GTM AI Index
September 2026 Edition · The permanent record of this edition. The unqualified address always carries the latest edition.
Index › Marketing › DAM › Enterprise › September 2026 Edition

Digital asset management for enterprise buyers

Asked as “digital asset management system”, and as “DAM platform”, on behalf of an enterprise B2B company. 49 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Bynder
Contested
33% of first choices, contested.
ShowinginAll 73 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small businessFilecamp27%ContestedStanding →Mid-marketCanto34%ContestedStanding →EnterpriseBynder33%ContestedThis page

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Bynder33%21%53endorsed leader
02Aprimo24%13%47accepted challenger
03MediaValet14%8%26accepted challenger
04Adobe Experience Manager Assets10%27%48criticized challenger
05Canto6%30%23criticized challenger
06Acquia DAM4%19%27accepted challenger
Show the four products at 0%, ordered by negative rate
10Frontify0%38%21criticized challenger
09Brandfolder0%36%33criticized challenger
08Cloudinary0%8%13accepted challenger
07Orange Logic0%4%23accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Head to head
Canto vs FilecampCanto vs BynderFilecamp vs Bynder

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01Bynder33%
02Aprimo24%
03MediaValet14%
04Adobe Experience Manager Assets10%
05Canto6%
06Acquia DAM4%
07Orange Logic0%
08Cloudinary0%
09Brandfolder0%
10Frontify0%

02What they warned about

Four of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Gemini 3.5 Flash, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2 and GLM 4.7 FlashX changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Bynder
21%
11 of 53 labels negative · 8 of 12 models · 2 hard negative
“Why Avoid Per-Seat Models for Thousands of Users Platforms like **Bynder**, **Brandfolder**, **Canto**, and **Frontify** charge per user/seat” Kimi K2, budget prompt
Adobe Experience Manager Assets
27%
13 of 48 labels negative · 7 of 12 models · 3 hard negative
“its licensing is multi-metric ... and quote-only — the **least predictable** for your stated priority” DeepSeek V4 Flash, budget prompt
Brandfolder
36%
12 of 33 labels negative · 7 of 12 models · 3 hard negative
“Lacks enterprise-scale governance - Considered more mid-market focused despite Smartsheet's enterprise claims” Mistral Small, negative prompt
Frontify
38%
8 of 21 labels negative · 6 of 12 models · 3 hard negative
“"not designed to handle enterprise levels of complexity," so it may be a poor fit for large global businesses” Perplexity Sonar, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

22 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 5 of those lists are Google grounding redirects that name no site and are left out of the counts. 231 links across 93 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

cmswire.com
11 answers · 11 citations · 2 models
vntana.com
vendor site · VNTANA10 answers · 15 citations · 2 models
canto.com
vendor site · Canto10 answers · 11 citations · 3 models
aprimo.com
vendor site · Aprimo9 answers · 12 citations · 3 models
stockpress.co
8 answers · 8 citations · 2 models
frontify.com
vendor site · Frontify7 answers · 8 citations · 2 models
getmasset.com
7 answers · 8 citations · 2 models
celum.com
7 answers · 7 citations · 2 models
mediavalet.com
vendor site · MediaValet6 answers · 6 citations · 2 models
thedigitalprojectmanager.com
5 answers · 6 citations · 2 models
bynder.com
vendor site · Bynder5 answers · 5 citations · 2 models
openasset.com
vendor site · OpenAsset5 answers · 5 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

cmswire.com/digital-asset-management/examining-19-enterprise-digital-asset-…
11 answers · 2 models
vntana.com/roundup/best-enterprise-digital-asset-management-software
9 answers · 2 models
stockpress.co/resources/10-resources-best-digital-asset-management-software…
8 answers · 2 models
canto.com/blog/top-dam-software
7 answers · 2 models
celum.com/en/blog/digital-asset-management-systems
7 answers · 2 models
frontify.com/en/guide/digital-asset-management-software
7 answers · 2 models
getmasset.com/digital-asset-management-software
7 answers · 2 models
vntana.com/roundup/best-digital-asset-management-software
6 answers · 2 models
mediavalet.com/blog/best-digital-asset-management-platform
5 answers · 2 models
openasset.com/resources/enterprise-digital-asset-management-software
5 answers · 2 models

