Index › Marketing › September 2026 Edition

Digital asset management

Asked as “digital asset management system”, and as “DAM platform”, on behalf of a mid-market B2B company. 47 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.

Standing

Canto

Contested

34% of first choices, contested.

ShowinginAll 73 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

Small business

Filecamp27%ContestedStanding →Mid-market

Canto34%ContestedThis page Enterprise

Bynder33%ContestedStanding →

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.

ProductFirst-choice shareNegative rateLabelsQuadrant

Canto11%47endorsed leader

Filecamp4%23accepted challenger

Bynder19%48accepted challenger

Brandfolder14%42accepted challenger

Cloudinary6%17accepted challenger

Show the seven products at 0%, ordered by negative rate

Adobe Experience Manager Assets31%16criticized challenger

Acquia DAM16%25accepted challenger

10Air12%16accepted challenger

Aprimo11%18accepted challenger

Frontify5%19accepted challenger

MediaValet4%26accepted challenger

Pics.io0%10accepted challenger

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Head to head

Canto vs Filecamp Canto vs Bynder Filecamp vs Bynder

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default

Negative label rate →

A10

Accepted challengerEndorsed leader

0%First-choice share → · lines at 30% share and 25% negative50%

Key

Canto34%

Filecamp19%

Bynder15%

Brandfolder6%

Cloudinary2%

MediaValet0%

Frontify0%

Acquia DAM0%

Aprimo0%

10Air0%

Pics.io0%

Adobe Experience Manager Assets0%

02What they warned about

Six of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Gemini 3.5 Flash, Perplexity Sonar, Mistral Small, Llama 4 Maverick and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.

Bynder

19%

9 of 48 labels negative · 6 of 12 models · 2 hard negative

“High-Risk DAM Systems to Avoid ... 1. Bynder ... Be extremely cautious with Bynder due to its migration issues and user experience problems.” Mistral Small, negative prompt

Adobe Experience Manager

100%

8 of 8 labels negative · 4 of 12 models · 2 hard negative

“Avoid for Limited Budgets: Enterprise solutions like Adobe Experience Manager ($50K+/year)” Mistral Small, budget prompt

Canto

11%

5 of 47 labels negative · 4 of 12 models · 2 hard negative

“**1. Canto** ⚠️ **HIGH CAUTION** ... Critical Security Vulnerabilities” Kimi K2, negative prompt

Brandfolder

14%

6 of 42 labels negative · 4 of 12 models · 1 hard negative

“typically require custom quotes and often cost thousands per month” Kimi K2, budget prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

21 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 205 links across 90 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

canto.com

vendor site · Canto12 answers · 12 citations · 3 models

vntana.com

vendor site · VNTANA8 answers · 10 citations · 2 models

cmswire.com

7 answers · 7 citations · 2 models

mediavalet.com

vendor site · MediaValet7 answers · 7 citations · 2 models

stockpress.co

6 answers · 7 citations · 2 models

celum.com

6 answers · 6 citations · 2 models

frontify.com

vendor site · Frontify6 answers · 6 citations · 2 models

getmasset.com

6 answers · 6 citations · 2 models

fast.io

5 answers · 5 citations · 2 models

brandfolder.com

vendor site · Brandfolder4 answers · 9 citations · 3 models

thedigitalprojectmanager.com

4 answers · 5 citations · 1 model

gartner.com

vendor site · Gartner4 answers · 4 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

canto.com/blog/top-dam-software

9 answers · 3 models

vntana.com/roundup/best-digital-asset-management-software

8 answers · 2 models

mediavalet.com/blog/best-digital-asset-management-platform

7 answers · 2 models

celum.com/en/blog/digital-asset-management-systems

6 answers · 2 models

cmswire.com/digital-asset-management/examining-19-enterprise-digital-asset-…

6 answers · 2 models

getmasset.com/digital-asset-management-software

6 answers · 2 models

fast.io/resources/best-dam-software

5 answers · 2 models

frontify.com/en/guide/digital-asset-management-software

5 answers · 2 models

stockpress.co/resources/10-resources-best-digital-asset-management-software…

4 answers · 2 models

aprimo.com/blog/best-digital-asset-management-software

3 answers · 3 models

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.

