Index › Marketing › September 2026 Edition

Mobile apps

Asked as “mobile app marketing platform”, and as “mobile app engagement and growth tool”, on behalf of a mid-market B2B company. 46 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.

Standing

Meta Advantage+ App Campaigns and Customer.io

Contested

15% of first choices, contested.

ShowinginAll 73 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

Small business

OneSignal43%Clear leaderStanding →Mid-market

Meta Advantage+ App Campaigns15%ContestedThis page Enterprise

Braze39%ContestedStanding →

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.

ProductFirst-choice shareNegative rateLabelsQuadrant

Meta Advantage+ App Campaigns10%20accepted challenger

Customer.io0%12accepted challenger

CleverTap9%23accepted challenger

OneSignal3%35accepted challenger

Google App Campaigns0%17accepted challenger

Braze24%34accepted challenger

AppsFlyer3%36accepted challenger

MoEngage12%17accepted challenger

Branch4%28accepted challenger

Show the seven products at 0%, ordered by negative rate

AppLovin56%16criticized challenger

Iterable27%11criticized challenger

TikTok Ads20%10accepted challenger

Airship15%13accepted challenger

Adjust3%33accepted challenger

Singular0%19accepted challenger

Apple Search Ads0%16accepted challenger

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Head to head

Meta Advantage+ App Campaigns vs Customer.io Meta Advantage+ App Campaigns vs CleverTap Customer.io vs CleverTap

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default

Negative label rate →

Accepted challengerEndorsed leader

0%First-choice share → · lines at 30% share and 25% negative30%

Key

Meta Advantage+ App Campaigns15%

Customer.io15%

CleverTap11%

OneSignal9%

Google App Campaigns9%

Braze9%

AppsFlyer7%

MoEngage7%

Branch2%

Adjust0%

Apple Search Ads0%

Singular0%

Airship0%

TikTok Ads0%

Iterable0%

AppLovin0%

02What they warned about

Three of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.

AppLovin

56%

9 of 16 labels negative · 6 of 12 models · 6 hard negative

“What to Avoid on a Budget - **Programmatic DSPs** (AppLovin, IronSource, Unity Ads) - require $10K+/month minimum” Mistral Small, budget prompt

Braze

24%

8 of 34 labels negative · 6 of 12 models · 5 hard negative

“Skip platforms like Braze, Adjust (Enterprise tier), or CleverTap unless you have significant revenue.” Qwen 3.7 Flash, budget prompt

Liftoff

44%

4 of 9 labels negative · 4 of 12 models · 4 hard negative

“Avoid complex Demand-Side Platforms (DSPs) like AppLovin or Liftoff, which require high spend ($15k+/month)” Qwen 3.7 Flash, budget prompt

Iterable

27%

3 of 11 labels negative · 3 of 12 models · 2 hard negative

“**Airship, Iterable** — also enterprise-oriented, opaque quote pricing” DeepSeek V4 Flash, direct prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

21 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 5 of those lists are Google grounding redirects that name no site and are left out of the counts. 219 links across 125 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

guideflow.com

vendor site · Guideflow8 answers · 11 citations · 2 models

businessofapps.com

7 answers · 8 citations · 2 models

gartner.com

vendor site · Gartner5 answers · 6 citations · 2 models

remarkably-different.com

5 answers · 6 citations · 2 models

insiderone.com

4 answers · 4 citations · 2 models

moburst.com

vendor site · Moburst4 answers · 4 citations · 2 models

braze.com

vendor site · Braze3 answers · 7 citations · 2 models

f6s.com

3 answers · 4 citations · 1 model

adlibrary.com

3 answers · 3 citations · 1 model

appsflyer.com

vendor site · AppsFlyer3 answers · 3 citations · 2 models

apsteq.com

3 answers · 3 citations · 2 models

gitnux.org

3 answers · 3 citations · 1 model

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

gartner.com/reviews/market/mobile-marketing-platforms

5 answers · 2 models

guideflow.com/blog/best-mobile-marketing-software

5 answers · 2 models

insiderone.com/mobile-marketing-software

4 answers · 2 models

adlibrary.com/posts/best-mobile-advertising-apps

3 answers · 1 model

businessofapps.com/marketplace/app-marketing

3 answers · 2 models

gitnux.org/best/mobile-app-marketing-software

3 answers · 1 model

guideflow.com/blog/mobile-engagement-software

3 answers · 2 models

indiemedia.club/tools/best-mobile-advertising-platform

3 answers · 1 model

learn.g2.com/best-mobile-marketing-software

3 answers · 1 model

moburst.com/blog/best-mobile-marketing-tools-for-app-success

3 answers · 2 models

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.

