Index › Marketing › September 2026 Edition

Attribution and marketing mix modeling

Asked as “marketing attribution and marketing mix modeling platform”, and as “attribution and MMM tool”, on behalf of a mid-market B2B company. 68 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.

Standing

Dreamdata

Contested

30% of first choices with no negative labels at all across 22. The incumbents are the criticized half of this category: GA4 at 43% negative, Adobe Marketo Measure at 57%.

ShowinginAll 73 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

Small business

Dreamdata19%ContestedStanding →Mid-market

Dreamdata29%ContestedThis page Enterprise

Adobe Marketo Measure16%ContestedStanding →

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.

ProductFirst-choice shareNegative rateLabelsQuadrant

Dreamdata7%43accepted challenger

Google Analytics 420%25accepted challenger

Recast9%35accepted challenger

Measured8%24accepted challenger

Triple Whale28%29criticized challenger

HockeyStack10%29accepted challenger

Google Meridian25%36criticized challenger

CaliberMind0%10accepted challenger

Improvado0%12accepted challenger

SegmentStream17%18accepted challenger

Rockerbox23%22accepted challenger

Mutinex0%10accepted challenger

HubSpot Marketing Hub0%17accepted challenger

Ruler Analytics13%23accepted challenger

Factors.ai0%13accepted challenger

Meta Robyn26%31criticized challenger

Lifesight14%14accepted challenger

Show the five products at 0%, ordered by negative rate

Analytic Partners47%15criticized challenger

Northbeam31%29criticized challenger

Adobe Marketo Measure30%10criticized challenger

Cometly21%29accepted challenger

Adobe Mix Modeler18%11accepted challenger

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Head to head

Dreamdata vs Google Analytics 4 Dreamdata vs Recast Google Analytics 4 vs Recast

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default

Negative label rate →

Accepted challengerEndorsed leader

0%First-choice share → · lines at 30% share and 25% negative40%

Key

Dreamdata29%

Google Analytics 412%

Recast9%

Measured4%

Triple Whale4%

HockeyStack3%

Google Meridian3%

CaliberMind3%

Improvado3%

SegmentStream3%

Rockerbox3%

Mutinex3%

HubSpot Marketing Hub1%

Ruler Analytics1%

Factors.ai1%

Meta Robyn1%

Lifesight1%

Cometly0%

Northbeam0%

Adobe Mix Modeler0%

Adobe Marketo Measure0%

Analytic Partners0%

02What they warned about

Three of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Gemini 3.5 Flash, Perplexity Sonar, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.

Triple Whale

28%

8 of 29 labels negative · 6 of 12 models · 5 hard negative

“❌ Great for smaller e-commerce stores (Shopify-centric) but lack the deep econometrics and offline/macro modeling required” Gemini 3.5 Flash, scale prompt

Northbeam

31%

9 of 29 labels negative · 6 of 12 models · 4 hard negative

“none of the premium all-in-one platforms (Rockerbox, Analytic Partners, SegmentStream, Northbeam) make sense on a limited budget” DeepSeek V4 Flash, budget prompt

Google Meridian

25%

9 of 36 labels negative · 6 of 12 models · 1 hard negative

“free/open-source (GA4, Google Meridian: lacks B2B depth)” Grok 4.1 Fast, direct prompt

Meta Robyn

26%

8 of 31 labels negative · 6 of 12 models · 1 hard negative

“Meta-authored bias risk: Built by Meta; inherently calibrated to favor Meta channels” Kimi K2, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

