GTM AI Index
September 2026 Edition · The permanent record of this edition. The unqualified address always carries the latest edition.
Index › Marketing › September 2026 Edition

PR and media monitoring

Asked as “PR and media monitoring platform”, and as “press outreach and media monitoring tool”, on behalf of a mid-market B2B company. 49 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Muck Rack
Contested
24% of first choices, contested.
ShowinginAll 73 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small businessBrand2431%ContestedStanding →Mid-marketMuck Rack24%ContestedThis pageEnterpriseMeltwater57%Clear leaderStanding →

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Muck Rack24%17%53accepted challenger
02Semrush AI PR Toolkit20%5%38accepted challenger
03Awario16%7%14accepted challenger
04Brand2414%2%41accepted challenger
05Agility PR Solutions12%11%28accepted challenger
06Mention4%17%24accepted challenger
07Meltwater4%43%56criticized challenger
Show the six products at 0%, ordered by negative rate
13Cision0%55%44criticized challenger
12CisionOne0%36%11criticized challenger
11Brandwatch0%32%25criticized challenger
08Google Alerts0%19%16accepted challenger
09Talkwalker0%14%14accepted challenger
10Onclusive0%8%12accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Head to head
Muck Rack vs Semrush AI PR ToolkitMuck Rack vs AwarioSemrush AI PR Toolkit vs Awario

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
13
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Muck Rack24%
02Semrush AI PR Toolkit20%
03Awario16%
04Brand2414%
05Agility PR Solutions12%
06Mention4%
07Meltwater4%
08Google Alerts0%
09Talkwalker0%
10Onclusive0%
11Brandwatch0%
12CisionOne0%
13Cision0%

02What they warned about

Three of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Gemini 3.5 Flash, Grok 4.1 Fast, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Meltwater
43%
24 of 56 labels negative · 10 of 12 models · 7 hard negative
“Meltwater is notorious for its aggressive **auto-renewal clauses**... they will legally lock you into another full year” Gemini 3.5 Flash, negative prompt
Cision
55%
24 of 44 labels negative · 9 of 12 models · 8 hard negative
“**Avoid Meltwater and Cision** unless you have specific needs that outweigh their significant contract risks and outdated technology.” Mistral Small, negative prompt
Brandwatch
32%
8 of 25 labels negative · 6 of 12 models
“some platforms are cautioned against, such as Brandwatch if you only care about earned media coverage, not social listening” Llama 4 Maverick, negative prompt
Muck Rack
17%
9 of 53 labels negative · 5 of 12 models · 1 hard negative
“**Avoid**: Enterprise platforms like Meltwater, Cision, or Muck Rack” Kimi K2, budget prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

21 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 195 links across 61 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

guideflow.com
vendor site · Guideflow11 answers · 14 citations · 2 models
prlab.co
8 answers · 9 citations · 2 models
shadow.inc
vendor site · Shadow7 answers · 13 citations · 2 models
agilitypr.com
7 answers · 8 citations · 3 models
brand24.com
vendor site · Brand247 answers · 7 citations · 3 models
meltwater.com
vendor site · Meltwater6 answers · 8 citations · 2 models
cloro.dev
vendor site · Cloro6 answers · 6 citations · 2 models
gartner.com
vendor site · Gartner6 answers · 6 citations · 2 models
improvado.io
vendor site · Improvado5 answers · 5 citations · 1 model
reachreport.io
5 answers · 5 citations · 2 models
truescope.com
vendor site · Truescope5 answers · 5 citations · 2 models
prezly.com
vendor site · Prezly4 answers · 8 citations · 1 model

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

prlab.co/blog/the-best-media-monitoring-tools-for-news-and-social-media
7 answers · 2 models
cloro.dev/blog/media-monitoring-tools
6 answers · 2 models
gartner.com/reviews/market/pr-and-media-monitoring-tools
6 answers · 2 models
guideflow.com/blog/media-monitoring-software
6 answers · 2 models
improvado.io/blog/best-digital-pr-tools-and-software
5 answers · 1 model
reachreport.io/en/guide/media-monitoring-tools-for-pr
5 answers · 2 models
shadow.inc/resources/best-media-monitoring-tools-pr-agencies
5 answers · 2 models
brand24.com/blog/media-monitoring-tools
4 answers · 2 models
guideflow.com/blog/best-pr-analytics-software-tools
4 answers · 1 model
newsdata.io/blog/media-monitoring-tools
4 answers · 2 models

