Index › Marketing › September 2026 Edition

Marketing automation and campaign management

Asked as “marketing automation platform”, and as “marketing automation and campaign management tool”, on behalf of a mid-market B2B company. 47 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.

Standing

HubSpot Marketing Hub

Clear leader

64% of first choices and every model's direct pick, but a 28% negative rate makes it a criticized default: recommended by all six, with reservations from most. Brevo is the budget alternative at 23% with no negative labels.

ShowinginAll 73 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

Small business

ActiveCampaign51%Clear leaderStanding →Mid-market

HubSpot Marketing Hub55%Clear leaderThis page Enterprise

Adobe Marketo Engage57%Clear leaderStanding →

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.

ProductFirst-choice shareNegative rateLabelsQuadrant

HubSpot Marketing Hub19%57endorsed leader

Brevo0%28accepted challenger

ActiveCampaign5%56accepted challenger

Adobe Marketo Engage45%44criticized challenger

Show the seven products at 0%, ordered by negative rate

Oracle Eloqua60%10criticized challenger

Mailchimp59%27criticized challenger

Salesforce Marketing Cloud57%14criticized challenger

Salesforce Marketing Cloud Account Engagement17%29accepted challenger

Klaviyo12%26accepted challenger

Customer.io0%19accepted challenger

Omnisend0%16accepted challenger

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Head to head

HubSpot Marketing Hub vs Brevo HubSpot Marketing Hub vs ActiveCampaign Brevo vs ActiveCampaign

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default

Negative label rate →

Accepted challengerEndorsed leader

0%First-choice share → · lines at 30% share and 25% negative70%

Key

HubSpot Marketing Hub55%

Brevo26%

ActiveCampaign13%

Adobe Marketo Engage4%

Klaviyo0%

Salesforce Marketing Cloud Account Engagement0%

Customer.io0%

Omnisend0%

Salesforce Marketing Cloud0%

Oracle Eloqua0%

Mailchimp0%

02What they warned about

Eight of twelve models held their first choice under the paraphrase. GPT-5.4 mini, Llama 4 Maverick, Qwen 3.7 Flash and GLM 4.7 FlashX changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.

Adobe Marketo Engage

45%

20 of 44 labels negative · 10 of 12 models · 5 hard negative

“Approach with Extra Caution (Especially for SMBs or Beginners): Adobe Marketo Engage ... Steep learning curve, outdated/non-intuitive UI ... expensive pricing” Grok 4.1 Fast, negative prompt

Mailchimp

59%

16 of 27 labels negative · 10 of 12 models · 5 hard negative

“Mailchimp has become a major source of complaints among growing businesses... Accounts are frequently suspended without prior warning” Qwen 3.7 Flash, negative prompt

HubSpot Marketing Hub

19%

11 of 57 labels negative · 7 of 12 models · 6 hard negative

“HubSpot — Pricing escalation & contract lock-in ... **Avoid if:** You're a small business on the Starter/Free tier expecting to scale cheaply” DeepSeek V4 Flash, negative prompt

Salesforce Marketing Cloud

57%

8 of 14 labels negative · 6 of 12 models · 3 hard negative

“SFMC is notoriously complex — it requires SQL and proprietary AMPscript to use fully. "The UX is absolutely terrible..."” DeepSeek V4 Flash, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

19 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 5 of those lists are Google grounding redirects that name no site and are left out of the counts. 183 links across 103 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

toolradar.com

6 answers · 10 citations · 2 models

drip.com

vendor site · Drip6 answers · 6 citations · 2 models

ventureharbour.com

6 answers · 6 citations · 2 models

insiderone.com

5 answers · 7 citations · 2 models

hubspot.com

vendor site · HubSpot4 answers · 6 citations · 2 models

digitalapplied.com

4 answers · 4 citations · 1 model

gartner.com

vendor site · Gartner4 answers · 4 citations · 2 models

blog.hubspot.com

vendor site · HubSpot3 answers · 3 citations · 2 models

brevo.com

vendor site · Brevo3 answers · 3 citations · 2 models

creative-up.com

3 answers · 3 citations · 2 models

gumloop.com

vendor site · Gumloop3 answers · 3 citations · 2 models

heysid.com

vendor site · Hey Sid3 answers · 3 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