ModelDirect“What is the best digital asset management system for a mid-market B2B company?”Paraphrase“Which DAM platform would you recommend to a mid-sized B2B company?”Comparative“What are the top digital asset management systems and how do they differ?”Budget-constrained“What is the best digital asset management system for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a digital asset management system. What should we look at?”Negative“Which digital asset management systems should I avoid or be cautious about?”

Claude Haiku 4.5Bynder

Two alternatives

Canto, MediaValet

Brandfolder, CantoChanged

One alternative

Masset

Aprimo

One alternative

Canto

against: Adobe AEMBrault, Filecamp

One alternative

Pics.io

against: ResourceSpaceno first choicenothing named

GPT-5.4 miniBynder

Two alternatives

Acquia DAM, Canto

against: BrandfolderBynderHeld

Three alternatives

Acquia DAM, Canto, Cloudinary

against: Adobe Experience Manager Assetsno first choice

Seven alternatives

Acquia DAM, Adobe Experience Manager Assets, Aprimo, Bynder, Canto, Cloudinary, MediaValet

Filecampagainst: Air, Brandfolderno first choicenothing named

Gemini 3.5 FlashMasset

Four alternatives

Acquia DAM, Brandfolder, Bynder, Canto

against: Adobe Experience Manager, AprimoCantoChanged

Three alternatives

Acquia DAM, Bynder, Masset

against: Adobe Experience Manager, Aprimo, Dropbox, Google DriveAdobe Experience Manager Assets, Aprimo

Four alternatives

Brandfolder, Bynder, Canto, Orange Logic

Filecamp

Three alternatives

Dash, Pics.io, ResourceSpace

against: Brandfolder, Bynder, FrontifyBynder

Three alternatives

Acquia DAM, Brandfolder, Canto

against: Adobe Experience Manager, Dropbox, Google Drive, SharePointagainst: Adobe Experience Manager, Brandfolder, Bynder, Dropbox, Google Drive, OneDrive, OpenText MediaBeacon, Pimcore, ResourceSpace, SharePoint

Perplexity SonarBynder

Three alternatives

Brandfolder, Canto, MediaValet

CantoChanged

Four alternatives

Air, Brandfolder, Bynder, MediaValet

no first choiceFilecamp

Two alternatives

Plytix, ResourceSpace

against: Cantono first choicenothing named

Grok 4.1 FastCanto

Four alternatives

Brandfolder, Bynder, Frontify, MediaValet

CantoHeld

Four alternatives

Brandfolder, Bynder, Frontify, MediaValet

no first choice

Eight alternatives

Acquia DAM, Adobe Experience Manager Assets, Aprimo, Brandfolder, Bynder, Canto, Frontify, MediaValet

against: CloudinaryCloudinary, Filecamp

One alternative

ResourceSpace

no first choiceagainst: Acquia DAM, Bynder

Mistral SmallCanto

Five alternatives

Acquia DAM, Brandfolder, Frontify, Masset, MediaValet

MassetUsChanged

Three alternatives

Brandfolder, Bynder, Canto

no first choice

Seven alternatives

Acquia DAM, Adobe Experience Manager Assets, Aprimo, Brandfolder, Bynder, Canto, MediaValet

Filecamp

Four alternatives

Air, Dash, Pics.io, Stockpress

against: Adobe Experience Managerno first choiceagainst: Bynder, DigitalAssetMkts.com, DigitalAssetsAutomation.net, DigitalAssetsGrowth.com