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best PR and media monitoring platform for a mid-market B2B company?”Paraphrase“Which press outreach and media monitoring tool would you recommend to a mid-sized B2B company?”Comparative“What are the top PR and media monitoring platforms and how do they differ?”Budget-constrained“What is the best PR and media monitoring platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a PR and media monitoring platform. What should we look at?”Negative“Which PR and media monitoring platforms should I avoid or be cautious about?”
Claude Haiku 4.5Muck Rack
Four alternativesBrand24, Cision, Meltwater, Mention
Brand24, Muck RackChanged
Two alternativesAgilityPR Solutions, Mynewsdesk
no first choice
Seven alternativesBrand24, Brandwatch, Cision, Meltwater, Mention, Muck Rack, Talkwalker
Mention
Three alternativesBrand24, Google Alerts, Talkwalker Alerts
no first choicenothing named
GPT-5.4 miniMuck Rack
Two alternativesCisionOne, Meltwater
Muck RackHeld
One alternativeMeltwater
against: CisionCision, Meltwater
Four alternativesAgility PR Solutions, Brandwatch, Muck Rack, Talkwalker
Brand24, Mentionagainst: Cision, Google Alerts, Meltwaterno first choicenothing named
Gemini 3.5 FlashMuck Rack
Three alternativesMeltwater, Propel PRM, Semrush AI PR Toolkit
Semrush AI PR ToolkitChanged
Two alternativesMuck Rack, Propel PRM
against: Cision, MeltwaterMeltwater, Muck Rack
Six alternativesAgility PR Solutions, Brand24, Brandwatch, Cision, Prezly, Semrush AI PR Toolkit
Awario
Five alternativesBrand24, BrandMentions, Mention, Semrush AI PR Toolkit (Formerly Prowly, Talkwalker Alerts
against: Brandwatch, Cision, Meltwater, Muck RackMuck Rack
Three alternativesAgility PR Solutions, Meltwater, Truescope
against: CisionOneagainst: Agility PR Solutions, Cision, CisionOne, Meltwater, Muck Rack
Perplexity SonarSemrush AI PR Toolkit
Three alternativesBrand24, Cision, Meltwater
Semrush AI PR ToolkitHeld
Three alternativesBrand24, Brandwatch, Meltwater
against: Muck Rackno first choiceBrand24, Semrush AI PR Toolkit
Two alternativesCoverageBook, Google Alerts
no first choiceagainst: Brand24, BuzzStream, CoverageBook, Google Alerts, Mention, Muck Rack, Semrush AI PR Toolkit
Grok 4.1 FastMuck Rack
Three alternativesAgility PR Solutions, Brand24, Semrush AI PR Toolkit
against: Cision, MeltwaterSemrush AI PR ToolkitChanged
Two alternativesAgility PR Solutions, Muck Rack
against: Cision, MeltwaterCision, Meltwater
Six alternativesBrand24, Brandwatch, Mention, Muck Rack, Semrush AI PR Toolkit, Talkwalker
Awario
Four alternativesBrand24, BrandMentions, Google Alerts, Talkwalker Alerts
against: Cision, Hootsuite, Meltwater, Mention, Sprout Socialno first choiceagainst: Brandwatch, BuzzSumo, Cision, CoverageBook, Meltwater, Semrush AI PR Toolkit
Mistral SmallMuck Rack
Five alternativesBrand24, CisionOne, Onclusive, Semrush, Semrush AI PR Toolkit
against: Brandwatch, MeltwaterMuck RackHeldagainst: Brandwatch, Cision, Meltwater, PR Newswire, PRWebno first choiceAwario
Three alternativesBrand24, Google Alerts, Talkwalker Alerts
Meltwater
Four alternativesBrandwatch, CisionOne, Muck Rack, Talkwalker
against: Brandwatch, Cision, Meltwater
DeepSeek V4 FlashMuck Rack
Three alternativesAgility PR Solutions, Meltwater, Semrush AI PR Toolkit
against: Cision, CisionOneSemrush AI PR ToolkitChanged
One alternativeMuck Rack
against: Cision, Meltwater, PrezlyCision, Meltwater
Eight alternativesAgility PR Solutions, Awario, Brand24, Brandwatch, Muck Rack, Onclusive, TVEyes, Talkwalker
Awario, Brand24, BrandMentions
Two alternativesGoogle Alerts, Semrush AI PR Toolkit
against: Cision, Mention, Muck Rackno first choiceagainst: Agility PR Solutions, Cision, Meltwater, Mention, Muck Rack, Newswire, Onclusive, PR Newswire
Llama 4 MaverickAgility PR Solutions
Two alternativesMuck Rack, Semrush
Semrush AI PR ToolkitChangedagainst: Agility PR Solutions, Meltwater, Muck Rackno first choiceAwario
Three alternativesBrand24, Google Alerts, Semrush AI PR Toolkit
no first choiceagainst: Brandwatch, Muck Rack
Qwen 3.7 FlashAgility PR Solutions, Muck Rack
One alternativeSemrush AI PR Toolkit
against: Cision, MeltwaterAgility PR SolutionsChanged
Two alternativesMuck Rack, Semrush AI PR Toolkit
against: CisionOne, MeltwaterMeltwater
Six alternativesBrandwatch, Cision, Mention, Sprinklr, Sprout Social, Talkwalker
Awario, Brand24
Three alternativesGoogle Alerts, Mention, Semrush AI PR Toolkit
no first choiceagainst: Agorapulse, Brandwatch, Cision, Comm100, Hootsuite, Meltwater, Sprout Social
Kimi K2Meltwater, Muck Rack
Four alternativesBrand24, Mention, Semrush AI PR Toolkit, Talkwalker
Semrush AI PR ToolkitChanged
Three alternativesBrand24, Muck Rack, Prezly
no first choice
Six alternativesAgility PR Solutions, Brandwatch, Meltwater, Muck Rack, Onclusive, Semrush AI PR Toolkit
against: CisionBrand24, Semrush AI PR Toolkit
Two alternativesAwario, Google Alerts
against: Cision, Meltwater, Muck Rackno first choiceagainst: Brandwatch, Cision, Dataminr, Hootsuite, Meltwater, Talkwalker
GLM 4.7 FlashXAgility PR Solutions
Two alternativesMuck Rack, Semrush AI PR Toolkit
against: CisionPR.co, Semrush AI PR ToolkitChanged
One alternativeMuck Rack
against: MeltwaterCisionOne, Meltwater, Muck Rack, Onclusive
Three alternativesBrand24, Prezly, TVEyes
Awario
Three alternativesBrand24, Mentionlytics, Semrush AI PR Toolkit