drip.com/blog/best-marketing-automation-platforms

6 answers · 2 models

ventureharbour.com/marketing-automation-software

6 answers · 2 models

toolradar.com/blog/marketing-automation-software-comparison

5 answers · 2 models

digitalapplied.com/blog/marketing-automation-platform-comparison-2026

4 answers · 1 model

gartner.com/reviews/market/b2b-marketing-automation-platforms

4 answers · 2 models

insiderone.com/best-marketing-automation-tools-smbs-enterprises

4 answers · 2 models

toolradar.com/guides/best-marketing-automation-software

4 answers · 1 model

brevo.com/blog/best-marketing-automation-software

3 answers · 2 models

creative-up.com/leading-marketing-automation-platforms-for-mid-market-b2b

3 answers · 2 models

gumloop.com/blog/best-marketing-automation-platforms

3 answers · 2 models

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.

ModelDirect“What is the best marketing automation platform for a mid-market B2B company?”Paraphrase“Which marketing automation and campaign management tool would you recommend to a mid-sized B2B company?”Comparative“What are the top marketing automation platforms and how do they differ?”Budget-constrained“What is the best marketing automation platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a marketing automation platform. What should we look at?”Negative“Which marketing automation platforms should I avoid or be cautious about?”

Claude Haiku 4.5HubSpot Marketing Hub

Two alternatives

Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement

HubSpot Marketing HubHeld

One alternative

ActiveCampaign

against: 6sense, Adobe Marketo Engage, Oracle EloquaActiveCampaign

Three alternatives

HubSpot Marketing Hub, Klaviyo, Omnisend

against: MailchimpBrevo

Two alternatives

ActiveCampaign, Zoho Marketing Automation

no first choiceagainst: Adobe Marketo Engage, GetResponse, Mailchimp

GPT-5.4 miniHubSpot Marketing Hub Professional or Enterprise

Two alternatives

Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement

Adobe Marketo EngageChanged

Two alternatives

HubSpot Marketing Hub, Oracle Eloqua

HubSpot Marketing Hub

Five alternatives

ActiveCampaign, Adobe Marketo Engage, Klaviyo, Mailchimp, Salesforce Marketing Cloud

Brevo

Three alternatives

ActiveCampaign, HubSpot Marketing Hub, Mailchimp

no first choicenothing named

Gemini 3.5 FlashHubSpot Marketing Hub

Three alternatives

Act-On, ActiveCampaign, Salesforce Marketing Cloud Account Engagement

against: Adobe Marketo Engage, Oracle EloquaHubSpot Marketing HubHeld

Three alternatives

ActiveCampaign, Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement

HubSpot Marketing Hub

Four alternatives

ActiveCampaign, Brevo, Klaviyo, Salesforce Marketing Cloud Account Engagement

against: MailchimpBrevo

Four alternatives

ActiveCampaign, MailerLite, Omnisend, Sender

against: HubSpot Marketing Hub, Klaviyo, MailchimpHubSpot Marketing Hub

Five alternatives

ActiveCampaign, Braze, Customer.io, Klaviyo, Salesforce Marketing Cloud Account Engagement

against: Adobe Marketo Engageagainst: Adobe Marketo Engage, HubSpot Marketing Hub, Keap, Mailchimp, Salesforce Marketing Cloud

Perplexity SonarHubSpot Marketing Hub

Three alternatives

ActiveCampaign, Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement

against: Adobe Marketo EngageHubSpot Marketing HubHeld

Three alternatives

ActiveCampaign, Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement

HubSpot Marketing Hub

Six alternatives

ActiveCampaign, Adobe Marketo Engage, Braze, Brevo, Klaviyo, Salesforce Marketing Cloud

against: MailchimpBrevo

Three alternatives

ActiveCampaign, Mailchimp, Omnisend

no first choiceagainst: Oracle Eloqua, Zoho CRM

Grok 4.1 FastHubSpot Marketing Hub

Three alternatives

Act-On, ActiveCampaign, Salesforce Marketing Cloud Account Engagement

against: Adobe Marketo EngageHubSpot Marketing HubHeld

Three alternatives

ActiveCampaign, Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement

ActiveCampaign

Seven alternatives

Adobe Marketo Engage, Brevo, HubSpot Marketing Hub, Klaviyo, Mailchimp, Omnisend, Salesforce Marketing Cloud Account Engagement