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best digital asset management system for an enterprise B2B company?”Paraphrase“Which DAM platform would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade digital asset management systems and how do they differ?”Budget-constrained“What is the best digital asset management system for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a digital asset management system. What should we look at?”Negative“Which digital asset management systems should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5no first choiceAcquia DAM, Aprimo, BynderChanged
Three alternativesBrandfolder, Masset, MediaValet
no first choiceMediaValet
One alternativeBrandfolder
no first choicenothing named
GPT-5.4 miniAdobe Experience Manager Assets
Two alternativesBynder, Canto
Adobe Experience Manager AssetsHeld
Two alternativesBynder, Canto
no first choiceCanto
One alternativeBrandfolder
against: Bynderno first choicenothing named
Gemini 3.5 FlashAdobe Experience Manager Assets
Four alternativesAprimo, Bynder, OpenText DAM, Orange Logic
BynderChanged
Three alternativesAdobe Experience Manager Assets, Aprimo, Orange Logic
Adobe Experience Manager Assets, Aprimo, Bynder, Orange Logic
Two alternativesCloudinary, OpenText Digital Asset Management
MediaValet
Two alternativesAcquia DAM, Air
against: Adobe Experience Manager Assets, Brandfolder, Bynder, Canto, Frontifyno first choiceagainst: Adobe Experience Manager Assets, Air, Aprimo, Box, Brandfolder, Canto, Dash, Dropbox, Frontify, Google Drive, OneDrive, OpenText Media Management, SharePoint
Perplexity SonarBynder
Four alternativesAcquia DAM, Adobe Experience Manager Assets, Frontify, VNTANA
BynderHeld
One alternativeAprimo
Aprimo, Bynder
Five alternativesAcquia DAM, Adobe Experience Manager Assets, MediaValet, OpenText Digital Asset Management, Orange Logic
Canto
Two alternativesMasset, OpenText
against: Aprimono first choiceagainst: Adobe Experience Manager Assets, Box, Frontify, Google Drive, OneDrive
Grok 4.1 FastAprimo, Bynder
Six alternativesAcquia DAM, Adobe Experience Manager Assets, Brandfolder, Canto, Frontify, MediaValet
Aprimo, BynderHeld
One alternativeAdobe Experience Manager Assets
Aprimo, Bynder
Eight alternativesAcquia DAM, Adobe Experience Manager Assets, Brandfolder, Canto, Frontify, MediaValet, OpenText DAM, Orange Logic
Acquia DAM, MediaValet
One alternativeAprimo
against: Adobe Experience Manager Assets, Air, Brandfolder, Bynder, Canto, Dash, FilecampAprimo
Five alternativesAdobe Experience Manager Assets, Brandfolder, Bynder, MediaValet, VNTANA
against: Acquia DAM, Adobe Experience Manager Assets, Brandfolder, CELUM, Canto, Dropbox hybrids, Filecamp, Fotoware, Frontify, MediaValet, Photoshelter, ResourceSpace, Sitecore Content Hub, Smartsheet, Wedia
Mistral SmallVNTANA
Four alternativesAdobe Experience Manager Assets, Bynder, MassetUs, OpenText Digital Asset Management
Adobe Experience Manager Assets, Aprimo, CantoChanged
Two alternativesBynder, Masset
Adobe Experience Manager Assets, Bynder
Four alternativesAcquia DAM, Aprimo, OpenText Digital Asset Management, Orange Logic
MediaValet
Two alternativesAdobe Experience Manager Assets, Aprimo
no first choiceagainst: Acquia DAM, Adobe Experience Manager Assets, Aprimo, Brandfolder, Bynder, Canto, Frontify, Nuxeo
DeepSeek V4 FlashBynder
Two alternativesAprimo, Masset
against: Adobe Experience Manager AssetsAprimo, BynderChangedagainst: Adobe Experience Manager Assets, Orange LogicAprimo
Six alternativesAdobe Experience Manager Assets, Bynder, Cloudinary, OpenText, Orange Logic, Storyteq
Air
Two alternativesCanto, MediaValet
against: Adobe Experience Manager Assets, Aprimo, Brandfolder, Bynder, Dash, Filecamp, Razuna, StockpressAdobe Experience Manager Assets, Aprimo, Bynder
Two alternativesOpenText, Orange Logic
against: Acquia DAM, Adobe Experience Manager Assets, Aprimo, Bynder, Cloudinary DAM, OpenText Media Management, SharePoint, Sitecore Content Hub
Llama 4 Maverickno first choiceMassetUsChanged
Three alternativesAdobe Experience Manager Assets, Aprimo, Frontify
no first choiceno first choiceno first choicenothing named
Qwen 3.7 FlashBynder
Four alternativesAdobe Experience Manager Assets, Brandfolder, Canto, Pimcore
Aprimo, BynderChanged
Three alternativesCloudinary, Highspot, MassetUs
against: Adobe Experience Manager AssetsAdobe Experience Manager Assets
Four alternativesBynder, Cloudinary, OpenText, Widen Collective
MediaValet
One alternativeAprimo
against: Brandfolder, Bynder, Frontifyno first choiceagainst: Adobe Experience Manager Assets, Brandfolder, Bynder, Cloudinary, Frontify
Kimi K2Bynder
Four alternativesAcquia DAM, Aprimo, Canto, MediaValet
against: BrandfolderAprimo, BynderChanged
Two alternativesAdobe Experience Manager Assets, OpenText DAM
Bynder
Seven alternativesAcquia DAM, Adobe Experience Manager Assets, Aprimo, Cloudinary, MediaValet, OpenText Digital Asset Management, Orange Logic
MediaValet
Two alternativesAcquia DAM, Aprimo
against: Brandfolder, Bynder, Canto, Frontifyno first choice
Six alternativesAdobe AEM, Air, Aprimo, Brandfolder, Bynder, MediaValet
against: Acquia DAM, Brandfolder, Bynder, Canto, Canto Cumulus, Extensis Portfolio, MediaValet, Tenovos
GLM 4.7 FlashXBynder
Two alternativesAprimo, Frontify
AprimoChanged
Three alternativesAcquia DAM, Adobe Experience Manager Assets, Bynder
no first choice
Six alternativesAcquia DAM, Aprimo, Bynder, Cloudinary, Frontify, MediaValet
Filecamp
Two alternativesBrandkit, MediaValet
