Zero of twelve models named Meta Advantage+ App Campaigns first on the direct prompt; zero named Google App Campaigns. Meta Advantage+ App Campaigns was named by eleven of the twelve models and Google App Campaigns by eleven and Meta Advantage+ App Campaigns carries 20 labels and Google App Campaigns 17, so the shares are not directly comparable.
By Meta Platforms, Menlo Park, United States, founded 2004. Named in one category this edition.
By Google Search, United States, founded 1997. Named in one category this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the mobile apps page.
Across every category in the September 2026 Edition, Meta Advantage+ App Campaigns and Google App Campaigns were named in the same answer twenty-two times, of the 36 answers naming Meta Advantage+ App Campaigns and the 30 naming Google App Campaigns. In those answers Google App Campaigns took the first choice zero times and Meta Advantage+ App Campaigns four.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | ||||||
| Perplexity Sonar | ||||||
| Grok 4.1 Fast | ||||||
| Mistral Small | ||||||
| DeepSeek V4 Flash | ||||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | ||||||
| Kimi K2 | ||||||
| GLM 4.7 FlashX | ||||||
| MiniMax M2.5 |
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“Social platforms (Meta, TikTok, Snapchat) self-report engagement metrics creating conflicts of interest, with click farms and bot-driven engagement inflating reach figures” Claude Haiku 4.5 · negative prompt · soft negative
“Strict walled gardens like Google Ads, Meta, TikTok, and similar platforms can deliver scale, but they also enforce tight compliance rules” Perplexity Sonar · negative prompt · soft negative
“The best mobile app marketing platform for a company with a limited budget is Meta Advantage+ App Campaigns and Google App Campaigns.” Llama 4 Maverick · budget prompt · first choice
“Meta often has lower CPI ($1.80-2.30 US non-gaming) vs. Google ($2.90-3.40), and both suit constrained budgets better” Grok 4.1 Fast · budget prompt · first choice
“Tier 1 - Proven Safe: - Meta Advantage+ App Campaigns (with strict placement controls)” Mistral Small · negative prompt · first choice
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.
“Why it’s best for budget: Uses automated bidding across Google Search, YouTube, Play Store, and Display Network. No minimum daily spend requirement.” Qwen 3.7 Flash · budget prompt · first choice
“is Meta Advantage+ App Campaigns and Google App Campaigns. They have no minimum spend requirement” Llama 4 Maverick · budget prompt · first choice
“Google App Campaigns: Similar to Meta — automated bidding with no minimum spend.” GLM 4.7 FlashX · budget prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.