ModelDirect“What is the best mobile app marketing platform for a mid-market B2B company?”Paraphrase“Which mobile app engagement and growth tool would you recommend to a mid-sized B2B company?”Comparative“What are the top mobile app marketing platforms and how do they differ?”Budget-constrained“What is the best mobile app marketing platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a mobile app marketing platform. What should we look at?”Negative“Which mobile app marketing platforms should I avoid or be cautious about?”

Claude Haiku 4.5no first choice

Four alternatives

Acoustic, Braze, Customer.io, MoEngage

CleverTapChanged

Two alternatives

Localytics, OneSignal

no first choiceOneSignal

Five alternatives

Adjust, AppsFlyer, Buffer, Google UAC, Meta Advantage+ App Campaigns

against: Hootsuiteno first choiceagainst: Meta Advantage+ App Campaigns, Snapchat, TikTok Ads

GPT-5.4 miniBraze

Three alternatives

CleverTap, Iterable, OneSignal

BrazeHeld

One alternative

Airship

against: OneSignalAdjust, AppsFlyer

Two alternatives

Branch, Singular

AppsFlyer Zero, Branchno first choicenothing named

Gemini 3.5 FlashCustomer.io

Five alternatives

Appcues, AppsFlyer, Branch, MoEngage, Pendo

against: Adobe Journey Optimizer, BrazeCustomer.ioHeld

Three alternatives

Appcues, Mixpanel, Pendo

against: Braze, CleverTap, Iterable, MoEngageAppsFlyer

Eleven alternatives

Adjust, App Radar, AppTweak, Branch, Braze, CleverTap, MoEngage, OneSignal, Sensor Tower, Singular, Sonar

AppsFlyer, Firebase

Six alternatives

App Radar, Apple Search Ads, Native Console A/B Testing, OneSignal, SendPulse, Tenjin

no first choicenothing named

Perplexity SonarHubSpot Marketing Hub, MoEngage

Two alternatives

Braze, Customer.io

MoEngageChanged

Two alternatives

Adobe Marketo Engage, Braze

Adjust, AppsFlyer

Nine alternatives

Apple Search Ads, Branch, CleverTap, Firebase, Google Ads, Google App Campaigns, Meta Ads, Meta Advantage+ App Campaigns, OneSignal

Meta Advantage+ App Campaigns

One alternative

Google App Campaigns

against: AppLovin, Liftoffno first choiceagainst: AppSumo, Google Ads, Meta Advantage+ App Campaigns, TikTok Ads

Grok 4.1 FastAppsFlyer

Three alternatives

Adjust, Branch, Singular

against: Attentive, KlaviyoCleverTapChanged

Three alternatives

Mixpanel, OneSignal, Pushwoosh

against: Braze, MoEngageno first choiceGoogle App Campaigns, Meta Advantage+ App Campaigns

Three alternatives

AppFollow, Firebase Cloud Messaging, OneSignal

against: AppLovinno first choice

Seven alternatives

Adjust, Airship, AppsFlyer, Branch, Braze, Google/Firebase, OneSignal

against: AppLovin, AppsFlyer, CPIDroid.com, KeyApp.top

Mistral SmallBraze, CleverTap

Five alternatives

Adobe Marketo Engage, AppsFlyer, Firebase, Insider, OneSignal

Customer.ioChanged

Three alternatives

CleverTap, Iterable, OneSignal

AppsFlyer, Braze

Seven alternatives

Adjust, AppTweak, Branch, CleverTap, MoEngage, OneSignal, Sensor Tower

Meta Advantage+ App Campaigns

Five alternatives

Firebase Analytics, Google App Campaigns, OneSignal, Product Hunt, TikTok Smart+ App Campaigns

against: AppLovin, Unity Ads, ironSourceno first choiceagainst: AdMob, AppLovin, InMobi, Meta Audience Network, Mintegral, Vungle

DeepSeek V4 FlashOneSignal

Two alternatives

Customer.io, MoEngage

against: Airship, Braze, IterableCustomer.ioChanged

Two alternatives

CleverTap, OneSignal

against: BrazeApple Search Ads, Meta Ads

Twelve alternatives

Adjust, AppTweak, AppsFlyer, Branch, Braze, CleverTap, Google App Campaigns, MoEngage, OneSignal, Sensor Tower, Singular, TikTok Ads