against: Adobe Experience Manager Assets, Aprimo, Brandfolder, Bynderno first choicenothing named
MiniMax M2.5Aprimo, Bynder
Two alternativesMediaValet, VNTANA
Aprimo, BynderHeld
Three alternativesAdobe Experience Manager Assets, Frontify, Masset
Aprimo, Bynder
Three alternativesAdobe Experience Manager Assets, Canto, OpenText DAM
MediaValet
Three alternativesAcquia DAM, Aprimo, Bynder
against: Filecampno first choice
Four alternativesAprimo, MediaValet, Orange Logic, VNTANA
nothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:39yes78 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:27yes37 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:49yes1919 s
Direct recommendationPerplexity Sonarsonar2026-09-15 00:14yes206 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 00:22yes07 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-14 23:49yes07 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:16yes021 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:18yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:32no034 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:14yes038 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:07yes047 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:57yes021 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:25yes148 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:33yes64 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:54yes2826 s
ParaphrasePerplexity Sonarsonar2026-09-15 00:57yes206 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:36yes06 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 01:58yes011 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:43yes024 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:17yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:04yes026 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:00yes044 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:14yes029 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:58yes014 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:12yes1211 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:03yes810 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:13yes1922 s
ComparativePerplexity Sonarsonar2026-09-14 23:50yes208 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 00:27yes09 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 02:40yes012 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:50yes041 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:44yes03 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:02no038 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-14 22:56yes052 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:52yes037 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:09yes019 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:30yes188 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:59yes34 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:01yes1725 s
Budget constrainedPerplexity Sonarsonar2026-09-15 03:33yes206 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 00:14yes014 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-14 23:26yes011 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-14 23:46yes024 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:10yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:20yes064 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:21yes059 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:03yes047 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:47yes024 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:28yes1711 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:04no07 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:04no020 s
Scale constrainedPerplexity Sonarsonar2026-09-15 04:38yes198 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:23yes010 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-14 23:10yes014 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 03:37yes051 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:35yes01 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:36no038 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:43yes041 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:13yes089 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:44yes012 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:18yes1912 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:25yes56 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:29yes2631 s
Negative framingPerplexity Sonarsonar2026-09-15 04:23yes206 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:48yes013 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 03:22yes013 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:58yes061 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:03yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:36yes044 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:10yes087 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:33yes017 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:40yes017 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
Adobe read as Adobe Experience Manager Assets
Unresolved, counted raw
Bytemark/Helix
CELUM
Cloudinary DAM
Dropbox hybrids
Extensis Portfolio
Fotoware
Orange Logic Cortex
Piwigo
Stockpress
Widen Collective
Discontinued, still offered
No shut-down product was recommended here.

Also in marketing

The other categories of this function, with the leader in each.
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