22 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 212 links across 83 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

cometly.com

vendor site · Cometly11 answers · 32 citations · 2 models

improvado.io

vendor site · Improvado10 answers · 15 citations · 2 models

segmentstream.com

vendor site · SegmentStream7 answers · 9 citations · 2 models

factors.ai

vendor site · Factors.ai7 answers · 7 citations · 2 models

adbeacon.com

6 answers · 6 citations · 2 models

gartner.com

vendor site · Gartner5 answers · 6 citations · 2 models

funnel.io

vendor site · Funnel5 answers · 5 citations · 2 models

hockeystack.com

vendor site · HockeyStack5 answers · 5 citations · 2 models

guideflow.com

vendor site · Guideflow4 answers · 4 citations · 2 models

learn.g2.com

4 answers · 4 citations · 1 model

mcpanalytics.ai

vendor site · MCP Analytics4 answers · 4 citations · 1 model

thecmo.com

4 answers · 4 citations · 1 model

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

factors.ai/blog/top-marketing-attribution-tools

7 answers · 2 models

adbeacon.com/7-best-marketing-attribution-tools-compared-2026

6 answers · 2 models

improvado.io/blog/choosing-marketing-attribution-software

5 answers · 1 model

guideflow.com/blog/best-attribution-software-tools

4 answers · 2 models

hockeystack.com/blog-posts/best-marketing-attribution-software

4 answers · 2 models

improvado.io/blog/multi-touch-attribution-solutions

4 answers · 2 models

learn.g2.com/best-attribution-software

4 answers · 1 model

mcpanalytics.ai/articles/best-marketing-attribution-software-2026

4 answers · 1 model

segmentstream.com/blog/articles/best-attribution-tools

4 answers · 2 models

segmentstream.com/blog/articles/best-b2b-marketing-attribution-software-tools

4 answers · 2 models

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.

ModelDirect“What is the best marketing attribution and marketing mix modeling platform for a mid-market B2B company?”Paraphrase“Which attribution and MMM tool would you recommend to a mid-sized B2B company?”Comparative“What are the top marketing attribution and marketing mix modeling platforms and how do they differ?”Budget-constrained“What is the best marketing attribution and marketing mix modeling platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a marketing attribution and marketing mix modeling platform. What should we look at?”Negative“Which marketing attribution and marketing mix modeling platforms should I avoid or be cautious about?”

Claude Haiku 4.5Dreamdata

Three alternatives

CaliberMind, HubSpot Marketing Hub, Northbeam

Dreamdata, HubSpot Marketing HubChanged

Two alternatives

Northbeam, Ruler Analytics

no first choiceGoogle Analytics 4

Three alternatives

Matomo, Northbeam, Windsor.ai

no first choiceagainst: Google, Meta, Neuralift

GPT-5.4 miniDreamdata

Three alternatives

Adobe Marketo Measure, CaliberMind, MixModeler

DreamdataHeld

Three alternatives

CaliberMind, Google Meridian, HockeyStack

no first choiceAttribution Insights

Two alternatives

Adjust, GA4 / platform-native attribution

against: Kochavano first choiceagainst: Kochava

Gemini 3.5 FlashCaliberMind

Three alternatives

Dreamdata, HockeyStack, RevSure

CaliberMind, ParamarkChanged

Four alternatives

Dreamdata, Factors.ai, HockeyStack, Recast

no first choiceagainst: Google Meridian, Meta RobynGoogle Meridian, Meta Robyn, Triple Whale

Three alternatives

Admetrics, PyMC-Marketing, Ruler Analytics

Haus, Lifesight, LiftLab, Measured, Mutinex, Recastagainst: Analytic Partners, Cometly, Google Meridian, Ipsos, Meta Robyn, Nielsen, Triple Whaleagainst: Adometry, Google Analytics 4, Nielsen, Northbeam, Rockerbox, TikTok Ads, Triple Whale, Visual IQ

Perplexity SonarDreamdata

Two alternatives

Factors.ai, HockeyStack

Dreamdata, ImprovadoChanged

Two alternatives

Factors.ai, HockeyStack

no first choice

Ten alternatives

Admetrics, Dreamdata, Funnel, HubSpot Marketing Hub, Measured, Northbeam, Rockerbox, Ruler Analytics, SegmentStream, Triple Whale

Google Analytics 4

Three alternatives

AnyTrack, Cometly, Triple Whale

against: Admetrics, SegmentStreamno first choiceagainst: Adobe Analytics, Adobe Marketo Measure

Grok 4.1 FastDreamdata

Three alternatives

HockeyStack, Recast, RevSure

against: Adobe Mix Modeler, Cometly, Google Analytics 4, Google Meridian, Measured, Northbeam, Rockerbox, Triple WhaleDreamdataHeld

