GTM AI Index

Index › Products › Brevo [formerly Sendinblue] · October 2026 Edition

2 categories · Named, not ranked

Brevo [formerly Sendinblue]

3Judge labels

1First choices

0Negative labels

1 / 14Models named it

2Categories

October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.

Standing

2 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Brevo [formerly Sendinblue] was named 2 times in Marketing automation and 1 other category, where HubSpot Marketing Hub led with 63%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small businessnot named

No model named it for this buyer.

Mid-market6 of 59

under the label threshold

Enterprisenot named

No model named it for this buyer.

In marketing automation · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Brevo [formerly Sendinblue] for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Marketing automation and campaign management	Marketing	2%	6 of 59	0%	1	under 10 labels · led by HubSpot Marketing Hub at 63%	newNew since September 2026: not ranked then, 2% now.
SMS and WhatsApp marketing platforms	Marketing	0%	48 of 111	0%	1	under 10 labels · led by Customer.io at 17%

Movement

This is the first edition on this tier, so no move can be computed for Brevo [formerly Sendinblue] yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Brevo [formerly Sendinblue] across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

ShowHide

Model	First choice	Alternative	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	0	0
Perplexity Sonar	0	0	0
Grok 4.1 Fast	0	0	0
Mistral Small	0	0	0
DeepSeek V4 Flash	0	0	0
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	0	0
Kimi K2	0	0	0
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	0	0	0
GPT-6 Luna	0	0	0
Muse Glimmer 30B	1	1	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative2 labelsNone

Budget-constrained1 label1

Scale-constrained0 labelsNone

Negative0 labelsNone

First choiceAlternativeMentionNegative3 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Need unlimited contacts on free and can live with 300 emails/day: Brevo.” Muse Glimmer 30B · Marketing automation · budget prompt · first choice

“ideally via an omnichannel tool like Brevo, WATI or Twilio if you need both channels under one customer profile” Muse Glimmer 30B · SMS & WhatsApp · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Brevo [formerly Sendinblue], over the 3 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Brevo [formerly Sendinblue] was named but was not.

ShowHide

ProductSame answerTook the first choice insteadHead to head

HubSpot Marketing Hub3 of 30Not among the top eight

ActiveCampaign2 of 30Not among the top eight

Mailchimp2 of 30Not among the top eight

MailerLite2 of 30Not among the top eight

Sender2 of 30Not among the top eight

Bird1 of 30Not among the top eight

Call Loop1 of 30Not among the top eight

ClickSend1 of 30Not among the top eight

Constant Contact1 of 30Not among the top eight

EZ Texting1 of 30Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Brevo [formerly Sendinblue]. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 3 of the 3 answers that named Brevo [formerly Sendinblue] and are not a share of its labels.

Domains cited

blog.hubspot.com2

brevo.comYour site2

learn.g2.com2

bentonow.com1

brandvm.com1

brandwatch.com1

callloop.com1

campaignmonitor.com1

capterra.com1

causalfunnel.com1

Eleven of the thirteen domain citations in answers naming Brevo [formerly Sendinblue] came from somebody else's page.

Pages cited

ycloud.com/blog/best-whatsapp-marketing-software1

bentonow.com/posts/cheap-email-marketing-software1

blog.hubspot.com/marketing/best-email-marketing-services1

blog.hubspot.com/marketing/marketing-automation-software-tools1

brandvm.com/post/best-marketing-automation-software-tools-20251

brandwatch.com/blog/whatsapp-marketing-tools1

brevo.com/blog/best-email-marketing-services1

brevo.com/blog/best-marketing-automation-software1

Pages are listed as the models cited them.

Search and answers

brevo.com is not in Google's top ten for any of the category's searches. In the answers, Brevo [formerly Sendinblue] takes 2% of first choices and HubSpot Marketing Hub takes 63%.

ShowHide

In search

Google, US estimates

Position for “marketing automation platform”

–

not in the top ten

Position for “best marketing automation platform”

–

not in the top ten

Organic visits to its site: about 81,741 a month
Searches its site ranks for: 11,885 · 479 in the top three
Sites linking to it: 86,418
Paid Google search: 4 searches its ads show for, about 2,906 clicks and $17,847 a month (estimate)

Ads on GoogleDetailLess

106+ ads · 88 text, 14 video, 4 image · 106 shown in the last 30 days

First shown May 2023, as SENDINBLUE, verified. Ads started 2025-10 to 2026-09: 22 in the year, 84 before. 14 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 6 of 59 in marketing automation

Segment leader

63%

HubSpot Marketing Hub

First choices: 1 across its categories
Named in: 3 answers
Its own site cited: in 3 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide

Addresses on brevo.com

8,421

subdomains included

Content

822

counted in the table below

Documentation

1,728

Product · Integration

34 · 629

Kind	Pages	Last 90 days	Latest
Blog	460	undated
Glossary or explainer	127	undated
Case study	126	undated
Comparison	45	undated
Report or ebook	28	undated
News or press	21	undated
Webinar or virtual event	8	0	2025-02-19
Template or tool	4	undated
Conference or event	2	0	2022-11-01
Podcast or video	1	0	2024-03-06

Most recent

2025-02-193142 webinar or virtual event
2024-09-272173 webinar or virtual event
2024-03-06883 podcast or video
2022-11-01Engineering meetup 2022 conference or event

Events in person

Upcoming

November 30, 2026Tech for Retail ParisParis

Last twelve months

September 23, 2026 to September 24, 2026DMEXCO 2026: Triff das Brevo TeamKöln · exhibited

As the event pages on brevo.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page brevo.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Brevo [formerly Sendinblue]

What the judge wrote, as written, with how often. The vendor table decides that these count as Brevo [formerly Sendinblue]; a claim can dispute any of them.

Brevo, formerly Sendinblue 1

Follow Brevo [formerly Sendinblue]

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Brevo is the company behind Brevo [formerly Sendinblue].

ShowHide

On record

Wikidata

Website: brevo.com
Headquarters: Paris, France
Founded: 2012
Employees: about 1,000 (2025)

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

In its own words

Stated by the vendor, not checked

Positioning: The most intuitive all-in-one customer engagement platform: email and SMS marketing, automation, CRM, live chat, and transactional email.
brevo.com
For: Businesses; entrepreneurs & small businesses; mid-market & enterprise; ecommerce & retail; developers
brevo.com
Price stated: Free, Starter, Standard, Professional, Enterprise brevo.com
Starting price: 0 brevo.com
Free plan or trial: Try it free. Sign up free. No credit card required. brevo.com
Integrations claimed: 150 brevo.com
Certifications: B Corp Certification
Customers named: AdbloomBuffalo GrillSuntransfers
Not stated on the pages read: Hosting

What Brevo [formerly Sendinblue]'s own pages state, read October 5, 2026: brevo.com, brevo.com, brevo.com/pricing, brevo.com/success_stories_topic/security, brevo.com/features/ai. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Brevo [formerly Sendinblue]'s standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Brevo [formerly Sendinblue], applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Brevo [formerly Sendinblue] by email, built from the raw record of the edition. It shows:

where Brevo [formerly Sendinblue] is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Brevo [formerly Sendinblue], and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.