Brevo

Four alternatives

ActiveCampaign, EngageBay, MailerLite, Omnisend

against: HubSpot Marketing Hub, Mailchimpno first choice

Three alternatives

ActiveCampaign, Adobe Marketo Engage, HubSpot Marketing Hub

against: Braze, Iterable, Salesforce MCagainst: ActiveCampaign, Adobe Marketo Engage, HubSpot Marketing Hub, Klaviyo, Microsoft Dynamics 365 Marketing, Salesforce Marketing Cloud Account Engagement, SendGrid

Mistral SmallHubSpot Marketing Hub

Three alternatives

ActiveCampaign, Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement

HubSpot Marketing HubHeld

Two alternatives

ActiveCampaign, Adobe Marketo Engage

ActiveCampaign, HubSpot Marketing Hub

Six alternatives

Brevo, Customer.io, Iterable, Klaviyo, Omnisend, Salesforce Marketing Cloud

against: Adobe Marketo Engage, MailchimpBrevo

Seven alternatives

ActiveCampaign, HubSpot Sales Hub, Listmonk, MailerLite, Mautic, Moosend, Zoho Marketing+

no first choice

Five alternatives

Adobe Marketo Engage, Braze, HubSpot Marketing Hub, Iterable, Klaviyo

against: ActiveCampaign, Adobe Marketo Engage, Constant Contact, GetResponse, HubSpot Marketing Hub, Mailchimp, Ontraport

DeepSeek V4 FlashHubSpot Marketing Hub

Six alternatives

6sense, ActiveCampaign, Customer.io, Demandbase, Klaviyo, Salesforce Marketing Cloud Account Engagement

against: Adobe Marketo EngageHubSpot Marketing HubHeld

Two alternatives

ActiveCampaign, Salesforce Marketing Cloud Account Engagement

against: Adobe Marketo EngageAdobe Marketo Engage, HubSpot Marketing Hub

Four alternatives

ActiveCampaign, Klaviyo, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement

ActiveCampaign, Brevo

Four alternatives

Mailchimp, Omnisend, Sender, Zoho Campaigns

against: HubSpot Marketing HubHubSpot Marketing Hub

Five alternatives

Adobe Marketo Engage, Braze, Customer.io, Iterable, Salesforce Marketing Cloud Account Engagement

against: Oracle Eloquaagainst: ActiveCampaign, Adobe Marketo Engage, HubSpot Marketing Hub, Mailchimp, Oracle Eloqua, Salesforce Marketing Cloud, Wishpond

Llama 4 MaverickHubSpot Marketing Hub

Three alternatives

ActiveCampaign, MarketBetter, Ortto

ActiveCampaign, HubSpot Marketing HubChanged

One alternative

Ortto

no first choiceBrevo

Two alternatives

ActiveCampaign, MailerLite

no first choiceagainst: HubSpot Marketing Hub, Salesforce Marketing Cloud Account Engagement, Zoho CRM

Qwen 3.7 FlashActiveCampaign, HubSpot Marketing Hub

Four alternatives

Brevo, Customer.io, MarketBetter, Ortto

HubSpot Marketing HubChanged

One alternative

ActiveCampaign

Three alternatives

Drip, HubSpot Marketing Hub, Klaviyo

against: Adobe Marketo Engage, Mailchimp, Salesforce Marketing CloudBrevo

Two alternatives

ActiveCampaign, Omnisend

HubSpot Marketing Hub

Four alternatives

ActiveCampaign, Adobe Marketo Engage, Customer.io, Salesforce Marketing Cloud Account Engagement

against: Salesforce Marketing Cloudagainst: GoHighLevel, HubSpot Marketing Hub, Kit, Mailchimp, Salesforce Marketing Cloud, Zoho CRM / Zoho Marketing