Four alternatives

Cassandra, HockeyStack, Keen Decision Systems, Ruler Analytics

against: Funnel, RecastDreamdata, HubSpot Marketing Hub, Measured

Nine alternatives

Adobe Mix Modeler, Google Analytics 4, Google Meridian, Hyros, Northbeam, Recast, Ruler Analytics, Triple Whale, Wicked Reports

Google Analytics 4

Four alternatives

Cometly, Forecastr, Triple Whale, Windsor.ai

against: Google Meridian, Meta RobynMeasured

Five alternatives

Improvado, Mutinex, Northbeam, Recast, Rockerbox

against: Adobe Analytics, Analytic Partners, Arima, Google Meridian, HockeyStack, HubSpot Marketing Attribution, LeadsRx, Lifesight, Meta Robyn, Nielsen, Northbeam, Rockerbox, Ruler Analytics, Triple Whale

Mistral SmallDreamdata, Recast

Six alternatives

Cometly, HockeyStack, Improvado, Measured, MixModeler, Ruler Analytics

DreamdataChanged

Four alternatives

Adobe Mix Modeler, CaliberMind, HockeyStack, SegmentStream

no first choice

Three alternatives

Measured, Rockerbox, SegmentStream

Google Analytics 4, Triple Whale

Seven alternatives

AnyTrack, Attribution App, Dreamdata, Forecastr, Usermaven, WhatConverts, Windsor.ai

against: Northbeamno first choiceagainst: Analytic Partners, Cometly, Dreamdata, Google Meridian, HockeyStack, Meta Robyn, Nielsen Marketing Cloud, Northbeam, Ruler Analytics, SegmentStream, Triple Whale

DeepSeek V4 FlashDreamdata, HockeyStack, Rockerbox

Five alternatives

Improvado, Recast, Ruler Analytics, SegmentStream, Sellforte

Dreamdata, RecastChanged

Six alternatives

Google Meridian / Meta Robyn / PyMC, HubSpot Marketing Hub, Lifesight, MixModeler, Ruler Analytics, Salesforce Sales Cloud

against: Measuredno first choice

Nine alternatives

Analytic Partners, Google Meridian, Kantar, Measured, Meta Robyn, Northbeam, Recast, Rockerbox, Triple Whale

Google Analytics 4, Google Meridian, PyMC-Marketing

Three alternatives

Meta Robyn, Triple Whale, Windsor.ai

against: Analytic Partners, Cometly, Lifesight, Mediaocean, Northbeam, Recast, Rockerbox, SegmentStreamno first choice

Seven alternatives

Analytic Partners, Google Meridian, Measured, Meta Robyn, Mutinex, Neuralift, Recast

against: Adobe Marketo Measure, Analytic Partners, Circana, Cometly, Dreamdata, Ekimetrics, Gain Theory, Google Analytics 4, Google Meridian, HockeyStack, Hyros, Kantar, Meta Robyn, Nielsen/NIQ, Northbeam, Ruler Analytics, Triple Whale

Llama 4 MaverickImprovado

Two alternatives

Dreamdata, Rockerbox

Dreamdata, Factors.ai, HockeyStackChangedno first choiceForecastr

One alternative

Google Analytics 4

Recast

Three alternatives

CaliberMind, Google Meridian, Measured

nothing named

Qwen 3.7 FlashRockerbox

Two alternatives

Alviss AI, Recast

against: Google Meridian, Meta RobynRuler AnalyticsChanged

Two alternatives

Terminus, TripleWhale

against: DemandbaseMeasurled / Measured, SegmentStream

Seven alternatives

BlueAlpha, Dreamdata, LiftLab, Northbeam, Rockerbox, Sellforte, Triple Whale

against: Google Analytics 4Google Analytics 4

Five alternatives

Cometly, Google LightweightMMM, HubSpot Marketing Hub, Klaviyo, Meta Robyn

against: Lightsource.ai / HivestackAtmosi

Three alternatives

Terminus, Turntide, Wavestone

against: Kantar, Nielsenagainst: Adjust, AppsFlyer, Attribution 360, Singular

Kimi K2Dreamdata

Four alternatives

Factors.ai, HockeyStack, Recast, Rockerbox

DreamdataHeld

Five alternatives

Factors.ai, HockeyStack, Keen Decision Systems, Recast, Ruler Analytics

no first choiceGoogle Analytics 4

Seven alternatives

Attributer, Attribution App, Cometly, Google Meridian, HubSpot Marketing Hub, Meta Robyn, Triple Whale