DeepSeek V4 FlashCanto

Five alternatives

Brandfolder, Bynder, Frontify, MassetUs, MediaValet

against: Adobe Experience Manager AssetsCantoHeld

Three alternatives

Brandfolder, Bynder, Filecamp

Bynder

Nine alternatives

Adobe Experience Manager Assets, Aprimo, Brandfolder, Canto, Cloudinary, ImageKit, OpenText DAM, Orange Logic, Widen / Acquia DAM

Stockpress

Three alternatives

Dash, Filecamp, Tagbox.io

no first choice

Seven alternatives

Acquia DAM, Aprimo, Brandfolder, Bynder, Canto, Frontify, MediaValet

against: Adobe Experience Manager Assets, Bynder, Canto, Hyland Nuxeo, OpenText Digital Asset Management, SharePoint, Webdam

Llama 4 Maverickno first choiceBrandfolder, Canto, MassetChangedno first choiceResourceSpace

Three alternatives

Brault, Daminion, Filecamp

no first choicenothing named

Qwen 3.7 FlashCanto

Three alternatives

Bynder, MassetUs, MediaValet

CantoHeld

Two alternatives

Bynder, MassetUs

no first choiceBrault

Three alternatives

Filecamp, Pics.io, ResourceSpace

against: AirBrandfolder, Bynder, Widen Imagesagainst: Acquia DAM, Adobe Experience Manageragainst: Adobe Experience Manager, Brandfolder, Canto, Launchmetrics, Scaleflex, SyncForce

Kimi K2Canto

Two alternatives

Brandfolder, Bynder

CantoHeld

Two alternatives

Air, Brandfolder

against: BynderAprimo

Nine alternatives

Acquia DAM, Air, Brandfolder, Bynder, Canto, Cloudinary, Frontify, Masset, MediaValet

against: Adobe Experience Manager AssetsFilecamp

Three alternatives

Air, Dash, Pics.io

against: Adobe Experience Manager, Brandfolder, Bynder, Cantono first choiceagainst: Acquia DAM, Adobe Experience Manager Assets, Bynder, Canto, Nuxeo, Pimcore, ResourceSpace

GLM 4.7 FlashXCanto

Three alternatives

Brandfolder, Bynder, Frontify

CantoHeld

Four alternatives

Acquia DAM, Bynder, Frontify, MediaValet

no first choiceFilecamp, Razuna, ResourceSpace

Four alternatives

Canto, Dash, Nuxeo, Pimcore

no first choiceagainst: Acquia DAM, Bynder, Dropbox, Filecamp, Google Drive, MediaValet

MiniMax M2.5Canto

Three alternatives

Brandfolder, Bynder, Frontify

Bynder, MassettUsChanged

Two alternatives

Canto, Pics.io

no first choiceFilecamp

Two alternatives

Plytix, Stockpress

no first choicenothing named

Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record

Seventy-two rows: every prompt, every model, every answer.

