AI Indexes
GTM AI Index
Index › Products › Demandbase Advertising · October 2026 Edition
1 category · Named, not ranked

Demandbase Advertising

2Judge labels
1First choices
0Negative labels
1 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
1 label, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Demandbase Advertising was named 1 time in Programmatic, where StackAdapt led with 48%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
In programmatic · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Demandbase Advertising for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Programmatic and display advertisingMarketing0%39 of 920%1under 10 labels · led by StackAdapt at 48%

Movement

This is the first edition on this tier, so no move can be computed for Demandbase Advertising yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Demandbase Advertising across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini00000
Gemini 3.5 Flash00000
Perplexity Sonar00000
Grok 4.2000000
Mistral Small00000
DeepSeek V4 Flash00000
Llama 4 Maverick00000
Qwen 3.7 Flash00000
Kimi K200000
GLM 4.7 FlashX00000
MiniMax M2.500000
GPT-6 Luna01001
Muse Glimmer 30B00000

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 label1
Paraphrase1 labelNone
Comparative0 labelsNone
Budget-constrained0 labelsNone
Scale-constrained0 labelsNone
Negative0 labelsNone
First choiceAlternativeMentionNegative2 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Demandbase Advertising if account-based marketing is already central to your strategy” GPT-6 Luna · Programmatic · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Demandbase Advertising, over the 2 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Demandbase Advertising was named but was not.
ShowHide
ProductSame answerTook the first choice insteadHead to head
StackAdapt2 of 21Not among the top eight
The Trade Desk2 of 20Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Demandbase Advertising. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 2 of the 2 answers that named Demandbase Advertising and are not a share of its labels.

Domains cited

stackadapt.com2
thetradedesk.com2
demandbase.comYour site1
support.demandbase.comYour site1

Four of the six domain citations in answers naming Demandbase Advertising came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

demandbase.com is not in Google's top ten for any of the category's searches. In the answers, Demandbase Advertising takes 0% of first choices and StackAdapt takes 48%.
ShowHide

In search

Google, US estimates
Position for “programmatic advertising platform”
–
not in the top ten
Position for “best programmatic advertising platform”
–
not in the top ten
Organic visits to its site
about 42,531 a month
Searches its site ranks for
3,942 · 586 in the top three
Sites linking to it
7,068
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
120+ ads · 100 text, 20 video · 34 shown in the last 30 days

First shown February 2023, as Demandbase, Inc., verified. Ads started 2025-10 to 2026-09: 58 in the year, 62 before.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
0%
rank 39 of 92 in programmatic
Segment leader
48%
StackAdapt
First choices
1 across its categories
Named in
2 answers
Its own site cited
in 2 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on demandbase.com
2,483
subdomains included
Content
1,612
counted in the table below
Documentation
30
Product · Integration
133 · 2
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog524undatedABM, CRM
Podcast or video39702024-07-23ABM, SEO
News or press25602024-09-24ABM, CRM
Webinar or virtual event17002023-08-16ABM, CDP
Report or ebook12502025-05-01ABM
Case study6002025-09-29ABM, CRM
Conference or event4562026-09-21ABM
Comparison1642026-09-02ABM
Glossary or explainer1422026-09-04ABM, Enrichment
Template or tool502024-12-20

Most recent

Events in person

Last twelve months

As the event pages on demandbase.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page demandbase.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name ABM (228); 0 name the category the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Demandbase Advertising

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Demandbase is the company behind Demandbase Advertising.
ShowHide

On record

Wikidata
Headquarters
San Francisco, United States
Founded
2006

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

In its own words

Stated by the vendor, not checked
Positioning
B2B advertising platform
For
B2B marketing, demand gen, and advertising teams
Price stated
Contact sales for pricing demandbase.com/products/advertising
Certifications
ISO/IEC 27001SOC 2
Hosting
Global
Not stated on the pages read
Starting price, free plan or trial, integrations, customers

What Demandbase Advertising's own pages state, read October 5, 2026: demandbase.com/products/advertising, demandbase.com, demandbase.com/pricing, trust.demandbase.com, demandbase.com/products/data. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Demandbase Advertising's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Demandbase Advertising, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Demandbase Advertising by email, built from the raw record of the edition. It shows:

  • where Demandbase Advertising is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Demandbase Advertising, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at demandbase.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.