against: PyMC-MarketingMeasured, Mutinex, Recast

Two alternatives

Dreamdata, HockeyStack

against: Cometly, Forecastr, Google Analytics 4, Google Meridian, Keen, Meta Robyn, Northbeam, Recast, Triple Whale

GLM 4.7 FlashXDreamdata, SegmentStream

Eight alternatives

Heeet, HockeyStack, Lifesight, Measured, MixModeler, Northbeam, Recast, Ruler Analytics

against: Adobe Marketo Measure, Analytic PartnersDreamdataChanged

Four alternatives

Factors.ai, HockeyStack, Rockerbox, SegmentStream

no first choiceagainst: Adobe Mix Modeler, Analytic Partners, Neuralift, Nielsen Marketing CloudGoogle Analytics 4, RedTrack

Seven alternatives

Attribution App, Cometly, Dreamdata, Forecastr, Google Meridian, Meta Robyn, Triple Whale

no first choiceagainst: Adobe Analytics, Dreamdata, Google Analytics 360, HubSpot Marketing Attribution, LeadsRx, Northbeam, Rockerbox, Triple Whale

MiniMax M2.5Dreamdata, Recast, SegmentStream

Two alternatives

Analytic Edge, HubSpot Marketing Hub

Dreamdata, MixModelerChanged

Two alternatives

Adobe Marketo Measure, Northbeam

no first choiceDreamdata, Triple Whale

Six alternatives

Cometly, Forecastr, Google Meridian, Humblytics, Meta Robyn, Windsor.ai

no first choicenothing named

Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record

Seventy-two rows: every prompt, every model, every answer.