Kimi K2HubSpot Marketing Hub

Two alternatives

ActiveCampaign, Salesforce Marketing Cloud Account Engagement

against: Adobe Marketo EngageHubSpot Marketing HubHeld

Two alternatives

ActiveCampaign, Salesforce Marketing Cloud Account Engagement

against: Adobe Marketo EngageActiveCampaign, HubSpot Marketing Hub

Five alternatives

Adobe Marketo Engage, Brevo, Customer.io, Klaviyo, Salesforce Marketing Cloud

against: MailchimpActiveCampaign, Brevo

Two alternatives

Omnisend, Zoho Marketing+

against: HubSpot Marketing Hub, KeapAdobe Marketo Engage, HubSpot Marketing Hub

Three alternatives

ActiveCampaign, Klaviyo, Omnisend

against: Adobe Campaign, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagementagainst: AWeber, ActiveDEMAND, Adobe Marketo Engage, Constant Contact, GetResponse, HubSpot Marketing Hub, Klaviyo, Mailchimp, Oracle Eloqua, Salesforce Marketing Cloud Account Engagement

GLM 4.7 FlashXActiveCampaign, HubSpot Marketing Hubagainst: Adobe Marketo EngageHubSpot Marketing HubChanged

One alternative

ActiveCampaign

Seven alternatives

Adobe Marketo Engage, Brevo, HubSpot Marketing Hub, Klaviyo, Mailchimp, Omnisend, Salesforce Marketing Cloud

ActiveCampaign, Brevo

Three alternatives

Mailchimp, Pabbly, Zoho Marketing+

no first choiceagainst: Adobe Marketo Engage, Leadsquared Marketing Automation, Mailchimp, Salesforce Marketing Cloud, Zoho Marketing Automation

MiniMax M2.5HubSpot Marketing Hub

Six alternatives

Act-On, ActiveCampaign, Adobe Marketo Engage, Braze, Iterable, Salesforce Marketing Cloud Account Engagement

HubSpot Marketing HubHeld

One alternative

ActiveCampaign

HubSpot Marketing Hub

Four alternatives

ActiveCampaign, Adobe Marketo Engage, Klaviyo, Salesforce Marketing Cloud Account Engagement

Brevo

Two alternatives

ActiveCampaign, Mailchimp

no first choiceagainst: AWeber, Adobe Marketo Engage, Campaign Monitor, Constant Contact, Mailchimp, Moosend, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement, SendGrid

Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record

Seventy-two rows: every prompt, every model, every answer.

