & Video 360, The Trade Deskagainst: Microsoft InvestGoogle Marketing Platform, especially Display & Video 360no first choicenothing named
One alternative
Google Display & Video 360One alternative
The Trade DeskThree alternatives
Adform DSP, Amazon Ads Agent, Amazon DSPOne alternative
Amazon DSPGemini 3.5 Flash6sense, Demandbase6sense, DemandbaseHeldThe Trade Deskagainst: Invest DSPBeeswaxagainst: Google Display & Video 360, The Trade Deskno first choiceagainst: Amazon's consolidated automated campaign structures, Google's Performance Max, Meta's Advantage+
Three alternatives
Google Display & Video 360, Madison Logic, The Trade DeskThree alternatives
Influ2, StackAdapt, The Trade DeskSeven alternatives
6sense, Amazon DSP, Basis, Demandbase, Google Display & Video 360, StackAdapt, Yahoo DSPThree alternatives
AdSovereign, DanAds, Epom DSPPerplexity SonarDemandbaseDemandbaseHeldThe Trade DeskStackAdaptagainst: The Trade Deskno first choiceagainst: Google Ad Manager, Magnite, Microsoft Monetize, PubMatic
Three alternatives
6sense, DV360, The Trade DeskTwo alternatives
StackAdapt, The Trade DeskSix alternatives
6sense, Adform DSP, Adobe Advertising, Amazon DSP, Demandbase, Google Display & Video 360One alternative
DV360Grok 4.1 FastLinkedIn Campaign Manager, The Trade DeskThe Trade DeskChangedThe Trade DeskGoogle Display & Video 360no first choiceagainst: Amazon DSP, Beeswax, Google Display & Video 360, Meta Ads, Microsoft Advertising, Microsoft Invest, Roku, Samsung Ads, StackAdapt, Yahoo
Three alternatives
Demandbase, Google Display & Video 360, StackAdaptThree alternatives
Amazon DSP, Demandbase, Google Display & Video 360Seven alternatives
Adobe Advertising, Amazon DSP, Basis, Google Ad Manager, Google Display & Video 360, Magnite, Microsoft AdvertisingTwo alternatives
Amazon DSP, The Trade DeskMistral SmallDemandbaseagainst: StackAdaptDemandbaseHeldGoogle Display & Video 360Google Display & Video 360, The Trade Deskno first choiceagainst: Meta Ads, StackAdapt, The Trade Desk, YouTube
One alternative
The Trade DeskFour alternatives
Adobe Advertising, Amazon DSP, Microsoft Invest, The Trade DeskDeepSeek V4 FlashDemandbase, The Trade DeskDemandbaseChangedAmazon DSP, Google Display & Video 360, The Trade Deskagainst: MediaMath, NexxenGoogle Display & Video 360no first choiceagainst: Amazon DSP, StackAdaptagainst: Amazon DSP, Google Display & Video 360, Meta Ads, StackAdapt, The Trade Desk
Three alternatives
6sense, Google Display & Video 360, StackAdaptTwo alternatives
Google Display & Video 360, The Trade DeskTwo alternatives
Adobe Advertising, StackAdaptOne alternative
The Trade DeskLlama 4 MaverickThe Trade Deskno first choiceChangedno first choiceStackAdaptagainst: Amazon DSP, DV360, The Trade Deskno first choicenothing named
One alternative
DemandbaseOne alternative
Epsilon DigitalQwen 3.7 FlashDemandbase, The Trade DeskThe Trade DeskChangedThe Trade DeskThe Trade Deskno first choiceagainst: Amazon DSP, Instacart, Taboola, Teads, TikTok Ads, Walmart Connect
One alternative
Google Display & Video 360Three alternatives
Adobe Advertising, Amazon DSP, Google Display & Video 360Two alternatives
Amazon DSP, StackAdaptKimi K2Demandbase, The Trade DeskThe Trade DeskChangedThe Trade DeskBeeswaxagainst: DV360, The Trade Deskno first choiceagainst: Microsoft Invest, SmartyAds
Two alternatives
6sense, Microsoft AdvertisingThree alternatives
Demandbase, Google Display & Video 360, StackAdaptFour alternatives
Adobe Advertising, Amazon DSP, Google Display & Video 360, MediaMathOne alternative
BasisGLM 4.7 FlashXThe Trade DeskThe Trade DeskHeldThe Trade DeskAmazon DSPagainst: The Trade Deskno first choiceagainst: Amazon DSP, Google Display & Video 360, Meta Ads
Seven alternatives
6sense, Amazon DSP, Demandbase, Google Display & Video 360, Hey Sid, Microsoft Invest, StackAdaptOne alternative
Google Display & Video 360Four alternatives
Adobe Advertising, Amazon DSP, Google Display & Video 360, Microsoft InvestOne alternative
Google Marketing PlatformMiniMax M2.5The Trade Deskagainst: Google Display & Video 360, Microsoft InvestDemandbaseChangedGoogle Display & Video 360, The Trade DeskThe Trade DeskThe Trade Deskagainst: Amazon DSP, Google Display & Video 360, Meta Ads
Two alternatives
Amazon DSP, StackAdaptOne alternative
Google Display & Video 360Three alternatives
Adobe Advertising, Microsoft Invest, StackAdaptTwo alternatives
Amazon DSP, Google Display & Video 360Two alternatives
Adobe Advertising, Google Marketing PlatformGPT-6 LunaDemandbase AdvertisingStackAdaptChangedGoogle Display & Video 360, The Trade DeskAmazon DSPagainst: The Trade Deskno first choiceagainst: Amazon DSP, Google Display & Video 360, The Trade Desk
Two alternatives
StackAdapt, The Trade DeskTwo alternatives
Google Display & Video 360, The Trade DeskFive alternatives
Adform DSP, Amazon Ads Agent, Basis, StackAdapt, Yahoo DSPMuse Glimmer 30BDemandbaseThe Trade DeskChangedThe Trade DeskGoogle Display & Video 360no first choiceagainst: Amazon DSP, Google Display & Video 360, MediaMath, The Trade Desk
Two alternatives
Google Display & Video 360, The Trade DeskTwo alternatives
Demandbase, Google Display & Video 360Four alternatives
Adobe Advertising, Amazon DSP, Basis, Google Display & Video 360, DV360Two alternatives
Amazon DSP, The Trade DeskBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 13:06 | yes | 9 | 9 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 11:21 | yes | 2 | 6 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 09:24 | yes | 21 | 25 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-10-01 08:28 | yes | 20 | 3 s |
| Direct recommendation | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 09:56 | yes | 20 | 10 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 11:58 | yes | 5 | 3 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 14:04 | yes | 22 | 50 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 14:16 | yes | 5 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 12:08 | yes | 9 | 33 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 12:21 | yes | 18 | 19 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 10:03 | yes | 11 | 25 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 08:33 | yes | 9 | 24 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-10-01 10:33 | yes | 3 | 14 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 09:35 | yes | 14 | 19 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 09:57 | no | 0 | 4 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 11:51 | yes | 2 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 11:14 | yes | 16 | 31 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-10-01 13:08 | yes | 18 | 3 s |