Prompt	Model	Version string	Time (UTC)	Searched	Sources	Latency
Direct recommendation	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-14 23:28	yes	13	11 s
Direct recommendation	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 00:47	yes	4	5 s
Direct recommendation	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 01:37	yes	23	24 s
Direct recommendation	Perplexity Sonar	`sonar`	2026-09-15 03:16	yes	20	7 s
Direct recommendation	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 00:50	yes	0	11 s
Direct recommendation	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 01:35	yes	0	12 s
Direct recommendation	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 00:15	yes	0	24 s
Direct recommendation	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 01:19	yes	0	2 s
Direct recommendation	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 02:58	yes	0	37 s
Direct recommendation	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-14 23:16	yes	0	46 s
Direct recommendation	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 03:29	yes	0	62 s
Direct recommendation	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 00:08	yes	0	30 s
Paraphrase	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 02:56	yes	8	8 s
Paraphrase	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 02:12	yes	2	5 s
Paraphrase	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 01:08	yes	19	27 s
Paraphrase	Perplexity Sonar	`sonar`	2026-09-15 01:17	yes	20	6 s
Paraphrase	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 03:55	yes	0	7 s
Paraphrase	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 03:05	yes	0	7 s
Paraphrase	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 04:29	yes	0	23 s
Paraphrase	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 04:05	yes	0	2 s
Paraphrase	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 01:59	no	0	47 s
Paraphrase	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-14 23:06	yes	0	41 s
Paraphrase	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-14 23:25	yes	0	46 s
Paraphrase	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 03:04	yes	0	24 s
Comparative	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 02:32	yes	14	11 s
Comparative	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 00:08	yes	8	9 s
Comparative	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 04:42	yes	22	28 s
Comparative	Perplexity Sonar	`sonar`	2026-09-15 04:04	yes	20	10 s
Comparative	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 04:18	yes	0	7 s
Comparative	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 00:52	yes	0	8 s
Comparative	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-14 23:08	yes	0	17 s
Comparative	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 04:23	yes	0	2 s
Comparative	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 01:51	yes	0	28 s
Comparative	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 04:24	yes	0	44 s
Comparative	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 04:44	yes	0	50 s
Comparative	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 00:58	yes	0	27 s
Budget constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 03:24	yes	15	9 s
Budget constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-14 23:28	yes	5	6 s
Budget constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 03:11	yes	21	22 s
Budget constrained	Perplexity Sonar	`sonar`	2026-09-15 02:16	yes	20	6 s
Budget constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 03:58	yes	0	7 s
Budget constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 03:30	yes	0	10 s
Budget constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 01:36	yes	0	19 s
Budget constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-14 23:25	yes	0	1 s
Budget constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-14 23:35	yes	0	52 s
Budget constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-14 23:43	yes	0	35 s
Budget constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 01:44	yes	0	27 s
Budget constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 03:49	yes	0	15 s
Scale constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 04:12	no	0	5 s
Scale constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 03:07	no	0	7 s
Scale constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 03:08	yes	14	22 s
Scale constrained	Perplexity Sonar	`sonar`	2026-09-14 22:52	yes	19	23 s
Scale constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 03:45	yes	0	10 s
Scale constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 01:37	no	0	7 s
Scale constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 04:47	yes	0	34 s
Scale constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 00:56	yes	0	3 s
Scale constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-14 23:28	no	0	35 s
Scale constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 02:51	yes	0	46 s
Scale constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 03:48	yes	0	54 s
Scale constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 03:58	yes	0	15 s
Negative framing	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 03:43	yes	19	11 s
Negative framing	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 00:22	yes	6	7 s
Negative framing	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 03:56	yes	27	31 s
Negative framing	Perplexity Sonar	`sonar`	2026-09-15 00:28	yes	19	8 s
Negative framing	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 02:47	yes	0	14 s
Negative framing	Mistral Small	`mistral/mistral-small via mistral`	2026-09-14 23:20	yes	0	14 s
Negative framing	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 00:15	yes	0	31 s
Negative framing	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 01:38	yes	0	2 s
Negative framing	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-14 23:44	no	0	33 s
Negative framing	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 05:08	yes	0	102 s
Negative framing	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 03:02	yes	0	136 s
Negative framing	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 03:11	yes	0	38 s

Noise floor in this category

Flips between the edition run and its calibration repeat. Six prompts per model is a small sample; the index-wide floor is the number to trust.

Claude Haiku 4.5

1 of 3 flipped

GPT-5.4 mini

2 of 3 flipped

Gemini 3.5 Flash

4 of 5 flipped

Perplexity Sonar

2 of 3 flipped

Grok 4.1 Fast

4 of 6 flipped

Mistral Small

3 of 5 flipped

DeepSeek V4 Flash

5 of 5 flipped

Llama 4 Maverick

3 of 4 flipped

Qwen 3.7 Flash

6 of 6 flipped

Kimi K2

3 of 4 flipped

GLM 4.7 FlashX

3 of 3 flipped

MiniMax M2.5

4 of 4 flipped

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings

HubSpot read as HubSpot Marketing Hub

HubSpot (Starter Tier) read as HubSpot Marketing Hub

Salesforce read as Salesforce Sales Cloud

Unresolved, counted raw

Adobe Analytics / Customer Journey tools

Alviss AI

Analytic Edge

Atmosi

Attributer

Attribution Insights

Business Layers

C5i

Custom Python Scripts

Datamatrix

GA360

GA4 / platform-native attribution

Google

Google Ads reports

Google Meridian / Meta Robyn / PyMC

Heeet

Ipsos

Lightsource.ai / Hivestack

Littledata

Measued

Measurled / Measured

Mediaocean

Attribution and marketing mix modeling

By buyer segment

01The standing

Recommended versus criticized

02What they warned about

03What they cite

Sites the answers cite

Pages the answers cite

04How they answered

05The record

Noise floor in this category

Normalization in this category

Also in marketing