OneSignal

Four alternatives

ASOSuite / Applyra / AppDrift, AppFollow, Apple Search Ads, Firebase

no first choiceagainst: AppSally, Go Logo Now, Marketing.biz, Reviewlancer

Llama 4 Maverickno first choiceBrazeChanged

Three alternatives

Airship, MoEngage, OneSignal

no first choiceGoogle App Campaigns, Meta Advantage+ App Campaigns

Two alternatives

Madgicx, Meta Audience Network

no first choicenothing named

Qwen 3.7 FlashCustomer.io

Two alternatives

Braze, HubSpot

Customer.ioHeld

Two alternatives

Braze, OneSignal

AppsFlyer, Singular

Six alternatives

Adjust, AppLovin, Apple Search Ads, Google App Campaigns, Liftoff, Meta (Facebook/Instagram) Advantage+

against: BranchGoogle App Campaigns, Meta Advantage+ App Campaigns

Five alternatives

AppFollow, AppsFlyer, Firebase, Mailchimp, OneSignal

against: Adjust, AppLovin, Braze, CleverTap, Liftoffno first choiceagainst: Fiverr, Upwork

Kimi K2HubSpot Marketing Hub

Four alternatives

6sense Revenue AI, Airship, Braze, OneSignal

Customer.ioChanged

Three alternatives

OneSignal, Pendo, Vero

against: Airship, Braze, IterableAppsFlyer, Braze

Seven alternatives

Adjust, Attentive, Branch, CleverTap, MoEngage, OneSignal, Singular

AppFollow, Firebase Analytics

Six alternatives

Adjust, App Radar, AppsFlyer, Google App Campaigns, Meta Advantage+ App Campaigns, OneSignal

against: AppLovin, LiftoffCleverTap, MoEngage, WebEngage

Four alternatives

Airship, Braze, Iterable, OneSignal

against: AppLovin, EZmob, Google Display Network, Meta Audience Network

GLM 4.7 FlashXAppsFlyer

Three alternatives

Adjust, Branch, Braze

CleverTapChanged

Three alternatives

AppStorys, Braze, Google Analytics 4

AppsFlyer

Nine alternatives

Adjust, AppLovin, AppTweak, Branch, Braze, CleverTap, OneSignal, Sensor Tower, Singular

Google App Campaigns, Meta Advantage+ App Campaigns

Six alternatives

ASOMobile, AppFollow, AppScreenStudio, Appfigures, Apple Product Page Optimization, Google Play Store Listing Experiments

against: AppLovin, Liftoffno first choicenothing named

MiniMax M2.5OneSignal

Two alternatives

Acoustic, Google Ads

PendoChanged

Four alternatives

Amplitude, AppsFlyer, Branch, ChurnZero

no first choiceagainst: BrazeMeta Advantage+ App Campaigns

Four alternatives

Adjust, AppsFlyer, Google App Campaigns, OneSignal

no first choicenothing named

Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record

Seventy-two rows: every prompt, every model, every answer.