no first choiceagainst: Cision, Google Alerts, LexisNexis Newsdesk, Meltwater
MiniMax M2.5Agility PR Solutions, Brand24
Three alternativesCritical Mention, Mention, Respona
against: Meltwater, TalkwalkerAgility PR SolutionsChanged
Two alternativesBuzzSumo, Muck Rack
against: Cision, Meltwaterno first choiceAwario
Three alternativesBrand24, Google Alerts, Mention Solo
no first choiceagainst: Awario, Cision, Meltwater
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:32yes98 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:09yes36 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:37yes1934 s
Direct recommendationPerplexity Sonarsonar2026-09-15 02:47yes205 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:01yes010 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-14 22:59yes012 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-14 23:54yes023 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:32yes01 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:36yes036 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:00yes053 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:51yes097 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:54yes020 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:40yes1410 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:19yes36 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:38yes1524 s
ParaphrasePerplexity Sonarsonar2026-09-15 00:10yes207 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 00:46yes08 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-14 23:18no03 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:02yes022 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:57yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:50yes021 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:01yes029 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:58yes015 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:55yes017 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:34yes1510 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:35yes88 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:02yes1726 s
ComparativePerplexity Sonarsonar2026-09-15 00:56yes208 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 00:47yes010 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 02:28yes08 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:03yes034 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:46yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:53no038 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:23yes039 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:53yes024 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:11yes013 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:24yes77 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:50yes35 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:36yes2122 s
Budget constrainedPerplexity Sonarsonar2026-09-14 23:59yes207 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 03:04yes08 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 01:29yes07 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 00:05yes016 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:06yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:12yes017 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:24yes019 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:23yes033 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:37yes09 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:25no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:44no05 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:36yes1123 s
Scale constrainedPerplexity Sonarsonar2026-09-14 23:14yes208 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:53yes07 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 02:58yes09 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 05:00yes046 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:39yes01 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:25yes025 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:17yes079 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:57no025 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 22:54yes017 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:34yes1310 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:57no04 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:25yes2626 s
Negative framingPerplexity Sonarsonar2026-09-15 04:23yes206 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 02:53yes09 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 04:59yes012 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:36yes068 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:53yes01 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:39no039 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:58yes047 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:04yes026 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:42yes015 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
None. Every name in this category resolved on its own.
Unresolved, counted raw
BizWire/GlobeNewswire
CriticalMention
Dataminr
Elevate
Exploding Topics
Mention Solo
MentionDrop
NewsData.io
Newswire (newswire.com)
Nexis Uni
PR.co
PageCrawl
Peekaboo
Semrush AI PR Toolkit (Formerly Prowly
Syncly Social
Vuelio
Discontinued, still offered
No shut-down product was recommended here.

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