Prompt	Model	Version string	Time (UTC)	Searched	Sources	Latency
Direct recommendation	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 04:16	yes	12	10 s
Direct recommendation	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 04:05	yes	4	6 s
Direct recommendation	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 03:07	yes	10	23 s
Direct recommendation	Perplexity Sonar	`sonar`	2026-09-15 03:28	yes	20	5 s
Direct recommendation	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 03:14	yes	0	7 s
Direct recommendation	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 01:55	yes	0	7 s
Direct recommendation	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 04:16	yes	0	36 s
Direct recommendation	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 04:23	yes	0	2 s
Direct recommendation	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 04:20	yes	0	55 s
Direct recommendation	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 04:33	yes	0	28 s
Direct recommendation	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 02:03	yes	0	99 s
Direct recommendation	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 03:06	yes	0	18 s
Paraphrase	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 02:46	yes	14	8 s
Paraphrase	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 01:55	yes	4	7 s
Paraphrase	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 02:54	yes	16	21 s
Paraphrase	Perplexity Sonar	`sonar`	2026-09-15 03:12	yes	20	5 s
Paraphrase	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 04:50	yes	0	8 s
Paraphrase	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 02:15	yes	0	9 s
Paraphrase	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 00:42	yes	0	35 s
Paraphrase	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 03:01	yes	0	2 s
Paraphrase	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-14 22:56	yes	0	14 s
Paraphrase	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 03:13	yes	0	24 s
Paraphrase	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 04:39	yes	0	37 s
Paraphrase	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-14 23:52	yes	0	12 s
Comparative	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-14 23:31	yes	7	8 s
Comparative	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 01:38	yes	6	9 s
Comparative	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 04:11	yes	9	20 s
Comparative	Perplexity Sonar	`sonar`	2026-09-15 04:58	yes	20	8 s
Comparative	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 04:28	yes	0	7 s
Comparative	Mistral Small	`mistral/mistral-small via mistral`	2026-09-14 22:54	yes	0	11 s
Comparative	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 00:27	yes	0	17 s
Comparative	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 00:21	yes	0	2 s
Comparative	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 02:39	yes	0	15 s
Comparative	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 00:38	yes	0	37 s
Comparative	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 02:32	yes	0	17 s
Comparative	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 01:28	yes	0	11 s
Budget constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 00:14	yes	14	9 s
Budget constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 01:31	yes	3	4 s
Budget constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-14 23:21	yes	25	19 s
Budget constrained	Perplexity Sonar	`sonar`	2026-09-15 03:41	yes	20	4 s
Budget constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 03:05	yes	0	8 s
Budget constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 04:42	yes	0	7 s
Budget constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-14 22:52	yes	0	30 s
Budget constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 03:20	yes	0	2 s
Budget constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-14 23:21	yes	0	40 s
Budget constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 03:58	yes	0	26 s
Budget constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 04:17	yes	0	19 s
Budget constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 04:58	yes	0	19 s
Scale constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 02:46	no	0	6 s
Scale constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 03:45	no	0	12 s
Scale constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 01:48	yes	17	25 s
Scale constrained	Perplexity Sonar	`sonar`	2026-09-15 04:04	yes	16	9 s
Scale constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 00:52	yes	0	8 s
Scale constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 03:57	yes	0	8 s
Scale constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 03:00	yes	0	27 s
Scale constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 00:48	yes	0	1 s
Scale constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 04:32	no	0	43 s
Scale constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 01:02	yes	0	89 s
Scale constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 01:39	yes	0	61 s
Scale constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 04:28	yes	0	14 s
Negative framing	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-14 23:33	yes	25	12 s
Negative framing	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-14 23:38	no	0	5 s
Negative framing	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-14 22:53	yes	17	25 s
Negative framing	Perplexity Sonar	`sonar`	2026-09-15 01:25	yes	20	6 s
Negative framing	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 04:10	yes	0	6 s
Negative framing	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 02:30	yes	0	13 s
Negative framing	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 04:23	yes	0	54 s
Negative framing	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 02:12	yes	0	3 s
Negative framing	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 02:12	yes	0	46 s
Negative framing	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 03:26	yes	0	62 s
Negative framing	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 00:23	yes	0	145 s
Negative framing	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 00:59	yes	0	13 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings

Acquia read as Acquia DAM

Adobe read as Adobe Experience Manager Assets

Unresolved, counted raw

Air.inc

Akeneo

Asset Bank

Clipido

DigitalAssetMkts.com

DigitalAssetsAutomation.net

DigitalAssetsGrowth.com

MassettUs

OpenDXP

OpenText MediaBeacon

Phraseanet

Scaleflex

Stockpress

SyncForce

Webdam

Discontinued, still offered

No shut-down product was recommended here.

Digital asset management

By buyer segment

01The standing

Recommended versus criticized

02What they warned about

03What they cite

Sites the answers cite

Pages the answers cite

04How they answered

05The record

Normalization in this category

Also in marketing