Prompt	Model	Version string	Time (UTC)	Searched	Sources	Latency
Direct recommendation	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 02:28	yes	13	8 s
Direct recommendation	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 02:10	yes	4	4 s
Direct recommendation	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 02:08	yes	15	20 s
Direct recommendation	Perplexity Sonar	`sonar`	2026-09-14 23:28	yes	20	39 s
Direct recommendation	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 01:00	yes	0	9 s
Direct recommendation	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 02:33	yes	0	10 s
Direct recommendation	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 03:53	yes	0	22 s
Direct recommendation	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 03:01	yes	0	2 s
Direct recommendation	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 01:33	yes	0	43 s
Direct recommendation	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 05:07	yes	0	48 s
Direct recommendation	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-14 23:13	yes	0	64 s
Direct recommendation	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 02:53	yes	0	42 s
Paraphrase	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 00:17	yes	16	10 s
Paraphrase	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 04:01	yes	3	4 s
Paraphrase	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 01:48	yes	18	27 s
Paraphrase	Perplexity Sonar	`sonar`	2026-09-15 01:30	yes	19	5 s
Paraphrase	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-14 23:02	yes	0	7 s
Paraphrase	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 02:28	yes	0	7 s
Paraphrase	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 02:12	yes	0	29 s
Paraphrase	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 02:26	yes	0	2 s
Paraphrase	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 00:23	no	0	31 s
Paraphrase	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 04:38	yes	0	28 s
Paraphrase	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 01:31	yes	0	43 s
Paraphrase	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 01:29	no	0	11 s
Comparative	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 04:29	yes	7	8 s
Comparative	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-14 23:36	yes	6	7 s
Comparative	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-14 22:59	yes	20	31 s
Comparative	Perplexity Sonar	`sonar`	2026-09-15 02:45	yes	20	7 s
Comparative	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 01:02	yes	0	12 s
Comparative	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 00:11	yes	0	11 s
Comparative	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 01:38	yes	0	85 s
Comparative	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-14 23:42	yes	0	2 s
Comparative	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 04:50	yes	0	45 s
Comparative	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 00:43	yes	0	38 s
Comparative	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 05:07	yes	0	108 s
Comparative	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 03:46	yes	0	17 s
Budget constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 00:17	yes	9	7 s
Budget constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 00:05	yes	2	6 s
Budget constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-14 23:13	yes	12	21 s
Budget constrained	Perplexity Sonar	`sonar`	2026-09-15 02:05	yes	20	6 s
Budget constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-14 23:55	yes	0	8 s
Budget constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 00:50	yes	0	10 s
Budget constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 02:05	yes	0	17 s
Budget constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 03:42	yes	0	2 s
Budget constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 04:19	yes	0	31 s
Budget constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 02:07	yes	0	43 s
Budget constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 02:11	yes	0	18 s
Budget constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 04:23	yes	0	19 s
Scale constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 00:55	no	0	6 s
Scale constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-14 23:19	no	0	8 s
Scale constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 01:16	no	0	14 s
Scale constrained	Perplexity Sonar	`sonar`	2026-09-15 00:25	yes	20	9 s
Scale constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 00:46	yes	0	9 s
Scale constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 02:57	yes	0	11 s
Scale constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 02:41	yes	0	22 s
Scale constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 01:42	yes	0	3 s
Scale constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 04:48	no	0	35 s
Scale constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 01:41	yes	0	64 s
Scale constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 00:29	yes	0	70 s
Scale constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 01:44	yes	0	11 s
Negative framing	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 02:46	yes	34	15 s
Negative framing	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 04:50	yes	6	5 s
Negative framing	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 04:05	yes	8	23 s
Negative framing	Perplexity Sonar	`sonar`	2026-09-15 02:24	yes	20	5 s
Negative framing	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 03:10	yes	0	7 s
Negative framing	Mistral Small	`mistral/mistral-small via mistral`	2026-09-14 22:54	yes	0	12 s
Negative framing	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 00:58	yes	0	54 s
Negative framing	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-14 23:28	yes	0	1 s
Negative framing	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 01:43	no	0	44 s
Negative framing	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 03:07	yes	0	51 s
Negative framing	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-14 23:55	yes	0	50 s
Negative framing	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 03:17	yes	0	21 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings

Facebook read as Meta Ads

Meta read as Meta Advantage+ App Campaigns

Meta (Facebook/Instagram feed) read as Meta Advantage+ App Campaigns

Meta (Facebook/Instagram) read as Meta Advantage+ App Campaigns

TikTok read as TikTok Ads

Unresolved, counted raw

ASOSuite / Applyra / AppDrift

ASOTools.io

Aarki

Adjust Fraud Prevention

AppLovin / MAX

AppRadar

AppSally

AppScreenStudio

AppStorys

Apple Product Page Optimization

AppsFlyer Protect360

BetaList

Branch Fraud Defender

Branch/Tenjin free tiers

CPIDroid.com

EZmob

FraudBlocker

Go Logo Now

Google

Google Ads UAC/ACe

Google Play Store Listing Experiments

Google UAC

Google/Firebase

Gummicube

KeyApp.top

Marketing.biz (Jonathan Bodnar's company)

Meta (Facebook/Instagram) Advantage+

Native Console A/B Testing

Phiture

Reviewlancer

Sensor Tower Free Tier

Telemetry

TikTok Smart+

TikTok Smart+ App Campaigns

Upland Localytics

mFilterIt Valid8

Discontinued, still offered

No shut-down product was recommended here.

Mobile apps

By buyer segment

01The standing

Recommended versus criticized

02What they warned about

03What they cite

Sites the answers cite

Pages the answers cite

04How they answered

05The record

Normalization in this category

Also in marketing