GTM AI Index
Index Marketing Attribution & MMM › Recast vs Triple Whale
Attribution and marketing mix modeling · September 2026 Edition

Recast vs Triple Whale

Two of twelve models named Recast first on the direct prompt; zero named Triple Whale. Recast was named by ten of the twelve models and Triple Whale by ten and Recast carries 35 labels and Triple Whale 29, so the shares are not directly comparable.

Recast

accepted challenger

Named in one category this edition.

Triple Whale

criticized challenger

Named in one category this edition.

First-choice share9%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate9%28%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#5A position in a field of 22; printed, not drawn.
Labels3529A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Recast reading right to left. Rank and label count are printed, not drawn.Dreamdata was named alongside these two in eleven of the twelve direct answers. Dreamdata vs Recast · Dreamdata vs Triple Whale · Google Analytics 4 vs Recast

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the attribution and marketing mix modeling page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
RecastFirst choices, of twelve modelsTriple Whale
Direct201 against Triple Whale
Paraphrase101 against Recast
Comparative00
Budget-constrained031 against Recast
Scale-constrained301 against Triple Whale
Negative101 against Recast · 6 against Triple Whale
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Recast and Triple Whale were named in the same answer forty-one times, of the 79 answers naming Recast and the 79 naming Triple Whale. In those answers Triple Whale took the first choice four times and Recast three.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Recast and Triple Whale stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Recast Triple Whale first choice named as an alternative argued againstblank: not namedEach cell is one answer, Recast on the left and Triple Whale on the right.

The direct prompt

The plain question, one answer per model, grouped by where Recast and Triple Whale stood in it.

Recast first, Triple Whale not the choice

2 of 12 modelsTriple Whale was named in the answer but not as the choice, or not at all.
Mistral SmallDreamdata, Recast alternatives: Cometly, HockeyStack, Improvado, Measured, MixModeler, Ruler Analytics
MiniMax M2.5Dreamdata, Recast, SegmentStream alternatives: Analytic Edge, HubSpot Marketing Hub

Neither was the first choice, one was named

5 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Grok 4.1 FastDreamdata alternatives: HockeyStack, Recast, RevSure
DeepSeek V4 FlashDreamdata, HockeyStack, Rockerbox alternatives: Improvado, Recast, Ruler Analytics, SegmentStream, Sellforte
Qwen 3.7 FlashRockerbox alternatives: Alviss AI, Recast
Kimi K2Dreamdata alternatives: Factors.ai, HockeyStack, Recast, Rockerbox
GLM 4.7 FlashXDreamdata, SegmentStream alternatives: Heeet, HockeyStack, Lifesight, Measured, MixModeler, Northbeam, Recast, Ruler Analytics

Neither was named

5 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Dreamdata alternatives: CaliberMind, HubSpot Marketing Hub, Northbeam
GPT-5.4 miniDreamdata alternatives: Adobe Marketo Measure, CaliberMind, MixModeler
Gemini 3.5 FlashCaliberMind alternatives: Dreamdata, HockeyStack, RevSure
Perplexity SonarDreamdata alternatives: Factors.ai, HockeyStack
Llama 4 MaverickImprovado alternatives: Dreamdata, Rockerbox

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Triple Whale leads by four points.
Triple Whale4%#7 of 18
Recast0%#14 of 18
The full small business standing →
Mid-marketThe figures above
The order flips: Recast leads at mid-market.
Recast9%#3 of 22
Triple Whale4%#5 of 22
The full mid-market standing →
Enterprise
Recast leads by two points.
Recast2%#10 of 21
Triple Whale0%#21 of 21
The full enterprise standing →

What the models said about Recast

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“Far too expensive for limited budgets” DeepSeek V4 Flash · budget prompt · hard negative
“Built for Statisticians, Not Marketers ... Requires a data scientist to translate Bayesian posteriors” Kimi K2 · negative prompt · soft negative
“Recast/Funnel are solid but more digital-heavy/enterprise (~$50K+)” Grok 4.1 Fast · paraphrase prompt · soft negative
“You likely want to focus on Tier 2 (SaaS-Enabled UMM): Recast, Measured, Lifesight, Mutinex, LiftLab, Haus” Gemini 3.5 Flash · scale prompt · first choice
“Recast and Measured being more suitable for mid-market digital teams and enterprises, respectively” Llama 4 Maverick · scale prompt · first choice
“Recast is the standout — transparent Bayesian models, weekly refreshes, and a fast setup” DeepSeek V4 Flash · paraphrase prompt · first choice

What the models said about Triple Whale

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“❌ Great for smaller e-commerce stores (Shopify-centric) but lack the deep econometrics and offline/macro modeling required” Gemini 3.5 Flash · scale prompt · hard negative
“140+ attribution incidents since February 2024, raising serious questions about data consistency and reliability” Mistral Small · negative prompt · hard negative
“Rockerbox, Triple Whale, Northbeam and similar credit-assigning tools face these common problems” GLM 4.7 FlashX · negative prompt · hard negative
“Choose Triple Whale if you run a Shopify/E-commerce store and want both MTA and MMM managed for you on a budget.” Gemini 3.5 Flash · budget prompt · first choice
“Triple Whale (free plan available) or Attribution App ($19/month)” Mistral Small · budget prompt · first choice
“Under $100/month: Start with free tiers (Triple Whale, Dreamdata)” MiniMax M2.5 · budget prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.