| Paraphrase | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 10:50 | yes | 20 | 8 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 13:50 | yes | 5 | 3 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 09:07 | yes | 22 | 27 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 10:49 | yes | 5 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 10:35 | yes | 8 | 24 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 09:12 | yes | 19 | 26 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 10:40 | yes | 17 | 45 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 11:10 | yes | 14 | 37 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-10-01 13:04 | yes | 3 | 13 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 13:30 | yes | 19 | 37 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 12:54 | yes | 14 | 9 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 08:38 | yes | 8 | 10 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 08:57 | yes | 17 | 32 s |
| Comparative | Perplexity Sonar | sonar | 2026-10-01 11:03 | yes | 20 | 5 s |
| Comparative | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 07:50 | yes | 17 | 8 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 08:01 | yes | 7 | 10 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 13:15 | yes | 24 | 69 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 07:56 | yes | 5 | 1 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 10:29 | yes | 21 | 59 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 10:29 | yes | 13 | 24 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 09:02 | yes | 21 | 106 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 08:20 | yes | 10 | 18 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-10-01 08:13 | yes | 7 | 27 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 10:25 | yes | 12 | 26 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 13:15 | yes | 18 | 9 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 07:57 | yes | 4 | 4 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 13:35 | yes | 12 | 33 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-10-01 12:44 | yes | 20 | 4 s |
| Budget constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 07:47 | yes | 19 | 8 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 08:11 | yes | 6 | 5 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 11:17 | yes | 19 | 31 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 11:55 | yes | 5 | 1 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 10:45 | yes | 5 | 40 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 10:25 | yes | 23 | 45 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 10:59 | yes | 25 | 60 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 08:03 | yes | 15 | 46 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-10-01 08:11 | yes | 3 | 17 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 09:44 | yes | 20 | 34 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 11:40 | yes | 27 | 15 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 09:16 | yes | 0 | 8 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 12:52 | no | 0 | 18 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-10-01 09:21 | yes | 18 | 5 s |
| Scale constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 12:29 | yes | 23 | 9 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 13:14 | no | 0 | 8 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 14:06 | yes | 24 | 69 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 09:46 | yes | 5 | 3 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 11:09 | yes | 5 | 36 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 07:38 | yes | 25 | 26 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 12:45 | no | 0 | 88 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 09:10 | yes | 5 | 23 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-10-01 14:16 | yes | 3 | 26 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 11:39 | yes | 15 | 23 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 13:46 | yes | 17 | 8 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 08:29 | yes | 7 | 5 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 09:00 | yes | 19 | 30 s |
| Negative framing | Perplexity Sonar | sonar | 2026-10-01 07:42 | yes | 23 | 3 s |
| Negative framing | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 07:39 | yes | 19 | 9 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 08:42 | yes | 19 | 8 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 11:50 | yes | 24 | 44 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 09:49 | yes | 5 | 1 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 09:13 | no | 0 | 34 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 09:58 | yes | 23 | 25 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 07:51 | yes | 23 | 34 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 09:38 | yes | 17 | 33 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-10-01 13:35 | yes | 3 | 32 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 09:10 | yes | 19 | 35 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Adform read as Adform DSP
Adobe read as Adobe Advertising
Adobe Advertising Cloud DSP read as Adobe Advertising
Amazon read as Amazon DSP
Epom (White-Label DSP) read as Epom DSP
Facebook read as Meta Ads
Google read as Google Display & Video 360
LinkedIn read as LinkedIn Campaign Manager
Meta read as Meta Ads
Meta (Facebook) read as Meta Ads
TikTok read as TikTok Ads
Unresolved, counted raw
AdButler
AdSovereign
Admanage.ai
Amazon's consolidated automated campaign structures
B2b Programmatic Platform
Epsilon Digital
Google Display & Video 360, DV360
Google Marketing Platform, especially Display & Video 360 (DV360)
Invest DSP (formerly Xandr)
Meta's Advantage+
Microsoft Monetize
Samsung Ads
Shinka
Syntermedia.ai
Discontinued, still offered
No shut-down product was recommended here.