Prompt	Model	Version string	Time (UTC)	Searched	Sources	Latency
Direct recommendation	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 04:32	no	0	5 s
Direct recommendation	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 03:13	yes	3	4 s
Direct recommendation	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 03:40	yes	9	25 s
Direct recommendation	Perplexity Sonar	`sonar`	2026-09-15 02:34	yes	20	5 s
Direct recommendation	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 00:00	yes	0	5 s
Direct recommendation	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 01:56	yes	0	6 s
Direct recommendation	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 02:32	yes	0	17 s
Direct recommendation	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 05:04	yes	0	2 s
Direct recommendation	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 01:53	yes	0	28 s
Direct recommendation	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 04:20	yes	0	28 s
Direct recommendation	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 04:16	yes	0	23 s
Direct recommendation	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 04:40	yes	0	9 s
Paraphrase	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 01:42	yes	15	9 s
Paraphrase	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 02:46	yes	5	5 s
Paraphrase	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 04:51	yes	12	20 s
Paraphrase	Perplexity Sonar	`sonar`	2026-09-15 04:59	yes	20	5 s
Paraphrase	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-14 23:26	yes	0	5 s
Paraphrase	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 03:29	yes	0	5 s
Paraphrase	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 00:41	yes	0	25 s
Paraphrase	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-14 23:38	yes	0	1 s
Paraphrase	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 00:07	yes	0	18 s
Paraphrase	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 00:19	yes	0	33 s
Paraphrase	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 01:53	yes	0	13 s
Paraphrase	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 03:11	yes	0	12 s
Comparative	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 03:41	yes	8	7 s
Comparative	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 00:27	yes	5	8 s
Comparative	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 01:49	yes	10	20 s
Comparative	Perplexity Sonar	`sonar`	2026-09-15 00:50	yes	20	8 s
Comparative	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-14 23:29	yes	0	7 s
Comparative	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 04:00	yes	0	8 s
Comparative	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 03:32	yes	0	17 s
Comparative	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 02:58	yes	0	2 s
Comparative	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 00:51	yes	0	49 s
Comparative	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 05:05	yes	0	30 s
Comparative	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 02:02	yes	0	20 s
Comparative	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 01:10	yes	0	16 s
Budget constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 04:16	yes	6	7 s
Budget constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 03:51	yes	3	5 s
Budget constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 00:08	yes	6	16 s
Budget constrained	Perplexity Sonar	`sonar`	2026-09-15 00:47	yes	20	4 s
Budget constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 01:49	yes	0	7 s
Budget constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-14 22:53	yes	0	11 s
Budget constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 01:02	yes	0	61 s
Budget constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 02:07	yes	0	1 s
Budget constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-14 23:17	yes	0	21 s
Budget constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 03:43	yes	0	36 s
Budget constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 03:20	yes	0	54 s
Budget constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-14 22:55	yes	0	12 s
Scale constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-14 23:25	no	0	5 s
Scale constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 04:42	no	0	7 s
Scale constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 03:23	no	0	13 s
Scale constrained	Perplexity Sonar	`sonar`	2026-09-14 23:32	yes	20	9 s
Scale constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 03:29	yes	0	8 s
Scale constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 04:57	yes	0	9 s
Scale constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 04:19	yes	0	49 s
Scale constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-14 23:49	yes	0	2 s
Scale constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-14 23:40	yes	0	49 s
Scale constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 01:31	no	0	64 s
Scale constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 01:40	yes	0	78 s
Scale constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 02:25	yes	0	22 s
Negative framing	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 01:43	yes	18	9 s
Negative framing	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 00:20	no	0	5 s
Negative framing	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 00:19	yes	24	25 s
Negative framing	Perplexity Sonar	`sonar`	2026-09-15 02:37	yes	20	7 s
Negative framing	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-14 23:01	yes	0	8 s
Negative framing	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 02:22	yes	0	15 s
Negative framing	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 01:49	yes	0	30 s
Negative framing	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 03:36	yes	0	2 s
Negative framing	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-14 23:44	yes	0	63 s
Negative framing	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 03:56	yes	0	59 s
Negative framing	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 04:01	yes	0	61 s
Negative framing	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 01:58	yes	0	18 s

Noise floor in this category

Flips between the edition run and its calibration repeat. Six prompts per model is a small sample; the index-wide floor is the number to trust.

Claude Haiku 4.5

1 of 4 flipped

GPT-5.4 mini

3 of 4 flipped

Gemini 3.5 Flash

2 of 5 flipped

Perplexity Sonar

0 of 4 flipped

Grok 4.1 Fast

3 of 6 flipped

Mistral Small

3 of 5 flipped

DeepSeek V4 Flash

2 of 5 flipped

Llama 4 Maverick

1 of 3 flipped

Qwen 3.7 Flash

4 of 6 flipped

Kimi K2

2 of 5 flipped

GLM 4.7 FlashX

4 of 5 flipped

MiniMax M2.5

2 of 5 flipped

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings

HubSpot read as HubSpot Marketing Hub

HubSpot (Marketing Hub) read as HubSpot Marketing Hub

Salesforce read as Salesforce Marketing Cloud Account Engagement

Zoho read as Zoho Marketing Automation

Unresolved, counted raw

ActiveDEMAND

HubSpot Marketing Hub Professional or Enterprise

Leadsquared Marketing Automation

Listmonk

Salesforce MC

Zoho CRM / Zoho Marketing

Discontinued, still offered

No shut-down product was recommended here.

Marketing automation and campaign management

By buyer segment

01The standing

Recommended versus criticized

02What they warned about

03What they cite

Sites the answers cite

Pages the answers cite

04How they answered

05The record

Noise floor in this category

Normalization in this category

Also in marketing